“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

A minimalist Bento Grid layout graphic featuring the large black text 'Bento Grid' on a light background, surrounded by four smaller, stacked tiles that highlight key statistics and features, including 'Up to 100% satisfied users' and 'Over 30 million Bento Grid Products'.

Product Design

Beyond Boxes: Elevating Design with Bento Grid Patterns

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WSTAW
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What is Bento Grid?

Bento Grid draws inspiration from the iconic Japanese lunchbox, transforming its neatly divided compartments into a visually appealing and organized layout for websites. This design pattern employs a grid-based structure, slicing the website's content into distinct sections or compartments. Each compartment serves a unique purpose, providing a dedicated space to showcase specific features, thus offering visitors an intuitive and engaging way to navigate through information.

Benefits of Bento Grid

Users engaged with products featuring the Bento Grid layout enjoy numerous benefits. These benefits include:

Structure and Organization: Bento Grid introduces a structured layout, dividing the UI into well-defined compartments. Each compartment serves a unique purpose, housing specific elements such as navigation menus, content sections, or interactive features. This systematic organization enhances the overall clarity of the interface, allowing users to navigate with ease and find information effortlessly.

Visual Hierarchy: The grid-based structure of Bento Grid naturally lends itself to creating a visual hierarchy. By allocating different sections for various content or features, designers can guide users' attention and emphasize key elements. This inherent visual hierarchy contributes to a more intuitive user experience, ensuring that important information stands out.

Seamless Responsiveness: Bento Grid adapts seamlessly to various screen sizes and resolutions, making it a responsive choice for UI design. Whether viewed on a desktop, tablet, or smartphone, the grid-based layout ensures a consistent and user-friendly experience. This adaptability is crucial in an era where users access interfaces across a diverse range of devices.

Storytelling through Design: Much like the compartments of a bento box tell a culinary story, Bento Grid allows designers to weave a narrative through visual elements. Each compartment becomes a chapter in the user's journey, conveying information in a structured and engaging manner. This storytelling approach enhances user engagement and creates a memorable user experience.

Emphasis on User Engagement: Bento Grid is not just about organization; it's about creating an engaging user experience. By presenting information in visually distinct compartments, users are encouraged to explore different facets of the interface. This design pattern promotes interaction, keeping users intrigued and invested in the content or functionality presented.

Challenges Associated with Bento Grid

Every design solution presents its own set of challenges that designers must navigate. Despite its numerous advantages, Bento Grid also encounters several challenges. Here are a few:

Flexibility Constraints

The structured nature of the Bento Grid may introduce certain limitations in design flexibility, making it more challenging to adapt to unconventional design concepts.

Need for Careful Planning

Effectively utilizing the Bento Grid requires meticulous planning and thoughtful allocation of space within individual compartments, which can be time-consuming.

Potential for Monotony

Without proper diversification, Bento Grid runs the risk of inducing monotony in projects, potentially making interfaces appear repetitive or predictable.

While acknowledging these challenges, it's essential to note that their significance can vary based on specific project contexts and applications of the Bento Grid design.

Real-world examples of Bento Grid usage

Apple is a pinnacle in the world of technology, employs the Bento Grid with exceptional finesse. The amalgamation of high-quality graphics and gradients transforms ordinary tiles into a stunning display of aesthetics and functionality.

Promotional infographic detailing the features of the Apple Studio Display monitor. Highlights include the '27-inch 5K Retina display,' 'Nano-texture glass option,' 'Six-speaker sound system with Spatial Audio,' 'Studio-quality mics,' 'Center Stage' 12MP camera, 'Integration with macOS,' and 'Tilt and height adjustable stand option,' surrounding a central image of the monitor displaying a colorful abstract wallpaper

On the BetterStack website, dedicated to developer tools, the Bento Grid excels in presenting a diverse array of features and services. Compact compartments facilitate a clear presentation of alternatives to popular tools, enabling users to swiftly compare and choose the most suitable solutions.

Promotional dark-mode graphic for a log analysis platform, highlighting the ability to 'Search up to 1 billion log lines per second' enabled by ClickHouse. The graphic showcases a screen of detailed log query results and emphasizes benefits like 'Faster querying equals faster troubleshooting' and 'Infinite scalability, zero-config' for large data volumes.

The WorkOS website, specializing in identity management tools, utilizes the Bento Grid to organize various aspects of the Single Sign-On solution. In this case, the separation of different pieces of information works remarkably well, turning information into visually appealing graphics rather than typical product details.

A section of the WorkOS website promoting their authentication platform, titled 'Support your first enterprise customer in days.' It highlights Single Sign-On (SSO) integration, SAML + OpenID Connect support, and connectivity with '20+ Identity providers,' emphasizing that the service provides authentication while allowing the user to 'B.Y.O. database, UX, and UI'

Bento Grid finds its application in dashboard design, as exemplified by Setproduct. In screens where designers need to present a large amount of data to users, the segregation and proper visualization of information become exceptionally important.

Promotional graphic for ORION, offering '25 ready-to-use templates.' The image displays a collage of dark and light-mode dashboard and data visualization interfaces, featuring financial statistics, dynamic charts, and data flow diagrams, highlighting flexibility and speed in building layouts.

All these examples illustrate that the Bento Grid is not merely a theoretical model but a practical tool that contributes to the effective communication of information and encourages user interaction. The inspiring use of the Bento Grid in real-world projects confirms that it is not just an aesthetic maneuver but a strategy that enhances user experiences, conveying complex information in an accessible and attractive manner.

UX GIRL logo displayed next to the TopDevelopers logo, indicating a partnership announcement for 2025
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5 min

UX GIRL Joins TopDevelopers

We are thrilled to announce that UX GIRL is now part of TopDevelopers, a premier platform connecting top development companies with businesses in need of innovative solutions. This is an exciting milestone for us as we expand our reach and showcase our expertise in creating user-centric digital experiences.

What This Means for UX GIRL

Joining TopDevelopers allows us to present our services to a wider audience of potential clients and collaborators who value great design and exceptional user experiences. By being a part of this platform, UX GIRL aligns with a trusted network of developers and designers shaping the future of technology.

We’re excited about the opportunities this partnership brings and are eager to connect with businesses that share our passion for creating impactful digital products.

Why TopDevelopers?

TopDevelopers is more than a directory; it’s a trusted space where businesses connect with proven experts. Being part of this community means:

  • Increased Exposure: UX GIRL will now be visible to thousands of businesses looking for exceptional UX design solutions.
  • Enhanced Credibility: Our presence on the platform reinforces our position as a trusted partner in the design and development industry.
  • Global Networking Opportunities: We’re excited to collaborate with businesses and innovators worldwide to create user-centered designs that matter.

What’s Next for UX GIRL?

With our profile soon to be live on TopDevelopers we’re excited to embark on this journey of growth, collaboration, and innovation. Whether you’re a startup, a mid-sized business, or an enterprise, UX GIRL is here to help you design experiences that leave a lasting impression.

If you’d like to learn more about our services or collaborate on your next big idea, feel free to reach out. Let’s create something incredible together!

A person sitting at a desk in an open office participates in a video call on a laptop, with two people visible on the screen and another person working in the background.
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5 min

UX Research During and After the Pandemic – What Has Changed?

When the pandemic struck, UX research transformed overnight. In‑person usability labs and face‑to‑face interviews gave way to remote testing, inviting researchers and participants into a new digital-first world. The lessons learned during that era are no longer a temporary workaround—they have reshaped how UX research operates today.

Pre‑Pandemic UX Research: The Old Normal

Before 2020, research was dominated by lab-based studies and moderated sessions in physical test facilities. Remote methods were secondary—used only when necessary—and recruiting outside major hubs was costly and slow.

Pandemic Shift: Remote Goes Mainstream

As COVID‑19 restrictions tightened, remote UX research became the only option. According to studies, nearly 90% of UX researchers worked exclusively from home at the pandemic’s start, including many who rarely did so previously.
Researchers shifted rapidly to synchronous remote sessions and unmoderated online studies. Virtual tools became essential for recruiting, moderating, analyzing, and sharing findings. The focus shifted to web-based, asynchronous research and global participant pools.

Post‑Pandemic: What’s Here to Stay

Hybrid work has become permanent. Statistics from U.S. sources show remote work stabilized at about 30–35% of working days by 2023, up from under 10% before COVID‑19. Remote work endured even as many firms pushed for office returns, suggesting flexibility is now expected.
In UX specifically, a 2023 survey found that 87% of researchers conducted most research remotely, although fully remote work dropped from 89% in 2021 to 51% in 2023.

Benefits and Constraints: What Changed

Remote methods unlocked flexibility, geographic diversity in recruitment, and faster turnaround times. Researchers reported unexpected gains: broader participant pools, asynchronous scheduling, and easier recording and sharing of sessions.
However, challenges emerged: participants faced “Zoom fatigue,” technical issues, time-zone coordination, and reduced richness in observational data.

New Landscape: Emerging Opportunities & Risks

AI and automation are reshaping research practices: 51% of UX researchers already use AI tools, and 91% are open to adopting them in the future.
Inclusivity and representativeness are more important than ever, especially as teams scale and research global audiences.

Recommendations for Product Teams

  1. Adopt a hybrid research model, combining moderated remote sessions for scalability with in-person tests for contextual or high-fidelity studies.
  2. Invest in remote UX tooling, using platforms like Userlytics, UserTesting, Maze, and Lookback to support both moderated and unmoderated studies .
  3. Use AI wisely: automate transcription, tagging, and insight sorting, but always ensure human review to avoid bias.
  4. Recruit inclusively: source participants across geographies and device setups, and prepare contingencies for technical or motivational variability.
  5. Design ergonomics for remote studies: keep sessions under an hour, allow breaks, and combat fatigue with clear protocols and engaged moderation.

The pandemic didn’t just trigger temporary change; it accelerated a permanent shift in UX research. Remote-first is here to stay, but the future lies in well-balanced hybrid strategies supported by AI and inclusive methods.
At UX GIRL, we help you navigate this new terrain-designing research plans that blend remote speed with in-person depth, ensuring higher ROI, broader insights, and user‑centered impact.

A group of eleven women standing in a bright, modern office space with large windows, all dressed in professional attire and posed confidently side by side.
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5 min

Top 10 Women Who Built Empires – And What We Can Learn From Them

Introduction:

Why do women who build global brands still remain underrepresented in business strategy case studies and leadership textbooks? It’s time to change that. Here are 10 women who created world-class empires - and the specific, actionable lessons every founder, product owner, and team lead can take from their journeys.

1. Oprah Winfrey - Building a Brand on Authenticity

  • Summary: From poverty to a multi-billion-dollar media empire.

  • Lesson: Trust and authenticity are the most valuable currencies in branding.

2. Sara Blakely (Spanx) – Innovating Without Investors

  • Summary: Turned $5,000 into a billion-dollar company.

  • Lesson: Sometimes the smartest move is to keep full ownership - and back yourself over the experts.

3. Whitney Wolfe Herd (Bumble) – Solving Real User Problems

  • Summary: Created Bumble, the dating app where women make the first move.

  • Lesson: Deep empathy for the user is a competitive strategy, not a nice-to-have.

4. Rihanna (Fenty Beauty) – Inclusion as a Growth Engine

  • Summary: Redefined beauty standards through her cosmetics brand.

  • Lesson: If you don’t design for everyone, you’re designing for the few - and losing sales.

5. Melanie Perkins (Canva) – Democratizing Design

  • Summary: Made visual content creation accessible to everyone.

  • Lesson: The market rewards products that simplify complexity for the masses.

6. Anne Wojcicki (23andMe) – Making Science Consumer-Friendly

  • Summary: Brought genetic testing to households worldwide.

  • Lesson: When selling innovation, education must come first.

7. Indra Nooyi (PepsiCo) – Leading for the Long Game

  • Summary: Transformed PepsiCo with a focus on sustainability and future trends.

  • Lesson: Great leaders shift direction before the market forces them to.

8. Sophia Amoruso (Nasty Gal, Girlboss) – The Power of Reinvention

  • Summary: From e-commerce success to failure - and brand rebirth.

  • Lesson: Failure isn’t final. It’s just a new chapter with a new story.

9. Gwynne Shotwell (SpaceX) – Execution Behind the Vision

  • Summary: The operations mastermind behind SpaceX’s success.

  • Lesson: Every bold vision needs flawless execution to reach orbit.

10. Kiran Mazumdar-Shaw (Biocon) – Scaling Science with Impact

  • Summary: Founder of one of India’s largest biotech firms.

  • Lesson: Local innovation can drive global impact - if you're bold enough to scale it.

Conclusion:

Each of these women started from a different point - some with nothing but grit, others with technical brilliance or cultural insight. What unites them is vision, courage, and relentless execution. If you’re a business owner, product leader, or project manager, ask yourself:
What part of their strategy can I bring into my business today?

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