“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’
This Privacy policy was published on March 1st, 2020.
At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.
UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:
We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.
If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.
We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log your computer operating system type, browser type, browser language, pages you viewed, how long you spent on a page, access times, internet protocol (IP) address and information about your actions on our Site.
We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.
We may log information using digital images called web beacons on our Site or in our emails.
This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.
You have the following rights concerning your personal data:
Any query about your privacy rights should be sent to hello@uxgirl.com.
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.
You can opt-out of Sharethis collecting data about you by following this opt-out link.
UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.
Design research insights, forecoming trends, tips, opinions and other interesting information for business and tech leaders
.svg)
Why do women who build global brands still remain underrepresented in business strategy case studies and leadership textbooks? It’s time to change that. Here are 10 women who created world-class empires — and the specific, actionable lessons every founder, product owner, and team lead can take from their journeys.
Each of these women started from a different point — some with nothing but grit, others with technical brilliance or cultural insight. What unites them is vision, courage, and relentless execution. If you’re a business owner, product leader, or project manager, ask yourself:
What part of their strategy can I bring into my business today?
At UX GIRL, we believe that every innovative idea needs a strong foundation—built not only on assumptions, but on real user needs. That’s why we were thrilled to support the Oncostories project through the Garage Genius program by leading a tailored Product Discovery workshop for its founder.
Oncostories is an emerging platform designed to connect individuals with oncology experience—patients, survivors, and caregivers—with oncologists. Its mission is to bridge communication gaps, provide access to empathetic dialogue, and make room for voices often unheard in the traditional healthcare system. From our first conversation, we knew this project had tremendous social potential.
Our collaboration with Małgorzata (Margaret) Lisowska, the project’s founder, began with a Product Discovery workshop—a strategic process we treat as a critical starting point at UX GIRL. It's the moment where we pause and ask:
During these sessions, our team:
The workshop was led by our UX strategists Magdalena Ostoja-Chyżyńska and Anna W., with fantastic support from Garage Genius mentors, including Zuzanna Kot, and Adam Dawidziuk, a medical industry expert who brought valuable clinical perspective. Strategic guidance was also provided by Mateusz Pawelec, who helped shape the broader development path of the project.
Throughout the workshop, we defined key personas, mapped end-to-end experiences, and crafted feature concepts aligned with emotional and functional user needs. One major insight emerged around communication barriers—particularly the emotional disconnect that many patients feel when navigating medical systems.
This led to a crucial shift: reimagining one of the platform’s core features to focus not only on knowledge exchange, but on enabling meaningful two-way interaction. These kinds of pivots are only possible when we anchor design decisions in real user insights.
And it's worth it. According to Nielsen Norman Group, up to 50% of project budgets are wasted on features that don’t align with user needs. Discovery helps us avoid that path—and build products with real impact.
Thanks to Product Discovery, Oncostories gained strategic clarity and a prioritized development roadmap grounded in empathy, feasibility, and business relevance. For us at UX GIRL, this is the kind of transformation we love to see: a strong idea shaped by real-world context and driven by authentic user understanding.
This experience also reminds us of a key message for all changemakers: engage UX experts early. The earlier we understand your users, the better and faster we can move forward—with fewer missteps and more confident decisions.
Oncostories is growing quickly, and we’re proud to have helped it take shape. We’re rooting for its continued success and watching its next steps with excitement.
If you’re building a socially impactful, technological, or educational solution—reach out. At UX GIRL, we know how to turn empathy into strategy and ideas into action. Let’s co-create something meaningful, together.
The UX and UI industry is evolving at lightning speed—new tools, roles, and expectations emerge constantly. Yet despite progress toward inclusion, women working in this space still face clear challenges: underrepresentation, limited access to support networks, and lower visibility in high-impact projects.
That’s why women in UX/UI are increasingly turning to the power of networking—the intentional building of professional relationships that lead to real outcomes: mentorship, collaboration, access to clients, and greater confidence.
According to PwC’s Women in Tech report, women represent only around 26% of the workforce in the European tech industry (Source: PwC UK). While UX tends to have better gender balance than other tech sectors, women are still less likely to hold leadership roles, as shown by the Design Forward Fund report by InVision (Source: InVision).
Having access to a supportive, like-minded network can help women grow faster, share experiences, and make better-informed career decisions. It’s not just about visibility—it’s about confidence, connection, and community.
Thankfully, there’s a growing ecosystem of initiatives built specifically for women in UX and UI. Here are some of the most valuable communities and mentorship platforms to explore:
And remember—mentorship goes both ways. If you’ve gained experience, consider becoming a mentor yourself. It’s not only rewarding, but also a great way to build leadership skills and give back to the community.
Networking isn’t just about chatting or exchanging business cards. It’s about building real relationships that can lead to joint ventures, shared clients, and long-term partnerships.
Among women in UX, these types of collaboration are gaining popularity:
If you’re just starting out and don’t have a large contact base—don’t worry. You can begin with one LinkedIn message, one industry event, or one short online chat with someone you admire. It’s all about taking the first step.
While grassroots communities are powerful, employers and agencies also play a vital role in creating supportive ecosystems. Organizations that build internal mentorship programs, fund conference participation, and create open knowledge-sharing spaces contribute directly to stronger, more confident teams.
At UX GIRL, we recognize how crucial representation and inclusion are in the design process. That’s why we actively support women at every stage of their UX careers—by sharing knowledge, promoting female experts, and collaborating across our partner network. We believe women in UX shouldn’t just have a seat at the table—they should help shape the entire strategy.
Don’t wait for your network to build itself. Here are three simple steps you can take right now:
Building a network of women in UX/UI is an investment that pays off—with better projects, more confidence, and a stronger, more inclusive design industry.
At UX GIRL, we actively support young women entering the field of UX.
We believe that real change happens when women are not just present in the industry, but truly empowered to lead, create, and grow. That’s why we regularly share knowledge, promote women experts, and collaborate within our community.
And right now—we have an open call for our mentorship program.
If you’re just starting out in UX and looking for guidance, encouragement, and practical experience, we invite you to join us.
Let’s build the future of UX together—one strong connection at a time.
Accessibility in UX design ensures that digital products are usable by people with diverse abilities. While many businesses perceive accessibility as a regulatory requirement or an additional expense, the reality is that investing in accessibility drives significant business value. Companies that prioritize accessibility gain a competitive edge, reduce legal risks, and improve user experience, ultimately leading to higher engagement and revenue growth.
According to the World Health Organization (WHO), over 1.3 billion people globally live with some form of disability. This means that a substantial segment of potential customers may face barriers when interacting with digital products that lack accessible design.
Additionally, the global population is aging, with over 2 billion people expected to be over 60 by 2050. Accessible design benefits older adults who may experience vision, hearing, or motor impairments.
Non-compliance with accessibility standards can lead to costly lawsuits. Regulations like the Americans with Disabilities Act (ADA) in the U.S. and the European Accessibility Act require businesses to make digital platforms accessible.
The cost of non-compliance:
Domino’s faced a high-profile lawsuit when a visually impaired customer, was unable to use their website and mobile app to order food despite using screen-reader software. The case escalated to the U.S. Supreme Court, which ruled in favor of the plaintiff, reinforcing that digital accessibility falls under ADA compliance. This lawsuit not only cost Domino’s financially but also damaged its reputation, highlighting the importance of proactively ensuring accessibility.
In another landmark case, Netflix was sued by the National Association of the Deaf (NAD) for not providing closed captions on all video content. The lawsuit led to a historic settlement and a commitment from Netflix to caption all streaming content moving forward. This case demonstrated the legal obligations and financial risks of ignoring accessibility but also showed how accessibility investments can enhance user engagement and brand trust.
Accessibility enhances usability for everyone, not just those with disabilities. Features such as closed captions, alt text, and keyboard navigation improve the experience for all users, leading to higher engagement and conversion rates.
Microsoft’s commitment to accessibility led to the development of inclusive design features like Windows Narrator and adaptive controllers for gaming. These innovations improved product usability, expanded their customer base, and reinforced their reputation as an industry leader.
Another example is Microsoft Teams, which introduced real-time captions and background noise suppression. Initially designed for accessibility, these features became widely used by all users, enhancing productivity and engagement.
Search engines, particularly Google, favor accessible websites. Accessibility improvements such as semantic HTML, fast-loading pages, and descriptive alt text contribute to better rankings, increased traffic, and enhanced user retention.
Many accessibility-driven innovations have become mainstream features. Voice assistants, dark mode, and high-contrast interfaces were initially designed for accessibility but are now widely used by all users.
Accessibility is not just a moral obligation but a strategic investment. Companies that prioritize inclusive design gain a broader audience, reduce legal risks, improve user experience, and enhance their SEO and brand reputation. Investing in accessibility today sets businesses up for long-term success.
Start by conducting an accessibility audit or consulting with an expert to ensure your website or app meets WCAG guidelines. An accessible platform leads to higher conversions, stronger brand loyalty, and a better user experience for all.
Over time, digital products accumulate design debt—incremental changes, quick fixes, and legacy decisions that gradually degrade the user experience. This often results in a fragmented, inconsistent interface that frustrates users and complicates workflows. Organizations face a critical dilemma: should they invest in a full redesign or make iterative improvements to refine the existing system?
A complete overhaul can be costly, risky, and disruptive. It requires significant resources, may alienate existing users, and can introduce new usability challenges. On the other hand, continuous iteration allows for gradual refinement but risks perpetuating flawed design foundations. The key to making the right decision lies in assessing the extent of design debt, understanding its impact, and weighing the costs and benefits of each approach.
Design debt accumulates in several ways:
Ignoring design debt can lead to a frustrating user experience, increased support costs, and lost revenue. Indicators of high design debt include frequent user complaints, declining conversion rates, and significant usability issues that require extensive workarounds.
When the core UX remains functional but users experience friction in specific areas, iteration is often the best approach. This method allows teams to make targeted enhancements without disrupting familiar workflows. Iteration works well under several conditions:
Successful iteration requires a structured approach—identifying pain points, testing solutions, and continuously refining the design based on real-world feedback.
Sometimes, design debt reaches a point where incremental improvements can no longer salvage the user experience. When usability flaws are deeply embedded in the system, a redesign becomes the only viable option. This is particularly necessary when the product relies on outdated technology that restricts innovation, when maintaining the existing system incurs higher costs than rebuilding, or when competitors offer a far superior UX that threatens market relevance.
However, redesigns come with substantial risks. A poorly executed overhaul can alienate loyal users, disrupt workflows, and lead to significant financial setbacks.
One infamous example is Digg’s 2010 redesign. Digg, once a popular social news aggregator, launched a drastic redesign (Digg v4) that removed key features users loved, such as the ability to view upcoming stories before they became popular. The new version was seen as prioritizing publishers over its core community, leading to a massive user exodus. Within weeks, competitors like Reddit saw an influx of former Digg users, and Digg’s traffic plummeted. This serves as a cautionary tale of how failing to align a redesign with user needs can have catastrophic consequences.
In contrast, Airbnb’s methodical redesign, informed by extensive user research, showcases how a well-planned revamp can drive engagement and growth. In 2014, Airbnb redesigned its search and booking experience to better accommodate user preferences and enhance visual storytelling. The redesign incorporated high-quality photography, improved filters, and a more intuitive booking flow. By leveraging A/B testing and gathering extensive feedback before the full rollout, Airbnb ensured a smooth transition, resulting in increased user satisfaction and higher conversion rates. Their data-driven approach demonstrates how a well-executed redesign can elevate a product without alienating its user base.
Deciding between iteration and redesign requires a structured evaluation process. Companies should begin with an in-depth usability audit, assessing the severity of design debt through usability scores, conversion rates, churn data, and direct user feedback. Identifying whether the primary issues are surface-level or deeply rooted in the system will clarify whether an iterative approach suffices or a full redesign is necessary.
If usability issues are isolated and correctable through focused adjustments, iteration is likely the better route. Teams should establish clear KPIs and user experience benchmarks to measure the success of iterative changes. Small-scale A/B testing can validate improvements before full implementation, reducing risks and allowing for incremental refinements.
For cases where fundamental usability issues persist, a redesign may be necessary. However, it should be approached methodically—by conducting thorough user research, prototyping potential solutions, and testing new designs before a full-scale launch. A phased rollout can mitigate risk, ensuring that users adapt smoothly and reducing potential backlash from drastic changes.
Beyond usability concerns, business strategy and technical feasibility should guide decision-making. If the current system lacks the flexibility to support long-term innovation, redesigning may be the only viable choice. However, if technical constraints are manageable and the UX can be improved without significant disruption, iteration offers a lower-risk alternative.
Ultimately, the decision to iterate or redesign depends on the severity of design debt and its impact on users. While iteration allows for gradual enhancements, a full redesign is sometimes the only way to break free from foundational issues. Businesses must take a data-driven approach, leveraging usability testing and user feedback to guide their choices. Regularly auditing design debt ensures that user experience remains a priority and prevents the need for drastic interventions. By making strategic UX decisions, organizations can sustain product growth while maintaining an intuitive, user-friendly interface.
Many organizations still view User Experience (UX) research and design as an optional expense rather than a critical investment. This mindset often results in products that frustrate users, leading to lost customers, decreased revenue, and reputational damage. While cutting UX from the budget may seem like a short-term win, the long-term consequences often prove far more costly. In this article, we’ll break down the financial and strategic impact of poor UX and why investing in it is essential for sustainable business growth.
Skipping UX in the early stages of development might seem like an easy way to save money, but this approach typically results in greater costs down the line. Without proper research and user testing, companies risk creating products that are confusing, inefficient, or frustrating to use. As a result, businesses often experience higher customer support demands, as users struggle to complete tasks or encounter roadblocks in the product.
Beyond operational costs, poor UX contributes to higher churn rates, as users abandon difficult-to-navigate platforms in favor of more intuitive alternatives. Additionally, fixing UX issues after a product has launched is significantly more expensive than addressing them in the design phase. Studies have shown that post-launch fixes can cost up to 100 times more than resolving the same issues early in development (source UXPA). A weak UX strategy not only drains resources but also weakens customer trust, making long-term success harder to achieve.
Failing to invest in UX doesn’t just affect a product’s usability—it impacts nearly every aspect of a business. Here are some of the most critical ways that poor UX damages growth and profitability:
Prioritizing UX isn't just about making a product look good—it’s a strategic decision that directly impacts the bottom line. Research indicates that companies that invest in UX enjoy a significant return on investment, with some reports estimating an ROI of $100 for every $1 spent.
Beyond revenue, good UX minimizes operational costs by reducing the need for excessive customer support and costly redesigns. Companies that incorporate UX early in the development process save time and money while ensuring a better product-market fit.
Furthermore, UX-driven companies consistently outperform their competition. Studies have shown that businesses that focus on design and usability outperform industry averages and experience stronger long-term growth. Additionally, consumers increasingly value great user experiences, with a significant percentage stating they would be willing to pay more for a seamless and enjoyable digital experience.
Convincing leadership to prioritize UX requires shifting the conversation from design aesthetics to measurable business value. Here’s how to make a persuasive case:
In today’s digital landscape, businesses that prioritize UX set themselves apart from the competition. A strong user experience isn’t just about usability—it’s about delivering value, improving customer satisfaction, and driving sustainable business growth. Investing in UX isn’t a luxury; it’s a necessity for any company looking to remain competitive and profitable in an increasingly user-driven market.
We’ve all been there: the pressure to launch, the push to get a product out the door, and the ever-present question of "how fast can we make this happen?" In today's fast-paced market, the pressure to "move fast" is immense. We understand the drive to launch quickly and iterate rapidly. However, at UX GIRL, we believe that speed shouldn't come at the expense of user experience. The question isn't speed versus quality, but rather how to achieve both.
The "move fast" approach offers undeniable advantages. Speed is a crucial asset, as rapid development enables companies to respond quickly to market changes and gain a competitive edge. It also fosters continuous improvement, allowing teams to release products quickly and refine them based on user feedback and data insights. Additionally, adaptability is a key benefit, as an agile development process allows for quick adjustments to shifting market demands and user needs. Moreover, launching early provides an opportunity for rapid validation, enabling companies to test ideas in real-world scenarios and iterate efficiently.
However, if not carefully managed, this approach can lead to significant pitfalls. Rushed development often results in buggy products, which can damage a brand’s reputation and frustrate users. A lack of user research increases the risk of missing the mark, leading to products that fail to meet user expectations or solve real problems. Decision-making bias can also become a challenge, as relying solely on a team’s instincts—without validating ideas through user testing—can result in poor product decisions. Furthermore, a culture that prioritizes speed above all else may inadvertently devalue user research, causing teams to overlook critical insights that could enhance the user experience.
On the other side of the coin is user testing—the practice of ensuring that real people can effectively use a product. When done correctly, user testing leads to happier users by making sure products are intuitive, meet expectations, and solve real problems. It also provides invaluable insights, uncovering usability issues that may not be apparent to the development team. By identifying potential roadblocks early, user testing helps save both time and money, preventing costly redesigns and delays.
Beyond cost savings, user testing fosters a deeper understanding of user behavior and preferences, giving teams the data they need to make informed decisions. A well-tested product results in an improved user experience, which in turn boosts conversion rates and overall satisfaction.
On the other hand, mid-size user studies involving 10 to 20 participants can take anywhere from a few weeks to several months to complete. The process requires careful planning, participant recruitment, test execution, and analysis, leading to substantial financial investments. While the upfront cost may seem high, the cost of skipping it is far greater. In 2020 alone, poor software quality cost U.S. companies an estimated $2.08 trillion, according to a CISQ report. Fixing bugs post-release is not only significantly more expensive but also more time-consuming, making proactive user testing an essential investment.
So, which approach should you take? The truth is, it’s not an either/or situation. The best strategy is to find a way to balance the need for speed with the necessity of user-centered design. Here’s how we can do it:
The "move fast" culture and user testing don’t have to be enemies. By integrating rapid user testing methods, prioritizing initiatives, and using a mixture of qualitative and quantitative feedback, you can be fast and user-centric. This approach helps to avoid expensive errors and ensures that you build products that people actually want to use. It’s all about working smarter, not just faster. And remember, there’s always room to grow!
Artificial Intelligence (AI) is transforming industries, and UX research is no exception. AI-powered systems simulate human intelligence, learning from data, identifying patterns, and making informed decisions. In the realm of UX, AI enhances research by optimizing workflows, increasing efficiency, and personalizing user experiences. Rather than replacing traditional methods, it serves as a powerful complement, helping teams uncover deeper insights and create more intuitive digital products.
The Influence of AI on UX Research
AI can be integrated into various stages of UX research to improve effectiveness and provide richer understanding. Here’s how AI can be utilized in each phase:
Uizard offers an AI- powered heat mapping process. This tool can help designers tweak their designs at the early stage, before testing it with real users.
Otter.ai can transcribe both live and recorded videos, making it easier to capture and review key insights. It also generates action items, streamlining workflows and enhancing productivity for UX researchers.
NotebookLM serves as a centralized hub for storing project documents, making it easy to organize and access important research materials. Its chat feature allows users to ask specific questions, quickly retrieving relevant insights. Additionally, you can generate a podcast-style audio version of the content, providing a more digestible and convenient way to absorb information on the go.
AI Tools for UX Research
A range of AI-powered tools has emerged to empower UX researchers and optimize their workflows. These tools can automate research tasks, analyze user feedback, and generate insights more efficiently.
Examples include:
Miro AI provides time-saving tools for designers by automating tasks such as data analysis and topic clustering. By handling these repetitive processes, AI allows designers to concentrate on generating ideas and building creative solutions based on the organized content.
STORM AI, developed by Stanford University, is an advanced AI model designed to assist with research planning and material gathering. Optimized for scientific research, it streamlines the process by providing structured insights and relevant resources.
Conclusion
AI is a powerful tool for enhancing and streamlining the UX research process, allowing researchers to focus on strategic thinking, pattern recognition, and design solutions rather than getting bogged down by routine tasks. It can also help overcome creative blocks and accelerate project kick-offs.
When used effectively, AI can significantly speed up various research stages—from crafting discussion guides to synthesizing insights. However, human oversight remains essential to ensure accuracy, contextual relevance, and empathy in UX research.
AI should be seen as an assistant rather than a replacement for UX professionals. While it excels at automation and data analysis, human expertise is irreplaceable for creative problem-solving and deep user understanding. By thoughtfully integrating AI into research workflows, teams can strike a balance between efficiency and delivering meaningful, user-centered design outcomes.
When embedding videos on a Webflow website, one of the biggest questions is whether to use Vimeo or YouTube. Both platforms offer video hosting solutions, but they serve different purposes depending on your needs. In this article, we'll compare Vimeo and YouTube in terms of video quality, branding, SEO and user experience to help you decide which one is the best fit for your Webflow project.
Vimeo is known for offering clean, professional-looking video quality. It supports up to 4K resolution, but uses higher bitrates and gentler compression, so videos often look sharper, smoother, and more detailed — especially in scenes with motion, texture, or gradients.
YouTube supports up to 8K resolution, which sounds like a big win, but it also compresses videos more heavily. That means even though the resolution is higher, the actual visual quality can look softer or blocky, especially for detailed content. YouTube also uses adaptive streaming, which lowers video quality on slower connections.
Moreover, YouTube is completely free, but includes ads on videos. Vimeo is ad-free, but you'll need a paid plan for serious use or higher upload limits.
Winner: There’s no clear winner — Vimeo delivers cleaner, more professional-looking 4K quality, while YouTube supports higher resolutions like 8K but compresses more, which can reduce visual clarity.
With a paid plan, Vimeo provides extensive branding control. You can remove the Vimeo logo, customize the video player’s appearance, and even add your own branding elements. This makes Vimeo ideal for businesses looking to maintain a professional and cohesive brand image. After preparing your video on Vimeo to look exactly how you want, this is how it will appear when embedded in your Webflow site.
However, if you don’t have a paid plan, all Vimeo branding, including their logo and player elements, will remain visible.
YouTube doesn’t offer a plan which would allow for a branding customization. The YouTube logo remains visible, and related videos—sometimes from competitors—may appear at the end, potentially diverting your audience’s attention. However, if you use Webflow’s YouTube video element, you get basic controls such as autoplay, looping, and the option to hide controls. Additionally, you can limit related videos to only those from your own channel, but full branding control is still not available.
Winner: Vimeo (when having paid plan)
When embedding videos in Webflow, it’s important to consider aspect ratio differences between YouTube and Vimeo. YouTube primarily uses a 16:9 aspect ratio.
Vimeo offers more flexibility with aspect ratios, allowing for three custom dimensions (1:1, 16:9, 9:16). This makes Vimeo a better choice for projects that require non-traditional aspect ratios. IMPORTANT: However you need to choose the desired aspect ratio when uploading your video to Vimeo.
YouTube, being owned by Google, has major SEO advantages. Videos hosted on YouTube rank higher in Google search results, making them more discoverable. Additionally, YouTube’s vast audience and algorithm-driven recommendations can significantly increase video reach and engagement.
Vimeo, in contrast, is more of a private platform with less emphasis on discoverability. If your goal is to drive organic traffic and grow an audience, YouTube is the clear winner.
However, if your company does not have a public YouTube channel and only uses YouTube as a hosting platform with videos set to private or unlisted, you will lose these SEO benefits. Private videos are completely invisible to search engines, and unlisted videos won’t appear in YouTube search results or recommendations. In this case, YouTube serves as merely a free storage option, rather than an SEO tool.
Winner: YouTube (for SEO and traffic growth, but only if the channel is public)
Both YouTube and Vimeo work seamlessly with Webflow. However, as we mentioned before, Vimeo offers a cleaner, more professional viewing experience without ads, making it ideal for embedding videos on business websites, portfolios, and membership sites.
YouTube embeds may show suggested videos and ads, which can pull users away from your site. If maintaining visitor engagement on your Webflow site is a priority, Vimeo is the better option.
Winner: Vimeo
Ultimately, if you’re embedding videos on Webflow for a business website or portfolio, Vimeo is often the better choice. If you're looking to maximize reach and engagement, YouTube is the way to go.
.png)
Women-led UX/UI agencies are shaping the future of digital experiences with clarity, empathy, and strategic vision. Based on insights from Clutch and verified client reviews, here is the 2025 ranking of the top women-owned UX/UI agencies worldwide.
Each agency on this list excels in combining research, design, and business thinking — helping clients build digital products that users truly love.
Headquarters: New York, USA
Core Services: UX/UI Design, Branding, Web & Mobile Development
Specialization: Mobile Apps, SaaS, E-commerce
Clients: Tech startups, fashion and beauty brands
Awards: Clutch Top 2 Women-Owned Design Business globally
Founded by Anjelika Kour, DigitalDesign.NYC is known for innovative digital product design. Their portfolio includes brands like Snailz, RAPID Business Cards, and Glam + Go. In 2023, their sub-brand DD.NYC® received an Anthem Award and a Webby nomination for the Ms. Foundation Women of Vision Gala website. Their strength lies in combining visual storytelling with seamless UX.
Headquarters: Austin, Texas, USA
Core Services: UX Strategy, User Research, UI/UX Design
Specialization: SaaS Platforms, B2B Applications, Enterprise UX
Clients: Harvard University, RetailMeNot, Charles Schwab
Awards: Clutch Top Women-Owned UX Agency
Slide UX focuses on creating intuitive, high-performance digital experiences backed by deep research. The agency brings together UX strategy and data-driven design to improve engagement and usability. Their work is particularly impactful for high-complexity platforms that require seamless user flows and clear hierarchy.
Headquarters: Warsaw, Poland
Core Services: UX Research, UI/UX Design, Product Strategy, Prototyping
Specialization: Web & Mobile Apps, SaaS, Design Systems
Clients: Tech startups, B2B companies across Europe and the US
Awards: Clutch Global Top 3 Women-Owned UI/UX Agencies
UX GIRL is a women-led agency from Poland with a strong focus on research-driven design. Known for their strategic processes and pixel-perfect delivery, UX GIRL works with international clients to create smart, intuitive interfaces that are not just visually engaging but deeply user-centered. With projects across various industries and excellent client feedback, they are a standout in the global design landscape.
https://isadoradigitalagency.com
Headquarters: Manhattan Beach, California, USA
Core Services: UX/UI Design, Web Design, Branding
Specialization: E-commerce, Education Platforms, Corporate Sites
Clients: McKinsey & Company, Gartner, Belkin
Awards: Clutch Top Product Designers (Women-Owned)
Isadora Agency crafts dynamic digital experiences for large organizations and high-end brands. Their work integrates creativity with data insights, resulting in websites and platforms that are both visually compelling and performance-optimized. Known for their collaborative process and detailed design systems.
Headquarters: Austin, Texas, USA
Core Services: UX/UI Design, Software Development, Usability Testing
Specialization: Healthcare, Education, Finance
Clients: Universities, MedTech startups, financial institutions
Awards: Clutch Top Custom Software Development Company (Women-Owned)
Standard Beagle Studio focuses on solving real problems through user research, thoughtful design, and development. Their collaborative approach and attention to detail make them a trusted partner for complex industries like healthcare and education. The team emphasizes usability testing and accessibility as core elements of every project.
Women-owned UX/UI agencies are not only contributing to digital innovation — they’re leading it. With strategic design thinking, technical precision, and strong leadership, these agencies are delivering products that balance business goals with user needs.
In today’s business landscape, there’s growing recognition for companies that champion diversity and inclusion. One important aspect of this shift is the rise of women-owned agencies—businesses that are not only led by women but also majority-owned and operated by them.
But what does women-owned really mean? Is it enough to have a female CEO, or are there specific requirements to meet? And why are more organizations and clients seeking out partnerships with such companies?
In this article, we unpack what it takes to become a certified women-owned business, what the process looks like, and why it matters—especially in the UX industry.
To officially qualify as a women-owned business, a company must be at least 51% owned by one or more women, and those women must also be actively involved in managing day-to-day operations and controlling strategic decision-making.
This distinction goes beyond job titles. It's not enough for a woman to serve as the face of the company or even as its CEO—if she doesn’t have ownership and executive control, the business doesn’t meet the women-owned standard. That’s why it’s crucial to differentiate between “female-led” and “women-owned”—only the latter comes with verified ownership and authority.
Becoming a certified women-owned business requires transparency and documentation. While the process varies slightly between certifying bodies, the core criteria remain consistent:
Certification can be obtained through several recognized organizations, including:
Although Poland does not currently have a national certification body, Polish businesses can still apply for global recognition through international institutions.
The process typically takes a few weeks to several months, and costs vary depending on the size of the company. For example, WBENC charges between $350 and $1,250 annually.
Gaining women-owned status is more than a badge—it can open doors to new business opportunities and networks. Certified agencies benefit from:
In the U.S., women-owned businesses generate over $1.9 trillion in annual revenue. Between 2014 and 2019, the number of women-owned businesses grew by 21%—a significantly higher rate than the national average.
At UX GIRL, we fully meet the definition of a women-owned agency. Founded and led by women, we not only hold majority ownership but actively lead strategy, operations, and growth.
Our female leadership influences how we approach user experience—through a lens of empathy, inclusion, and collaborative communication. This translates into real-world impact:
Being women-owned at UX GIRL isn’t just a status—it’s core to our identity, values, and how we create meaningful digital experiences.
If you're a female founder or executive thinking about pursuing women-owned certification, here are a few first steps:
Becoming a certified women-owned business can enhance visibility, unlock procurement opportunities, and position your agency as a values-driven partner. For women in UX, tech, and creative industries, it's also a powerful way to shape more inclusive business ecosystems.
Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.
Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.
Step 1: Get Your Adobe Fonts API Token
Before you can add Adobe Fonts to Webflow, you’ll need an API token:
.png)
.png)
.png)
Step 2: Connect Adobe Fonts to Webflow
Once you have your API token, follow these steps:
Step 3: Apply Adobe Fonts in Webflow
Now that your fonts are linked, you can use them in your Webflow project:
1. Open the Webflow Designer and select any text element.
2. Choose your newly imported Adobe Font in the Typography settings.
3. Apply the font to the text elements or set it globally for consistency.
Step 4: Publish and Test
Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.
Conclusion
Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.
.png)
Setting up a custom domain is a crucial step to making your Webflow website live and accessible. A custom domain not only strengthens your brand and boosts SEO visibility but also makes it easier for people to find and remember your site.
If you’re new to domains and Webflow, don’t worry—this guide will walk you through the entire process, step by step. Whether you’ve purchased your domain from Google Domains, GoDaddy, or another registrar, this tutorial will show you how to connect it to Webflow quickly and easily.
Step 1: Add Your Domain to Webflow
To connect your domain to Webflow, you’ll need to update your DNS records at your domain registrar.
Access the platform where you purchased your domain (e.g., GoDaddy, Namecheap, Google Domains). Look for an option labeled DNS Settings, Manage DNS, or something similar.
In your registrar’s DNS settings, update or add these records:
Save your DNS settings after adding the above records and click Verify domain. These changes can take some time to propagate (up to 24 hours), though it’s often much faster.
Your Webflow site is now live on your custom domain. Following these steps ensures your website is accessible and professional-looking, and now your audience can easily find you online.
If you’re looking for more Webflow tips or need expert help with your website, UX GIRL is here to assist. Get in touch, and let’s create something amazing together!
Women-led design studios are redefining the digital landscape with empathy, strategy, and world-class execution. In this ranking, we highlight the top 5 women-owned UX/UI agencies in Poland, selected based on their portfolio quality, specialization, process maturity, and impact on the design community.
Each of these agencies is a powerhouse of creativity, research, and user-centered thinking — showing that inclusive leadership delivers exceptional design.
1. UX GIRL
2. e-ux.pro
3. DP Vision
4. Darly Solutions
5. Apriori Digital
These five remarkable women-led UX/UI agencies in Poland highlight creativity, strategic thinking, and inclusivity in design. Through their client-focused methodologies, they're setting new standards for digital excellence and inspiring future female leaders. Partnering with agencies like UX GIRL, e-ux.pro, DP Vision, Darly Solutions, and Apriori Digital not only delivers exceptional digital products but also promotes diversity and innovation in the industry.
As AI projects gain traction and SaaS ventures become less popular to start, I’ve noticed a new mindset emerging—the belief that you can build an entire AI project on your own. The idea is that you don’t need a designer or even analysts to help shape your groundbreaking AI product because there’s now an abundance of AI tools, like Midjourney and DALL·E, that can assist with the process. But let me tell you—you couldn’t be more wrong, and I’m about to prove it.
So, why do you need a designer in the first place in this new era of AI tools for your AI project? I’m going to break it down and cover the most important aspects—focusing on the key principles behind creating truly great AI products.
Most AI products come with additional features that determine whether they are truly usable or not. Take image generation tools, for example—they offer a wide range of options like vary subtle, vary strong, or even a seed ID. But let’s be honest—does anyone even know what that is, anyway? ChatGPT is fairly simple since it’s just text-based, but when you move into text-to-image or text-to-video interfaces, it quickly becomes clear that a basic text field isn’t enough. Sure, you can use it by just typing in prompts, but without proper use of functionalities, you won’t be able to tap into its full potential.
Another example—take the Share feature in ChatGPT. Let’s face it, it just doesn’t work! Whether you’re trying to share a conversation with someone else or even a teammate, it’s always a hassle. More often than not, you’ll end up copying and pasting the answer instead because OpenAI clearly didn’t test or design this feature with usability in mind or is it just strategy? (evil laugh, not mine of course). To sum up, AI products are usually based on Writing functionalities, but not fully. You will still need to design a proper user flow and user interface with a UX designer, before starting the development of a feature.
If you’re building a groundbreaking AI product, you’ll definitely want to monetize it somehow (those API credits can be a real hassle to pay for, right?). This means you’ll need a solid market strategy, a well-designed pricing structure, and upsell functionalities that encourage users to move up tiers—not down.
This is where a skilled UX designer becomes invaluable. Figuring out the best places to introduce upsells and designing a smooth, effective funnel isn’t just an afterthought—it’s a crucial part of your product’s success. Because let’s be real, aside from great AI functionality, your second biggest priority is making sure users actually want to pay for it.
There are countless tools available for creating stunning assets—take Midjourney, for example, which we even shared tips and tricks for in one of our articles. Yes, you can use AI tools like this to generate benchmarks or even the visual assets you need for your project with ease.
But remember—UI is not UX. A visually impressive interface won’t save a poorly designed experience. If the entire user journey isn’t thoughtfully crafted, with all edge cases considered, you’ll likely run into serious user retention issues down the line. A beautiful UI means nothing if users get frustrated and leave.
Some industries require extreme precision in user input and output, meaning they might not benefit from AI-driven features as much as others. Imagine you're planning a detailed travel itinerary for clients in a city you know nothing about. You could spend hours researching, or you could use an AI writing tool to generate ideas you might never have thought of on your own. In this case, AI is a helpful assistant.
Now, imagine using the same AI-generated interface to initiate a bank transaction or transfer money to another person or institution. The potential for errors is enormous—and the consequences could be serious. That’s why industries that rely on precision, like healthcare and fintech, will integrate AI carefully and sparingly. Many of the interfaces we use today in these fields will likely remain unchanged, even after the AI revolution.
If you're building an AI product in fintech or healthcare, it’s critical to carefully plan functionalities with a dedicated UX designer—ideally, one who specializes in the industry. At UX GIRL, fintech is one of our core specialties. We’ve honed our skills through years of experience and have mastered the craft of creating highly usable fintech interfaces.
The tools might be evolving, but remember—you’re still designing for human beings, and not everyone effortlessly navigates the ever-changing world of new tech. Sometimes, it’s better to stick with familiar interaction patterns rather than reinvent the wheel.
Take Windows ME, for example. Microsoft tried to revolutionize the operating system world, but instead of being embraced, it became one of the most infamous failures in tech history. Users found it confusing, buggy, and unintuitive, leading many to downgrade to older versions or simply wait for a completely new release rather than adapt to it. The lesson? No matter how advanced your AI product is, if the user experience isn’t intuitive and user-friendly, people won’t hesitate to abandon it.
So maybe it’s best to hire another human to design for a human—not a machine.
AI is changing the way we build products, but one thing remains the same—your users are still human. No matter how advanced your AI tool is, if people can’t navigate it easily, trust it, or see its full potential, they won’t use it.
That’s why great UX design isn’t optional—it’s essential. From crafting seamless user journeys to designing intuitive interactions, a skilled UX designer ensures that your AI product isn’t just powerful but also usable and profitable.
At UX GIRL, we specialize in creating AI-friendly, user-first designs, particularly in high-stakes industries like fintech and healthcare. Whether you're building a cutting-edge AI tool or enhancing an existing product, we can help you design experiences that delight users and drive business success.
Need a UX designer for your AI product? Let’s talk. Get in touch with UX GIRL today and let’s build something great together!
Midjourney is an innovative tool based on diffusion technology that allows you to generate images using artificial intelligence from descriptive text inputs, also known as prompts. This tool makes it possible to bring nearly any creative vision to life on screen.
In addition to creating images, Midjourney serves as a great source of inspiration for further creative work. However, to use it effectively, it’s important to understand how to craft prompts and make the most of its features.
A prompt is a text description that Midjourney uses to generate an image. Here are a few key guidelines to help you craft the perfect prompt:
1. Be Specific
Describe exactly what you want to see. Avoid vague language or ambiguous terms. Instead of writing "cats," try something more detailed, like: "Photorealistic portrait of three Persian cats with blue eyes."
2. Use Keywords
Incorporate keywords relevant to the effect you want to achieve, such as realistic, moody, minimalistic.
3. Effective Descriptions
Terms like "dreamy," "realistic," or "painterly" can significantly influence the style of the generated image. However, don’t overuse descriptive terms to avoid overwhelming the final output.
4. Context, Not Instructions
Focus on describing the context of the scene (e.g., sunset over a lake) rather than technical instructions. Concentrate on atmosphere, composition, and mood rather than creating overly complex command sequences.
5. Experiment
Small changes in the prompt can greatly affect the result. Gradually adjust single elements to better understand how each change impacts the final image.
When creating a prompt, consider including the following elements to precisely define your expectations:
Subject: person, animal, character, object
Medium: photo, painting, illustration, sculpture
Scenery: indoors, outdoors, underwater, urban setting
Lighting: ambient, neon, overcast, studio lights
Mood: calm, energetic, nostalgic
Composition: portrait, close-up, bird's-eye view, detailed shot
Aspect Ratio --ar
The default aspect ratio for images is 1:1. If you need different proportions, use the --ar parameter, e.g., --ar 16:9 for a widescreen format.
Stylize --s (0-1000)
The --s parameter controls the level of stylization. A higher value allows Midjourney to add more creative interpretation to your prompt. At a higher setting, you may see intricate details like reflections, fireflies, or embellishments.
Note: Stylize is not the same as Style!
.png)
Chaos --c (0-100)
The chaos parameter generates varied interpretations of the prompt. A value of 100 produces very different versions of the image, which can be useful for brainstorming and exploring different concepts.
.png)
Weird --w (0-3000)
This parameter generates unusual and unexpected interpretations of your prompt. It’s ideal for creating unconventional and avant-garde visuals.
Style --style
The --style option allows you to select a specific style mode. The "raw" style generates unembellished images closely matching the prompt, while the "niji" style is ideal for anime and comic-inspired visuals.
Repeat --repeat
This parameter allows you to generate multiple images based on the same prompt in one go, - - repeat 3 allows you to create 12 images.
Permutations {}
Permutations allow you to generate multiple variations of a prompt at once. By listing options in curly brackets, such as Spring {morning, sunset, night}, you will receive images corresponding to each variant.
Tile --tile
The --tile parameter creates seamless, repeating patterns. Make sure that the design elements in your prompt can form a cohesive pattern.
No --no
If Midjourney persistently adds an unwanted element to your image, you can use the --no parameter to exclude it, e.g., --no text to remove text overlays.
.png)
Midjourney offers virtually limitless creative possibilities — from simple illustrations to intricate and inspiring artwork. The key to success lies in experimenting with prompts and parameters. The more familiar you become with the tool’s features, the more control you will have over the final output. Let your creativity flow and have fun creating images that match your vision!
Designing user-friendly banking apps is critical in the modern era of Mobile Banking and Fintech, where user expectations for seamless digital experiences are higher than ever. Whether you're designing a platform for Retail Banking or developing tools tailored to the needs of small businesses, the key to success lies in simplifying complex financial processes. One area that often presents challenges is the communication of ACH (Automated Clearing House) Return Codes, which are used to explain why certain transactions are rejected or returned.
Understanding what the ACH Return Codes are and how to deal with them can be a confusing experience for users, especially since these codes represent specific reasons why a payment was rejected or returned. As UX professionals, it's our job to translate these technical issues into digestible, user-friendly content that not only informs but also reassures the user.
In this guide, we’ll explore how to effectively present ACH Codes within your mobile app, ensuring a seamless user experience. Whether you’re targeting a wide retail banking audience or catering to the needs of small businesses, these strategies will help you design a more intuitive and user-friendly financial experience.
Every mobile app dealing with financial transactions will have its own set of commonly encountered ACH Return Codes. However, it's important to note that the list of those codes will vary from app to app. What’s frequently encountered in one app may be less common in another, depending on the specific user base and transaction types.
Recognizing these common issues is the first step toward enhancing the user experience. It’s crucial to analyze the data within your app to determine which ACH return codes are most prevalent among your users.
Here are a few of the most frequently encountered R-codes:
When dealing with common ACH return codes, it's crucial to ensure that users are notified promptly and effectively, even if they might not engage with every notification type. Here’s how you can approach it:
Push Notifications: Push notifications are great for catching users' attention, but keep in mind that not everyone has them turned on, and some users may swipe them away without reading the details. To address this, ensure that each push notification is short yet packed with essential information. The notification should include:
By using concise yet compelling language, you can encourage users to take immediate action while ensuring they understand the issue and how to resolve it.
In-App Alerts: Since users might miss or dismiss push notifications, in-app alerts serve as a second line of communication. These alerts can appear as pop-ups or banners the next time a user opens the app, ensuring the message is seen. This approach helps to catch attention of users who might have missed the initial push notification.
Email and SMS: These channels provide a more persistent way to reach users. Email is great for delivering more detailed information, while SMS can quickly grab attention with short, direct messages. Since these methods don’t rely on the user being in the app, they are ideal for ensuring that the message is received, even if push notifications are ignored or missed.
By leveraging a combination of these channels, you can ensure that users are informed about payment issues, regardless of how they interact with notifications. This multi-channel approach increases the likelihood that users will take the necessary action to resolve the problem.
For less common ACH return codes, it's often more efficient to use a generalized approach. Instead of creating a unique notification for each rare code, identify which of these less common return codes in your app share the same resolution. Once you’ve determined this, you can design a single pop-up notification with a consistent title and resolution that applies to multiple R codes.
For example, if several infrequent R codes require the user to verify their account details, you can use a unified notification like:
The language you use in your app is critical. Most users aren’t financial experts—they just want their transactions to go through smoothly. To help them, avoid technical jargon and focus on plain, straightforward language that conveys the message clearly and effectively.
For example, instead of displaying a technical description like “R02: Account Closed,” use a more user-friendly message: “It looks like this account has been closed. Please check your account details or link a different bank account.” This kind of messaging is easier for users to understand and takes the guesswork out of resolving the issue.
Adding a human touch can further reduce user anxiety and improve overall satisfaction. For instance, rather than showing “R01: Insufficient Funds,” your app could display, “Oops, it looks like you don’t have enough funds in your account.” Pair this explanation with actionable steps, such as retrying the payment, linking a different account, or contacting support for assistance. This approach ensures users know exactly what happened and how to fix it, making the experience less stressful and more user-friendly.
Dealing with ACH R codes doesn’t have to be a source of frustration for your users. By highlighting the most common codes with clear, actionable language, using a strategic multi-channel notification approach, creating generalized solutions for less common codes, and always communicating in a way that your users understand, you can turn a potentially negative experience into a positive one.
Remember, the goal is to make complex financial processes feel simple, intuitive, and manageable. Your users will thank you for it.
We are thrilled to announce that UX GIRL is now part of TopDevelopers, a premier platform connecting top development companies with businesses in need of innovative solutions. This is an exciting milestone for us as we expand our reach and showcase our expertise in creating user-centric digital experiences.
Joining TopDevelopers allows us to present our services to a wider audience of potential clients and collaborators who value great design and exceptional user experiences. By being a part of this platform, UX GIRL aligns with a trusted network of developers and designers shaping the future of technology.
We’re excited about the opportunities this partnership brings and are eager to connect with businesses that share our passion for creating impactful digital products.
TopDevelopers is more than a directory; it’s a trusted space where businesses connect with proven experts. Being part of this community means:
With our profile soon to be live on TopDevelopers we’re excited to embark on this journey of growth, collaboration, and innovation. Whether you’re a startup, a mid-sized business, or an enterprise, UX GIRL is here to help you design experiences that leave a lasting impression.
If you’d like to learn more about our services or collaborate on your next big idea, feel free to reach out. Let’s create something incredible together!
Scrolljacking (or scroll hijacking) is a design pattern that changes the speed and, sometimes, the direction of scrolling on a web page.
When it comes to scrolling, users have strong mental models: they expect to scroll vertically, at a consistent rate that is related to how they are physically interacting with their input device. In most computer operating systems, the default scroll speed can be manually adjusted to be more sensitive or less sensitive, but it is always consistent.
Websites are designed to enhance the user experience, not impede it. Traditional scrolling is a universally expected behavior for internet users, and people anticipate their computers and browsers to operate in a familiar manner.
The Nielsen Norman Group identifies several common reasons why designers employ scrolljacking. Here are some of the key motivations outlined by digital product usability specialists:
The answer to this question is quite simple - no. Designers understand that every design is crafted with the end user in mind. It necessitates a thorough assessment of the target demographic and a clear definition of the intended user experience.
There are compelling reasons to exercise caution with scrolljacking. It might not be the best choice when developing websites with high traffic volumes, accommodating diverse devices, adhering to accessibility standards, or catering to a user base largely composed of less tech-savvy individuals.
The designer's pivotal role lies in scrutinizing whether employing scrolljacking would serve as an engaging enhancement to the user interface or if it might present an unwelcome hurdle, potentially deterring users from fully engaging with the website.
Assuming you've made the choice to incorporate scrolljacking to infuse excitement and distinctiveness into your website design, it's crucial to be aware of potential pitfalls that can irritate users, even in the presence of the most remarkable designs. Specifically, you should be cautious of the following:
In conclusion, scrolljacking is a design pattern that, when used thoughtfully, can add depth and interactivity to web experiences. It alters the traditional scrolling behavior to engage users in new and creative ways. However, it's important to remember that users come to websites with certain expectations and mental models, and any departure from these norms should be deliberate and beneficial.
As designers, it's our responsibility to weigh the advantages and disadvantages of scrolljacking carefully. It's not always the right choice, and the user's experience should remain at the forefront of our design decisions.
To make scrolljacking enjoyable for users, avoiding common pitfalls is essential. Users should always have control over scrolling speed, and their current position within the scrolljacking journey should be clearly indicated. Additionally, the amount of content should be balanced to prevent overwhelming users, and performance issues should be addressed through thorough testing.
Ultimately, the use of scrolljacking should enhance the user experience, not hinder it. By considering these principles and understanding when and how to implement scrolljacking effectively, designers can create engaging and user-friendly websites that leave a positive and lasting impression on visitors.
2025 is shaping up to be an extraordinary year in design! From futuristic technology to nostalgic aesthetics, this year's trends are all about pushing boundaries while staying deeply connected to what feels authentic and human. Here’s your ultimate guide to the design trends that are set to dominate in 2025.
Forget rigid and predictable layouts—2025 is all about asymmetry and bold structural designs. Designers are taking grids to a whole new level, creating layouts that challenge conventions and offer a more dynamic visual experience. Unconventional alignments and layered compositions are the new norm, adding a sense of movement and energy to every project.
Pro Tip: Experiment with diagonal lines, overlapping elements, and varying column widths to create a fresh, unexpected layout.
Animations are stepping into the spotlight like never before. Subtle effects are being swapped for vibrant, dynamic motion graphics that demand attention. From websites to mobile apps, expect animations to be bigger, faster, and bolder, adding a sense of drama and personality to digital interactions.
How to Use It: Incorporate scroll-triggered animations or playful transitions that create a sense of narrative for your users.
Artificial Intelligence continues to transform the design world, and 2025 is no exception. AI tools are now capable of producing mesmerizing, one-of-a-kind visuals that feel both futuristic and artistic. Whether you need surreal landscapes, intricate textures, or unique branding assets, AI-generated art is becoming a must-have tool for designers.
Where It Shines: Use AI to generate concept art, mood boards, or even finished illustrations that feel truly cutting-edge.
The past is still inspiring the future, as the aesthetics of the ‘70s, ‘80s, and ‘90s make a stylish return. However, this time around, these retro vibes come with a modern twist—bright neon colors, pixelated textures, and groovy patterns are reimagined for a contemporary audience.
Why It Works: Nostalgia taps into powerful emotions, making designs feel comforting yet fresh. Perfect for branding and campaigns looking to connect on a deeper level.
Eco-consciousness is no longer optional—it’s essential. 2025 is putting nature-inspired designs and sustainable practices front and center. Earthy color palettes, organic textures, and a focus on biophilic design principles are helping brands communicate their commitment to the planet.
Make It Count: Highlight sustainability in your design process by choosing recyclable materials, eco-friendly typography, or green-certified design tools.
Meet the design world’s new favorite 3D trend: Claymorphism. This playful aesthetic features soft, clay-like shapes combined with pastel tones and smooth gradients. It’s approachable, friendly, and perfect for modern designs in tech, wellness, and education.
In Action: Use Claymorphism to bring character to UI elements like buttons, cards, and icons.
Clear, engaging content markers are taking center stage in 2025. Content badges—small but bold highlights—draw attention to key information, making it easier for users to engage with your designs. These eye-catching elements are great for calls to action, pricing details, or event highlights.
Quick Tip: Experiment with bright colors, bold outlines, and playful typography to make badges unmissable.
3D design remains a fan favorite, with bold, sculptural elements continuing to dominate visual trends. These elements add depth and uniqueness, whether you’re creating a brand identity, a website, or a social media post.
Why It Matters: 3D shapes make your designs feel tactile, interactive, and immersive—perfect for catching (and keeping) attention.
This year’s trends are all about standing out while staying authentic. Whether you’re experimenting with AI, embracing nostalgia, or focusing on sustainability, there’s a trend to match every creative vision.
Start incorporating these trends into your projects today to stay ahead of the curve and inspire your audience with designs that are both innovative and unforgettable.
Poland has emerged as one of Europe’s leading hubs for digital design, offering some of the most talented and creative UI/UX agencies in the region. Known for their innovation, user-centric approach, and technical expertise, Polish agencies are helping businesses worldwide build outstanding digital products. From sleek mobile apps to seamless web interfaces, these agencies combine design and functionality to deliver exceptional user experiences.
If you're looking for a reliable partner to bring your vision to life, these Top 5 UI/UX Design Agencies in Poland are ready to create solutions that resonate with your users and drive measurable results. We share the list of the best UX/UI agencies in Poland, that will quickly help you find the best UX/UI partner.
UX GIRL is a creative UI/UX design agency headquartered in Warszawa. They are known for delivering intuitive and user-friendly digital experiences that solve real-world problems. UX GIRL is celebrated for its human-centered approach, leveraging user research, testing, and prototyping to ensure products align with user needs. Great pick for complex projects and bigger platforms.
Hype4 is a Warsaw-based design agency that focuses exclusively on user experience and user interface design. They specialize in creating clean, functional, and aesthetically pleasing designs that prioritize usability. Hype4’s team has earned recognition for their innovative approach, making them a go-to partner for fintech companies and startups alike.
The Rectangles is a Kraków-based design studio that specializes in data-driven UX/UI design. Their expertise lies in usability, simplicity, and accessibility, ensuring that products are intuitive and enjoyable to use. The Rectangles have worked on numerous projects across SaaS and fintech, making them experts in improving digital platforms.
Tonik is a Poznań-based agency that delivers outstanding user experience and user interface design. Known for their attention to detail, Tonik helps startups and tech companies create visually striking digital products that align with their brand values and business goals.
Efigence is a Warsaw-based UX/UI agency known for its focus on the financial and banking sectors. With years of experience in delivering innovative digital solutions, Efigence combines creative design with a strong technical background to create platforms that enhance user engagement and trust.
Poland’s UX/UI design market is thriving, with agencies like Hype4, UX GIRL, and Tonik gaining recognition for their award-winning work and expertise in user-centered design. With the addition of Efigence, businesses in fintech and beyond can now access specialized services. Whether you are a startup seeking intuitive app design, a SaaS platform improving usability, or an enterprise developing a design system, look for the top UX/UI design company that meets your needs and budget the best.
In the rapidly evolving world of technology, artificial intelligence (AI) is becoming an invaluable tool for UX designers. Magdalena Ostoja-Chyżyńska, founder of UX GIRL and an expert in user experience design, emphasizes in her interview that AI can be a creative tool that supports design processes rather than just a technological curiosity.
One of the key topics of the discussion was the role of AI in our daily lives. Magdalena pointed out that AI should primarily be treated as a tool supporting people, not as a threat. She noted that artificial intelligence technologies can significantly enhance the quality of life, automate repetitive processes, and allow designers to focus on more creative tasks.
– “Artificial intelligence is more than just technology. It’s a partner for collaboration, enabling us to design better, more intuitive solutions for users,” said Magdalena.
Magdalena highlighted that AI has a particularly strong impact on user experience (UX) design. With machine learning algorithms, designers can analyze user data more quickly and create personalized solutions.
– “Imagine a system that not only responds to user needs but also anticipates them. This is what AI enables us to do – design proactive interfaces that stay one step ahead of the user,” she explained.
At the same time, she stressed that ethics and responsibility are crucial in the design process. AI must be transparent and should not cause users to feel uneasy.
Magdalena discussed specific applications of AI in the industries she works in every day:
Magdalena observed that although artificial intelligence has immense potential, its development comes with challenges such as ethical concerns, algorithm transparency, and ensuring equal opportunities for all users.
– “AI is not just a technology but a responsibility. How we develop and apply it will impact generations to come,” she concluded.
Magdalena Ostoja-Chyżyńska’s insights reveal that artificial intelligence doesn’t have to be a threat but can become a powerful tool for progress. The key, however, is to ensure that people remain at the center of the process.
We encourage you to watch the full interview, where Magdalena shares even more knowledge and inspiration: Watch the video here.
The past few weeks have been abuzz with excitement, thanks to Infoshare Katowice 2024, one of Poland's premier tech events. This remarkable gathering of innovators, technology leaders, and enthusiasts provided a platform for sharing knowledge, inspiration, and building valuable business connections. This year, Magdalena Ostoja-Chyżyńska had the honor of taking the stage at this prestigious event.
Magdalena led an inspiring panel discussion, delving into some of the most critical topics shaping the future of technology and business. Key themes included:
The session was packed with actionable insights and sparked engaging discussions. The audience responded enthusiastically, appreciating Magdalena’s expertise and openness during the Q&A session.
Infoshare is more than just talks; it’s a hub for exchanging ideas and exploring cutting-edge technologies. Some of the standout moments included:
This event stands out not only for its high-quality content but also for its vibrant, creative atmosphere that fosters collaboration and innovation. This year’s edition underscored the importance of technologies like AI and low-code/no-code, which are reshaping the way we work and innovate.
Reflecting on her experience, Magdalena Ostoja-Chyżyńska said:
“Infoshare is where technology meets people. It’s an event that not only inspires but also opens doors to new opportunities.”
If you’re passionate about technology and want to stay ahead of the latest trends, Infoshare is an event you cannot miss.
See you next year in Katowice!
We are thrilled to announce that UX GIRL has been recognized by SuperbCompanies as a leader in three prestigious categories for 2024:
This remarkable achievement underscores our unwavering commitment to innovation in design and our mission to deliver unparalleled creative solutions.
Founded with a vision to craft user-centered designs that inspire and work, UX GIRL has become a trusted partner for clients across diverse industries. From groundbreaking UI/UX designs to impactful creative campaigns, we pride ourselves on combining creativity and functionality to create solutions that resonate with users.
Our talented team of designers and strategists continually push the boundaries of what’s possible. We believe in fostering collaboration and innovation to help businesses succeed in today’s competitive environment.
This accolade is not just a milestone but a testament to the relentless pursuit of excellence by our entire team. It reflects our dedication to exceeding expectations and delivering transformational results for our clients.
We extend our heartfelt thanks to SuperbCompanies for recognizing our efforts. Their rigorous evaluation process and transparent rankings make this honor even more meaningful.
SuperbCompanies is a renowned platform that identifies and acknowledges outstanding organizations across various sectors. Their dedication to innovation and excellence aligns seamlessly with our core values at UX GIRL. For businesses seeking reliable partners, SuperbCompanies serves as a trusted resource to find top performers.
As we celebrate this achievement, we remain motivated to set new benchmarks in design and creativity. Thank you to our clients, team members, and partners for supporting us on this incredible journey. Here’s to shaping the future of design together!
We are thrilled to share that UX GIRL has achieved the prestigious Verified Status on Clutch! 🎉 This recognition underscores our commitment to delivering reliable, high-quality services and highlights our role as a trusted partner in the UX industry
Clutch, the leading B2B ratings and reviews platform, has revamped its verification program to better distinguish trustworthy service providers. Their updated criteria now include two distinct levels:
The Verified Status reflects our expertise, commitment to transparency, and proven ability to deliver value to our clients.
Being Clutch Verified is more than just a badge—it’s a promise. It demonstrates that we have:
With Verified Status, you can be confident that UX GIRL is a partner you can rely on.
Clutch’s enhanced verification program ensures that businesses like yours can easily identify trusted providers. The two-tier system distinguishes between:
Learn more about the updated Clutch verification criteria here.
To mark this milestone, Clutch has provided us with an exclusive Promotional Toolkit, including:
We’re excited to share this recognition with our clients and followers as a testament to our dedication to excellence.
This recognition is a stepping stone for UX GIRL as we continue to:
We are immensely grateful to our clients for their trust and collaboration, which made this possible. Here’s to achieving even greater heights together!
Campus AI is a modern educational platform designed to empower users with tools and knowledge in artificial intelligence. A recent UX audit shed light on its strengths and highlighted areas for improvement. In this post, we’ll explore key findings and recommendations to further refine the user experience.
The Campus AI UX audit revealed several opportunities to enhance the platform’s usability and accessibility. Improving consistency, clarity, and contrast will significantly elevate the user experience, making the platform even more effective and enjoyable to use.
Delivering a seamless user experience is an ongoing journey – Campus AI is well on its way to becoming a benchmark in UX design.
At this year’s WaysConf in Kraków, Magdalena Ostoja-Chyżyńska, the innovative CEO of UX GIRL, took the stage to discuss an increasingly relevant topic: AI as a Collaborative Partner for Designers. In her highly anticipated talk, Magdalena reframed AI’s role in design by showcasing it not just as a productivity tool but as a creative partner capable of transforming the design landscape. Her talk left the audience of digital creators, designers, and managers buzzing with inspiration on integrating AI into their creative processes.
For many, AI in design is often associated with automation and task speed-up. But Magdalena, drawing from her experience at UX GIRL, proposed a different perspective: AI as a dynamic collaborator that enhances creativity, supports ideation, and streamlines complex workflows. By showing how her team at UX GIRL uses AI to unlock new levels of productivity and creativity, she painted a compelling picture of AI’s untapped potential in the design world.
One of the session's highlights was Magdalena’s deep dive into the practical ways AI can support design work. She outlined strategies and automation techniques that UX GIRL has effectively implemented, such as:
Perhaps the most inspiring takeaway was Magdalena’s perspective on AI’s evolving role. While AI is often seen as a passive tool, she argued for embracing it as a “team player.” By leveraging AI’s analytical and creative capabilities, designers can gain fresh perspectives, overcome creative blocks, and bring a new level of depth to their projects. This reimagined view of AI has the potential to transform workflows, sparking more meaningful and innovative design outcomes.
The response to Magdalena’s talk was overwhelmingly positive, sparking vibrant discussions throughout the conference halls. Attendees left with new ideas on how to use AI to enrich—not replace—their creative processes, making AI a true partner in design. The session highlighted how AI can be used to not only expedite work but to encourage bold, creative decisions that enhance the user experience.
Choosing between working with a creative studio or an individual designer is a key decision for business owners and project managers. Each option has its advantages, but here are the main reasons why hiring a design studio is often the better choice.
A studio typically comprises a team of specialists with diverse skill sets. Depending on project needs, it may involve graphic designers, brand strategists, UX/UI designers, developers, and copywriters. This means your business gets a comprehensive service—from strategy to final implementation. On the other hand, a solo designer, while versatile, often cannot cover all areas with the same depth.
Example: If your project includes more than just a logo—like a complete rebranding, UX for a website, content marketing, and online store setup—a studio can provide these services at each stage.
With a studio, multiple team members work on different aspects of the project simultaneously, significantly speeding up the timeline. While one specialist completes a specific stage, another can immediately start the next. In contrast, a solo designer working alone will require much more time, especially for complex projects.
Example: As the graphic designer finalizes the logo, the studio’s developer can begin building the website, saving time and allowing a quicker launch.
Professional design studios often have well-established workflows and standards for project execution. This usually includes stages like market research, competitive analysis, persona creation, conceptual work, and testing. You can feel assured that the project will be executed according to best practices, minimizing errors. An individual designer, particularly one starting out, may not have such a robust system.
Example: A studio specializing in web design will likely conduct a UX audit, usability testing, and client workshops to understand the project requirements fully. A lone designer may lack the resources to provide such in-depth analysis.
A studio offers stability since a team manages the project, allowing for coverage in case of sickness, vacation, or other absences. With an individual designer, any of these factors could delay the project.
Example: If a designer falls ill while working on your website, the studio has substitute specialists who can step in to continue the project seamlessly.
One of the biggest advantages of working with a creative team is accessing multiple viewpoints. Each team member brings something unique, and collaborative efforts often lead to more innovative and out-of-the-box solutions. A solo designer, working alone, might have a more limited perspective.
Example: When creating a brand identity, team members from various backgrounds can develop a unique solution that makes your brand stand out. Group brainstorming frequently yields better results than one person’s ideas.
Studios often have access to professional equipment, software, and resources that enable them to execute complex and modern projects. Access to specialized tools, data analysis, testing, and visualization can significantly impact the quality and final result.
Example: A studio working on 3D design and animation can leverage the latest technology to create smooth visualizations across devices. An individual designer might not have the resources to ensure this level of quality.
Choosing between a design studio and a freelancer depends on your needs, budget, and expectations. If your project requires a broad skill set, quick turnaround, and comprehensive service, a studio is the better choice. It offers more possibilities, stability, better access to resources, and a pool of ideas that can lead to a professional and exceptional final outcome.
Of course, if the project is relatively simple or budget is limited, an individual designer can be a great option. However, for more complex challenges and a need for a comprehensive approach, a design studio is an investment that delivers long-term value.
.jpg)
One of the most significant events dedicated to blockchain technology and Web3 – Next Block Expo – attracted experts, investors, and industry enthusiasts. One of the key highlights of the program was Magda’s appearance as the moderator of the discussion panel “State of Web3.”
Next Block Expo (NBX) is one of Europe’s leading events focused on blockchain technology, cryptocurrencies, and Web3. The conference brings together market leaders, startups, investors, and technology enthusiasts, offering participants lectures, panel discussions, and workshops. NBX provides an excellent opportunity to network, gain new knowledge, and explore the latest trends in decentralized technologies.
.jpeg)
During the panel, Magda led a discussion with outstanding Web3 experts: Dorota Zabłocka, Zuza Henshaw, Agata Wolska (MBA), and Kamila Michalkiewicz. Each panelist brought a unique perspective, drawing from experience in different fields – fintech, HR, compliance, and consulting. The discussion covered key aspects of blockchain technology development and a comparison of Web3 adoption in different parts of the world.
Strengths of Web3 – What competitive advantages does this technology bring? Is the rapidly growing blockchain startup ecosystem fostering further growth?
Challenges and Barriers – What difficulties do Web3 companies and startups face? Are regulations a hindrance or an opportunity for structured development?
Comparison to Other Regions – How does Web3 adoption compare to other parts of the world? Do we have the potential to become a leader in this technology?
Next Block Expo
May 16, Thursday
1:00 PM
Workshops Stage
The panel moderated by Magda attracted a large audience, reflecting the growing interest in Web3 topics. A dynamic exchange of ideas, insightful observations, and practical examples allowed participants to deepen their knowledge and gain a new perspective on the future of this technology.
If you couldn’t attend the panel live, be sure to follow Magda’s upcoming events and stay updated with the latest trends in the Web3 world!
On May 15-16, 2024, the NextBlock Expo (NBX), the largest blockchain festival in Europe, took place in Warsaw, attracting thousands of participants from around the world. This extraordinary event brought together pioneers, innovators, and experts from the Web3, blockchain, and decentralized technology sectors. NBX became a hub where technology, business, and design converged to exchange ideas, inspire, and collaborate on the future of this rapidly evolving field.
Attendees had the opportunity to join numerous panel discussions, workshops, and networking sessions focused on the latest tech trends, as well as the challenges and opportunities in the blockchain space. It was an event where innovation met passion, and diversity emerged as a driving force for future solutions.
We are proud to share that our founder, Magdalena Ostoja-Chyżyńska, served as an Ambassador for the prestigious Women in Web3 initiative during this event. The Women in Web3 program aims to promote diversity and inclusion in the Web3 ecosystem. It's more than just an initiative—it's a movement for change, perfectly aligned with the values we hold dear at UX GIRL. As an ambassador, Magdalena not only represented our company but also advocated for gender equality and the empowerment of women in technology.
In addition to her role as ambassador, Magdalena led a highly anticipated panel discussion that garnered significant interest. The panel focused on the role of diversity in technological innovation, exploring how women can shape the future of Web3 and blockchain. Industry experts joined the discussion, sharing their experiences and visions for the future. It was an inspiring exchange of ideas and a testament to how diversity in tech teams brings tangible benefits and accelerates the development of innovative solutions.
We are incredibly proud of Magdalena and her contribution to promoting diversity in technology. We believe that initiatives like Women in Web3 will have a profound impact on the future of Web3, creating a more inclusive and open technological environment.
Thank you to everyone who joined us at NBX 2024, and we invite you to continue supporting movements that champion diversity in the tech industry!
Collaboration between development agencies and designers is crucial for creating modern, functional digital products. Whether it’s websites, mobile apps, or e-commerce systems, design plays a significant role in the success of the final product. Depending on the project's needs and the agency's specifics, there are several models of working with designers. Each has its own pros and cons, which are worth considering before making a decision.
Many developers prefer hiring designers as full-time employees. This form of collaboration ensures a constant presence of UX/UI specialists within the company, facilitating project implementation and communication.
Freelancers are independent professionals who offer their services on a project-by-project basis. This is a popular form of collaboration, especially for shorter and more flexible projects.
Outsourcing design to an external agency is a popular option, especially for companies that need comprehensive design services on a larger scale. Design agencies can take full responsibility for the visual aspects of a project.
The hybrid model combines different forms of collaboration, such as a development agency employing a designer part-time while hiring freelancers or design agencies for larger projects.
Choosing the right model for collaborating with designers depends on several factors, such as the size of the agency, the number of projects, the budget, and the nature of the work. Each of the above models has its advantages and disadvantages, which should be carefully considered before making a decision. The key is to match the form of collaboration with current needs and business goals to achieve the best results.
In today’s highly competitive IT landscape, well-designed user experience (UX) and user interface (UI) play a key role in the success of any project. For software houses in particular, which handle diverse projects for various clients, UX/UI can be the deciding factor between success and failure. In this article, we’ll explore why UX/UI is so critical in IT projects and how it directly impacts the business outcomes of software houses.
The primary goal of UX is to understand the needs of users and create a solution that meets those needs. Whether a software house is building a mobile app, a website, or an internal system for a company, it’s crucial that the product addresses real problems and user expectations.
Software houses that incorporate UX early in their projects gain a significant advantage by better addressing user needs and improving the likelihood of a successful implementation.
UI (user interface) is the first element users interact with and experience. Even the best functionality in an app won’t succeed if the UI is unintuitive or visually unappealing. Therefore, UI plays a crucial role in ensuring a positive user experience.
Projects that prioritize UI gain recognition faster from both clients and users.
One of the biggest challenges in IT projects is frequent iterations and revisions, which can extend timelines and increase costs. Incorporating UX/UI from the very beginning minimizes the risk of errors later in the project.
For software houses that work in time-based billing models, fewer iterations mean increased efficiency, client satisfaction, and better resource management.
UX/UI has a direct impact on the business results of the products delivered by software houses. Clients expect their investment to yield tangible benefits—whether that’s increased sales, higher conversion rates, or improved internal processes.
Software houses that can deliver products with well-designed UX/UI increase their clients' chances of achieving their business goals, enhancing their reputation as a trusted technology partner.
The modern IT market is extremely competitive, and clients have high expectations when it comes to product quality. Software houses that invest in strong UX/UI gain a competitive edge. Why?
UX/UI is not just an add-on to an IT project—it’s a key element that impacts its success. Software houses that engage UX/UI specialists from the very beginning create better products, deliver projects more efficiently, and most importantly, increase the chances of achieving their clients' business objectives.
In an era where user experience has become the main factor driving product and service selection, software houses can’t afford to overlook the role of UX/UI in the design and development process.
In the fast-paced IT industry, software houses are constantly competing for new clients, striving to deliver high-quality solutions. However, it's no longer enough to just excel at coding or implementing advanced technologies. The key to success today is user experience (UX) and user interface (UI) – elements that can provide software houses with a real competitive edge. In this blog post, we’ll explore why UX/UI is crucial for the growth of a software house and how it translates into long-term success.
Modern IT projects are not just about technology – they are also about building relationships with users and delivering value to them. UX and UI are essential parts of this process, helping software houses create products that not only function well but also attract and engage users.
By focusing on UX/UI, software houses can create long-term value for their clients, directly improving their market position.
Incorporating UX/UI into the design process leads to higher-quality projects. The iterative process that involves end-users at different stages allows potential issues to be identified and fixed before the product reaches its final version.
By minimizing revisions and iterations, software houses can focus on creating innovative solutions rather than fixing issues caused by a lack of UX/UI testing.
For any software house, client satisfaction is crucial. Clients return to businesses where they know they will receive high-quality products that meet their business requirements and are easy to use. UX/UI has a direct impact on how clients perceive the final product.
Satisfied clients not only return for future projects but also recommend the software house to others, increasing the potential for new business.
Software houses that treat UX/UI as an integral part of the design process can offer more innovative solutions. In an IT world where technologies and user expectations evolve rapidly, the ability to quickly adapt to new trends is key.
Through innovative UX/UI solutions, software houses can offer their clients more than just standard technology solutions, giving them an edge in the market.
Although involving UX/UI specialists early in a project may seem like an additional cost, in the long run, it brings measurable financial benefits for both the software house and its clients.
Long-term client relationships based on delivering well-designed products with strong UX/UI translate into financial stability for the software house.
UX/UI is not just about aesthetics or add-ons to a product – it’s a key element of success for any software house. In the fast-changing IT world, software houses that prioritize strong UX/UI gain a competitive advantage, attract satisfied clients, and deliver products that stand out in the market. Incorporating UX/UI into the design process is an investment that brings long-term financial, operational, and reputational benefits.
In an era where user experience drives product success, UX/UI has become one of the most important factors in building a software house’s competitive edge.
When planning a budget for a new project, we often try to find the right balance between quality and cost. Including UX specialists and designers in the team is sometimes seen as an extra expense, but is it really a cost, or rather an investment? The answer depends on several key factors, which I’ll discuss below.
The cost of hiring UX and design specialists varies based on their level of experience and the market they work in. For instance, hiring a less experienced designer typically requires a lower monthly investment, while bringing on a more seasoned professional can significantly increase salary expenses. Freelancers, on the other hand, often charge on a per-project or daily basis, with rates that can fluctuate widely depending on the scope of the work. While these expenses may seem substantial at first glance, they often provide a strong return on investment when considering the overall impact on the design process.
Lack of UX and designers can lead to numerous issues that significantly increase the final project costs:
Involving UX and design experts may increase upfront costs, but it prevents much higher expenses down the line. Thoughtful design and optimizing the user journey can minimize the need for future fixes and reduce the cost of technical support.
Additionally, a well-designed product is more likely to succeed in the long term, which means higher revenue and greater customer satisfaction.
The cost of adding UX and design specialists also depends on the stage of the project:
In summary, adding UX and design specialists to the project is an investment that can save money in the long run. The cost of hiring specialists is significantly lower than the potential losses from lack of UX optimization or the need to redesign the entire system.
With their help, you’ll not only reduce the number of iterations and fixes but also create a product that meets user needs and generates profits for the business.
Magdalena Ostoja-Chyżyńska, the CEO and Founder of UX GIRL, a while ago had the privilege to speak at Infoshare F3, one of the most significant technology conferences in Poland. She was one of the speakers on the "Design" track, where she discussed the critical role of collaboration between developers and designers in creating outstanding products and services.
During her presentation, Magdalena shared her expertise in UX design, providing valuable insights on how to achieve a successful collaboration between developers and designers. She talked about the importance of mutual understanding, clear communication, and problem-solving skills in creating high-quality products and services that meet users' needs. She emphasized that effective collaboration stems from trust and respect, suggesting that developers and designers should always respect each other's expertise and avoid overstepping into each other's domains without consent.
Magdalena's presentation was well-received by the audience, and her expertise in the field of UX design was widely recognized. Her ability to communicate her ideas clearly and concisely made her a valuable addition to the conference and sparked interesting discussions on the topic. For instance, she highlighted the significance of visual aids in meetings, underscoring that visual presentations often enhance understanding and empathy among team members, as opposed to solely verbal communication.
One particularly engaging part of her talk was about the concept of "storytelling" in design meetings. Magdalena pointed out that designers should not only present their visuals but also explain the reasoning behind their choices, which helps in building empathy and understanding from the developers' side. This approach fosters a more cohesive and collaborative environment.
Being invited to speak at Infoshare F3 was a significant accomplishment for Magdalena and a recognition of her expertise in UX design. It also helped to raise awareness of UX GIRL as a leading company in UX design solutions and highlighted the importance of effective collaboration between developers and designers in achieving better results. She shared that her extensive experience—over a decade in design and having collaborated with more than 75 developers—has taught her that the key to a successful product lies in seamless workflow and open communication.
At UX GIRL, we are proud of Magdalena's achievements and her ability to represent our company at such a prestigious conference. We look forward to continuing to share our expertise in UX design and providing high-quality solutions to our clients. Her insights from the conference reaffirm our commitment to fostering a collaborative environment where designers and developers work together towards a common goal, ensuring that our clients receive the best possible outcomes.
Moreover, Magdalena stressed the importance of continuous feedback and knowledge sharing within the team. She encouraged both developers and designers to openly share their thoughts and concerns, to continuously seek advice, and to not shy away from giving or receiving feedback. This culture of openness not only builds trust but also ensures that everyone feels involved and valued in the project.
In summary, Magdalena's participation in Infoshare F3 was a testament to her expertise and the innovative spirit of UX GIRL. Her presentation underscored the essential elements of successful developer-designer collaboration and highlighted best practices that can lead to the creation of exceptional products.
We are thrilled to announce that UX GIRL has been honored with the prestigious Clutch Global Spring 2024 Awards in the categories of User Experience and UX Strategy. This recognition underscores our dedication to delivering exceptional UX solutions and strategic insights that drive success for our clients.
Clutch is a renowned B2B ratings and reviews platform that identifies top service providers worldwide based on a strict methodology emphasizing industry expertise and the ability to deliver. This accolade is a testament to our commitment to excellence and client satisfaction.
At UX GIRL, we believe that user experience is at the heart of every successful product. Our approach is centered around understanding the needs and behaviors of users through comprehensive research and testing. Our UX strategy integrates these insights with business goals to create user-centered designs that are both effective and delightful.
Our team of skilled professionals brings a diverse set of skills and expertise, from user research and interaction design to usability testing and visual design. This multidisciplinary approach ensures that every aspect of the user experience is carefully considered and optimized.
This award is not just a recognition of our past achievements but also a motivation for the future. We are dedicated to continuing our pursuit of excellence and pushing the boundaries of UX and UX strategy. We invite our clients and followers to celebrate this milestone with us and look forward to achieving even greater heights together.
Stay tuned for more updates and insights from UX GIRL as we continue to innovate and lead in the UX industry.
Thank you to our incredible team and our clients for their support and trust. This achievement is a shared success, and we are excited about what the future holds.
Our CEO, Magdalena Ostoja-Chyżyńska, participated in an insightful interview with Kmag, sharing her professional experience. In the interview, Magdalena Ostoja-Chyżyńska shares her extraordinary journey, starting from her studies at the Polish-Japanese Institute of Information Technology, where her fascination with human-computer interaction shaped her professional path. Undeniable interest in coding and web design directed her towards a career she chose to pursue.
After a decade of working for other companies, she took a courageous step and founded her own design studio, UX GIRL, in 2020, during the challenging times of the pandemic. Beginning with a single project, she quickly gained recognition, leading her to expand her team. Today, with over 3 years in existence, the company is growing dynamically, featuring a five-person team, which until recently consisted exclusively of women.
Magdalena emphasizes the strong presence of "girl power" in her company, highlighting that communication within the team is efficient, and the atmosphere is open. Despite dynamic growth and client satisfaction, the majority of whom come from abroad, Magdalena is determined to maintain the boutique nature of UX GIRL.
A standout quote from the interview is: "We're facing a new situation - a man recently joined us. We'll definitely get along; he's a great specialist." This expression reflects Magdalena's openness to diversity in the team and the belief that differences are a strength that enriches the team's dynamics. Despite dynamic growth, the team remains crucial for her, and the atmosphere and quality of services provided remain top priorities.
For detailed view please refer to the interview
The Sukces Pisany Szminką Foundation has been supporting women in their professional and personal pursuits for years. Founded by Olga Kozierowska, the Foundation aims to increase women's participation in business, politics, and public life. Sukces Pisany Szminką not only provides inspiration but also offers concrete tools and educational programs that help women develop their skills, gain knowledge, and build networks. One of the Foundation's flagship projects is the Sukces Pisany Szminką Bizneswoman of the Year contest, which recognizes women who run their own businesses.
As a participant in this prestigious contest, we had the opportunity to witness the incredible talent and determination of women in business. It was not only inspiring but also motivating for our own growth and development.
The Sukces Pisany Szminką Bizneswoman of the Year contest consists of several stages. Applications were accepted until the end of the year, after which the selection committee began evaluating the candidates. In the first stage, semifinalists were chosen, followed by finalists in various categories, including microbusiness. Among the finalists of the XV edition of the contest were entrepreneurs who stand out for their creativity, determination, and ability to cope with market challenges.
Our CEO, Magdalena Ostoja-Chyżyńska, is one of these exceptional women. As the president of UX GIRL, a boutique design agency specializing in the Fintech, Adtech, and Greentech sectors, Magdalena has shown how small and medium-sized enterprises can offer top-level services, competing with the biggest players in the market.
Collaborating with other finalists, such as Martyna Brzozowska from Zrób mi mamo and Emilia Kojło from Small Art, was incredibly inspiring. Martyna Brzozowska, by organizing workshops and online programs for women to teach them the art of knitting, not only preserves traditional crafts but also empowers women. Similarly, Emilia Kojło, who opened an online store in response to the pandemic, demonstrates how flexibility and creativity can turn a crisis into success.
Final Gala The winners of this year's contest were announced on May 13 during the ceremonial Gala. This special event will brought together not only the finalists and winners but also numerous guests and representatives from the worlds of business, media, and culture. Participating in the Gala was an excellent opportunity for networking and exchanging experiences, which we hope will also lead to new initiatives and collaborations.
Magdalena Ostoja-Chyżyńska - Our finalist in the Contest
We are extremely proud that our CEO, Magdalena Ostoja-Chyżyńska, is among the finalists of this prestigious contest. This is a tremendous honor that confirms her professionalism, innovation, and determination in developing UX GIRL. Thanks to her hard work and commitment, small and medium-sized enterprises can offer top-level services, competing with the biggest players in the market. This success deserves the highest recognition and proves that it's worth believing in your dreams and striving to achieve them.
The Sukces Pisany Szminką Foundation and its Bizneswoman of the Year contest are incredibly valuable initiatives that support women in business and public life. Entrepreneurs like Magdalena Ostoja-Chyżyńska, Martyna Brzozowska, and Emilia Kojło are proof that creativity, determination, and a willingness to take risks bring tangible results. We are certain we will hear more about their achievements in the future!
We are full of optimism for the future and eagerly await the final gala, believing that Magdalena's success will inspire many other women.
"As the demand for digital products increases, so does the need for UX." - Magdalena Ostoja-Chyżyńska's words encapsulate the dynamic nature of today's IT market. In a conversation with Magdalena Ostoja-Chyżyńska, the founder and CEO of UX GIRL, we delved into the intricacies of this fascinating field.
The Path to UX: Igniting the Passion
Magdalena reveals that she took her first steps in web design as a child, inspired by her brother. It was during those formative years that her passion for user interface design ignited. Her choice of academic path, studying computer science, and involvement in the "Human-Computer Interaction" research group directed her towards UX Design.
The Evolution of UX in the IT Space
Over the past 10 years, we've witnessed a revolution in how UX is perceived in the IT industry. Magdalena mentions that previously, few emphasized user needs. Today, thanks to methodological advancements and increased understanding, UX plays a pivotal role in the digital product creation process.
Key Competencies of a UX Designer
Magdalena emphasizes that a good UX Designer should possess curiosity, analytical thinking, and interpersonal skills. There isn't a single path to becoming a UX Designer, but practice and gaining experience are crucial.
The Role of UX GIRL in the Market
Magdalena's company, UX GIRL, responds to the growing demand for UX specialists. She notes that the sector is evolving rapidly in tandem with the increasing demand for digital products.
Challenges and Prospects for Women in IT
Most of Magdalena's colleagues are women, reflecting the changing perception of women in IT. Studies show that women are appreciated for their meticulousness and dedication to their work.
Embarking on the UX Adventure
For those looking to enter the world of UX, Magdalena advises making a decision and consistently pursuing it. Practice, volunteering for digital projects, and finding a mentor are key to development in this field.
Through our interview with Magdalena Ostoja-Chyżyńska, we discover that the world of UX is not just about interfaces; it's also about passion, hard work, and continuous improvement. It's hopeful that inspiring stories like hers will attract more talent to this dynamic field.
For specifics please refer to the full interview.
Another crazy year is behind us. Both in the world of politics and the international situation, as well as in the world of technology. We can confidently say that, on the one hand, we need new impulses and impressions after the rather boring and specific period of the pandemic. On the other hand, looking at what is happening in the world in general, we need peace and rest.
Looking at current trends in both graphics and UI/UX design, they perfectly reflect this dualism. We have the color of the year 2024 recently announced by Pantone - a soft, pinkish-orange hue called "Peach Fuzz", reflecting the collective desire for respite and the Bento Grid introducing harmony. But at the same time, we have the bold intrusion of 3D and VR concepts, juicy color combinations, and neubrutalism, which have as much in common with calmness as Java has in common with Javascript (i.e. not much).
And all this is poured with AI sauce. Yes, last year was definitely the year of AI and everything indicates that this year will be no different in this respect.
So sit back and take a look at what design will follow in 2024.
Probably more than once, when reading this article, you will get the impression that this has happened before, this or that trend is nothing new and there is actually nothing to be excited about. However, it is not as obvious as it may seem at first glance. Some time ago we were already dealing with 3D elements on websites, but often they were actually either isometric projections of rather clumsy illustrations, or elements in the skeuomorphic style, which is not actually full-fledged 3D. Alternatively, browser-based gaming experiences. Now we are talking about 3D in all its glory. A complex and engaging experience that we can increasingly observe, e.g. in the form of product presentation on a website or in branding.
Sometimes you can even find statements suggesting that this is the end of the era of flat design. We can't really agree on this here. I think that both approaches, i.e. minimalist and 3D style, coexist and will coexist for a long time. Once in a while, you need simplicity, but other times you need three-dimensional immersion.
The development of 3D is not surprising, because every year we have better and better technologies and hardware capabilities at our disposal. Faster Internet, faster computers, better optimization of tools such as WebGL, creation of new libraries, and improvement of existing ones, e.g. three.js. The creation of tools that allow people who are not specialists in the subject to work with 3D. Recently, the Spline tool has become very popular. It runs in a browser, and the intuitive interface and a bunch of predefined operations allow you to create fantastic 3D objects and interactions with minimal effort. You no longer need to learn how to use Blender - in Spline we can click everything quickly and painlessly 😀
Enriching your website with three-dimensional elements and animations allows you to build a more complete, more attention-grabbing experience. In addition to websites, we can also use 3D in our personal brands. Recently, the popular website Reddit refreshed its brand by creating a new logo in the form of a three-dimensional mascot. In turn, three-dimensional application icons appeared in MacOS. Such companies also (or maybe primarily?) shape the directions in which the industry is developing, and this shows that 3D fashion will not disappear so quickly. So expect an in-depth experience even more!
Heatmapping is a graciously named style that focuses on the blending of colors, which interlace in various ways to create attention-grabbing backgrounds, shapes, and even fascinating rainbow-like animations. Sometimes, this style simply comes down to working with gradients, which don't always have to be static or cliched. Nowadays, we're witnessing vibrant color combinations, bold unions, and the introduction of animated colors. As a result, we gain a broader and more nuanced experience. Additionally, the Aurora UI or Aurora Borealis style, also involving color blending, has been quite popular in recent years. It's a technique that involves blending colors in a way that mimics the Northern Lights, featuring smooth color transitions within an often muted palette to create a cohesive and soothing experience.
Returning to heatmapping, the style refers to techniques used, for example, in product analytics. Serving as a tool to analyze user behavior data on websites or mobile apps. A heatmap (or heat map) is a graphical representation of data where values are depicted by color, crucial for pinpointing what works or doesn't on a website or page and identifying the areas users interact with the most. Heatmapping allows for identifying the most frequently clicked spots, analyzing scrolling behavior, and investigating which elements attract particular attention. "Hot" areas, indicating high interest, are marked in red, while "cold" areas, showing lesser engagement, are highlighted in blue, with intermediate colors like orange, yellow, green, and purple providing additional insights.
As we can see, all these techniques involve manipulating colors to create more sophisticated experiences. This approach allows designers to infuse UI elements with depth, movement, and emotion, using color psychology to evoke specific feelings or reinforce brand identity. The style is not limited to web design and digital products, but also appears in merchandise, apparel, print media, home furnishings, and more, showcasing its versatility and widespread appeal in enhancing user engagement and visual storytelling.
Projects are continuously emerging, created by designers who aren't afraid to experiment with how content is arranged within interfaces. From ultra-minimalist and brutalist, sparing in form concepts, through horizontal scrolling, to completely wild layouts in which everything comes alive.
In the latter half of 2023, the so-called Bento Grid made its appearance on Apple's website and several other popular products, especially in the AI sector. Observing how many companies have adopted this concept on their sites, it's safe to predict that the Bento Grid will be the layout of 2024!
Inspired by the compartmentalized design of Japanese bento boxes, this grid system segments the screen into distinct areas, each dedicated to different content types. The Bento Grid isn't just for interface projects; it can be used in various presentations, reports, data visualizations, and branding. It's also currently one of the most popular styles on Linktree. The simple yet interesting division into rectangles of various sizes allows for an unconventional, clear, and hierarchical presentation of content. However, the Bento Grid should be used sparingly to avoid ending up with a layout that could overwhelm users, making the intended hierarchy less visible. Nonetheless, if you're looking for a way to present your data or any content in an interesting and scalable manner, consider using the Bento Grid. Remember, it's merely a concept, a tool, and the clarity and readability of the content you place within it depend entirely on you.
Interestingly, this concept isn't entirely new. For instance, it could be experienced with the tiles introduced by Microsoft in 2012. This perfectly shows that certain ideas and solutions come back after years and can once again experience their glory. Often in other contexts, but with the underlying idea remaining unchanged.
This trend or style has been around for a few years now, but still it seems to be on top and even more and more websites incorporate it into their interfaces. Besides it’s often elegant or artistic, it has several other advantages.
First of all, it makes the users immediately focused on the specific elements and more involved in the content that we want to exaggerate.
Secondly, if space is limited due to large text sizes, we have to carefully choose what text we want to have on the website. This necessity ensures that only the most relevant and essential information is presented, avoiding the clutter of unnecessary details. We, as creators, are forced to articulate our thoughts in a succinct and effective way.
Typically, the use of bold typography is seamlessly integrated with a minimalist design approach, creating a harmonious blend that emphasizes clarity and simplicity. We don’t have to worry too much about additional visual assets, because they are not needed anymore. Website is lighter and it’s a good in terms of the optimization purposes.
Of course, current design can be crazy. We have so many possibilities to play and experiment with, that you can come across massive typography style together with 3D elements, animations, fluffy assets, etc. Actually, sky is the limit. Nonetheless usually, when it comes to this trend, the structure is pretty straightforward and the typography dictates the whole website’s vibe.
This is very broad and general term, but in short it embraces all the bold and unique solutions that make your project stand out. They often guarantee mesmerizing experiences.
Immersive design frequently incorporates complex or ubiquitous animations that make a profound impact on users, transforming elements from mere decoration into powerful storytelling tools. Leading companies leverage this technique to showcase products or weave compelling narratives, elevating the user experience beyond the conventional.
Another category that gives us often an immersive experience is the so-called scrapbook style or mixed media style. It’s essentially a modern twist on collage with playful or vibrant color palettes, untypical interactions, and a bunch of visual combinations that break the UX rules. It’s also eagerly used in graphic design. A mix of images, shapes, colors, and good storytelling creates an opportunity for memorable projects that resonate with the audience.
Lastly, immersive design refers also to AR/VR solutions, but we describe them in more detail below, as a separate trend.
This UI style might not be as widely discussed as dark mode or brutalism, yet it undoubtedly deserves a special mention on our list. For at least a few years now, we've observed designers experimenting with grid and content layout in fascinating and unique ways, often resulting in even electrifying projects. At first glance, we can see just images scattered across a page. The implemented interactions seem to appear random, merely artistic whims. Indeed, these layouts often contain a significant amount of artistry and visual flair, but as the name suggests, they're grounded in a grid system. There's no rule stating that every website must adhere to a similar layout or that tiles must be of equal size and spaced evenly. Today's layouts and content presentation methods surprise with their form and creativity. However, a closer analysis of how individual images are arranged quickly reveals a pattern, showing they are strategically placed on a grid, everything aligned and thoughtfully considered.
The primary goal of utilizing this style is to present one's projects, photographs, products, or simply what one wishes to showcase intriguingly. This style is often seen on design agency websites, e-commerce platforms (like clothing stores), architects' and photographers' websites, as well as for showcasing physical products (such as a ceramics collection).
Beyond unconventional content presentation, this approach often tells a story, builds a brand, and ensures the viewer is enchanted by both the photo grid and its contents.
It's also crucial that all images are visually cohesive and appropriately prepared, as they form the basis of the entire layout.
The style is particularly gracious because the ways to present and arrange content on the grid are nearly endless. Moreover, we can add a bunch of different interactions (like hover, click, or scroll effects) that enhance the whole experience even more. Designing the hero section in this manner can create an excellent first impression. Despite an initial impression of scattered content, everything harmoniously coexists, with nothing feeling visually out of place or uncomfortable. It simply works!
For many, "Dark Mode" might be the more familiar term. In essence, it's about designing with a focus on dark color schemes. Nowadays, the background doesn't have to be just dark gray or black. Many designs incorporate various accents, gradients, glows, illuminated interactions, etc.
Dark mode is not a new concept but has recently experienced a true renaissance. There's been a surge in fantastic projects and products with websites that dazzle with their design. Creators play with dark colors, introducing transparency, highlights, subtle micro-interactions, and additional accent colors, proving the popularity of this style is well-founded.
A while ago, Linear made its mark on the market. The company showcased a website that now serves as a benchmark for designing in dark mode. The website looks really good, and many designers are emulating its style, further popularizing the trend.
Besides Linear's website, there have been several other noteworthy projects recently that have made an impact and also become a significant source of UI inspiration. For example, the Twingate website or the Diagram project, which should be recognizable in the design world.
Beyond just looking good and giving the website a professional vibe, dark mode is also easy on the eyes and makes content consumption effortless.
Perhaps your next project will be inspired by this style?
Neubrutalism is a fancy term for the trend that is a next stage of the raw and overwhelming brutalism style. It's also a pretty good reflection of the Y2K hype. We are ready to claim that neubrutalism is somewhere in the middle. It's a return to simplicity, functionality, and minimalism but with a bold twist. This style is all about creating impactful layouts using stark colors, sharp lines, and geometric shapes. It's a fusion of old and new, drawing inspiration from the raw, unfinished materials of brutalist architecture and updating it with modern design principles. The core of neubrutalism lies in its uncomplicated layouts, uncluttered spaces, and modern typography, all brought to life with bright, contrasting colors and flat illustrations.
This trend is more than a nostalgic nod to the architectural brutalism of the 1950s or the colorful vibrancy of pop art. It represents a modern, minimalistic look that emphasizes functionality and user experience (UX) through simple yet bold forms. Neubrutalism has become a popular choice for designers wanting to make their projects stand out. It's particularly effective for showcasing products and services in a distinctive way that captures attention and engages viewers.
The style encourages creativity, offering a unique way to express a brand's identity and spirit. With its emphasis on simplicity and impactful visual elements, neubrutalism can help your project make a lasting impression, whether you're looking to present your work in a new light or tell a captivating story through your website's design.
This year is the year when Apple releases its Apple Vision Pro device. Of course, the hype started last year when Apple presented its new product at the WWDC23 conference. There was a lot of speculation, discussion, and the Internet was flooded with conceptual designs tailored to Apple's glasses. However, this year we are dealing with the official premiere, so it is easy to guess that the discussions and buzz around spatial design will return with a vengeance.
What exactly are Apple Vision Pro? To put it simply, these are virtual reality (VR) glasses. However, to be more precise, it is actually an advanced device with cameras, sensors, microphones, a powerful M2 processor and the new R1 chip and, above all, two built-in ultra-high resolution displays that, when combined, create one 4K screen with 23 million pixels that can generate an image up to 1200” wide. We can therefore use our favorite applications, serve online, watch movies or make video calls on a screen placed in a physical space.
However, this is not completely new when it comes to the VR market. Similar devices have been appearing for many years, and VR is used, for example, to eliminate cognitive disorders, treat concentration, present real estate projects, in games and a whole host of other things. Nevertheless, this year will certainly be significant, because it is Apple that will make its contribution and do it in its own spectacular style, giving the impression that their glasses are the most advanced and simply the best. Whether this is actually the case, we do not know, but it is almost certain that we will experience more and more VR projects. We are curious whether the premiere from Apple will be the impetus that will finally popularize VR technology among consumers.
This article would certainly be incomplete if we did not mention probably the biggest trend of the last several months, namely the use of AI algorithms.
ChatGPT, Midjourney (currently in version V6), Adobe Firefly and several other popular tools have introduced a new approach to how we work and what our projects ultimately look like. From a visual perspective, it is primarily the generation of images that deserves a lot of attention. The quality and realism offered by Midjourney or DALL-E 3 are really great and we are not surprised that people fell in love with working with prompts, creating visual gems. If you want to learn more about AI tools that are worth testing, please take a look at one of our previous articles: read about AI tools
However, Generative AI is not only about images, it is also about generating text content, generating diagrams and design concepts (e.g. using the Relume tool), generating reports and summaries based on the entered data, and recently also generating videos or animations using simple text prompts.
Perhaps the first boom in these tools has already passed, but for sure another solution that will attract the attention of creators will soon appear on the market. And even if nothing like this happens, the number of applications and projects using generative AI is so large that it will certainly be a trend both this year and in the next few years.
As you can see, the industry is not idle and a lot is going on. The trends presented above are, in our opinion, only the most interesting, selectively picked ones. In general, there are many more concepts and styles that we can experience in the digital space. In some industries, one style shines through more than another, and that's okay too.
Trends are cool and it's worth keeping an eye on the pulse to know what direction our industry is heading and what's triumphing now, but let's not forget that trends pass and come back. They are often the result of some, as it later turns out, completely insignificant impulse. Therefore, first of all, let us approach it with caution and distance. We should first address our actual needs, which, as it often emerges, are completely different from what is currently on top.
We are thrilled to announce a remarkable achievement for UX GIRL, a beacon of innovation and creativity in the UI/UX landscape. Recently, UX GIRL has been honored with the 3rd place ranking among Global top women-owned UI/UX agencies on the prestigious platform, Clutch.co. This recognition is not just a badge of honor but a testament to the hard work, passion, and unique approach that defines UX GIRL.
UX GIRL: Synonymous with Excellence and Innovation
At UX GIRL, our journey has always been about more than just design; it's about creating experiences that resonate and connect. Our holistic approach, combined with unwavering leadership and passion, forms the cornerstone of our success. Despite being a relatively small team, we have consistently upheld these values, allowing us to deliver exceptional work that not only satisfies but delights our customers.
Diverse Perspectives, Unified Vision
Since its inception, UX GIRL has grown with the addition of new talents, each bringing a diverse perspective and rich experience to the table. This diversity has been our strength, enabling us to function as a cohesive unit that not only works together but thrives together. Our ability to amalgamate different ideas and viewpoints has been crucial in crafting designs that are not only aesthetically pleasing but also highly functional and user-centric.
Recognition by Clutch.co: A Milestone Achieved
Being recognized by Clutch.co, a platform known for its rigorous and comprehensive ranking process, is an honor we hold in high regard. Clutch.co evaluates agencies on various aspects such as quality, reliability, and market presence, making this recognition all the more significant. For a decade, Clutch.co has been a reliable source for identifying the crème de la crème of the IT service industry, and to be ranked among the best is a milestone that fills us with immense pride.
The success of UX GIRL in Clutch.co's ranking of top women-owned UI/UX agencies is a shining example of what can be achieved with a blend of talent, dedication, and a passion for design. As we celebrate this achievement, we also look forward to continuing our journey of innovation and excellence in the world of UI/UX design.
UX GIRL, Your Premier UX/UI Design Firm, Receives Clutch Global and Clutch Champion Awards!
We are beyond thrilled to announce that UX GIRL, a leading UX/UI design firm, has been honored with the prestigious Clutch Global and Clutch Champion Awards! This remarkable achievement solidifies our position as a leader in the industry on a global scale and is a testament to our unwavering dedication to delivering top-notch UX/UI solutions.
At UX GIRL, we believe in the power of exceptional user experiences and innovative design. Receiving these awards is not just a recognition of our company but a celebration of the impactful designs and user-centric solutions that we bring to the table.
A heartfelt thank you to our valued clients and partners for entrusting us on this incredible journey. Your collaboration has been instrumental in our success, and we're honored to have the opportunity to work with visionary partners who appreciate the value of outstanding UX/UI design.
A special shout-out to our exceptional team at UX GIRL! Your creativity, expertise, and dedication to excellence have set the standard in the industry. This recognition as one of the top 10% of global winners on Clutch is a reflection of your hard work and commitment to pushing the boundaries of design innovation.
We are not just a design firm; we are a team passionate about crafting meaningful, user-centric experiences. This award reaffirms our commitment to delivering design solutions that make a lasting impact.
Thank you to everyone who has been a part of our journey and contributed to this significant milestone. We couldn't have achieved this without your support!
If you're curious about what sets UX GIRL apart and why we've been recognized as a Clutch Global and Clutch Champion in UX/UI design, explore our Clutch profile here: UX GIRL Clutch Profile
Here's to continued success, innovation, and setting new standards in UX/UI design excellence!
Magdalena Ostoja-Chyżyńska, our esteemed CEO, recently engaged in an enlightening interview with BlockyDevs. The conversation delved into the intricacies of the Computer Science industry, our meticulous approach to team building, and our forward-thinking initiatives in web3 and artificial intelligence.
Magdalena provided a comprehensive view of the operational intricacies propelling UX GIRL forward. From our discerning hiring practices to an unwavering commitment to crafting distinctive UX/UI projects, the interview unveils how UX GIRL aims to be at the forefront of future industry leadership.
A focal point of our endeavours is Artificial Intelligence. Positioned to explore groundbreaking solutions, we are poised to redefine the landscape of technology and the Computer Science industry.
Magdalena extends her gratitude to our dedicated community for their steadfast support. She emphasises our readiness for an exciting journey into the future, aligning with the shared vision of our valued supporters.
For a deeper understanding of Magdalena's journey—from a computer science student to leading the innovative team at UX GIRL—please refer to the full interview. This narrative is characterised by passion, continuous learning, and an unwavering commitment to excellence in user experience.
As discussed in the interview, the integration of AI and web3 is fundamentally reshaping the design landscape. Magdalena sheds light on UX GIRL's strategic adaptation, recognizing that this integration is pivotal to shaping future user experiences.
AI has the potential to revolutionise the way we approach design...
For a more in-depth exploration of this transformative shift and UX GIRL's strategic direction, please refer to the interview.
Magdalena underscores UX GIRL's distinctive approach to pairing senior and junior designers. It extends beyond optimising project outcomes; it's about mutual growth. As articulated in collaboration with BlockyDevs:
We introduce two main methods: pairing a junior or mid-level designer with a senior designer... Alternatively, we assemble teams with a mix of skills and experience levels.
This approach not only optimises project outcomes and budgets but also yields collaboration-fueled results that outperform single-designer projects. For a detailed exploration of this innovative approach, please refer to the interview.
We continue our journey through the world of AI tools that, in our opinion, are noteworthy and currently deserve recognition for various reasons. In the first part of the article, we primarily focused on image and vector generation. This time, we're starting with something completely different. Buckle up and let's dive in.
A web application that allows for generating sitemaps and wireframes based on textual prompts. We have tested many similar tools for generating websites, and this one has proven to be the best so far.
We would be lying if we said that the tool generates a website for us from scratch. In reality, the tool is a collection of over 1000 different components compatible with Webflow and Figma, which are arranged and adjusted based on what the user enters as a prompt. Nonetheless, it works well and allows you to quickly create a meaningful website structure.
Main features:
Does this mean that with a few clicks, we can now create any website? Of course not. Since the tool is based on a large but still limited number of components, the number of possible layouts and types of pages is also somewhat limited. We probably won't achieve anything exceptionally original here, but we will definitely be able to quickly create an interesting landing page, product page, or blog. Predefined components ensure that the results are not a collection of random shapes and scribbles but a coherent and professionally-looking structure.
At the moment, in our opinion, one of the most interesting solutions of this type on the market.
From $38 per month for all features and maximally 3 projects. Free for 1 project and limited number of components.
The next impressive project is a set of tools from Runway. Runway is a company focused on AI research and implementing AI solutions to improve the work of both individual creators and global brands.
As they describe themselves, Runway aims to help tell stories and believes that the best way to predict the future is to invent it.
The company has been recognized multiple times and has partnered with other tech giants. As a result, it stands out with the ability to integrate with various tools and platforms, making collaboration and project sharing easier. The number and range of solutions offered are truly impressive, and this directly translates into the fact that almost anyone can find something suitable for their needs.
It's impossible to describe everything that Runway offers here, but below we've described a few of the most interesting tools in our opinion:
And this is just a glimpse of what Runway is capable of. In addition, they offer all the classics like image generation, background removal, image expansion functions, and more.
From $15 per user, per month. Free option for individuals - has many limitations.
TinyWow is our recent discovery. In short, it's a website that offers a plethora of various tools to streamline small tasks. Not all functionalities are AI-based, but they can all be quite useful. The tools include various file compressors and editors, background removal, video file transcription, generation of visual and text content, audio file processing, and much more.
What is perhaps the most important and what prompted us to include TinyWOW in this list is its price... everything is completely free and available without any limitations!
TinyWow can serve as your little assistant for special tasks. There have surely been times when you needed something simple like removing a background, converting a file, denoising an audio recording, or editing a PDF. Now, TinyWOW offers all of these features. All we can say is... WOW! 😀
Free.
There's not much to say about this next tool. Its functionality is quite straightforward – it converts images into vectors. You can upload a JPEG, PNG, or GIF (bitmap) file, and with a single click, you'll receive an SVG file.
After testing it, we can confidently say that this tool performs its task excellently and can easily compete with Adobe's vectorization option, sometimes even surpassing it by providing better results.
Furthermore, the tool also offers an API.
Currently, the tool is completely free as it's in the Beta version. Later on, the price will depend on the package of credits you purchase, where one credit equals one photo that you can vectorize.
Free in Beta. Later from $9.99 for 50 credits.
Finally, something for marketers. Of course, by saying that this tool is only for marketers, I'm simplifying things significantly. In short, it's about a solution that helps us better understand human behavior and supports us in creating effective ads, marketing campaigns, or product pages.
Neurons offers several interesting features and use cases, but we will focus here on a solution called Predict. It is forecasting using AI algorithms, which allows for the assessment and determination of the effectiveness of our content. By content, we mean, for example, images, web pages, product packaging, social media campaigns, etc.
We can, for example, upload an image, and the algorithm will analyze it in terms of how it will resonate with potential viewers, where their gaze will be directed, the likelihood of them clicking on a specific button, etc. In other words, the tool will allow us to better prepare content and ultimately help ensure that what we create yields the desired results in terms of the number of clicks or simply conversion growth.
The website does not provide pricing information. You need to schedule a free demo to get access and purchase the specific solution. There is no free version or trial available.
These are all the tools we wanted to present and recommend to you in this part of the article. If you haven't read the first part yet, we highly encourage you to take a look. In total, across both parts, we've covered 10 tools. We are aware that we have not exhausted the topic and there are many more noteworthy AI solutions for working with images or video on the market.
You can easily add Figma plugins to this list (e.g. what Diagram offers) or solutions for creating animations, but what we have chosen at the moment, in our opinion, is already at such a level that we can use it for commercial tasks. The remaining tools are often just interesting toys. However, we don't hide the fact that what is a cool toy today may be the talk of the tech world in a month or two. So stay tuned and remember that these are still just tools. How we use them and whether they actually benefit us depends entirely on us. Fortunately, for now, the most powerful tool is still the human brain.
The number of AI tools is growing every week, and this trend is unlikely to change any time soon. Rather, we expect the use of AI algorithms and models to trend even further. The creators of almost every application we know are trying to use AI in their products in one way or another and not be left behind in this crazy technological race.
Today, practically every tool used for editing photos or videos can boast that it allows retouching or background removal with just one click. Almost every text editor allows for content generation based on a typed prompt. We can generate ideas, summarize articles, or write them in full by entering only a simple instruction. Tools from Microsoft or Google use AI models for data analysis, creating summaries, charts, and suggesting various solutions. Browser plugins allow for automatic email responses, or analyzing a page for SEO or conversion purposes. It's easy to create a video where we can speak in any foreign language, and no one will even realize that we don't know that language. People in business, marketing, creative fields, bloggers, artists, writers, data analysts, literally everyone can speed up their work today by taking advantage of AI benefits.
However, because there is so much choice, it's easy to become simply overwhelmed by it all. In the end, instead of speeding up our work and being like all those super-productive people who flood us with posts on LinkedIn or X (formerly Twitter), we don't know where to start and what tool to choose. We don't know what is actually worth attention and what should be avoided. I think it's obvious that if everyone started implementing AI in the solutions they offer, among the quite large number of great tools we will also find those that are still a long way from actually helping us. Many tools available on the Internet are still just cool toys, but when it comes down to it, unfortunately, we wouldn't want to use their results in our business.
Sure, there are a few tools that everyone talks about, tools that are currently enjoying a triumph of popularity, and therefore they must be the best. To a large extent, it's hard to disagree, but even these theoretically best tools have their drawbacks and won't always be suitable for what we specifically want to do. Additionally, there's the issue of cost, or what the entry threshold is to achieve really solid results. Besides, if we dig a little deeper, we'll find a range of products that are really quite good and often allow for quick completion of a specific task for free.
For the purposes of this article, we tested several dozen different AI tools ourselves and chose those that, in our opinion, really do the job or are simply worth keeping an eye on because they are developing in an interesting direction.
We decided to split the article into two parts. Firstly, to examine the recommended tools more closely and discuss, in our opinion, all the essential aspects. Secondly, to avoid boring you and not take up too much of your time. Shorter content will be easier to digest. So, in the first part, which you are reading now, we will present the first 5 tools. The next 5 will be in the second part. We recommend reading both, as it is in the second part that we will describe the less obvious tools.
Additionally, both parts will primarily focus on tools that specialize in working with images and videos. Topics like working with text, music, or enhancements in AI for productivity will be addressed in separate posts.
We will start with 3 well-known and recognizable tools that, in the context of generating and editing images, have recently become what ChatGPT is in the context of generating text. Even though probably everyone knows or is familiar with how they work, we believe that a post about AI tools omitting the most important players would simply be incomplete. Setting aside the various downsides of each tool, this trio really deserves special recognition!
If we talk about generating images using AI, one of the first names that comes to mind is indeed Midjourney. Not without reason, as it is currently one of the best tools for creating images based on a typed prompt.
Currently, the most advanced and latest version is Midjourney V5.2 released in June 2023. However, it's worth keeping your finger on the pulse because it has just been announced that Midjourney V6 will see the light of day before Christmas 2023... we can't wait to see what the creators have prepared for us this time!
Midjourney, in addition to standard image generation, offers a bunch of interesting functionalities that diversify and improve the target results, namely:
What distinguishes Midjourney from the competition is primarily realism, refined compositions, attention to detail, and high-quality generated images.
However, Midjourney also has its disadvantages, and we are not talking about the price.
From $96 to $1152 per year (depending on the chosen subscription plan).
A product from OpenAI, which until recently couldn't really compare to what Midjourney offers. However, everything changed with version 3, namely DALL-E 3.
The tool is available as part of a ChatGPT Plus subscription or for free as part of Bing's Copilot service from Microsoft. It can be said that the fact that we can generate images completely free of charge is a huge advantage, but DALLE-3 also deserves recognition for several other reasons:
The main downside of DALL-E 3, in our opinion, remains a certain limitation in generating realistic creations. Images generated using DALLE-3 have a specific style, and despite their excellent quality, it is often easy to notice that a given graphic was generated by AI.
In addition, our editing options are quite limited, i.e. we cannot, for example, correct a fragment of the generated photo. In this case, you need to regenerate the entire image and hope that the model goes in the right direction.As with Midjourney, DALL-E 3 is quite a heavily censored image generator, especially when used inside ChatGPT.
$20 per month, included in ChatGPT Plus. Free in Bing's Copilot.
Adobe probably needs no introduction and it is also easy to guess that this technological giant has not been left behind in this race.
Adobe Firefly is actually a family of generative artificial intelligence models, offered as a separate product on the website https://firefly.adobe.com or in the form of functionalities integrated into various Adobe applications.
By entering the mentioned website, we currently have the following features available:
What is fantastic about Adobe's solutions is that AI functionalities are also available directly in their applications.
In Adobe Photoshop, we have access to the already mentioned Generative fill with some enhancements. Specifically, we can use options like expand. Similar to the zoom-out and pan functions in Midjourney, here we can also generate something beyond the canvas area, allowing us to freely 'expand' our images.
In Adobe Illustrator, the most interesting option is generating vector illustrations using a prompt. This is a revolutionary approach to graphic design. We no longer need to know how to draw to prepare a beautiful illustration for a website or a book.
Additionally, there are also AI enhancements in Adobe Premiere Pro and Adobe Express, but we won't elaborate on that here.
What also deserves attention is the issue of ethics and copyright. Adobe trains its models based on licensed content from Adobe Stock and public domain content, where the copyright has expired. This means that everything we generate is based on data sets collected in a fully ethical manner, and the complete copyright of the produced image belongs to the generator.
In conclusion, Adobe offers its users a lot. After testing all the AI features, we can confidently say that the quality and results are really good, and this is complemented by ease of use and integration within Adobe's flagship applications.
Downsides? At this moment, we can point out three things that may discourage potential users, namely:
Varies according to the country. Has a free tier.
Another fantastic and rapidly developing tool is Leonardo.Ai. It is essentially a web application (along with an API) created by independent creators and based on Stable Diffusion models. Similar to the previous three applications, it allows for image generation and editing.
What characterizes this application is the ability to change the model used to generate our images. At the moment, we have access to dozens of models - some of them simply differ in version (older, newer), but others are models specifically trained for generating images with certain characteristics. For example, we can choose a model tailored for generating photorealistic images or a model that generates isometric views.
At the moment, among the most important functionalities of Leonardo.Ai we can distinguish:
The main drawback is that most of the features is locked in the free version of the tool. However, the tool itself, although heavily limited, remains available without the need to purchase a subscription. Every day, we have access to a total of 150 tokens, which we use to perform various actions in Leonardo.Ai. Not all actions consume the same number of tokens, e.g. high-resolution images cost more.
From $12 to $60 per month. Has a free tier.
Have you ever wondered what it would be like to speak fluently in dozens or even hundreds of foreign languages? HeyGen is a tool that won't teach you to speak these languages, but it will create the impression that you are using them perfectly.
HeyGen is currently one of the most popular and best-known tools for creating video avatars. We have quite a few interesting features at our disposal, allowing us to create professional videos based on a clip recorded by us, written text, and/or recorded audio. There are several combinations, including:
The tool has incredible potential in the field of marketing, promoting products, preparing offers, or training materials. From now on, you can, for example, put a video on your website where you talk about your product in Korean. The applications are enormous.
From $29 per month. Free plan for 1-min max duration video per month.
That's all the tools in this part. To read about the remaining 5, please visit the second part.
There are many trends in user interface design. In this article, we'll delve into the resurgence of Y2K style and how it's shaping the digital landscape today, bridging the past and future in design. Explore the exciting world of Y2K design and its impact on contemporary interfaces.
Y2K style is the aesthetics of user interface design or graphic design. It features a vibrant and bold color palette, with neon greens, electric blues and metallic silvers taking center stage. Geometric shapes dominated Y2K's design, especially those with futuristic edges such as sharp angles and asymmetry. Additionally, elements such as pixelation, glitch effects, and kaleidoscopic patterns frequently appeared, adding a surreal and dreamlike feel to the visuals. The Y2K aesthetic is a combination of optimism and concern that marked the dawn of the digital age and is causing a powerful resurgence in modern interface design.
The Y2K aesthetic's resurgence has been particularly striking in the field of user interface design. Designers have enthusiastically embraced the Y2K style's vibrant colors and bold shapes, giving digital interfaces a captivating and futuristic edge.
Y2K-inspired UI designs prominently feature audacious color palettes, often including neon shades and metallic tones. These vibrant colors instantly grab users' attention and create a memorable visual experience.
Geometric shapes, asymmetry, and dynamic patterns are fundamental to Y2K-inspired UI design. Sharp angles and futuristic designs can be seen in buttons, icons, and navigation elements, guiding users through digital spaces with a unique visual language.
Pixelation and glitch effects add a touch of nostalgia and a sense of unpredictability to these interfaces, creating a dreamlike quality. These elements not only engage users but also provide a refreshing departure from conventional, minimalistic designs in the digital landscape.
The resurgence of Y2K aesthetics in contemporary design presents a unique set of challenges and opportunities. One significant challenge lies in finding the right balance between nostalgia and modern functionality. Designers must ensure that Y2K elements enhance the user experience without compromising usability.
Another challenge is avoiding overuse. While Y2K aesthetics can be visually engaging, excessive application can lead to a cluttered and overwhelming interface. Designers need to judiciously incorporate these elements to create a cohesive and user-friendly design.
Opportunities arise from the emotional resonance and nostalgia associated with Y2K aesthetics. Leveraging these elements can create a stronger user-brand connection, evoking positive emotions and memories.
Furthermore, the Y2K resurgence opens doors for experimentation and innovation. Designers can explore new ways to blend Y2K aesthetics with cutting-edge technology, offering users fresh and memorable digital experiences.
The resurgence of Y2K UI design presents an exciting opportunity to engage a diverse range of users. This aesthetic, with its unique blend of nostalgia and modernity, has the potential to resonate with various audiences. Let's explore which users Y2K UI design can effectively target.
Nostalgia Enthusiasts: Y2K UI design naturally appeals to those who have fond memories of the early 2000s. Users who grew up during that era may be drawn to the design style, as it evokes feelings of nostalgia and sentimentality. This group often seeks a connection to their past and enjoys interfaces that transport them back to the turn of the millennium.
Generation Z: While not firsthand witnesses to the Y2K era, Generation Z has shown a remarkable affinity for the aesthetics of the time. Y2K UI design can tap into their interest in retro and vintage styles, offering a fresh take on a period they may have missed but still find intriguing.
Visual and Creative Professionals: Y2K UI design, with its vibrant colors and bold shapes, often resonates with visual and creative professionals. Graphic designers, artists, and those in the creative industries appreciate the design elements that challenge the status quo and inspire creativity. Y2K UI design can be a source of inspiration for this group.
Brands and Marketers: For businesses and marketers, Y2K UI design offers a distinctive way to capture the attention of users. It's an excellent choice for creating memorable digital experiences, enhancing brand recognition, and standing out in a crowded marketplace. The unique visual language can leave a lasting impression on potential customers.
Tech Enthusiasts: Tech-savvy users who embrace innovation are often intrigued by the fusion of Y2K aesthetics with modern technology. Y2K UI design can offer a unique, cutting-edge user experience that appeals to those who are eager to explore new design trends and digital frontiers.
While Y2K aesthetics have made a resounding comeback, some designers are already pushing the boundaries into the future, embracing what we can playfully term "Y4K" style. These websites embody the spirit of Y2K design while introducing innovative elements that capture the essence of contemporary design. Let's take a look at a few remarkable examples:
Nexal Studio's website flawlessly blends Y2K aesthetics with futuristic elements. The site features an array of bright, contrasting colors, reminiscent of the early 2000s, combined with smooth animations and modern design techniques.
BC Design celebrates its 10th anniversary with a website that brilliantly incorporates Y2K aesthetics and old game design. The use of gradients and unique layouts adds a futuristic twist, offering an innovative take on the Y2K-inspired design.
The Flow Ventures takes Y2K design to new heights by combining it with glitch effects and pixelation. The result is a visually striking website that encapsulates the retro-futuristic essence while maintaining user-friendliness.
Chloé Digital's website is an exceptional blend of Y2K aesthetics and contemporary web design. It showcases dynamic shapes, bold typography, and vibrant colors, presenting a unique digital experience that appeals to both nostalgia enthusiasts and modern design aficionados.
In conclusion, as the design world continues to evolve, Y2K aesthetics remain a timeless source of inspiration. They bridge generations and offer a fascinating glimpse into the future, where past and present collide to create immersive, visually captivating online experiences.
Bento Grid draws inspiration from the iconic Japanese lunchbox, transforming its neatly divided compartments into a visually appealing and organized layout for websites. This design pattern employs a grid-based structure, slicing the website's content into distinct sections or compartments. Each compartment serves a unique purpose, providing a dedicated space to showcase specific features, thus offering visitors an intuitive and engaging way to navigate through information.
Users engaged with products featuring the Bento Grid layout enjoy numerous benefits. These benefits include:
Structure and Organization: Bento Grid introduces a structured layout, dividing the UI into well-defined compartments. Each compartment serves a unique purpose, housing specific elements such as navigation menus, content sections, or interactive features. This systematic organization enhances the overall clarity of the interface, allowing users to navigate with ease and find information effortlessly.
Visual Hierarchy: The grid-based structure of Bento Grid naturally lends itself to creating a visual hierarchy. By allocating different sections for various content or features, designers can guide users' attention and emphasize key elements. This inherent visual hierarchy contributes to a more intuitive user experience, ensuring that important information stands out.
Seamless Responsiveness: Bento Grid adapts seamlessly to various screen sizes and resolutions, making it a responsive choice for UI design. Whether viewed on a desktop, tablet, or smartphone, the grid-based layout ensures a consistent and user-friendly experience. This adaptability is crucial in an era where users access interfaces across a diverse range of devices.
Storytelling through Design: Much like the compartments of a bento box tell a culinary story, Bento Grid allows designers to weave a narrative through visual elements. Each compartment becomes a chapter in the user's journey, conveying information in a structured and engaging manner. This storytelling approach enhances user engagement and creates a memorable user experience.
Emphasis on User Engagement: Bento Grid is not just about organization; it's about creating an engaging user experience. By presenting information in visually distinct compartments, users are encouraged to explore different facets of the interface. This design pattern promotes interaction, keeping users intrigued and invested in the content or functionality presented.
Every design solution presents its own set of challenges that designers must navigate. Despite its numerous advantages, Bento Grid also encounters several challenges. Here are a few:
Flexibility Constraints
The structured nature of the Bento Grid may introduce certain limitations in design flexibility, making it more challenging to adapt to unconventional design concepts.
Need for Careful Planning
Effectively utilizing the Bento Grid requires meticulous planning and thoughtful allocation of space within individual compartments, which can be time-consuming.
Potential for Monotony
Without proper diversification, Bento Grid runs the risk of inducing monotony in projects, potentially making interfaces appear repetitive or predictable.
While acknowledging these challenges, it's essential to note that their significance can vary based on specific project contexts and applications of the Bento Grid design.
Apple is a pinnacle in the world of technology, employs the Bento Grid with exceptional finesse. The amalgamation of high-quality graphics and gradients transforms ordinary tiles into a stunning display of aesthetics and functionality.
On the BetterStack website, dedicated to developer tools, the Bento Grid excels in presenting a diverse array of features and services. Compact compartments facilitate a clear presentation of alternatives to popular tools, enabling users to swiftly compare and choose the most suitable solutions.
The WorkOS website, specializing in identity management tools, utilizes the Bento Grid to organize various aspects of the Single Sign-On solution. In this case, the separation of different pieces of information works remarkably well, turning information into visually appealing graphics rather than typical product details.
Bento Grid finds its application in dashboard design, as exemplified by Setproduct. In screens where designers need to present a large amount of data to users, the segregation and proper visualization of information become exceptionally important.
All these examples illustrate that the Bento Grid is not merely a theoretical model but a practical tool that contributes to the effective communication of information and encourages user interaction. The inspiring use of the Bento Grid in real-world projects confirms that it is not just an aesthetic maneuver but a strategy that enhances user experiences, conveying complex information in an accessible and attractive manner.
.jpg)
In today's digital landscape, the success of your company largely depends on the user experience (UX) of your website or application. In fact, it can be the make-or-break factor for your business. A well-designed and intuitive interface can keep users engaged and satisfied, while a poorly designed one can drive them away. This might seem obvious, but there's still a surprising number of digital products in the market that fail to fulfill their intended role. It's not just about aesthetics; it's about aligning your offerings with the needs of the users, ensuring that those who start using your product stay with you longer than just during a free trial period. In this article, we will show you how to find the UX design specialists who can help you achieve this goal and how your business can benefit from it all.
If you want to stay in the game, you must focus on delivering solutions that are not only useful and attractive but, above all, tailored to your target audience. Moreover, it's worth considering whether there's even a demand for your product in the market before investing significant time and money in realizing your grand vision. After all, you wouldn't want to channel resources into something destined to fail. It's valuable to have someone who will take care of the entire process, someone who will define our potential audience, plan how what we're creating should work, and be beneficial (both to you as the product owner and to the users, its consumers). We will show you how UX specialists and design agencies can perfectly fulfill this role. You will discover precisely how they can support your business grow and ensure that you reap the intended benefits.
The first option generally makes a lot of sense when the solution you're creating is a long-term project, something that will require continuous monitoring, updating, and comprehensive care. Typically, large corporations, banks, or public institutions opt for this approach because they have the budget to permanently maintain an additional department or at least a person responsible for UX/UI. Furthermore, their product keeps growing and requires continuous testing, changes, and supervision. If you're not a corporation but a startup or a company that simply needs project help here and now, creating a UX department may not be the best choice. It's essential to keep in mind that establishing a dedicated department in your company, or even implementing a single individual to fill a UX role, is often a time-consuming process that can stretch over months or even years. Moreover, having a UX department also entails a dedicated career path for specialists, ensuring benefits and keeping their knowledge up to date in a rapidly changing market. As we're aware, competition never rests, and it's in our best interest to ensure we don't fall behind. Not every company has the resources to smoothly establish a new department without encountering obstacles.
A freelancer is often a good choice for a so-called quick task. This is also usually the cheapest option, but you must remember that it's a single individual. If you expect a comprehensive service, value your time, or your product is more than just a simple landing page, relying solely on a freelancer may not be the most suitable route to take.
In most cases, however, the best option will be the third approach, choosing to hire an external design agency. You don't have to immediately change your internal structures and commit to a permanent partnership, but at the same time, you can rely on professional support from not just one, but often many individuals whose knowledge and experience complement each other. An agency often has established internal processes, appropriate software, and resources that you sort of get "out of the box," and unlike a freelancer, they can deliver a complex product in a reasonable time frame.
In this article, we will focus on choosing the right design agency. As you can probably imagine, not all agencies are the same, the number of options can be overwhelming and discouraging, and in the end, you must come to an agreement with one of them. The one that will provide you with a solution that meets the expectations of all stakeholders.
Before we share with you the recipe for finding a design agency that will contribute to the success of your product, you should understand the detailed benefits and services you can expect as part of your collaboration with such an agency.
Depending on your needs, you can choose an agency that specializes in a specific area within the overall design process. For example, you can request only a website audit or preliminary research to define the target audience and the actual needs of potential users. There are also many companies that focus on the visual aspect, i.e., UI (User Interface) design or creating your brand's entire identity.
However, most of these agencies typically offer a comprehensive range of services and provide a holistic design process, from conducting research to defining user journeys, designing both necessary functionalities and visual elements, usability testing, and even KPI (Key Performance Indicator) analysis.
Absolutely, because it's usually not just one person but a team of individuals, each responsible for a different aspect of your project. By choosing a reputable agency, you gain access to a pool of experts and enthusiasts — people who specialize in delivering solutions that simply convert.
UX (User Experience) design firms have an in-depth understanding of your users. They achieve this through methods like analyzing the competition, studying quantitative and qualitative data, engaging with potential users, conducting workshops, and creating user profiles. With a profound understanding of the target audience, they can create user-focused designs and deliver experiences tailored to their needs. Furthermore, they make decisions based on data and ultimately create unique products tailored to your specific business, allowing you to stand out in the market. Your business objectives are equally important to UX designers. They act as a bridge between users, development teams, and stakeholders. On one hand, they know what customers want and expect. On the other hand, they collaborate with developers to achieve these goals while simultaneously improving the company's profitability.
A reputable agency boasts an extensive portfolio of successful projects, which serves as a testament to its experience. In general, agencies are well-prepared to handle complex projects right from the start. Their teams consist of multiple specialists who are poised to contribute from various angles to your project.
When working with various clients, representatives of project agencies understand what works in individual cases and can propose a process that not only delivers the final solution but also helps alleviate some of your company's resources. Furthermore, what an agency creates is not just mockups for developers to implement the product but also comprehensive documentation that can be utilized by different departments within your company. With well-defined objectives, values, and processes, we can prepare business presentations or even update the entire team's product knowledge. Additionally, along with the mockups, you receive a so-called design system or style guide that defines the individual elements of the product, enabling its easy maintenance and future development.
By entrusting your design work to professionals, you free up your time and resources to focus on your core business activities.
By working with an agency, your company can enjoy the benefits of using industry-specific tools like Figma or Miro without the need to purchase individual licenses. This not only saves your organization the cost of software licenses but also grants you access to the full potential of these powerful tools, enhancing your team's collaborative capabilities and productivity.
Unlike relying on a single individual where project progress could stall due to their absence, an agency ensures uninterrupted progress. Team members can seamlessly step in to maintain momentum, address any issues, and keep the project moving forward.
In most cases, before you start cooperation, you will receive a general cost and estimated completion time. This transparent approach ensures that you possess a clear understanding of the budget and timeframe from the very beginning, enabling you to make well-informed decisions regarding your investment and confirming that the project harmonizes with your financial objectives.
Design agencies are well-versed in the latest design trends and technologies, ensuring your project is up-to-date and competitive.
Lastly, if you're not entirely sure about your needs, what would work best for your product, or if you simply want to enhance your existing offerings, a project agency can guide you in the right direction. Drawing upon data and research, they can provide you with insights that shed new light on your product. Armed with a well-structured analysis, you can proceed to implement specific steps in alignment with your priorities.
It's easy to imagine that after entering the right query into Google, you'll get dozens, if not hundreds, of matching results.
Of course, it's not straightforward, and in the end, it may depend a little on your luck. However, to significantly boost your chances, you can take the right steps to ensure that the company you choose meets your expectations.
What matters most isn't just the range of services offered or a portfolio filled with recognizable clients – the most crucial factor is the so-called 'match.' Every company is different, with its unique work culture and approach to the solution delivery process. You should find the one that aligns best with your approach and with whom you can communicate effectively.
Effective communication is key here. Of course, we can't downplay the importance of designers' experience and technical skills because the quality of the solutions they create ultimately depends on that. However, before diving into analysis, building flows, or creating prototypes, you should have a clear understanding of your mutual expectations and the way you'll work together. Nothing hampers a project like a lack of good communication!
Before you start your search, it's essential to have a clear understanding of your project goals and objectives. What do you want to achieve with your design project? Do you need a comprehensive end-to-end solution or maybe only some updates to your existing project? Do you need brand identity or visual resources? This clarity will help you communicate your requirements effectively and evaluate potential agencies.
Even if you don't have a complete grasp of your expectations, you likely have a vision of what you want to achieve, knowing your goals or priorities. These insights are valuable as they can further pinpoint the areas where you need assistance.
Now that you have a clear understanding of your expectations and goals, it's time to create a project brief, an indispensable tool for discussions with potential design agencies and a key component of the project's kick-off meeting. We will delve a bit deeper into this topic in the further part of the article.
Start by conducting thorough research. Look for design agencies online, ask for recommendations from peers, and read reviews. Create a shortlist of agencies that align with your goals, have a strong portfolio, and a good reputation. Here, it's crucial to pay attention to the services a particular agency offers and what they specialize in. It's possible that the agency specializes exclusively in e-commerce solutions, while you may be in need of a mobile application for team management, for example. Often, this scope is directly described on the agency's website or can be inferred from their portfolio. However, if you have any doubts, you can always inquire about their scope and experience during an introductory conversation. Furthermore, it's worth considering the type of collaboration you expect, whether it's long-term or short-term. This information can be valuable for the agency and ultimately help narrow down your search.
A design agency's portfolio is like their resume. It showcases their past work and the quality of their designs. Review their portfolio to see if their style and expertise match your project's needs. Pay attention to the diversity of their work and their experience in your industry. And what is important - do not be impressed with their clients, look for what exact work they did and is it a quality one.
Testimonials and case studies can provide valuable insights into an agency's track record. Reach out to their past clients if possible to get direct feedback on their experience with the agency. Look for reviews on third-party websites like Clutch or DesignRush. You can also check out their LinkedIn profile. It will give you a better understanding of the agency's professionalism, communication, and results.
A design agency is only as good as its team. Schedule a meeting or consultation with the agency to meet the designers and project managers who will be working on your project. Try to find out how they work and engage in a conversation with their product lead or head of design. Ensure that their expertise and communication style align with your expectations.
A good UX/UI design agency should have a clear process for working with clients. Ask about their process, including how they approach research, design, and testing. A well-defined process ensures that your project will be completed on time and to your satisfaction.
Consider whether the agency can adapt to your changing needs or future projects. A scalable agency can be a long-term partner for your design requirements, offering a consistent design language across different projects.
Effective communication and collaboration are vital for a successful project. Ensure that the agency values open and transparent communication and is willing to collaborate with your team to achieve the best results.
Pricing is an important consideration when choosing a UX/UI design agency. Look for an agency that offers transparent pricing and is upfront about any additional costs.
Before signing any agreement, read the contract carefully. Make sure it outlines the project scope, deliverables, timelines, and payment terms clearly. Seek legal advice if necessary to protect your interests.
In the process of hiring designers or design agencies, pay attention to signs that suggest they might not be the best fit. Look beyond their experience and online reviews; consider whether they show a genuine interest in your project by asking for data, research, and the possibility of conducting analyses. This commitment to understanding your project's goals is a positive sign. Conversely, if they rush into creating mockups without thorough inquiry, it could be a red flag.
Also, consider whether they approach each project uniquely or follow a standard pattern. Opting for a company that customizes their approach for each project can be beneficial.
As mentioned earlier, preparing a project brief is one of the key steps to ensuring a successful start when collaborating with a design agency. It's safe to say it's one of the most crucial steps, as the UX designers' understanding of your needs largely depends on what you present to them. You don't have to have all the answers to every possible question, as you and the design team will work together to uncover solutions throughout the project. However, the more information you can provide at the beginning of the project, whether it's for the design team, researchers, auditors, or even branding experts, the better.
Your project brief might and often should include the following:
A well-structured project brief serves as a roadmap for productive collaboration and ensures a successful project launch.
Remember, finding the right UX/UI design agency is not about settling for what's readily available - it's about investing time and effort into finding a partner who can bring your ideas to life in the most impactful way possible. So don't rush this decision; take the time needed to research, compare portfolios, read client testimonials, and have conversations with potential agencies. Your project deserves nothing less than the best fit for success.
Welcome to the era of Artificial Intelligence, a revolutionary field that is reshaping the world as we know it. AI, once relegated to the realm of science fiction, has now become an integral part of our daily lives, impacting everything from our smartphones to the way we interact with businesses. In this article, we will explore the fundamental concepts of AI, its immense potential, and the exciting opportunities it offers, while also considering its challenges and possible threats.
Artificial Intelligence, or AI, is the science of creating intelligent machines that can mimic human intelligence and perform tasks that typically require human cognitive abilities. These tasks encompass a wide range of activities, from understanding natural language, decision-making, and problem-solving to recognizing patterns in data, and even driving autonomous vehicles. AI systems are designed to learn, reason, and adapt based on the data they receive, allowing them to make predictions and take actions. Thus based on vast amounts of information, algorithms adapt their behavior accordingly, making AI systems invaluable tools for numerous industries.
We can distinguish many different branches in the AI industry, among which the most popular currently include:
Natural Language Processing (NLP): NLP focuses on enabling machines to understand, interpret, and generate human language. It powers applications like chatbots, language translation, sentiment analysis, and text summarization. Advanced language models, such as GPT-4, have made significant strides in this field, allowing for more sophisticated language understanding and generation.
Computer Vision: Computer vision involves teaching machines to interpret and understand visual information from images and videos. It finds applications in facial recognition, object detection, autonomous vehicles, medical imaging, and augmented reality. Deep learning techniques like Convolutional Neural Networks (CNNs) have been crucial in advancing computer vision capabilities.
Machine Learning: Machine learning is a broader field that encompasses algorithms and techniques enabling systems to learn and improve from data without explicit programming. Supervised learning, unsupervised learning, and reinforcement learning are common paradigms within machine learning. It is the backbone of many AI applications, including recommendation systems, fraud detection, and predictive analytics.
Deep Learning: Deep learning is a subset of machine learning that uses artificial neural networks to model and solve complex problems. It excels in handling large amounts of data and is responsible for significant breakthroughs in image and speech recognition, natural language processing, and game playing (e.g., AlphaGo).
Reinforcement Learning: Reinforcement learning is a subset of machine learning that focuses on training agents to make decisions in an environment to achieve specific goals. It is instrumental in developing AI systems capable of playing games, optimizing processes, and controlling robots.
Robotics and Automation: AI-driven robots are becoming more prevalent across various industries, from manufacturing and logistics to healthcare and household assistance. These robots use AI algorithms to perceive their environment, plan actions, and perform tasks autonomously.
Generative Models: Generative models, particularly Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), can create new content based on existing data. They have been used for image synthesis, video generation, and even creating realistic AI-generated artwork and music. In recent weeks, popular tools like Midjourney, Photoshop, and Framer AI have been leveraging generative AI to provide their users with features that were once considered abstract just a few months ago. Currently, these are among the fastest-growing algorithms in the industry.
The relevance of AI has never been more apparent than in today's fast-paced world. By understanding AI, we unlock the potential to develop cutting-edge solutions to complex problems, leading to technological advancements that can improve our quality of life. As AI permeates various industries, learning about it becomes a strategic advantage for individuals and businesses alike. The recent months have, in many cases, exceeded our expectations. People have seen that the potential of AI tools can be accessible to everyone, and the content being generated is already so realistic and complex that it can mimic (and in many cases, even enhance) human creativity.
Given how AI is growing quickly and finding new uses, it's clear that AI skills are in high demand today. The increasing number of job opportunities in fields such as data science, robotics, and AI research and more and more interest in AI tools by most of the big companies and start-ups should be the best proof.
Those who are willing to learn, collaborate with AI, and embrace the AI revolution with an open mind will emerge victorious. Those who neglect these opportunities will inevitably fall behind.
The benefits of AI are immense and wide-ranging, promising a transformative impact on society. One of the most significant advantages is enhanced efficiency and productivity. AI-powered systems can handle repetitive tasks at an unprecedented speed and accuracy, liberating human resources for more creative and strategic endeavors.
Additionally, AI has revolutionized various sectors, such as healthcare. With AI-driven diagnostics and personalized treatment plans, medical professionals can make more accurate and timely decisions, potentially saving countless lives. In agriculture, AI helps optimize crop yields and monitor livestock health, contributing to sustainable and efficient food production.
Moreover, AI has vastly improved user experiences across various industries. Virtual assistants like Siri and Alexa have become our helpful companions, providing us with useful information and managing our daily tasks. AI-driven recommendation systems in online shopping platforms, music streaming services, and video content providers cater to our preferences, making our lives more convenient and enjoyable.
Both companies and individuals are now using AI-based tools in their daily lives. From well-known ones like ChatGPT and MidJourney to tools such as Copilot, Jasper, copy.ai, Adobe Firefly, and a variety of specialized plugins and enhancements that enable more effective business management, time management, social media content creation, and much more.
While AI presents numerous benefits, we must also be mindful of the potential risks and challenges it brings. One of the most significant concerns is job displacement. As AI automates tasks previously performed by humans, certain jobs might become obsolete, leading to job insecurity for certain professions. However, it is essential to remember that AI also creates new job opportunities in related fields, requiring a skilled workforce to develop and manage AI systems.
Another critical aspect to address is AI ethics. As AI systems become increasingly sophisticated, they may face ethical dilemmas, especially in areas like autonomous vehicles and healthcare. Striking the right balance between AI autonomy and human control is crucial to ensure safety and accountability.
Furthermore, there are concerns about data privacy and security. AI systems rely heavily on data for training and decision-making, raising the risk of potential data breaches or misuse. It is essential to develop robust data protection mechanisms and ensure responsible AI usage to safeguard individual privacy and prevent unauthorized access.
We must also remember that many publicly available AI tools still face several limitations, such as social biases, hallucinations, and adversarial prompts. It's important to be aware that not everything provided by, for instance, ChatGPT, should be taken as absolute truth. However, companies are continually working to improve and fine-tune their models. The latest language model from OpenAI, known as GPT-4, is claimed to be 82% less likely to respond to requests for prohibited content and 40% more likely to provide fact-based answers compared to GPT-3.5.
Nevertheless, it's essential to remember that these are merely tools in our hands. How we use them still depends entirely on us. Staying informed and aware is valuable, as the revolution doesn't happen overnight; it's a lengthy and error-prone process.
Machine Learning: The Core of AI
At the heart of AI lies Machine Learning (ML), a subset of AI that empowers machines to learn from data without explicit programming. ML algorithms use statistical techniques to identify patterns in data, enabling them to make predictions or decisions based on new information. This ability to learn and improve with experience is what sets ML apart and makes it a powerful tool in various applications.
Prompt Engineering: Igniting Creativity in AI
Prompt engineering is a fascinating aspect of AI that involves crafting effective instructions or queries to direct AI models' output. By providing appropriate prompts, developers can influence the content, style, or tone of AI-generated outputs. This technique has been particularly instrumental in the development of Generative AI.
Generative AI: Fostering Creativity
Generative AI is a branch of AI that deals with machines' capability to create new content, such as images, music, text, and more.
In simpler terms, Generative AI is precisely the branch that has recently gained immense popularity thanks to tools like ChatGPT, MidJourney, DALL-E, or Jasper. As the name suggests, it's generative, meaning it can generate (or just create) new content based on specific queries, known as prompts.
But how is this even possible? In a nutshell, by learning patterns from a vast amount of data (such as existing articles, research papers, images, and more), the algorithm creates new content based on these patterns. Importantly, even though we "feed" the algorithm with certain content (pre-trained data sets), it doesn't mean we'll get copies or similar replicas of the input. The algorithm, using learned transformations, can iteratively generate genuinely new things. It's all powered by deep neural networks, but the exact workings and why the algorithm produces a specific response are not obvious, even to the creators of these neural networks. You input the data, and run the algorithm, but what happens inside the network remains a puzzle.
Imagine having a super-smart assistant, like a virtual wordsmith, at your fingertips, ready to help you create captivating content and answer your queries. That's precisely what ChatGPT is!
ChatGPT, developed by the American company OpenAI, is a content generator that relies on a large language model called GPT (currently in version 3.5 or, paid GPT-4). It's a bot with which you can communicate using natural language. This tool over 50 different languages, capable of answering questions, translating documents into various languages, conducting proofreading and language editing of texts, summarizing and analyzing scientific papers, suggesting solutions to diverse problems, crafting essays, scripts, debugging programming code, and searching through databases. In the paid version of the tool, you even have the ability to work with images, allowing you to upload an image as input and, for example, expect its analysis.
What's crucial is that the paid version of ChatGPT (GPT-4) now has (or, compared to the competition, is just getting) internet access. This means it can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It's no longer confined to data from before September 2021. Additionally, we can utilize various plugins and integrations, such as speech recognition (Whisper) and complex data calculations and analysis (Wolfram Alpha), making the tool even more powerful. Currently, there are over 900 plugins available!
Recently, ChatGPT also received an update that enables the ability to converse with the chatbot using voice commands. ChatGPT, GPT-3.5, and GPT-4 will be able to comprehend user questions and respond using one of five distinct voices.
Now, you might wonder why you should use ChatGPT. The answer is simple: it saves you time and boosts your productivity. Writing high-quality content can be time-consuming, and not everyone has the expertise to craft captivating texts. ChatGPT eliminates that hurdle, offering instant assistance whenever you need it. Furthermore, it helps overcome writer's block, as it can spark new ideas and inspire creativity.
In short, ChatGPT can help us with a range of tasks, including:
Here are a few tips on how to effectively "converse" with Chat GPT (or any similar tool) to get the best possible responses:
As you might imagine, the competition is not resting, and the market is flooded with a multitude of tools that utilize GPT models and more.
Currently, the two most popular tools, operating similarly to ChatGPT, are:
The best chatbot for you depends on your needs and preferences. You might want to try them all and see which one suits you better. They are all amazing examples of how AI can help us communicate, create, and learn.
Here at UX GIRL, we deliver designs with the “wow effect” your brand deserves. Founded in 2020, we are a passionate bunch that loves working on different projects ranging from design strategies to research. We don’t shy away from any type of challenge, and we go the extra mile to deliver what our clients need.
In turn, Clutch is a B2B reviews and ratings website from Washington DC that’s dedicated to helping browsers connect with reliable service providers. The site is known for its extensive collection of data-driven content that aims to guide potential corporate clients to make better business decisions.
Moreover, Clutch offers a prestigious certification program aimed at recognizing businesses from various industries that successfully establish their position and brand while highlighting social, cultural, and economic features. The said program allows service providers to self-identify their minority, veteran, and LGBTQ-owned identities on the platform.
"Women’s voices provide an essential perspective across multiple industries that help foster innovation and growth. We're proud to highlight these businesses for the great work they've done.” said Clutch Senior Revenue Operations Analyst Radha Ray
With that being said, the entire UX GIRL team is extremely excited to share with you all that we’ve been celebrated by Clutch as a leading certified women-owned business!
In addition to our Clutch certification, UX GIRL was also spotlighted on The Manifest, a business news resource known for its how-to guides and B2B wisdom. According to the site, our team is among the top 100 women-owned digital design agencies this 2023.
Our milestones and wins as a service provider wouldn’t be possible without the gracious trust of our incredible clients. The trust they’ve shown us has pushed us to achieve amazing feats. We’d like to seize this opportunity to express our sincerest gratitude to each and every one of them. Thank you for believing in UX GIRL!
We look forward to reaching greater heights with you all in the future. Cheers to more exciting adventures and opportunities ahead!
Looking for a team that delivers the “wow effect”? Work with us at UX GIRL. Contact us and don’t hesitate to let us know about the project you have in mind.
At UX GIRL Studio, we strongly believe in the adage that hard work always pays off. It is with great pride and excitement that we announce our achievement of the 13th place in The Manifest's ranking of top design studios in Poland. The Manifest is a trusted B2B research and review platform, and being listed on their ranking is a testament to our team's talent and expertise.
Our studio is committed to providing exceptional design services to our clients, with a focus on creating innovative, user-centric designs that help our clients achieve their business goals. Our dedication to quality and excellence has earned us this recognition on The Manifest.
We are grateful to The Manifest for including us in their ranking and providing a platform for B2B buyers to find the best companies in various industries, including design, marketing, development, and IT services. Our team's hard work and dedication are the driving forces behind this achievement, and we are excited to share it with our clients, colleagues, and friends.
While we celebrate this accomplishment, we recognize that this is just the beginning. Our commitment to continued growth and improvement is unwavering, and we are constantly exploring new design techniques and technologies to provide the best possible solutions to our clients.
We would like to extend our sincere gratitude to our clients for their trust and support, as well as our team members for their hard work and contributions. Together, we will continue to push the boundaries of design excellence and provide exceptional services to our clients.
In conclusion, we are proud to be listed among the top design studios in Poland on The Manifest. This recognition validates our team's hard work and dedication to delivering outstanding results to our clients. We will continue to uphold our commitment to quality and excellence as we strive for even greater heights in the future. Let's keep up the hard work!
We are thrilled to announce that our founder and CEO Magdalena has been selected as an ambassador for Women in Web3 at the upcoming Next Block Expo in Warsaw, one of the largest blockchain festivals in Europe. This event will take place on May 24-25 and will feature some of the most prominent women speakers in the industry.
As a Women in Web3 ambassador, Magdalena is proud to represent our company and the broader community of women in the blockchain and tech space.
The Women in Web3 campaign is focused on empowering and connecting women in the industry, and we are excited to be a part of it.
If you'll be attending the event, be sure to connect with Magdalena and our team. Magdalena would love to meet other ambassadors, attendees, and women speakers who share her passion for advancing Women in Web3. Don't miss the opportunity to share your thoughts and ideas with her!
For more information on Women in Web3 at Next Block Expo, check out their website here: https://nextblockexpo.com/women-in-web3
The main values of UX GIRL are a holistic approach, leadership and passion. Although the team is not large, we strive to maintain these values fully. Since its inception, UX GIRL has been joined by new people who bring different perspectives and experiences. This allowed us to create a group of people who work as a team to create great designs and have already many satisfied customers.
Amazing people and great results provide success for UX GIRL. One of these successes is being included in the ranking of the best UI/UX Design Agencies by SuperbCompanies! It is an honor for us to be among the best, and we are also glad that our hard work has been recognized by SuperbCompanies.
SuperbCompanies is a platform that includes SEO and IT service providers to help users find the best of the best. When creating the ranking, various aspects such as quality, reliability, and market presence are taken into account.
Each SuperbCompanies ranking includes suppliers of specific categories and since it has existed for 10 years now it makes them a reliable source of information
In addition to feeling joy, we are also motivated and have enormous strength to continue working hard. Although we are already included in this ranking, our aim is to achieve the highest possible position!
The digital environment is constantly changing. Design evolves and adapts to new needs and new users. However, some solutions do not go out of fashion. People from all generations know them and changing them could introduce chaos or at least frustration.
All of you know it very well and see it every day while typing on any of your devices. It helps you by indicating the spot for your future text and does follow new letters as you type. It also specifies the location in the text where you want to paste something that you previously copied. You might have seen it as an underscore or a block but usually, it takes the form of a blinking vertical line. As we found out while researching for this article - it also has a lot of names
In the last century, along with technological development, the possibility of creating and editing texts on the first computers appeared. However, writers struggled with the problem of the lack of a quick and intuitive possibility of changing or removing a selected fragment of the text.
Charles Kiesling was one of the engineers interested in advancing the capabilities of computers in the 1950s. He worked on improving the logic circuitry of computers such as the IBM 650. In 1967, Kiesling filed a patent for a new typing solution - a blinking cursor. However, this solution became widely known and used in 1977 with the premiere of Apple II and a year later with the premiere of the first commercially popular word processor WordStar.
Today, anyone who has had a computer in their hands at least once knows what a cursor means. Designers and developers working on products and adding new features can’t disregard solutions users are already used to.
We’ve recently asked ourselves this question for the first time. We came across a case that made us think about it while designing a tool similar to code creator. The user was supposed to add a few elements in the line, which together created a whole code. Each of the elements could have been selected from a code completion list that also had a search function. First caret: the user needed to be able to see the location of a new element added in the "code". Second caret: if the user wanted to search for an element, the caret must have appeared in the active textfield.
What now? Should we delete one cursor? Gray it out? How about leaving both of them and ignoring the problem? We’ve decided to check some popular apps - desktop and mobile and find out how they solve this problem.
One caret follows the text entered in the search box. The other indicates the place in the email where the selected emoji will appear. It's worth noticing that they are both blinking and have the same color.
In that case, the first cursor follows the text typed in the finder tool. The second one points to the last active text location. Both of the cursors have the same color, but just the one in the finder is blinking. The second cursor starts to blink again after closing the finder.
iPhone users can experience a double text cursor creating a new note on their phones. The cursors are very different from each other - they have different colors and only the one in the search box is blinking.
In that case, we can see only one caret and it’s in a search box. The one in the textfield is invisible but the selected emoji appears in the place where a caret was active the last time.
After testing a few apps, it's time to summarize the pros and cons of each solution.
In our opinion, the user should always be able to see where the result of their action will appear. Making one of the carets invisible takes away some part of the user's control. So we stand for keeping both cursors visible to the user. What is important here is creating a hierarchy for them. So now let's take care of…
Let's pay attention to a good idea that appeared in one of the inspirations we found: the cursor that is not responsible for the main action on the screen is grayed out. To highlight the importance of the main cursor, we can also choose colors other than black. Blue for example will call attention to the active status of the textfield.
Last but not least - blinking of the cursor. It is obvious that this function helps a lot in finding our current location in the text. But aren't two elements blinking on the screen too much? In our opinion, yes. In the case of a double cursor, we would definitely choose to animate only one of them, the main action one.
Adding a blinking cursor to the interfaces was undoubtedly necessary to facilitate many people's daily work. This invention has stood the test of time and is still widely used today. However, sometimes even the most reliable solutions need an adaptation to more complex features. Yet, as designers, we have to remember that if the user already knows the action of a component, we shouldn’t change it.
In our opinion, in this task, we should focus on designing the hierarchy of elements. We have the ability to work on the visibility, color, and movement of elements. This essential UX designer skill will keep the interface transparent and let the user stay in control.
And you? How would you design a tool that requires two cursors? And as a user, have you noticed this problem in the apps you use?
This post originally appeared on uxgirl medium.
As you may have guessed already, designing digital products is something more than just pampering their visual layer and taking care of the aesthetic experience of end users. Designing is primarily the ability to meet the specific problems of our recipients. It is to propose solutions based on previously acquired information regarding strictly defined needs and goals. Regardless of whether we create a mobile app, website, or a complex system for a specialized target group (e.g. astrophysicists or vascular surgeons), we should always get to know the expectations and needs of the people we design for. In addition to collecting requirements, drawing flows, thinking about, and testing individual user paths, we must remember such aspects as the usability of the solution being created, its availability, or even the necessity to take into account technological limitations.
Does this mean the visual layer should be sidelined or simply ignored? That’s not true, as often it is just as important as all the rest. This importance of aesthetics to us (and our users) is shown by trends in UI design that have been appearing for many years. As with all trends, you shouldn’t get too attached to them, since they are often very fleeting and pass faster than they can appear on our smartphones or in our browsers. Nevertheless, whether we’re talking about clothes, music, art, architecture, or interface design, we can always follow certain trends and track how they shape a given market. Some of them, as we have already mentioned, are temporary and do not find much support among recipients. Others, on the contrary, have been ruling for years and with each subsequent year, they evolve, popularize and penetrate deeper.
Today, we are going to discuss the trends of UI design for the new year, 2022. The majority of them debuted on our monitors and smartphones’ screens some time ago. However, due to the extremely rapidly developing technology, allowing some concepts to evolve, due to popularity or sentiment, many of the above-mentioned trends will stay with us for much longer and will certainly attract attention for the next year.
Even so, we must not forget that we are still talking about trends, a certain fashion or approach that is currently at the forefront. It does not mean, however, that we should follow it blindly from now on. Again, first of all, we should create solutions focused on a given need, solutions that respond to the problem presented to us.
Why bother with trends then? Why follow something that may become a thing of the past in a few or a dozen months? It’s quite simple.
To design better, to understand the market and to keep up with changing standards. In this fast-paced technological world, the way content is presented in apps and on websites keeps changing rapidly. People are constantly attracted by new stimuli and someone (perhaps from our competition) is constantly trying to attract their attention. If we want to relatively easily adapt to the changing world (not only the external, but also the virtual one), and at the same time not to be overwhelmed by the enormity of often unnecessary information — we should wisely and consciously follow the trends. This will allow us to approach design much more confidently and better. Being up to date, the ability to adapt to current standards, and being remembered are very important aspects today. They have a direct impact on how our product will be perceived outside. People buy with their eyes. The first impression is not an overrated slogan, but an actual phenomenon that can decide whether users will love our product.
Below is a brief presentation of a few trends we believe are worth paying attention to today. Some of them have been around for a while and will certainly not disappear any time soon. This is confirmed by, for example, all those fantastic projects that we can see on the Internet.
No one is surprised today that designers are replacing flat illustrations with graphics and even animations in 3D. The development of technology and the emergence of new tools and plugins that allow you to easily create 3D objects is conducive to the development of this increasingly common trend. Both the ease of creating in 3D and much better resources such as stronger computers, faster internet, better optimization, and more front-end libraries allow our applications and websites to come to life.
3D very often means that our project is remembered, that it does not get lost in the multitude of subsequent pages, and thus it may also pay off in sales results. 3D objects make our products more attractive. The effect of depth or “popping out the screen”, although not so new, still attracts attention and enriches the reception among potential users.
Today you don’t have to be a Blender or Maya master — you can just use Figma and plugins such as:
It is also worth looking at Dimension CC from Adobe.
The fact that many websites and mobile apps have been moving towards minimalism for some time now does not need to be pointed out. Minimalism leads the way and it’s hard to be particularly surprised about it. First of all, we often associate it with professionalism. In addition, fewer elements mean less cognitive overload for users. Minimalism is also a huge plus for optimization — the simpler something is, the faster and smoother it works. It requires less resources (at least theoretically) as well.
A suitable complement to minimalist designs is the use of bold, clear, sometimes even exaggerated typography. It often comes down to placing individual headlines taking up a large part of the page view. In such a way, the user can be more involved in the content presented. The purpose is sometimes purely artistic. It is worth experimenting, breaking patterns, and building a design based on typography — this is what can play the first fiddle.
Another concept worth following is a dark mode theme. Usually available as an option we can turn it on at night to protect our eyesight. Today we can, however, more and more often observe its default presence in web design, where users encounter light or white typography on a dark background. It is worth remembering the basic rules relating to contrast and how human eyesight reacts to certain color combinations. Hence, remember not to use white on a purely black background and vice versa, i.e. if you choose the dark mode, make sure that the background is e.g. dark gray, not 100% black, etc.
Anyway, apart from strictly aesthetic values, the dark mode also allows you to save the battery (less bright pixels have a positive effect on how quickly we have to search for a charging socket).
Protecting eyesight, energy, and aesthetic values are just some of the advantages of using the dark mode in our products. Dark themes with contrasting colors also improve visibility for some groups of visually impaired individuals. When designing a dark version of an app or a website, make sure that your solution is available to a wider audience. Designing in an inclusive manner is an important aspect of any good design. Therefore, if we want to comply with the guidelines or simply respond to the needs of all target groups, we should take it into account. Thus, if you haven’t thought about using dark themes for your apps or websites, it might be time to do so.
One of the biggest UI trends is Retro Design. It is often seen as a way to bring back nostalgic memories and focus on things we already know, repackaging comfort and knowledge of the past and adapting it to the needs of the present.
Research has shown that nostalgia gives our lives a sense of meaning and continuity, leading to a stronger sense of interconnectedness and clear direction. Nostalgia also helps to relieve the uncertainty of the future by letting people feel they belong and have a purpose.
Each decade was characterized by something special and thanks to this, retro design can be understood in various ways. We can talk about the pop art trend or the psychedelic design of the 60s. Memphis Style with art deco elements and bold geometric shapes of the 80s, or abstract shapes and patterns, dorky fonts, kitsch textures, and grunge of the 90s.
What we want to highlight here is the so-called Y2K aesthetics, which officially returns and pops up everywhere from industrial, interior, and graphic design to social media, pop culture, and UI design.
The Y2K concept is described as futuristic with a retro twist. Based largely on cyberculture, Y2K’s aesthetics are known for their shiny textures and holographic metallics that are becoming a big trend on their own right now. Youthful, tacky, plastic, and colorful.
The trend has already started to emerge on social media platforms such as TikTok, where young people are experimenting and trying to get new quality out of thick, chunky fonts, bright colors, and trashy, futuristic style.
With a smile on their face, the older generation observes how subsequent apps and websites utilize the trends of their youth. The younger generation, at the same time, with the child’s fascination, creates crazy combinations, turning kitsch into a fashion of today’s times.
Maybe, for a while, it makes sense to depart from modern, flat, minimalist concepts and delicate colors, to take a step back and see what will never come back in the same form?
To make buttons stand out, designers are experimenting with ways to make them look like they’re floating above the background. We often use drop shadows and different combinations and variants of gradients to liven them up.
One trend that we predict will be huge in 2022 is dusty buttons. Buttons on glass surfaces will look like they’re behind a thin coating of dust, providing a sense of depth and making the buttons appear more tactile. This trend highly shows that the boring flat buttons era might be way behind us and a completely new future is approaching.
The Pantone Color Institute, every year for over 20 years, announced the color of 2022. This time they chose a warm and subdued mixture of blue, violet, and a hint of red. Officially called Pantone 17–3938 Very Peri, described as dynamic periwinkle blue hue with a vivifying violet red undertone. In RGB space, it’s exactly 102, 103, 171. And the HEX value is #6667AB.
The color is a response to the current world situation and is intended to suggest the need for change, the search for new opportunities, hope, and creative strength. The inspiration was not only the coronavirus pandemic, but also virtual reality headed by Metaverse and NFT.
Very Peri is meant to encourage people to discover and enter a new reality with optimism and childlike curiosity. It allows us to accept the opportunities and perspectives that surround us. The time of transformation and the need to adapt to a new vision of the world require not only exceptional creativity, but also self-confidence, passion, and energy.
In general, the combination of blue and purple is associated with innovation, creative thinking, and modernity. On the other hand, warm accents add a tinge of optimism and joy.
Does this mean that in 2022 we should design our products based on this color theme? Not necessarily, but it’s worth having it in the back of your head. Color trends set by the Pantone Institute quickly shape fashion in the world around us. Hence, you can almost be sure that shades of purple and blue will storm not only apps and website interfaces, but also fashion shows and interior designs.
Color is still one of the most powerful means to communicate and express emotions. Therefore, let’s not be afraid to follow color trends and experiment with what is currently popular.
These are just a few of the design trends worth following. In addition to the above-mentioned, it is worthwhile to observe concepts such as:
Finally, for dessert, we left two more concepts that have caused a lot of buzz in recent years, namely AR (Augmented Reality) and VR (Virtual Reality). Well known and widely used, but still not as common as we would like.
Additionally, in the past year, the tech world has turned its eyes to two hot terms, Metaverse and NFT. We won’t go into details right now, but they are definitely things that will change the way we perceive VR today. Watch the development of all mentioned directions, because there are probably a lot of things that can happen in this realm soon. As designers, we should always stay on our toes.
This post originally appeared on uxgirl medium.
This years work leisure times meaning attending conferences might be a little troublesome for most of us to say the least with all the restrictions due to COVID-19 situation. Even though travelling to a distant country to meet new people and talk work matters in a light way while drinking free beverages is not possible, there is another option to learn something new and possibly meet others, meaning online remote conferences.
Many of the yearly happenings have successfully moved to the virtual space this year to accommodate new conditions. While the experience might be slightly different we still think it’s worth it, so grab your favourite beverage and snacks and get ready for some binge keynoting.
July 8, 2020
Better user experience can save lives. With this bold statement UX Healthcare conference presents their mission. At UX GIRL Healthcare is at the forefront of our services sectors and we, as well as UX Healthcare, also see a big need in revolutionising this industry. Healthcare systems need better design and need some talks about it. Frankfurt edition of this conference will be held fully online with later editions to stay in the usual format. It’s a great possibility to catch a glimpse of the healthcare industry progress in terms of technology and experience working products. We particularly recommend attending these sessions: Adventures in Surgical UX from Tim Caynes and UX for AR: Brain Surgery with Augmented Reality.
July 4–11, 2020
This baltic conference is already an established brand in the polish design scene. 2020s’ years theme is Attention! which was announced even before the worldwide epidemic of COVID-19. It was chosen to showcase mindfulness and enhance focusing on values, that we sometimes forget these days. We have our own possibility of adding to the theme, as Magdalena-our founder will be performing design workshops there. If you want to learn more about Blockchain and how to solve sustainability issues with it through design be sure to sing up here.
July 19–24, 2020
We were particularly looking forward to visiting this conference, as it was scheduled to be held in a beautiful venue Bella Sky, Copenhagen, but it’s great to know that the conference has been fully moved to the online. HCI International is a very solid science-oriented conference covering all aspects of Human Computer Interaction. If want to see factual research studies being presented-this is something for you. We also highly recommend it for people interested in accessibility.
July 30, 2020
Financial world is finally catching up with new technology and it’s a very interesting moment for designers to dive deeper into Capital Markets, Corporate and Personal Banking and Brokerage. The conference will feature aspects of Product, Design, UX and Strategy in the Fintech sector. It would be great to listen to Andy Montgomery talk about Square, which was one of the hottest startups in the early fintech days and still stays strong in e-commerce. For people more interested in Blockchain we think listening to Sarah Gregory from Coinbase might just be the best thing to do in your free time.
August 31-September 3, 2020
It’s hard not to notice the organiser of the event Rosenfeld Media, which is responsible for delivering technology and design oriented books to eager reading designers for over a decade. The program of the conference is quite robust with lectures ranging from design for US satellites, through LEGO and giants like Mastercard, Salesforce, ZenDesk. Seems like everyone will find something worthy to listen to.
September TBA, 2020
Offline conference that was supposed to be cancelled and moved to 2021 decided to run a mini version of it during September. Dates are still TBA, so make sure to write it down a check once in a while. Conference is organized by UXPA association (former UPA) and will be free for all it’s members. Special feature for this conference is a big UX Quiz, which can be completed solo or in team.
September 8–11, 2020
Biggest highlight of this conference is John Maeda, a designer and technologist that was marked by Wired magazine as to be to design as Warren Buffet is to finance. He will be talking about transformation and going beyond design — we can’t wait. Apart from this talk we think it would be beneficial to attend to some workshops that are being held by people from IDEO U.
September 14–18, 2020
It’s hard not to know this conference if you have been to the startup world once in your lifetime. Techrunch Disrupt offers a glide through this years hottest startups that will certainly be big in years to come. It might be the best place to catch a glimpse at the newest user interface trends to come and see them in action on a live product. The conference is supposed to be held offline, but will feature a Digital Pass, that will allow attendees to listen to select keynotes from their homes.
September 23–24, 2020
A conference with a rebel flare, we really recommend you visit their 90' inspired website. Design Matters explores new movements in the digital design scene. This year it features Real Fake, Next Gen Design and Scrappy Creative as the conference themes. All sound pretty neat, so we think you should attend just to check them out of curiosity. It will be held onsite in Copenhagen, but live stream tickets are available.
October 5–8, 2020
This Mobile conference is organized by ACM (Association for Computing Machinery), a nearly 75-years old organisation directed at technology and computing. We expect a decent dose of research backed information concerning mobile applications and human computer interaction there. The conference has been fully moved to the virtual space, so expect lots of presentations and insights delivered straight to your comfortable sofa.
October 6–9, 2020
Last but not least, UXDX offers a fresh view on combining product, design and development topics. Conference is to be held online and will get you the knowledge needed to amp your product development process a level higher.
Either onsite or online we still think conferences do broaden up your horizons. Make sure to save some time for these events and try to network, given our current possibilities.
Have fun!
Women-led UX/UI agencies are shaping the future of digital experiences with clarity, empathy, and strategic vision. Based on insights from Clutch and verified client reviews, here is the 2025 ranking of the top women-owned UX/UI agencies worldwide.
Each agency on this list excels in combining research, design, and business thinking — helping clients build digital products that users truly love.
Headquarters: New York, USA
Core Services: UX/UI Design, Branding, Web & Mobile Development
Specialization: Mobile Apps, SaaS, E-commerce
Clients: Tech startups, fashion and beauty brands
Awards: Clutch Top 2 Women-Owned Design Business globally
Founded by Anjelika Kour, DigitalDesign.NYC is known for innovative digital product design. Their portfolio includes brands like Snailz, RAPID Business Cards, and Glam + Go. In 2023, their sub-brand DD.NYC® received an Anthem Award and a Webby nomination for the Ms. Foundation Women of Vision Gala website. Their strength lies in combining visual storytelling with seamless UX.
Headquarters: Austin, Texas, USA
Core Services: UX Strategy, User Research, UI/UX Design
Specialization: SaaS Platforms, B2B Applications, Enterprise UX
Clients: Harvard University, RetailMeNot, Charles Schwab
Awards: Clutch Top Women-Owned UX Agency
Slide UX focuses on creating intuitive, high-performance digital experiences backed by deep research. The agency brings together UX strategy and data-driven design to improve engagement and usability. Their work is particularly impactful for high-complexity platforms that require seamless user flows and clear hierarchy.
Headquarters: Warsaw, Poland
Core Services: UX Research, UI/UX Design, Product Strategy, Prototyping
Specialization: Web & Mobile Apps, SaaS, Design Systems
Clients: Tech startups, B2B companies across Europe and the US
Awards: Clutch Global Top 3 Women-Owned UI/UX Agencies
UX GIRL is a women-led agency from Poland with a strong focus on research-driven design. Known for their strategic processes and pixel-perfect delivery, UX GIRL works with international clients to create smart, intuitive interfaces that are not just visually engaging but deeply user-centered. With projects across various industries and excellent client feedback, they are a standout in the global design landscape.
https://isadoradigitalagency.com
Headquarters: Manhattan Beach, California, USA
Core Services: UX/UI Design, Web Design, Branding
Specialization: E-commerce, Education Platforms, Corporate Sites
Clients: McKinsey & Company, Gartner, Belkin
Awards: Clutch Top Product Designers (Women-Owned)
Isadora Agency crafts dynamic digital experiences for large organizations and high-end brands. Their work integrates creativity with data insights, resulting in websites and platforms that are both visually compelling and performance-optimized. Known for their collaborative process and detailed design systems.
Headquarters: Austin, Texas, USA
Core Services: UX/UI Design, Software Development, Usability Testing
Specialization: Healthcare, Education, Finance
Clients: Universities, MedTech startups, financial institutions
Awards: Clutch Top Custom Software Development Company (Women-Owned)
Standard Beagle Studio focuses on solving real problems through user research, thoughtful design, and development. Their collaborative approach and attention to detail make them a trusted partner for complex industries like healthcare and education. The team emphasizes usability testing and accessibility as core elements of every project.
Women-owned UX/UI agencies are not only contributing to digital innovation — they’re leading it. With strategic design thinking, technical precision, and strong leadership, these agencies are delivering products that balance business goals with user needs.
In today’s business landscape, there’s growing recognition for companies that champion diversity and inclusion. One important aspect of this shift is the rise of women-owned agencies—businesses that are not only led by women but also majority-owned and operated by them.
But what does women-owned really mean? Is it enough to have a female CEO, or are there specific requirements to meet? And why are more organizations and clients seeking out partnerships with such companies?
In this article, we unpack what it takes to become a certified women-owned business, what the process looks like, and why it matters—especially in the UX industry.
To officially qualify as a women-owned business, a company must be at least 51% owned by one or more women, and those women must also be actively involved in managing day-to-day operations and controlling strategic decision-making.
This distinction goes beyond job titles. It's not enough for a woman to serve as the face of the company or even as its CEO—if she doesn’t have ownership and executive control, the business doesn’t meet the women-owned standard. That’s why it’s crucial to differentiate between “female-led” and “women-owned”—only the latter comes with verified ownership and authority.
Becoming a certified women-owned business requires transparency and documentation. While the process varies slightly between certifying bodies, the core criteria remain consistent:
Certification can be obtained through several recognized organizations, including:
Although Poland does not currently have a national certification body, Polish businesses can still apply for global recognition through international institutions.
The process typically takes a few weeks to several months, and costs vary depending on the size of the company. For example, WBENC charges between $350 and $1,250 annually.
Gaining women-owned status is more than a badge—it can open doors to new business opportunities and networks. Certified agencies benefit from:
In the U.S., women-owned businesses generate over $1.9 trillion in annual revenue. Between 2014 and 2019, the number of women-owned businesses grew by 21%—a significantly higher rate than the national average.
At UX GIRL, we fully meet the definition of a women-owned agency. Founded and led by women, we not only hold majority ownership but actively lead strategy, operations, and growth.
Our female leadership influences how we approach user experience—through a lens of empathy, inclusion, and collaborative communication. This translates into real-world impact:
Being women-owned at UX GIRL isn’t just a status—it’s core to our identity, values, and how we create meaningful digital experiences.
If you're a female founder or executive thinking about pursuing women-owned certification, here are a few first steps:
Becoming a certified women-owned business can enhance visibility, unlock procurement opportunities, and position your agency as a values-driven partner. For women in UX, tech, and creative industries, it's also a powerful way to shape more inclusive business ecosystems.
Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.
Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.
Step 1: Get Your Adobe Fonts API Token
Before you can add Adobe Fonts to Webflow, you’ll need an API token:
Step 2: Connect Adobe Fonts to Webflow
Once you have your API token, follow these steps:
Step 3: Apply Adobe Fonts in Webflow
Now that your fonts are linked, you can use them in your Webflow project:
1. Open the Webflow Designer and select any text element.
2. Choose your newly imported Adobe Font in the Typography settings.
3. Apply the font to the text elements or set it globally for consistency.
Step 4: Publish and Test
Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.
Conclusion
Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.
Setting up a custom domain is a crucial step to making your Webflow website live and accessible. A custom domain not only strengthens your brand and boosts SEO visibility but also makes it easier for people to find and remember your site.
If you’re new to domains and Webflow, don’t worry—this guide will walk you through the entire process, step by step. Whether you’ve purchased your domain from Google Domains, GoDaddy, or another registrar, this tutorial will show you how to connect it to Webflow quickly and easily.
Step 1: Add Your Domain to Webflow
To connect your domain to Webflow, you’ll need to update your DNS records at your domain registrar.
Access the platform where you purchased your domain (e.g., GoDaddy, Namecheap, Google Domains). Look for an option labeled DNS Settings, Manage DNS, or something similar.
In your registrar’s DNS settings, update or add these records:
Save your DNS settings after adding the above records and click Verify domain. These changes can take some time to propagate (up to 24 hours), though it’s often much faster.
Your Webflow site is now live on your custom domain. Following these steps ensures your website is accessible and professional-looking, and now your audience can easily find you online.
If you’re looking for more Webflow tips or need expert help with your website, UX GIRL is here to assist. Get in touch, and let’s create something amazing together!
Women-led design studios are redefining the digital landscape with empathy, strategy, and world-class execution. In this ranking, we highlight the top 5 women-owned UX/UI agencies in Poland, selected based on their portfolio quality, specialization, process maturity, and impact on the design community.
Each of these agencies is a powerhouse of creativity, research, and user-centered thinking — showing that inclusive leadership delivers exceptional design.
1. UX GIRL
2. e-ux.pro
3. DP Vision
4. Darly Solutions
5. Apriori Digital
These five remarkable women-led UX/UI agencies in Poland highlight creativity, strategic thinking, and inclusivity in design. Through their client-focused methodologies, they're setting new standards for digital excellence and inspiring future female leaders. Partnering with agencies like UX GIRL, e-ux.pro, DP Vision, Darly Solutions, and Apriori Digital not only delivers exceptional digital products but also promotes diversity and innovation in the industry.
Designing user-friendly banking apps is critical in the modern era of Mobile Banking and Fintech, where user expectations for seamless digital experiences are higher than ever. Whether you're designing a platform for Retail Banking or developing tools tailored to the needs of small businesses, the key to success lies in simplifying complex financial processes. One area that often presents challenges is the communication of ACH (Automated Clearing House) Return Codes, which are used to explain why certain transactions are rejected or returned.
Understanding what the ACH Return Codes are and how to deal with them can be a confusing experience for users, especially since these codes represent specific reasons why a payment was rejected or returned. As UX professionals, it's our job to translate these technical issues into digestible, user-friendly content that not only informs but also reassures the user.
In this guide, we’ll explore how to effectively present ACH Codes within your mobile app, ensuring a seamless user experience. Whether you’re targeting a wide retail banking audience or catering to the needs of small businesses, these strategies will help you design a more intuitive and user-friendly financial experience.
Every mobile app dealing with financial transactions will have its own set of commonly encountered ACH Return Codes. However, it's important to note that the list of those codes will vary from app to app. What’s frequently encountered in one app may be less common in another, depending on the specific user base and transaction types.
Recognizing these common issues is the first step toward enhancing the user experience. It’s crucial to analyze the data within your app to determine which ACH return codes are most prevalent among your users.
Here are a few of the most frequently encountered R-codes:
When dealing with common ACH return codes, it's crucial to ensure that users are notified promptly and effectively, even if they might not engage with every notification type. Here’s how you can approach it:
Push Notifications: Push notifications are great for catching users' attention, but keep in mind that not everyone has them turned on, and some users may swipe them away without reading the details. To address this, ensure that each push notification is short yet packed with essential information. The notification should include:
By using concise yet compelling language, you can encourage users to take immediate action while ensuring they understand the issue and how to resolve it.
In-App Alerts: Since users might miss or dismiss push notifications, in-app alerts serve as a second line of communication. These alerts can appear as pop-ups or banners the next time a user opens the app, ensuring the message is seen. This approach helps to catch attention of users who might have missed the initial push notification.
Email and SMS: These channels provide a more persistent way to reach users. Email is great for delivering more detailed information, while SMS can quickly grab attention with short, direct messages. Since these methods don’t rely on the user being in the app, they are ideal for ensuring that the message is received, even if push notifications are ignored or missed.
By leveraging a combination of these channels, you can ensure that users are informed about payment issues, regardless of how they interact with notifications. This multi-channel approach increases the likelihood that users will take the necessary action to resolve the problem.
For less common ACH return codes, it's often more efficient to use a generalized approach. Instead of creating a unique notification for each rare code, identify which of these less common return codes in your app share the same resolution. Once you’ve determined this, you can design a single pop-up notification with a consistent title and resolution that applies to multiple R codes.
For example, if several infrequent R codes require the user to verify their account details, you can use a unified notification like:
The language you use in your app is critical. Most users aren’t financial experts—they just want their transactions to go through smoothly. To help them, avoid technical jargon and focus on plain, straightforward language that conveys the message clearly and effectively.
For example, instead of displaying a technical description like “R02: Account Closed,” use a more user-friendly message: “It looks like this account has been closed. Please check your account details or link a different bank account.” This kind of messaging is easier for users to understand and takes the guesswork out of resolving the issue.
Adding a human touch can further reduce user anxiety and improve overall satisfaction. For instance, rather than showing “R01: Insufficient Funds,” your app could display, “Oops, it looks like you don’t have enough funds in your account.” Pair this explanation with actionable steps, such as retrying the payment, linking a different account, or contacting support for assistance. This approach ensures users know exactly what happened and how to fix it, making the experience less stressful and more user-friendly.
Dealing with ACH R codes doesn’t have to be a source of frustration for your users. By highlighting the most common codes with clear, actionable language, using a strategic multi-channel notification approach, creating generalized solutions for less common codes, and always communicating in a way that your users understand, you can turn a potentially negative experience into a positive one.
Remember, the goal is to make complex financial processes feel simple, intuitive, and manageable. Your users will thank you for it.
Scrolljacking (or scroll hijacking) is a design pattern that changes the speed and, sometimes, the direction of scrolling on a web page.
When it comes to scrolling, users have strong mental models: they expect to scroll vertically, at a consistent rate that is related to how they are physically interacting with their input device. In most computer operating systems, the default scroll speed can be manually adjusted to be more sensitive or less sensitive, but it is always consistent.
Websites are designed to enhance the user experience, not impede it. Traditional scrolling is a universally expected behavior for internet users, and people anticipate their computers and browsers to operate in a familiar manner.
The Nielsen Norman Group identifies several common reasons why designers employ scrolljacking. Here are some of the key motivations outlined by digital product usability specialists:
The answer to this question is quite simple - no. Designers understand that every design is crafted with the end user in mind. It necessitates a thorough assessment of the target demographic and a clear definition of the intended user experience.
There are compelling reasons to exercise caution with scrolljacking. It might not be the best choice when developing websites with high traffic volumes, accommodating diverse devices, adhering to accessibility standards, or catering to a user base largely composed of less tech-savvy individuals.
The designer's pivotal role lies in scrutinizing whether employing scrolljacking would serve as an engaging enhancement to the user interface or if it might present an unwelcome hurdle, potentially deterring users from fully engaging with the website.
Assuming you've made the choice to incorporate scrolljacking to infuse excitement and distinctiveness into your website design, it's crucial to be aware of potential pitfalls that can irritate users, even in the presence of the most remarkable designs. Specifically, you should be cautious of the following:
In conclusion, scrolljacking is a design pattern that, when used thoughtfully, can add depth and interactivity to web experiences. It alters the traditional scrolling behavior to engage users in new and creative ways. However, it's important to remember that users come to websites with certain expectations and mental models, and any departure from these norms should be deliberate and beneficial.
As designers, it's our responsibility to weigh the advantages and disadvantages of scrolljacking carefully. It's not always the right choice, and the user's experience should remain at the forefront of our design decisions.
To make scrolljacking enjoyable for users, avoiding common pitfalls is essential. Users should always have control over scrolling speed, and their current position within the scrolljacking journey should be clearly indicated. Additionally, the amount of content should be balanced to prevent overwhelming users, and performance issues should be addressed through thorough testing.
Ultimately, the use of scrolljacking should enhance the user experience, not hinder it. By considering these principles and understanding when and how to implement scrolljacking effectively, designers can create engaging and user-friendly websites that leave a positive and lasting impression on visitors.
Poland has emerged as one of Europe’s leading hubs for digital design, offering some of the most talented and creative UI/UX agencies in the region. Known for their innovation, user-centric approach, and technical expertise, Polish agencies are helping businesses worldwide build outstanding digital products. From sleek mobile apps to seamless web interfaces, these agencies combine design and functionality to deliver exceptional user experiences.
If you're looking for a reliable partner to bring your vision to life, these Top 5 UI/UX Design Agencies in Poland are ready to create solutions that resonate with your users and drive measurable results. We share the list of the best UX/UI agencies in Poland, that will quickly help you find the best UX/UI partner.
UX GIRL is a creative UI/UX design agency headquartered in Warszawa. They are known for delivering intuitive and user-friendly digital experiences that solve real-world problems. UX GIRL is celebrated for its human-centered approach, leveraging user research, testing, and prototyping to ensure products align with user needs. Great pick for complex projects and bigger platforms.
Hype4 is a Warsaw-based design agency that focuses exclusively on user experience and user interface design. They specialize in creating clean, functional, and aesthetically pleasing designs that prioritize usability. Hype4’s team has earned recognition for their innovative approach, making them a go-to partner for fintech companies and startups alike.
The Rectangles is a Kraków-based design studio that specializes in data-driven UX/UI design. Their expertise lies in usability, simplicity, and accessibility, ensuring that products are intuitive and enjoyable to use. The Rectangles have worked on numerous projects across SaaS and fintech, making them experts in improving digital platforms.
Tonik is a Poznań-based agency that delivers outstanding user experience and user interface design. Known for their attention to detail, Tonik helps startups and tech companies create visually striking digital products that align with their brand values and business goals.
Efigence is a Warsaw-based UX/UI agency known for its focus on the financial and banking sectors. With years of experience in delivering innovative digital solutions, Efigence combines creative design with a strong technical background to create platforms that enhance user engagement and trust.
Poland’s UX/UI design market is thriving, with agencies like Hype4, UX GIRL, and Tonik gaining recognition for their award-winning work and expertise in user-centered design. With the addition of Efigence, businesses in fintech and beyond can now access specialized services. Whether you are a startup seeking intuitive app design, a SaaS platform improving usability, or an enterprise developing a design system, look for the top UX/UI design company that meets your needs and budget the best.
Campus AI is a modern educational platform designed to empower users with tools and knowledge in artificial intelligence. A recent UX audit shed light on its strengths and highlighted areas for improvement. In this post, we’ll explore key findings and recommendations to further refine the user experience.
The Campus AI UX audit revealed several opportunities to enhance the platform’s usability and accessibility. Improving consistency, clarity, and contrast will significantly elevate the user experience, making the platform even more effective and enjoyable to use.
Delivering a seamless user experience is an ongoing journey – Campus AI is well on its way to becoming a benchmark in UX design.
Collaboration between development agencies and designers is crucial for creating modern, functional digital products. Whether it’s websites, mobile apps, or e-commerce systems, design plays a significant role in the success of the final product. Depending on the project's needs and the agency's specifics, there are several models of working with designers. Each has its own pros and cons, which are worth considering before making a decision.
Many developers prefer hiring designers as full-time employees. This form of collaboration ensures a constant presence of UX/UI specialists within the company, facilitating project implementation and communication.
Freelancers are independent professionals who offer their services on a project-by-project basis. This is a popular form of collaboration, especially for shorter and more flexible projects.
Outsourcing design to an external agency is a popular option, especially for companies that need comprehensive design services on a larger scale. Design agencies can take full responsibility for the visual aspects of a project.
The hybrid model combines different forms of collaboration, such as a development agency employing a designer part-time while hiring freelancers or design agencies for larger projects.
Choosing the right model for collaborating with designers depends on several factors, such as the size of the agency, the number of projects, the budget, and the nature of the work. Each of the above models has its advantages and disadvantages, which should be carefully considered before making a decision. The key is to match the form of collaboration with current needs and business goals to achieve the best results.
In today’s highly competitive IT landscape, well-designed user experience (UX) and user interface (UI) play a key role in the success of any project. For software houses in particular, which handle diverse projects for various clients, UX/UI can be the deciding factor between success and failure. In this article, we’ll explore why UX/UI is so critical in IT projects and how it directly impacts the business outcomes of software houses.
The primary goal of UX is to understand the needs of users and create a solution that meets those needs. Whether a software house is building a mobile app, a website, or an internal system for a company, it’s crucial that the product addresses real problems and user expectations.
Software houses that incorporate UX early in their projects gain a significant advantage by better addressing user needs and improving the likelihood of a successful implementation.
UI (user interface) is the first element users interact with and experience. Even the best functionality in an app won’t succeed if the UI is unintuitive or visually unappealing. Therefore, UI plays a crucial role in ensuring a positive user experience.
Projects that prioritize UI gain recognition faster from both clients and users.
One of the biggest challenges in IT projects is frequent iterations and revisions, which can extend timelines and increase costs. Incorporating UX/UI from the very beginning minimizes the risk of errors later in the project.
For software houses that work in time-based billing models, fewer iterations mean increased efficiency, client satisfaction, and better resource management.
UX/UI has a direct impact on the business results of the products delivered by software houses. Clients expect their investment to yield tangible benefits—whether that’s increased sales, higher conversion rates, or improved internal processes.
Software houses that can deliver products with well-designed UX/UI increase their clients' chances of achieving their business goals, enhancing their reputation as a trusted technology partner.
The modern IT market is extremely competitive, and clients have high expectations when it comes to product quality. Software houses that invest in strong UX/UI gain a competitive edge. Why?
UX/UI is not just an add-on to an IT project—it’s a key element that impacts its success. Software houses that engage UX/UI specialists from the very beginning create better products, deliver projects more efficiently, and most importantly, increase the chances of achieving their clients' business objectives.
In an era where user experience has become the main factor driving product and service selection, software houses can’t afford to overlook the role of UX/UI in the design and development process.
In the fast-paced IT industry, software houses are constantly competing for new clients, striving to deliver high-quality solutions. However, it's no longer enough to just excel at coding or implementing advanced technologies. The key to success today is user experience (UX) and user interface (UI) – elements that can provide software houses with a real competitive edge. In this blog post, we’ll explore why UX/UI is crucial for the growth of a software house and how it translates into long-term success.
Modern IT projects are not just about technology – they are also about building relationships with users and delivering value to them. UX and UI are essential parts of this process, helping software houses create products that not only function well but also attract and engage users.
By focusing on UX/UI, software houses can create long-term value for their clients, directly improving their market position.
Incorporating UX/UI into the design process leads to higher-quality projects. The iterative process that involves end-users at different stages allows potential issues to be identified and fixed before the product reaches its final version.
By minimizing revisions and iterations, software houses can focus on creating innovative solutions rather than fixing issues caused by a lack of UX/UI testing.
For any software house, client satisfaction is crucial. Clients return to businesses where they know they will receive high-quality products that meet their business requirements and are easy to use. UX/UI has a direct impact on how clients perceive the final product.
Satisfied clients not only return for future projects but also recommend the software house to others, increasing the potential for new business.
Software houses that treat UX/UI as an integral part of the design process can offer more innovative solutions. In an IT world where technologies and user expectations evolve rapidly, the ability to quickly adapt to new trends is key.
Through innovative UX/UI solutions, software houses can offer their clients more than just standard technology solutions, giving them an edge in the market.
Although involving UX/UI specialists early in a project may seem like an additional cost, in the long run, it brings measurable financial benefits for both the software house and its clients.
Long-term client relationships based on delivering well-designed products with strong UX/UI translate into financial stability for the software house.
UX/UI is not just about aesthetics or add-ons to a product – it’s a key element of success for any software house. In the fast-changing IT world, software houses that prioritize strong UX/UI gain a competitive advantage, attract satisfied clients, and deliver products that stand out in the market. Incorporating UX/UI into the design process is an investment that brings long-term financial, operational, and reputational benefits.
In an era where user experience drives product success, UX/UI has become one of the most important factors in building a software house’s competitive edge.
When planning a budget for a new project, we often try to find the right balance between quality and cost. Including UX specialists and designers in the team is sometimes seen as an extra expense, but is it really a cost, or rather an investment? The answer depends on several key factors, which I’ll discuss below.
The cost of hiring UX and design specialists varies based on their level of experience and the market they work in. For instance, hiring a less experienced designer typically requires a lower monthly investment, while bringing on a more seasoned professional can significantly increase salary expenses. Freelancers, on the other hand, often charge on a per-project or daily basis, with rates that can fluctuate widely depending on the scope of the work. While these expenses may seem substantial at first glance, they often provide a strong return on investment when considering the overall impact on the design process.
Lack of UX and designers can lead to numerous issues that significantly increase the final project costs:
Involving UX and design experts may increase upfront costs, but it prevents much higher expenses down the line. Thoughtful design and optimizing the user journey can minimize the need for future fixes and reduce the cost of technical support.
Additionally, a well-designed product is more likely to succeed in the long term, which means higher revenue and greater customer satisfaction.
The cost of adding UX and design specialists also depends on the stage of the project:
In summary, adding UX and design specialists to the project is an investment that can save money in the long run. The cost of hiring specialists is significantly lower than the potential losses from lack of UX optimization or the need to redesign the entire system.
With their help, you’ll not only reduce the number of iterations and fixes but also create a product that meets user needs and generates profits for the business.
Another crazy year is behind us. Both in the world of politics and the international situation, as well as in the world of technology. We can confidently say that, on the one hand, we need new impulses and impressions after the rather boring and specific period of the pandemic. On the other hand, looking at what is happening in the world in general, we need peace and rest.
Looking at current trends in both graphics and UI/UX design, they perfectly reflect this dualism. We have the color of the year 2024 recently announced by Pantone - a soft, pinkish-orange hue called "Peach Fuzz", reflecting the collective desire for respite and the Bento Grid introducing harmony. But at the same time, we have the bold intrusion of 3D and VR concepts, juicy color combinations, and neubrutalism, which have as much in common with calmness as Java has in common with Javascript (i.e. not much).
And all this is poured with AI sauce. Yes, last year was definitely the year of AI and everything indicates that this year will be no different in this respect.
So sit back and take a look at what design will follow in 2024.
Probably more than once, when reading this article, you will get the impression that this has happened before, this or that trend is nothing new and there is actually nothing to be excited about. However, it is not as obvious as it may seem at first glance. Some time ago we were already dealing with 3D elements on websites, but often they were actually either isometric projections of rather clumsy illustrations, or elements in the skeuomorphic style, which is not actually full-fledged 3D. Alternatively, browser-based gaming experiences. Now we are talking about 3D in all its glory. A complex and engaging experience that we can increasingly observe, e.g. in the form of product presentation on a website or in branding.
Sometimes you can even find statements suggesting that this is the end of the era of flat design. We can't really agree on this here. I think that both approaches, i.e. minimalist and 3D style, coexist and will coexist for a long time. Once in a while, you need simplicity, but other times you need three-dimensional immersion.
The development of 3D is not surprising, because every year we have better and better technologies and hardware capabilities at our disposal. Faster Internet, faster computers, better optimization of tools such as WebGL, creation of new libraries, and improvement of existing ones, e.g. three.js. The creation of tools that allow people who are not specialists in the subject to work with 3D. Recently, the Spline tool has become very popular. It runs in a browser, and the intuitive interface and a bunch of predefined operations allow you to create fantastic 3D objects and interactions with minimal effort. You no longer need to learn how to use Blender - in Spline we can click everything quickly and painlessly 😀
Enriching your website with three-dimensional elements and animations allows you to build a more complete, more attention-grabbing experience. In addition to websites, we can also use 3D in our personal brands. Recently, the popular website Reddit refreshed its brand by creating a new logo in the form of a three-dimensional mascot. In turn, three-dimensional application icons appeared in MacOS. Such companies also (or maybe primarily?) shape the directions in which the industry is developing, and this shows that 3D fashion will not disappear so quickly. So expect an in-depth experience even more!
Heatmapping is a graciously named style that focuses on the blending of colors, which interlace in various ways to create attention-grabbing backgrounds, shapes, and even fascinating rainbow-like animations. Sometimes, this style simply comes down to working with gradients, which don't always have to be static or cliched. Nowadays, we're witnessing vibrant color combinations, bold unions, and the introduction of animated colors. As a result, we gain a broader and more nuanced experience. Additionally, the Aurora UI or Aurora Borealis style, also involving color blending, has been quite popular in recent years. It's a technique that involves blending colors in a way that mimics the Northern Lights, featuring smooth color transitions within an often muted palette to create a cohesive and soothing experience.
Returning to heatmapping, the style refers to techniques used, for example, in product analytics. Serving as a tool to analyze user behavior data on websites or mobile apps. A heatmap (or heat map) is a graphical representation of data where values are depicted by color, crucial for pinpointing what works or doesn't on a website or page and identifying the areas users interact with the most. Heatmapping allows for identifying the most frequently clicked spots, analyzing scrolling behavior, and investigating which elements attract particular attention. "Hot" areas, indicating high interest, are marked in red, while "cold" areas, showing lesser engagement, are highlighted in blue, with intermediate colors like orange, yellow, green, and purple providing additional insights.
As we can see, all these techniques involve manipulating colors to create more sophisticated experiences. This approach allows designers to infuse UI elements with depth, movement, and emotion, using color psychology to evoke specific feelings or reinforce brand identity. The style is not limited to web design and digital products, but also appears in merchandise, apparel, print media, home furnishings, and more, showcasing its versatility and widespread appeal in enhancing user engagement and visual storytelling.
Projects are continuously emerging, created by designers who aren't afraid to experiment with how content is arranged within interfaces. From ultra-minimalist and brutalist, sparing in form concepts, through horizontal scrolling, to completely wild layouts in which everything comes alive.
In the latter half of 2023, the so-called Bento Grid made its appearance on Apple's website and several other popular products, especially in the AI sector. Observing how many companies have adopted this concept on their sites, it's safe to predict that the Bento Grid will be the layout of 2024!
Inspired by the compartmentalized design of Japanese bento boxes, this grid system segments the screen into distinct areas, each dedicated to different content types. The Bento Grid isn't just for interface projects; it can be used in various presentations, reports, data visualizations, and branding. It's also currently one of the most popular styles on Linktree. The simple yet interesting division into rectangles of various sizes allows for an unconventional, clear, and hierarchical presentation of content. However, the Bento Grid should be used sparingly to avoid ending up with a layout that could overwhelm users, making the intended hierarchy less visible. Nonetheless, if you're looking for a way to present your data or any content in an interesting and scalable manner, consider using the Bento Grid. Remember, it's merely a concept, a tool, and the clarity and readability of the content you place within it depend entirely on you.
Interestingly, this concept isn't entirely new. For instance, it could be experienced with the tiles introduced by Microsoft in 2012. This perfectly shows that certain ideas and solutions come back after years and can once again experience their glory. Often in other contexts, but with the underlying idea remaining unchanged.
This trend or style has been around for a few years now, but still it seems to be on top and even more and more websites incorporate it into their interfaces. Besides it’s often elegant or artistic, it has several other advantages.
First of all, it makes the users immediately focused on the specific elements and more involved in the content that we want to exaggerate.
Secondly, if space is limited due to large text sizes, we have to carefully choose what text we want to have on the website. This necessity ensures that only the most relevant and essential information is presented, avoiding the clutter of unnecessary details. We, as creators, are forced to articulate our thoughts in a succinct and effective way.
Typically, the use of bold typography is seamlessly integrated with a minimalist design approach, creating a harmonious blend that emphasizes clarity and simplicity. We don’t have to worry too much about additional visual assets, because they are not needed anymore. Website is lighter and it’s a good in terms of the optimization purposes.
Of course, current design can be crazy. We have so many possibilities to play and experiment with, that you can come across massive typography style together with 3D elements, animations, fluffy assets, etc. Actually, sky is the limit. Nonetheless usually, when it comes to this trend, the structure is pretty straightforward and the typography dictates the whole website’s vibe.
This is very broad and general term, but in short it embraces all the bold and unique solutions that make your project stand out. They often guarantee mesmerizing experiences.
Immersive design frequently incorporates complex or ubiquitous animations that make a profound impact on users, transforming elements from mere decoration into powerful storytelling tools. Leading companies leverage this technique to showcase products or weave compelling narratives, elevating the user experience beyond the conventional.
Another category that gives us often an immersive experience is the so-called scrapbook style or mixed media style. It’s essentially a modern twist on collage with playful or vibrant color palettes, untypical interactions, and a bunch of visual combinations that break the UX rules. It’s also eagerly used in graphic design. A mix of images, shapes, colors, and good storytelling creates an opportunity for memorable projects that resonate with the audience.
Lastly, immersive design refers also to AR/VR solutions, but we describe them in more detail below, as a separate trend.
This UI style might not be as widely discussed as dark mode or brutalism, yet it undoubtedly deserves a special mention on our list. For at least a few years now, we've observed designers experimenting with grid and content layout in fascinating and unique ways, often resulting in even electrifying projects. At first glance, we can see just images scattered across a page. The implemented interactions seem to appear random, merely artistic whims. Indeed, these layouts often contain a significant amount of artistry and visual flair, but as the name suggests, they're grounded in a grid system. There's no rule stating that every website must adhere to a similar layout or that tiles must be of equal size and spaced evenly. Today's layouts and content presentation methods surprise with their form and creativity. However, a closer analysis of how individual images are arranged quickly reveals a pattern, showing they are strategically placed on a grid, everything aligned and thoughtfully considered.
The primary goal of utilizing this style is to present one's projects, photographs, products, or simply what one wishes to showcase intriguingly. This style is often seen on design agency websites, e-commerce platforms (like clothing stores), architects' and photographers' websites, as well as for showcasing physical products (such as a ceramics collection).
Beyond unconventional content presentation, this approach often tells a story, builds a brand, and ensures the viewer is enchanted by both the photo grid and its contents.
It's also crucial that all images are visually cohesive and appropriately prepared, as they form the basis of the entire layout.
The style is particularly gracious because the ways to present and arrange content on the grid are nearly endless. Moreover, we can add a bunch of different interactions (like hover, click, or scroll effects) that enhance the whole experience even more. Designing the hero section in this manner can create an excellent first impression. Despite an initial impression of scattered content, everything harmoniously coexists, with nothing feeling visually out of place or uncomfortable. It simply works!
For many, "Dark Mode" might be the more familiar term. In essence, it's about designing with a focus on dark color schemes. Nowadays, the background doesn't have to be just dark gray or black. Many designs incorporate various accents, gradients, glows, illuminated interactions, etc.
Dark mode is not a new concept but has recently experienced a true renaissance. There's been a surge in fantastic projects and products with websites that dazzle with their design. Creators play with dark colors, introducing transparency, highlights, subtle micro-interactions, and additional accent colors, proving the popularity of this style is well-founded.
A while ago, Linear made its mark on the market. The company showcased a website that now serves as a benchmark for designing in dark mode. The website looks really good, and many designers are emulating its style, further popularizing the trend.
Besides Linear's website, there have been several other noteworthy projects recently that have made an impact and also become a significant source of UI inspiration. For example, the Twingate website or the Diagram project, which should be recognizable in the design world.
Beyond just looking good and giving the website a professional vibe, dark mode is also easy on the eyes and makes content consumption effortless.
Perhaps your next project will be inspired by this style?
Neubrutalism is a fancy term for the trend that is a next stage of the raw and overwhelming brutalism style. It's also a pretty good reflection of the Y2K hype. We are ready to claim that neubrutalism is somewhere in the middle. It's a return to simplicity, functionality, and minimalism but with a bold twist. This style is all about creating impactful layouts using stark colors, sharp lines, and geometric shapes. It's a fusion of old and new, drawing inspiration from the raw, unfinished materials of brutalist architecture and updating it with modern design principles. The core of neubrutalism lies in its uncomplicated layouts, uncluttered spaces, and modern typography, all brought to life with bright, contrasting colors and flat illustrations.
This trend is more than a nostalgic nod to the architectural brutalism of the 1950s or the colorful vibrancy of pop art. It represents a modern, minimalistic look that emphasizes functionality and user experience (UX) through simple yet bold forms. Neubrutalism has become a popular choice for designers wanting to make their projects stand out. It's particularly effective for showcasing products and services in a distinctive way that captures attention and engages viewers.
The style encourages creativity, offering a unique way to express a brand's identity and spirit. With its emphasis on simplicity and impactful visual elements, neubrutalism can help your project make a lasting impression, whether you're looking to present your work in a new light or tell a captivating story through your website's design.
This year is the year when Apple releases its Apple Vision Pro device. Of course, the hype started last year when Apple presented its new product at the WWDC23 conference. There was a lot of speculation, discussion, and the Internet was flooded with conceptual designs tailored to Apple's glasses. However, this year we are dealing with the official premiere, so it is easy to guess that the discussions and buzz around spatial design will return with a vengeance.
What exactly are Apple Vision Pro? To put it simply, these are virtual reality (VR) glasses. However, to be more precise, it is actually an advanced device with cameras, sensors, microphones, a powerful M2 processor and the new R1 chip and, above all, two built-in ultra-high resolution displays that, when combined, create one 4K screen with 23 million pixels that can generate an image up to 1200” wide. We can therefore use our favorite applications, serve online, watch movies or make video calls on a screen placed in a physical space.
However, this is not completely new when it comes to the VR market. Similar devices have been appearing for many years, and VR is used, for example, to eliminate cognitive disorders, treat concentration, present real estate projects, in games and a whole host of other things. Nevertheless, this year will certainly be significant, because it is Apple that will make its contribution and do it in its own spectacular style, giving the impression that their glasses are the most advanced and simply the best. Whether this is actually the case, we do not know, but it is almost certain that we will experience more and more VR projects. We are curious whether the premiere from Apple will be the impetus that will finally popularize VR technology among consumers.
This article would certainly be incomplete if we did not mention probably the biggest trend of the last several months, namely the use of AI algorithms.
ChatGPT, Midjourney (currently in version V6), Adobe Firefly and several other popular tools have introduced a new approach to how we work and what our projects ultimately look like. From a visual perspective, it is primarily the generation of images that deserves a lot of attention. The quality and realism offered by Midjourney or DALL-E 3 are really great and we are not surprised that people fell in love with working with prompts, creating visual gems. If you want to learn more about AI tools that are worth testing, please take a look at one of our previous articles: read about AI tools
However, Generative AI is not only about images, it is also about generating text content, generating diagrams and design concepts (e.g. using the Relume tool), generating reports and summaries based on the entered data, and recently also generating videos or animations using simple text prompts.
Perhaps the first boom in these tools has already passed, but for sure another solution that will attract the attention of creators will soon appear on the market. And even if nothing like this happens, the number of applications and projects using generative AI is so large that it will certainly be a trend both this year and in the next few years.
As you can see, the industry is not idle and a lot is going on. The trends presented above are, in our opinion, only the most interesting, selectively picked ones. In general, there are many more concepts and styles that we can experience in the digital space. In some industries, one style shines through more than another, and that's okay too.
Trends are cool and it's worth keeping an eye on the pulse to know what direction our industry is heading and what's triumphing now, but let's not forget that trends pass and come back. They are often the result of some, as it later turns out, completely insignificant impulse. Therefore, first of all, let us approach it with caution and distance. We should first address our actual needs, which, as it often emerges, are completely different from what is currently on top.
In today's digital landscape, the success of your company largely depends on the user experience (UX) of your website or application. In fact, it can be the make-or-break factor for your business. A well-designed and intuitive interface can keep users engaged and satisfied, while a poorly designed one can drive them away. This might seem obvious, but there's still a surprising number of digital products in the market that fail to fulfill their intended role. It's not just about aesthetics; it's about aligning your offerings with the needs of the users, ensuring that those who start using your product stay with you longer than just during a free trial period. In this article, we will show you how to find the UX design specialists who can help you achieve this goal and how your business can benefit from it all.
If you want to stay in the game, you must focus on delivering solutions that are not only useful and attractive but, above all, tailored to your target audience. Moreover, it's worth considering whether there's even a demand for your product in the market before investing significant time and money in realizing your grand vision. After all, you wouldn't want to channel resources into something destined to fail. It's valuable to have someone who will take care of the entire process, someone who will define our potential audience, plan how what we're creating should work, and be beneficial (both to you as the product owner and to the users, its consumers). We will show you how UX specialists and design agencies can perfectly fulfill this role. You will discover precisely how they can support your business grow and ensure that you reap the intended benefits.
The first option generally makes a lot of sense when the solution you're creating is a long-term project, something that will require continuous monitoring, updating, and comprehensive care. Typically, large corporations, banks, or public institutions opt for this approach because they have the budget to permanently maintain an additional department or at least a person responsible for UX/UI. Furthermore, their product keeps growing and requires continuous testing, changes, and supervision. If you're not a corporation but a startup or a company that simply needs project help here and now, creating a UX department may not be the best choice. It's essential to keep in mind that establishing a dedicated department in your company, or even implementing a single individual to fill a UX role, is often a time-consuming process that can stretch over months or even years. Moreover, having a UX department also entails a dedicated career path for specialists, ensuring benefits and keeping their knowledge up to date in a rapidly changing market. As we're aware, competition never rests, and it's in our best interest to ensure we don't fall behind. Not every company has the resources to smoothly establish a new department without encountering obstacles.
A freelancer is often a good choice for a so-called quick task. This is also usually the cheapest option, but you must remember that it's a single individual. If you expect a comprehensive service, value your time, or your product is more than just a simple landing page, relying solely on a freelancer may not be the most suitable route to take.
In most cases, however, the best option will be the third approach, choosing to hire an external design agency. You don't have to immediately change your internal structures and commit to a permanent partnership, but at the same time, you can rely on professional support from not just one, but often many individuals whose knowledge and experience complement each other. An agency often has established internal processes, appropriate software, and resources that you sort of get "out of the box," and unlike a freelancer, they can deliver a complex product in a reasonable time frame.
In this article, we will focus on choosing the right design agency. As you can probably imagine, not all agencies are the same, the number of options can be overwhelming and discouraging, and in the end, you must come to an agreement with one of them. The one that will provide you with a solution that meets the expectations of all stakeholders.
Before we share with you the recipe for finding a design agency that will contribute to the success of your product, you should understand the detailed benefits and services you can expect as part of your collaboration with such an agency.
Depending on your needs, you can choose an agency that specializes in a specific area within the overall design process. For example, you can request only a website audit or preliminary research to define the target audience and the actual needs of potential users. There are also many companies that focus on the visual aspect, i.e., UI (User Interface) design or creating your brand's entire identity.
However, most of these agencies typically offer a comprehensive range of services and provide a holistic design process, from conducting research to defining user journeys, designing both necessary functionalities and visual elements, usability testing, and even KPI (Key Performance Indicator) analysis.
Absolutely, because it's usually not just one person but a team of individuals, each responsible for a different aspect of your project. By choosing a reputable agency, you gain access to a pool of experts and enthusiasts — people who specialize in delivering solutions that simply convert.
UX (User Experience) design firms have an in-depth understanding of your users. They achieve this through methods like analyzing the competition, studying quantitative and qualitative data, engaging with potential users, conducting workshops, and creating user profiles. With a profound understanding of the target audience, they can create user-focused designs and deliver experiences tailored to their needs. Furthermore, they make decisions based on data and ultimately create unique products tailored to your specific business, allowing you to stand out in the market. Your business objectives are equally important to UX designers. They act as a bridge between users, development teams, and stakeholders. On one hand, they know what customers want and expect. On the other hand, they collaborate with developers to achieve these goals while simultaneously improving the company's profitability.
A reputable agency boasts an extensive portfolio of successful projects, which serves as a testament to its experience. In general, agencies are well-prepared to handle complex projects right from the start. Their teams consist of multiple specialists who are poised to contribute from various angles to your project.
When working with various clients, representatives of project agencies understand what works in individual cases and can propose a process that not only delivers the final solution but also helps alleviate some of your company's resources. Furthermore, what an agency creates is not just mockups for developers to implement the product but also comprehensive documentation that can be utilized by different departments within your company. With well-defined objectives, values, and processes, we can prepare business presentations or even update the entire team's product knowledge. Additionally, along with the mockups, you receive a so-called design system or style guide that defines the individual elements of the product, enabling its easy maintenance and future development.
By entrusting your design work to professionals, you free up your time and resources to focus on your core business activities.
By working with an agency, your company can enjoy the benefits of using industry-specific tools like Figma or Miro without the need to purchase individual licenses. This not only saves your organization the cost of software licenses but also grants you access to the full potential of these powerful tools, enhancing your team's collaborative capabilities and productivity.
Unlike relying on a single individual where project progress could stall due to their absence, an agency ensures uninterrupted progress. Team members can seamlessly step in to maintain momentum, address any issues, and keep the project moving forward.
In most cases, before you start cooperation, you will receive a general cost and estimated completion time. This transparent approach ensures that you possess a clear understanding of the budget and timeframe from the very beginning, enabling you to make well-informed decisions regarding your investment and confirming that the project harmonizes with your financial objectives.
Design agencies are well-versed in the latest design trends and technologies, ensuring your project is up-to-date and competitive.
Lastly, if you're not entirely sure about your needs, what would work best for your product, or if you simply want to enhance your existing offerings, a project agency can guide you in the right direction. Drawing upon data and research, they can provide you with insights that shed new light on your product. Armed with a well-structured analysis, you can proceed to implement specific steps in alignment with your priorities.
It's easy to imagine that after entering the right query into Google, you'll get dozens, if not hundreds, of matching results.
Of course, it's not straightforward, and in the end, it may depend a little on your luck. However, to significantly boost your chances, you can take the right steps to ensure that the company you choose meets your expectations.
What matters most isn't just the range of services offered or a portfolio filled with recognizable clients – the most crucial factor is the so-called 'match.' Every company is different, with its unique work culture and approach to the solution delivery process. You should find the one that aligns best with your approach and with whom you can communicate effectively.
Effective communication is key here. Of course, we can't downplay the importance of designers' experience and technical skills because the quality of the solutions they create ultimately depends on that. However, before diving into analysis, building flows, or creating prototypes, you should have a clear understanding of your mutual expectations and the way you'll work together. Nothing hampers a project like a lack of good communication!
Before you start your search, it's essential to have a clear understanding of your project goals and objectives. What do you want to achieve with your design project? Do you need a comprehensive end-to-end solution or maybe only some updates to your existing project? Do you need brand identity or visual resources? This clarity will help you communicate your requirements effectively and evaluate potential agencies.
Even if you don't have a complete grasp of your expectations, you likely have a vision of what you want to achieve, knowing your goals or priorities. These insights are valuable as they can further pinpoint the areas where you need assistance.
Now that you have a clear understanding of your expectations and goals, it's time to create a project brief, an indispensable tool for discussions with potential design agencies and a key component of the project's kick-off meeting. We will delve a bit deeper into this topic in the further part of the article.
Start by conducting thorough research. Look for design agencies online, ask for recommendations from peers, and read reviews. Create a shortlist of agencies that align with your goals, have a strong portfolio, and a good reputation. Here, it's crucial to pay attention to the services a particular agency offers and what they specialize in. It's possible that the agency specializes exclusively in e-commerce solutions, while you may be in need of a mobile application for team management, for example. Often, this scope is directly described on the agency's website or can be inferred from their portfolio. However, if you have any doubts, you can always inquire about their scope and experience during an introductory conversation. Furthermore, it's worth considering the type of collaboration you expect, whether it's long-term or short-term. This information can be valuable for the agency and ultimately help narrow down your search.
A design agency's portfolio is like their resume. It showcases their past work and the quality of their designs. Review their portfolio to see if their style and expertise match your project's needs. Pay attention to the diversity of their work and their experience in your industry. And what is important - do not be impressed with their clients, look for what exact work they did and is it a quality one.
Testimonials and case studies can provide valuable insights into an agency's track record. Reach out to their past clients if possible to get direct feedback on their experience with the agency. Look for reviews on third-party websites like Clutch or DesignRush. You can also check out their LinkedIn profile. It will give you a better understanding of the agency's professionalism, communication, and results.
A design agency is only as good as its team. Schedule a meeting or consultation with the agency to meet the designers and project managers who will be working on your project. Try to find out how they work and engage in a conversation with their product lead or head of design. Ensure that their expertise and communication style align with your expectations.
A good UX/UI design agency should have a clear process for working with clients. Ask about their process, including how they approach research, design, and testing. A well-defined process ensures that your project will be completed on time and to your satisfaction.
Consider whether the agency can adapt to your changing needs or future projects. A scalable agency can be a long-term partner for your design requirements, offering a consistent design language across different projects.
Effective communication and collaboration are vital for a successful project. Ensure that the agency values open and transparent communication and is willing to collaborate with your team to achieve the best results.
Pricing is an important consideration when choosing a UX/UI design agency. Look for an agency that offers transparent pricing and is upfront about any additional costs.
Before signing any agreement, read the contract carefully. Make sure it outlines the project scope, deliverables, timelines, and payment terms clearly. Seek legal advice if necessary to protect your interests.
In the process of hiring designers or design agencies, pay attention to signs that suggest they might not be the best fit. Look beyond their experience and online reviews; consider whether they show a genuine interest in your project by asking for data, research, and the possibility of conducting analyses. This commitment to understanding your project's goals is a positive sign. Conversely, if they rush into creating mockups without thorough inquiry, it could be a red flag.
Also, consider whether they approach each project uniquely or follow a standard pattern. Opting for a company that customizes their approach for each project can be beneficial.
As mentioned earlier, preparing a project brief is one of the key steps to ensuring a successful start when collaborating with a design agency. It's safe to say it's one of the most crucial steps, as the UX designers' understanding of your needs largely depends on what you present to them. You don't have to have all the answers to every possible question, as you and the design team will work together to uncover solutions throughout the project. However, the more information you can provide at the beginning of the project, whether it's for the design team, researchers, auditors, or even branding experts, the better.
Your project brief might and often should include the following:
A well-structured project brief serves as a roadmap for productive collaboration and ensures a successful project launch.
Remember, finding the right UX/UI design agency is not about settling for what's readily available - it's about investing time and effort into finding a partner who can bring your ideas to life in the most impactful way possible. So don't rush this decision; take the time needed to research, compare portfolios, read client testimonials, and have conversations with potential agencies. Your project deserves nothing less than the best fit for success.
The digital environment is constantly changing. Design evolves and adapts to new needs and new users. However, some solutions do not go out of fashion. People from all generations know them and changing them could introduce chaos or at least frustration.
All of you know it very well and see it every day while typing on any of your devices. It helps you by indicating the spot for your future text and does follow new letters as you type. It also specifies the location in the text where you want to paste something that you previously copied. You might have seen it as an underscore or a block but usually, it takes the form of a blinking vertical line. As we found out while researching for this article - it also has a lot of names
In the last century, along with technological development, the possibility of creating and editing texts on the first computers appeared. However, writers struggled with the problem of the lack of a quick and intuitive possibility of changing or removing a selected fragment of the text.
Charles Kiesling was one of the engineers interested in advancing the capabilities of computers in the 1950s. He worked on improving the logic circuitry of computers such as the IBM 650. In 1967, Kiesling filed a patent for a new typing solution - a blinking cursor. However, this solution became widely known and used in 1977 with the premiere of Apple II and a year later with the premiere of the first commercially popular word processor WordStar.
Today, anyone who has had a computer in their hands at least once knows what a cursor means. Designers and developers working on products and adding new features can’t disregard solutions users are already used to.
We’ve recently asked ourselves this question for the first time. We came across a case that made us think about it while designing a tool similar to code creator. The user was supposed to add a few elements in the line, which together created a whole code. Each of the elements could have been selected from a code completion list that also had a search function. First caret: the user needed to be able to see the location of a new element added in the "code". Second caret: if the user wanted to search for an element, the caret must have appeared in the active textfield.
What now? Should we delete one cursor? Gray it out? How about leaving both of them and ignoring the problem? We’ve decided to check some popular apps - desktop and mobile and find out how they solve this problem.
One caret follows the text entered in the search box. The other indicates the place in the email where the selected emoji will appear. It's worth noticing that they are both blinking and have the same color.
In that case, the first cursor follows the text typed in the finder tool. The second one points to the last active text location. Both of the cursors have the same color, but just the one in the finder is blinking. The second cursor starts to blink again after closing the finder.
iPhone users can experience a double text cursor creating a new note on their phones. The cursors are very different from each other - they have different colors and only the one in the search box is blinking.
In that case, we can see only one caret and it’s in a search box. The one in the textfield is invisible but the selected emoji appears in the place where a caret was active the last time.
After testing a few apps, it's time to summarize the pros and cons of each solution.
In our opinion, the user should always be able to see where the result of their action will appear. Making one of the carets invisible takes away some part of the user's control. So we stand for keeping both cursors visible to the user. What is important here is creating a hierarchy for them. So now let's take care of…
Let's pay attention to a good idea that appeared in one of the inspirations we found: the cursor that is not responsible for the main action on the screen is grayed out. To highlight the importance of the main cursor, we can also choose colors other than black. Blue for example will call attention to the active status of the textfield.
Last but not least - blinking of the cursor. It is obvious that this function helps a lot in finding our current location in the text. But aren't two elements blinking on the screen too much? In our opinion, yes. In the case of a double cursor, we would definitely choose to animate only one of them, the main action one.
Adding a blinking cursor to the interfaces was undoubtedly necessary to facilitate many people's daily work. This invention has stood the test of time and is still widely used today. However, sometimes even the most reliable solutions need an adaptation to more complex features. Yet, as designers, we have to remember that if the user already knows the action of a component, we shouldn’t change it.
In our opinion, in this task, we should focus on designing the hierarchy of elements. We have the ability to work on the visibility, color, and movement of elements. This essential UX designer skill will keep the interface transparent and let the user stay in control.
And you? How would you design a tool that requires two cursors? And as a user, have you noticed this problem in the apps you use?
This post originally appeared on uxgirl medium.
As you may have guessed already, designing digital products is something more than just pampering their visual layer and taking care of the aesthetic experience of end users. Designing is primarily the ability to meet the specific problems of our recipients. It is to propose solutions based on previously acquired information regarding strictly defined needs and goals. Regardless of whether we create a mobile app, website, or a complex system for a specialized target group (e.g. astrophysicists or vascular surgeons), we should always get to know the expectations and needs of the people we design for. In addition to collecting requirements, drawing flows, thinking about, and testing individual user paths, we must remember such aspects as the usability of the solution being created, its availability, or even the necessity to take into account technological limitations.
Does this mean the visual layer should be sidelined or simply ignored? That’s not true, as often it is just as important as all the rest. This importance of aesthetics to us (and our users) is shown by trends in UI design that have been appearing for many years. As with all trends, you shouldn’t get too attached to them, since they are often very fleeting and pass faster than they can appear on our smartphones or in our browsers. Nevertheless, whether we’re talking about clothes, music, art, architecture, or interface design, we can always follow certain trends and track how they shape a given market. Some of them, as we have already mentioned, are temporary and do not find much support among recipients. Others, on the contrary, have been ruling for years and with each subsequent year, they evolve, popularize and penetrate deeper.
Today, we are going to discuss the trends of UI design for the new year, 2022. The majority of them debuted on our monitors and smartphones’ screens some time ago. However, due to the extremely rapidly developing technology, allowing some concepts to evolve, due to popularity or sentiment, many of the above-mentioned trends will stay with us for much longer and will certainly attract attention for the next year.
Even so, we must not forget that we are still talking about trends, a certain fashion or approach that is currently at the forefront. It does not mean, however, that we should follow it blindly from now on. Again, first of all, we should create solutions focused on a given need, solutions that respond to the problem presented to us.
Why bother with trends then? Why follow something that may become a thing of the past in a few or a dozen months? It’s quite simple.
To design better, to understand the market and to keep up with changing standards. In this fast-paced technological world, the way content is presented in apps and on websites keeps changing rapidly. People are constantly attracted by new stimuli and someone (perhaps from our competition) is constantly trying to attract their attention. If we want to relatively easily adapt to the changing world (not only the external, but also the virtual one), and at the same time not to be overwhelmed by the enormity of often unnecessary information — we should wisely and consciously follow the trends. This will allow us to approach design much more confidently and better. Being up to date, the ability to adapt to current standards, and being remembered are very important aspects today. They have a direct impact on how our product will be perceived outside. People buy with their eyes. The first impression is not an overrated slogan, but an actual phenomenon that can decide whether users will love our product.
Below is a brief presentation of a few trends we believe are worth paying attention to today. Some of them have been around for a while and will certainly not disappear any time soon. This is confirmed by, for example, all those fantastic projects that we can see on the Internet.
No one is surprised today that designers are replacing flat illustrations with graphics and even animations in 3D. The development of technology and the emergence of new tools and plugins that allow you to easily create 3D objects is conducive to the development of this increasingly common trend. Both the ease of creating in 3D and much better resources such as stronger computers, faster internet, better optimization, and more front-end libraries allow our applications and websites to come to life.
3D very often means that our project is remembered, that it does not get lost in the multitude of subsequent pages, and thus it may also pay off in sales results. 3D objects make our products more attractive. The effect of depth or “popping out the screen”, although not so new, still attracts attention and enriches the reception among potential users.
Today you don’t have to be a Blender or Maya master — you can just use Figma and plugins such as:
It is also worth looking at Dimension CC from Adobe.
The fact that many websites and mobile apps have been moving towards minimalism for some time now does not need to be pointed out. Minimalism leads the way and it’s hard to be particularly surprised about it. First of all, we often associate it with professionalism. In addition, fewer elements mean less cognitive overload for users. Minimalism is also a huge plus for optimization — the simpler something is, the faster and smoother it works. It requires less resources (at least theoretically) as well.
A suitable complement to minimalist designs is the use of bold, clear, sometimes even exaggerated typography. It often comes down to placing individual headlines taking up a large part of the page view. In such a way, the user can be more involved in the content presented. The purpose is sometimes purely artistic. It is worth experimenting, breaking patterns, and building a design based on typography — this is what can play the first fiddle.
Another concept worth following is a dark mode theme. Usually available as an option we can turn it on at night to protect our eyesight. Today we can, however, more and more often observe its default presence in web design, where users encounter light or white typography on a dark background. It is worth remembering the basic rules relating to contrast and how human eyesight reacts to certain color combinations. Hence, remember not to use white on a purely black background and vice versa, i.e. if you choose the dark mode, make sure that the background is e.g. dark gray, not 100% black, etc.
Anyway, apart from strictly aesthetic values, the dark mode also allows you to save the battery (less bright pixels have a positive effect on how quickly we have to search for a charging socket).
Protecting eyesight, energy, and aesthetic values are just some of the advantages of using the dark mode in our products. Dark themes with contrasting colors also improve visibility for some groups of visually impaired individuals. When designing a dark version of an app or a website, make sure that your solution is available to a wider audience. Designing in an inclusive manner is an important aspect of any good design. Therefore, if we want to comply with the guidelines or simply respond to the needs of all target groups, we should take it into account. Thus, if you haven’t thought about using dark themes for your apps or websites, it might be time to do so.
One of the biggest UI trends is Retro Design. It is often seen as a way to bring back nostalgic memories and focus on things we already know, repackaging comfort and knowledge of the past and adapting it to the needs of the present.
Research has shown that nostalgia gives our lives a sense of meaning and continuity, leading to a stronger sense of interconnectedness and clear direction. Nostalgia also helps to relieve the uncertainty of the future by letting people feel they belong and have a purpose.
Each decade was characterized by something special and thanks to this, retro design can be understood in various ways. We can talk about the pop art trend or the psychedelic design of the 60s. Memphis Style with art deco elements and bold geometric shapes of the 80s, or abstract shapes and patterns, dorky fonts, kitsch textures, and grunge of the 90s.
What we want to highlight here is the so-called Y2K aesthetics, which officially returns and pops up everywhere from industrial, interior, and graphic design to social media, pop culture, and UI design.
The Y2K concept is described as futuristic with a retro twist. Based largely on cyberculture, Y2K’s aesthetics are known for their shiny textures and holographic metallics that are becoming a big trend on their own right now. Youthful, tacky, plastic, and colorful.
The trend has already started to emerge on social media platforms such as TikTok, where young people are experimenting and trying to get new quality out of thick, chunky fonts, bright colors, and trashy, futuristic style.
With a smile on their face, the older generation observes how subsequent apps and websites utilize the trends of their youth. The younger generation, at the same time, with the child’s fascination, creates crazy combinations, turning kitsch into a fashion of today’s times.
Maybe, for a while, it makes sense to depart from modern, flat, minimalist concepts and delicate colors, to take a step back and see what will never come back in the same form?
To make buttons stand out, designers are experimenting with ways to make them look like they’re floating above the background. We often use drop shadows and different combinations and variants of gradients to liven them up.
One trend that we predict will be huge in 2022 is dusty buttons. Buttons on glass surfaces will look like they’re behind a thin coating of dust, providing a sense of depth and making the buttons appear more tactile. This trend highly shows that the boring flat buttons era might be way behind us and a completely new future is approaching.
The Pantone Color Institute, every year for over 20 years, announced the color of 2022. This time they chose a warm and subdued mixture of blue, violet, and a hint of red. Officially called Pantone 17–3938 Very Peri, described as dynamic periwinkle blue hue with a vivifying violet red undertone. In RGB space, it’s exactly 102, 103, 171. And the HEX value is #6667AB.
The color is a response to the current world situation and is intended to suggest the need for change, the search for new opportunities, hope, and creative strength. The inspiration was not only the coronavirus pandemic, but also virtual reality headed by Metaverse and NFT.
Very Peri is meant to encourage people to discover and enter a new reality with optimism and childlike curiosity. It allows us to accept the opportunities and perspectives that surround us. The time of transformation and the need to adapt to a new vision of the world require not only exceptional creativity, but also self-confidence, passion, and energy.
In general, the combination of blue and purple is associated with innovation, creative thinking, and modernity. On the other hand, warm accents add a tinge of optimism and joy.
Does this mean that in 2022 we should design our products based on this color theme? Not necessarily, but it’s worth having it in the back of your head. Color trends set by the Pantone Institute quickly shape fashion in the world around us. Hence, you can almost be sure that shades of purple and blue will storm not only apps and website interfaces, but also fashion shows and interior designs.
Color is still one of the most powerful means to communicate and express emotions. Therefore, let’s not be afraid to follow color trends and experiment with what is currently popular.
These are just a few of the design trends worth following. In addition to the above-mentioned, it is worthwhile to observe concepts such as:
Finally, for dessert, we left two more concepts that have caused a lot of buzz in recent years, namely AR (Augmented Reality) and VR (Virtual Reality). Well known and widely used, but still not as common as we would like.
Additionally, in the past year, the tech world has turned its eyes to two hot terms, Metaverse and NFT. We won’t go into details right now, but they are definitely things that will change the way we perceive VR today. Watch the development of all mentioned directions, because there are probably a lot of things that can happen in this realm soon. As designers, we should always stay on our toes.
This post originally appeared on uxgirl medium.
This years work leisure times meaning attending conferences might be a little troublesome for most of us to say the least with all the restrictions due to COVID-19 situation. Even though travelling to a distant country to meet new people and talk work matters in a light way while drinking free beverages is not possible, there is another option to learn something new and possibly meet others, meaning online remote conferences.
Many of the yearly happenings have successfully moved to the virtual space this year to accommodate new conditions. While the experience might be slightly different we still think it’s worth it, so grab your favourite beverage and snacks and get ready for some binge keynoting.
July 8, 2020
Better user experience can save lives. With this bold statement UX Healthcare conference presents their mission. At UX GIRL Healthcare is at the forefront of our services sectors and we, as well as UX Healthcare, also see a big need in revolutionising this industry. Healthcare systems need better design and need some talks about it. Frankfurt edition of this conference will be held fully online with later editions to stay in the usual format. It’s a great possibility to catch a glimpse of the healthcare industry progress in terms of technology and experience working products. We particularly recommend attending these sessions: Adventures in Surgical UX from Tim Caynes and UX for AR: Brain Surgery with Augmented Reality.
July 4–11, 2020
This baltic conference is already an established brand in the polish design scene. 2020s’ years theme is Attention! which was announced even before the worldwide epidemic of COVID-19. It was chosen to showcase mindfulness and enhance focusing on values, that we sometimes forget these days. We have our own possibility of adding to the theme, as Magdalena-our founder will be performing design workshops there. If you want to learn more about Blockchain and how to solve sustainability issues with it through design be sure to sing up here.
July 19–24, 2020
We were particularly looking forward to visiting this conference, as it was scheduled to be held in a beautiful venue Bella Sky, Copenhagen, but it’s great to know that the conference has been fully moved to the online. HCI International is a very solid science-oriented conference covering all aspects of Human Computer Interaction. If want to see factual research studies being presented-this is something for you. We also highly recommend it for people interested in accessibility.
July 30, 2020
Financial world is finally catching up with new technology and it’s a very interesting moment for designers to dive deeper into Capital Markets, Corporate and Personal Banking and Brokerage. The conference will feature aspects of Product, Design, UX and Strategy in the Fintech sector. It would be great to listen to Andy Montgomery talk about Square, which was one of the hottest startups in the early fintech days and still stays strong in e-commerce. For people more interested in Blockchain we think listening to Sarah Gregory from Coinbase might just be the best thing to do in your free time.
August 31-September 3, 2020
It’s hard not to notice the organiser of the event Rosenfeld Media, which is responsible for delivering technology and design oriented books to eager reading designers for over a decade. The program of the conference is quite robust with lectures ranging from design for US satellites, through LEGO and giants like Mastercard, Salesforce, ZenDesk. Seems like everyone will find something worthy to listen to.
September TBA, 2020
Offline conference that was supposed to be cancelled and moved to 2021 decided to run a mini version of it during September. Dates are still TBA, so make sure to write it down a check once in a while. Conference is organized by UXPA association (former UPA) and will be free for all it’s members. Special feature for this conference is a big UX Quiz, which can be completed solo or in team.
September 8–11, 2020
Biggest highlight of this conference is John Maeda, a designer and technologist that was marked by Wired magazine as to be to design as Warren Buffet is to finance. He will be talking about transformation and going beyond design — we can’t wait. Apart from this talk we think it would be beneficial to attend to some workshops that are being held by people from IDEO U.
September 14–18, 2020
It’s hard not to know this conference if you have been to the startup world once in your lifetime. Techrunch Disrupt offers a glide through this years hottest startups that will certainly be big in years to come. It might be the best place to catch a glimpse at the newest user interface trends to come and see them in action on a live product. The conference is supposed to be held offline, but will feature a Digital Pass, that will allow attendees to listen to select keynotes from their homes.
September 23–24, 2020
A conference with a rebel flare, we really recommend you visit their 90' inspired website. Design Matters explores new movements in the digital design scene. This year it features Real Fake, Next Gen Design and Scrappy Creative as the conference themes. All sound pretty neat, so we think you should attend just to check them out of curiosity. It will be held onsite in Copenhagen, but live stream tickets are available.
October 5–8, 2020
This Mobile conference is organized by ACM (Association for Computing Machinery), a nearly 75-years old organisation directed at technology and computing. We expect a decent dose of research backed information concerning mobile applications and human computer interaction there. The conference has been fully moved to the virtual space, so expect lots of presentations and insights delivered straight to your comfortable sofa.
October 6–9, 2020
Last but not least, UXDX offers a fresh view on combining product, design and development topics. Conference is to be held online and will get you the knowledge needed to amp your product development process a level higher.
Either onsite or online we still think conferences do broaden up your horizons. Make sure to save some time for these events and try to network, given our current possibilities.
Have fun!
Why do women who build global brands still remain underrepresented in business strategy case studies and leadership textbooks? It’s time to change that. Here are 10 women who created world-class empires — and the specific, actionable lessons every founder, product owner, and team lead can take from their journeys.
Each of these women started from a different point — some with nothing but grit, others with technical brilliance or cultural insight. What unites them is vision, courage, and relentless execution. If you’re a business owner, product leader, or project manager, ask yourself:
What part of their strategy can I bring into my business today?
At UX GIRL, we believe that every innovative idea needs a strong foundation—built not only on assumptions, but on real user needs. That’s why we were thrilled to support the Oncostories project through the Garage Genius program by leading a tailored Product Discovery workshop for its founder.
Oncostories is an emerging platform designed to connect individuals with oncology experience—patients, survivors, and caregivers—with oncologists. Its mission is to bridge communication gaps, provide access to empathetic dialogue, and make room for voices often unheard in the traditional healthcare system. From our first conversation, we knew this project had tremendous social potential.
Our collaboration with Małgorzata (Margaret) Lisowska, the project’s founder, began with a Product Discovery workshop—a strategic process we treat as a critical starting point at UX GIRL. It's the moment where we pause and ask:
During these sessions, our team:
The workshop was led by our UX strategists Magdalena Ostoja-Chyżyńska and Anna W., with fantastic support from Garage Genius mentors, including Zuzanna Kot, and Adam Dawidziuk, a medical industry expert who brought valuable clinical perspective. Strategic guidance was also provided by Mateusz Pawelec, who helped shape the broader development path of the project.
Throughout the workshop, we defined key personas, mapped end-to-end experiences, and crafted feature concepts aligned with emotional and functional user needs. One major insight emerged around communication barriers—particularly the emotional disconnect that many patients feel when navigating medical systems.
This led to a crucial shift: reimagining one of the platform’s core features to focus not only on knowledge exchange, but on enabling meaningful two-way interaction. These kinds of pivots are only possible when we anchor design decisions in real user insights.
And it's worth it. According to Nielsen Norman Group, up to 50% of project budgets are wasted on features that don’t align with user needs. Discovery helps us avoid that path—and build products with real impact.
Thanks to Product Discovery, Oncostories gained strategic clarity and a prioritized development roadmap grounded in empathy, feasibility, and business relevance. For us at UX GIRL, this is the kind of transformation we love to see: a strong idea shaped by real-world context and driven by authentic user understanding.
This experience also reminds us of a key message for all changemakers: engage UX experts early. The earlier we understand your users, the better and faster we can move forward—with fewer missteps and more confident decisions.
Oncostories is growing quickly, and we’re proud to have helped it take shape. We’re rooting for its continued success and watching its next steps with excitement.
If you’re building a socially impactful, technological, or educational solution—reach out. At UX GIRL, we know how to turn empathy into strategy and ideas into action. Let’s co-create something meaningful, together.
The UX and UI industry is evolving at lightning speed—new tools, roles, and expectations emerge constantly. Yet despite progress toward inclusion, women working in this space still face clear challenges: underrepresentation, limited access to support networks, and lower visibility in high-impact projects.
That’s why women in UX/UI are increasingly turning to the power of networking—the intentional building of professional relationships that lead to real outcomes: mentorship, collaboration, access to clients, and greater confidence.
According to PwC’s Women in Tech report, women represent only around 26% of the workforce in the European tech industry (Source: PwC UK). While UX tends to have better gender balance than other tech sectors, women are still less likely to hold leadership roles, as shown by the Design Forward Fund report by InVision (Source: InVision).
Having access to a supportive, like-minded network can help women grow faster, share experiences, and make better-informed career decisions. It’s not just about visibility—it’s about confidence, connection, and community.
Thankfully, there’s a growing ecosystem of initiatives built specifically for women in UX and UI. Here are some of the most valuable communities and mentorship platforms to explore:
And remember—mentorship goes both ways. If you’ve gained experience, consider becoming a mentor yourself. It’s not only rewarding, but also a great way to build leadership skills and give back to the community.
Networking isn’t just about chatting or exchanging business cards. It’s about building real relationships that can lead to joint ventures, shared clients, and long-term partnerships.
Among women in UX, these types of collaboration are gaining popularity:
If you’re just starting out and don’t have a large contact base—don’t worry. You can begin with one LinkedIn message, one industry event, or one short online chat with someone you admire. It’s all about taking the first step.
While grassroots communities are powerful, employers and agencies also play a vital role in creating supportive ecosystems. Organizations that build internal mentorship programs, fund conference participation, and create open knowledge-sharing spaces contribute directly to stronger, more confident teams.
At UX GIRL, we recognize how crucial representation and inclusion are in the design process. That’s why we actively support women at every stage of their UX careers—by sharing knowledge, promoting female experts, and collaborating across our partner network. We believe women in UX shouldn’t just have a seat at the table—they should help shape the entire strategy.
Don’t wait for your network to build itself. Here are three simple steps you can take right now:
Building a network of women in UX/UI is an investment that pays off—with better projects, more confidence, and a stronger, more inclusive design industry.
At UX GIRL, we actively support young women entering the field of UX.
We believe that real change happens when women are not just present in the industry, but truly empowered to lead, create, and grow. That’s why we regularly share knowledge, promote women experts, and collaborate within our community.
And right now—we have an open call for our mentorship program.
If you’re just starting out in UX and looking for guidance, encouragement, and practical experience, we invite you to join us.
Let’s build the future of UX together—one strong connection at a time.
Accessibility in UX design ensures that digital products are usable by people with diverse abilities. While many businesses perceive accessibility as a regulatory requirement or an additional expense, the reality is that investing in accessibility drives significant business value. Companies that prioritize accessibility gain a competitive edge, reduce legal risks, and improve user experience, ultimately leading to higher engagement and revenue growth.
According to the World Health Organization (WHO), over 1.3 billion people globally live with some form of disability. This means that a substantial segment of potential customers may face barriers when interacting with digital products that lack accessible design.
Additionally, the global population is aging, with over 2 billion people expected to be over 60 by 2050. Accessible design benefits older adults who may experience vision, hearing, or motor impairments.
Non-compliance with accessibility standards can lead to costly lawsuits. Regulations like the Americans with Disabilities Act (ADA) in the U.S. and the European Accessibility Act require businesses to make digital platforms accessible.
The cost of non-compliance:
Domino’s faced a high-profile lawsuit when a visually impaired customer, was unable to use their website and mobile app to order food despite using screen-reader software. The case escalated to the U.S. Supreme Court, which ruled in favor of the plaintiff, reinforcing that digital accessibility falls under ADA compliance. This lawsuit not only cost Domino’s financially but also damaged its reputation, highlighting the importance of proactively ensuring accessibility.
In another landmark case, Netflix was sued by the National Association of the Deaf (NAD) for not providing closed captions on all video content. The lawsuit led to a historic settlement and a commitment from Netflix to caption all streaming content moving forward. This case demonstrated the legal obligations and financial risks of ignoring accessibility but also showed how accessibility investments can enhance user engagement and brand trust.
Accessibility enhances usability for everyone, not just those with disabilities. Features such as closed captions, alt text, and keyboard navigation improve the experience for all users, leading to higher engagement and conversion rates.
Microsoft’s commitment to accessibility led to the development of inclusive design features like Windows Narrator and adaptive controllers for gaming. These innovations improved product usability, expanded their customer base, and reinforced their reputation as an industry leader.
Another example is Microsoft Teams, which introduced real-time captions and background noise suppression. Initially designed for accessibility, these features became widely used by all users, enhancing productivity and engagement.
Search engines, particularly Google, favor accessible websites. Accessibility improvements such as semantic HTML, fast-loading pages, and descriptive alt text contribute to better rankings, increased traffic, and enhanced user retention.
Many accessibility-driven innovations have become mainstream features. Voice assistants, dark mode, and high-contrast interfaces were initially designed for accessibility but are now widely used by all users.
Accessibility is not just a moral obligation but a strategic investment. Companies that prioritize inclusive design gain a broader audience, reduce legal risks, improve user experience, and enhance their SEO and brand reputation. Investing in accessibility today sets businesses up for long-term success.
Start by conducting an accessibility audit or consulting with an expert to ensure your website or app meets WCAG guidelines. An accessible platform leads to higher conversions, stronger brand loyalty, and a better user experience for all.
Over time, digital products accumulate design debt—incremental changes, quick fixes, and legacy decisions that gradually degrade the user experience. This often results in a fragmented, inconsistent interface that frustrates users and complicates workflows. Organizations face a critical dilemma: should they invest in a full redesign or make iterative improvements to refine the existing system?
A complete overhaul can be costly, risky, and disruptive. It requires significant resources, may alienate existing users, and can introduce new usability challenges. On the other hand, continuous iteration allows for gradual refinement but risks perpetuating flawed design foundations. The key to making the right decision lies in assessing the extent of design debt, understanding its impact, and weighing the costs and benefits of each approach.
Design debt accumulates in several ways:
Ignoring design debt can lead to a frustrating user experience, increased support costs, and lost revenue. Indicators of high design debt include frequent user complaints, declining conversion rates, and significant usability issues that require extensive workarounds.
When the core UX remains functional but users experience friction in specific areas, iteration is often the best approach. This method allows teams to make targeted enhancements without disrupting familiar workflows. Iteration works well under several conditions:
Successful iteration requires a structured approach—identifying pain points, testing solutions, and continuously refining the design based on real-world feedback.
Sometimes, design debt reaches a point where incremental improvements can no longer salvage the user experience. When usability flaws are deeply embedded in the system, a redesign becomes the only viable option. This is particularly necessary when the product relies on outdated technology that restricts innovation, when maintaining the existing system incurs higher costs than rebuilding, or when competitors offer a far superior UX that threatens market relevance.
However, redesigns come with substantial risks. A poorly executed overhaul can alienate loyal users, disrupt workflows, and lead to significant financial setbacks.
One infamous example is Digg’s 2010 redesign. Digg, once a popular social news aggregator, launched a drastic redesign (Digg v4) that removed key features users loved, such as the ability to view upcoming stories before they became popular. The new version was seen as prioritizing publishers over its core community, leading to a massive user exodus. Within weeks, competitors like Reddit saw an influx of former Digg users, and Digg’s traffic plummeted. This serves as a cautionary tale of how failing to align a redesign with user needs can have catastrophic consequences.
In contrast, Airbnb’s methodical redesign, informed by extensive user research, showcases how a well-planned revamp can drive engagement and growth. In 2014, Airbnb redesigned its search and booking experience to better accommodate user preferences and enhance visual storytelling. The redesign incorporated high-quality photography, improved filters, and a more intuitive booking flow. By leveraging A/B testing and gathering extensive feedback before the full rollout, Airbnb ensured a smooth transition, resulting in increased user satisfaction and higher conversion rates. Their data-driven approach demonstrates how a well-executed redesign can elevate a product without alienating its user base.
Deciding between iteration and redesign requires a structured evaluation process. Companies should begin with an in-depth usability audit, assessing the severity of design debt through usability scores, conversion rates, churn data, and direct user feedback. Identifying whether the primary issues are surface-level or deeply rooted in the system will clarify whether an iterative approach suffices or a full redesign is necessary.
If usability issues are isolated and correctable through focused adjustments, iteration is likely the better route. Teams should establish clear KPIs and user experience benchmarks to measure the success of iterative changes. Small-scale A/B testing can validate improvements before full implementation, reducing risks and allowing for incremental refinements.
For cases where fundamental usability issues persist, a redesign may be necessary. However, it should be approached methodically—by conducting thorough user research, prototyping potential solutions, and testing new designs before a full-scale launch. A phased rollout can mitigate risk, ensuring that users adapt smoothly and reducing potential backlash from drastic changes.
Beyond usability concerns, business strategy and technical feasibility should guide decision-making. If the current system lacks the flexibility to support long-term innovation, redesigning may be the only viable choice. However, if technical constraints are manageable and the UX can be improved without significant disruption, iteration offers a lower-risk alternative.
Ultimately, the decision to iterate or redesign depends on the severity of design debt and its impact on users. While iteration allows for gradual enhancements, a full redesign is sometimes the only way to break free from foundational issues. Businesses must take a data-driven approach, leveraging usability testing and user feedback to guide their choices. Regularly auditing design debt ensures that user experience remains a priority and prevents the need for drastic interventions. By making strategic UX decisions, organizations can sustain product growth while maintaining an intuitive, user-friendly interface.
Many organizations still view User Experience (UX) research and design as an optional expense rather than a critical investment. This mindset often results in products that frustrate users, leading to lost customers, decreased revenue, and reputational damage. While cutting UX from the budget may seem like a short-term win, the long-term consequences often prove far more costly. In this article, we’ll break down the financial and strategic impact of poor UX and why investing in it is essential for sustainable business growth.
Skipping UX in the early stages of development might seem like an easy way to save money, but this approach typically results in greater costs down the line. Without proper research and user testing, companies risk creating products that are confusing, inefficient, or frustrating to use. As a result, businesses often experience higher customer support demands, as users struggle to complete tasks or encounter roadblocks in the product.
Beyond operational costs, poor UX contributes to higher churn rates, as users abandon difficult-to-navigate platforms in favor of more intuitive alternatives. Additionally, fixing UX issues after a product has launched is significantly more expensive than addressing them in the design phase. Studies have shown that post-launch fixes can cost up to 100 times more than resolving the same issues early in development (source UXPA). A weak UX strategy not only drains resources but also weakens customer trust, making long-term success harder to achieve.
Failing to invest in UX doesn’t just affect a product’s usability—it impacts nearly every aspect of a business. Here are some of the most critical ways that poor UX damages growth and profitability:
Prioritizing UX isn't just about making a product look good—it’s a strategic decision that directly impacts the bottom line. Research indicates that companies that invest in UX enjoy a significant return on investment, with some reports estimating an ROI of $100 for every $1 spent.
Beyond revenue, good UX minimizes operational costs by reducing the need for excessive customer support and costly redesigns. Companies that incorporate UX early in the development process save time and money while ensuring a better product-market fit.
Furthermore, UX-driven companies consistently outperform their competition. Studies have shown that businesses that focus on design and usability outperform industry averages and experience stronger long-term growth. Additionally, consumers increasingly value great user experiences, with a significant percentage stating they would be willing to pay more for a seamless and enjoyable digital experience.
Convincing leadership to prioritize UX requires shifting the conversation from design aesthetics to measurable business value. Here’s how to make a persuasive case:
In today’s digital landscape, businesses that prioritize UX set themselves apart from the competition. A strong user experience isn’t just about usability—it’s about delivering value, improving customer satisfaction, and driving sustainable business growth. Investing in UX isn’t a luxury; it’s a necessity for any company looking to remain competitive and profitable in an increasingly user-driven market.
We’ve all been there: the pressure to launch, the push to get a product out the door, and the ever-present question of "how fast can we make this happen?" In today's fast-paced market, the pressure to "move fast" is immense. We understand the drive to launch quickly and iterate rapidly. However, at UX GIRL, we believe that speed shouldn't come at the expense of user experience. The question isn't speed versus quality, but rather how to achieve both.
The "move fast" approach offers undeniable advantages. Speed is a crucial asset, as rapid development enables companies to respond quickly to market changes and gain a competitive edge. It also fosters continuous improvement, allowing teams to release products quickly and refine them based on user feedback and data insights. Additionally, adaptability is a key benefit, as an agile development process allows for quick adjustments to shifting market demands and user needs. Moreover, launching early provides an opportunity for rapid validation, enabling companies to test ideas in real-world scenarios and iterate efficiently.
However, if not carefully managed, this approach can lead to significant pitfalls. Rushed development often results in buggy products, which can damage a brand’s reputation and frustrate users. A lack of user research increases the risk of missing the mark, leading to products that fail to meet user expectations or solve real problems. Decision-making bias can also become a challenge, as relying solely on a team’s instincts—without validating ideas through user testing—can result in poor product decisions. Furthermore, a culture that prioritizes speed above all else may inadvertently devalue user research, causing teams to overlook critical insights that could enhance the user experience.
On the other side of the coin is user testing—the practice of ensuring that real people can effectively use a product. When done correctly, user testing leads to happier users by making sure products are intuitive, meet expectations, and solve real problems. It also provides invaluable insights, uncovering usability issues that may not be apparent to the development team. By identifying potential roadblocks early, user testing helps save both time and money, preventing costly redesigns and delays.
Beyond cost savings, user testing fosters a deeper understanding of user behavior and preferences, giving teams the data they need to make informed decisions. A well-tested product results in an improved user experience, which in turn boosts conversion rates and overall satisfaction.
On the other hand, mid-size user studies involving 10 to 20 participants can take anywhere from a few weeks to several months to complete. The process requires careful planning, participant recruitment, test execution, and analysis, leading to substantial financial investments. While the upfront cost may seem high, the cost of skipping it is far greater. In 2020 alone, poor software quality cost U.S. companies an estimated $2.08 trillion, according to a CISQ report. Fixing bugs post-release is not only significantly more expensive but also more time-consuming, making proactive user testing an essential investment.
So, which approach should you take? The truth is, it’s not an either/or situation. The best strategy is to find a way to balance the need for speed with the necessity of user-centered design. Here’s how we can do it:
The "move fast" culture and user testing don’t have to be enemies. By integrating rapid user testing methods, prioritizing initiatives, and using a mixture of qualitative and quantitative feedback, you can be fast and user-centric. This approach helps to avoid expensive errors and ensures that you build products that people actually want to use. It’s all about working smarter, not just faster. And remember, there’s always room to grow!
Artificial Intelligence (AI) is transforming industries, and UX research is no exception. AI-powered systems simulate human intelligence, learning from data, identifying patterns, and making informed decisions. In the realm of UX, AI enhances research by optimizing workflows, increasing efficiency, and personalizing user experiences. Rather than replacing traditional methods, it serves as a powerful complement, helping teams uncover deeper insights and create more intuitive digital products.
The Influence of AI on UX Research
AI can be integrated into various stages of UX research to improve effectiveness and provide richer understanding. Here’s how AI can be utilized in each phase:
Uizard offers an AI- powered heat mapping process. This tool can help designers tweak their designs at the early stage, before testing it with real users.
Otter.ai can transcribe both live and recorded videos, making it easier to capture and review key insights. It also generates action items, streamlining workflows and enhancing productivity for UX researchers.
NotebookLM serves as a centralized hub for storing project documents, making it easy to organize and access important research materials. Its chat feature allows users to ask specific questions, quickly retrieving relevant insights. Additionally, you can generate a podcast-style audio version of the content, providing a more digestible and convenient way to absorb information on the go.
AI Tools for UX Research
A range of AI-powered tools has emerged to empower UX researchers and optimize their workflows. These tools can automate research tasks, analyze user feedback, and generate insights more efficiently.
Examples include:
Miro AI provides time-saving tools for designers by automating tasks such as data analysis and topic clustering. By handling these repetitive processes, AI allows designers to concentrate on generating ideas and building creative solutions based on the organized content.
STORM AI, developed by Stanford University, is an advanced AI model designed to assist with research planning and material gathering. Optimized for scientific research, it streamlines the process by providing structured insights and relevant resources.
Conclusion
AI is a powerful tool for enhancing and streamlining the UX research process, allowing researchers to focus on strategic thinking, pattern recognition, and design solutions rather than getting bogged down by routine tasks. It can also help overcome creative blocks and accelerate project kick-offs.
When used effectively, AI can significantly speed up various research stages—from crafting discussion guides to synthesizing insights. However, human oversight remains essential to ensure accuracy, contextual relevance, and empathy in UX research.
AI should be seen as an assistant rather than a replacement for UX professionals. While it excels at automation and data analysis, human expertise is irreplaceable for creative problem-solving and deep user understanding. By thoughtfully integrating AI into research workflows, teams can strike a balance between efficiency and delivering meaningful, user-centered design outcomes.
When embedding videos on a Webflow website, one of the biggest questions is whether to use Vimeo or YouTube. Both platforms offer video hosting solutions, but they serve different purposes depending on your needs. In this article, we'll compare Vimeo and YouTube in terms of video quality, branding, SEO and user experience to help you decide which one is the best fit for your Webflow project.
Vimeo is known for offering clean, professional-looking video quality. It supports up to 4K resolution, but uses higher bitrates and gentler compression, so videos often look sharper, smoother, and more detailed — especially in scenes with motion, texture, or gradients.
YouTube supports up to 8K resolution, which sounds like a big win, but it also compresses videos more heavily. That means even though the resolution is higher, the actual visual quality can look softer or blocky, especially for detailed content. YouTube also uses adaptive streaming, which lowers video quality on slower connections.
Moreover, YouTube is completely free, but includes ads on videos. Vimeo is ad-free, but you'll need a paid plan for serious use or higher upload limits.
Winner: There’s no clear winner — Vimeo delivers cleaner, more professional-looking 4K quality, while YouTube supports higher resolutions like 8K but compresses more, which can reduce visual clarity.
With a paid plan, Vimeo provides extensive branding control. You can remove the Vimeo logo, customize the video player’s appearance, and even add your own branding elements. This makes Vimeo ideal for businesses looking to maintain a professional and cohesive brand image. After preparing your video on Vimeo to look exactly how you want, this is how it will appear when embedded in your Webflow site.
However, if you don’t have a paid plan, all Vimeo branding, including their logo and player elements, will remain visible.
YouTube doesn’t offer a plan which would allow for a branding customization. The YouTube logo remains visible, and related videos—sometimes from competitors—may appear at the end, potentially diverting your audience’s attention. However, if you use Webflow’s YouTube video element, you get basic controls such as autoplay, looping, and the option to hide controls. Additionally, you can limit related videos to only those from your own channel, but full branding control is still not available.
Winner: Vimeo (when having paid plan)
When embedding videos in Webflow, it’s important to consider aspect ratio differences between YouTube and Vimeo. YouTube primarily uses a 16:9 aspect ratio.
Vimeo offers more flexibility with aspect ratios, allowing for three custom dimensions (1:1, 16:9, 9:16). This makes Vimeo a better choice for projects that require non-traditional aspect ratios. IMPORTANT: However you need to choose the desired aspect ratio when uploading your video to Vimeo.
YouTube, being owned by Google, has major SEO advantages. Videos hosted on YouTube rank higher in Google search results, making them more discoverable. Additionally, YouTube’s vast audience and algorithm-driven recommendations can significantly increase video reach and engagement.
Vimeo, in contrast, is more of a private platform with less emphasis on discoverability. If your goal is to drive organic traffic and grow an audience, YouTube is the clear winner.
However, if your company does not have a public YouTube channel and only uses YouTube as a hosting platform with videos set to private or unlisted, you will lose these SEO benefits. Private videos are completely invisible to search engines, and unlisted videos won’t appear in YouTube search results or recommendations. In this case, YouTube serves as merely a free storage option, rather than an SEO tool.
Winner: YouTube (for SEO and traffic growth, but only if the channel is public)
Both YouTube and Vimeo work seamlessly with Webflow. However, as we mentioned before, Vimeo offers a cleaner, more professional viewing experience without ads, making it ideal for embedding videos on business websites, portfolios, and membership sites.
YouTube embeds may show suggested videos and ads, which can pull users away from your site. If maintaining visitor engagement on your Webflow site is a priority, Vimeo is the better option.
Winner: Vimeo
Ultimately, if you’re embedding videos on Webflow for a business website or portfolio, Vimeo is often the better choice. If you're looking to maximize reach and engagement, YouTube is the way to go.
We are thrilled to announce that UX GIRL is now part of TopDevelopers, a premier platform connecting top development companies with businesses in need of innovative solutions. This is an exciting milestone for us as we expand our reach and showcase our expertise in creating user-centric digital experiences.
Joining TopDevelopers allows us to present our services to a wider audience of potential clients and collaborators who value great design and exceptional user experiences. By being a part of this platform, UX GIRL aligns with a trusted network of developers and designers shaping the future of technology.
We’re excited about the opportunities this partnership brings and are eager to connect with businesses that share our passion for creating impactful digital products.
TopDevelopers is more than a directory; it’s a trusted space where businesses connect with proven experts. Being part of this community means:
With our profile soon to be live on TopDevelopers we’re excited to embark on this journey of growth, collaboration, and innovation. Whether you’re a startup, a mid-sized business, or an enterprise, UX GIRL is here to help you design experiences that leave a lasting impression.
If you’d like to learn more about our services or collaborate on your next big idea, feel free to reach out. Let’s create something incredible together!
In the rapidly evolving world of technology, artificial intelligence (AI) is becoming an invaluable tool for UX designers. Magdalena Ostoja-Chyżyńska, founder of UX GIRL and an expert in user experience design, emphasizes in her interview that AI can be a creative tool that supports design processes rather than just a technological curiosity.
One of the key topics of the discussion was the role of AI in our daily lives. Magdalena pointed out that AI should primarily be treated as a tool supporting people, not as a threat. She noted that artificial intelligence technologies can significantly enhance the quality of life, automate repetitive processes, and allow designers to focus on more creative tasks.
– “Artificial intelligence is more than just technology. It’s a partner for collaboration, enabling us to design better, more intuitive solutions for users,” said Magdalena.
Magdalena highlighted that AI has a particularly strong impact on user experience (UX) design. With machine learning algorithms, designers can analyze user data more quickly and create personalized solutions.
– “Imagine a system that not only responds to user needs but also anticipates them. This is what AI enables us to do – design proactive interfaces that stay one step ahead of the user,” she explained.
At the same time, she stressed that ethics and responsibility are crucial in the design process. AI must be transparent and should not cause users to feel uneasy.
Magdalena discussed specific applications of AI in the industries she works in every day:
Magdalena observed that although artificial intelligence has immense potential, its development comes with challenges such as ethical concerns, algorithm transparency, and ensuring equal opportunities for all users.
– “AI is not just a technology but a responsibility. How we develop and apply it will impact generations to come,” she concluded.
Magdalena Ostoja-Chyżyńska’s insights reveal that artificial intelligence doesn’t have to be a threat but can become a powerful tool for progress. The key, however, is to ensure that people remain at the center of the process.
We encourage you to watch the full interview, where Magdalena shares even more knowledge and inspiration: Watch the video here.
The past few weeks have been abuzz with excitement, thanks to Infoshare Katowice 2024, one of Poland's premier tech events. This remarkable gathering of innovators, technology leaders, and enthusiasts provided a platform for sharing knowledge, inspiration, and building valuable business connections. This year, Magdalena Ostoja-Chyżyńska had the honor of taking the stage at this prestigious event.
Magdalena led an inspiring panel discussion, delving into some of the most critical topics shaping the future of technology and business. Key themes included:
The session was packed with actionable insights and sparked engaging discussions. The audience responded enthusiastically, appreciating Magdalena’s expertise and openness during the Q&A session.
Infoshare is more than just talks; it’s a hub for exchanging ideas and exploring cutting-edge technologies. Some of the standout moments included:
This event stands out not only for its high-quality content but also for its vibrant, creative atmosphere that fosters collaboration and innovation. This year’s edition underscored the importance of technologies like AI and low-code/no-code, which are reshaping the way we work and innovate.
Reflecting on her experience, Magdalena Ostoja-Chyżyńska said:
“Infoshare is where technology meets people. It’s an event that not only inspires but also opens doors to new opportunities.”
If you’re passionate about technology and want to stay ahead of the latest trends, Infoshare is an event you cannot miss.
See you next year in Katowice!
We are thrilled to announce that UX GIRL has been recognized by SuperbCompanies as a leader in three prestigious categories for 2024:
This remarkable achievement underscores our unwavering commitment to innovation in design and our mission to deliver unparalleled creative solutions.
Founded with a vision to craft user-centered designs that inspire and work, UX GIRL has become a trusted partner for clients across diverse industries. From groundbreaking UI/UX designs to impactful creative campaigns, we pride ourselves on combining creativity and functionality to create solutions that resonate with users.
Our talented team of designers and strategists continually push the boundaries of what’s possible. We believe in fostering collaboration and innovation to help businesses succeed in today’s competitive environment.
This accolade is not just a milestone but a testament to the relentless pursuit of excellence by our entire team. It reflects our dedication to exceeding expectations and delivering transformational results for our clients.
We extend our heartfelt thanks to SuperbCompanies for recognizing our efforts. Their rigorous evaluation process and transparent rankings make this honor even more meaningful.
SuperbCompanies is a renowned platform that identifies and acknowledges outstanding organizations across various sectors. Their dedication to innovation and excellence aligns seamlessly with our core values at UX GIRL. For businesses seeking reliable partners, SuperbCompanies serves as a trusted resource to find top performers.
As we celebrate this achievement, we remain motivated to set new benchmarks in design and creativity. Thank you to our clients, team members, and partners for supporting us on this incredible journey. Here’s to shaping the future of design together!
We are thrilled to share that UX GIRL has achieved the prestigious Verified Status on Clutch! 🎉 This recognition underscores our commitment to delivering reliable, high-quality services and highlights our role as a trusted partner in the UX industry
Clutch, the leading B2B ratings and reviews platform, has revamped its verification program to better distinguish trustworthy service providers. Their updated criteria now include two distinct levels:
The Verified Status reflects our expertise, commitment to transparency, and proven ability to deliver value to our clients.
Being Clutch Verified is more than just a badge—it’s a promise. It demonstrates that we have:
With Verified Status, you can be confident that UX GIRL is a partner you can rely on.
Clutch’s enhanced verification program ensures that businesses like yours can easily identify trusted providers. The two-tier system distinguishes between:
Learn more about the updated Clutch verification criteria here.
To mark this milestone, Clutch has provided us with an exclusive Promotional Toolkit, including:
We’re excited to share this recognition with our clients and followers as a testament to our dedication to excellence.
This recognition is a stepping stone for UX GIRL as we continue to:
We are immensely grateful to our clients for their trust and collaboration, which made this possible. Here’s to achieving even greater heights together!
At this year’s WaysConf in Kraków, Magdalena Ostoja-Chyżyńska, the innovative CEO of UX GIRL, took the stage to discuss an increasingly relevant topic: AI as a Collaborative Partner for Designers. In her highly anticipated talk, Magdalena reframed AI’s role in design by showcasing it not just as a productivity tool but as a creative partner capable of transforming the design landscape. Her talk left the audience of digital creators, designers, and managers buzzing with inspiration on integrating AI into their creative processes.
For many, AI in design is often associated with automation and task speed-up. But Magdalena, drawing from her experience at UX GIRL, proposed a different perspective: AI as a dynamic collaborator that enhances creativity, supports ideation, and streamlines complex workflows. By showing how her team at UX GIRL uses AI to unlock new levels of productivity and creativity, she painted a compelling picture of AI’s untapped potential in the design world.
One of the session's highlights was Magdalena’s deep dive into the practical ways AI can support design work. She outlined strategies and automation techniques that UX GIRL has effectively implemented, such as:
Perhaps the most inspiring takeaway was Magdalena’s perspective on AI’s evolving role. While AI is often seen as a passive tool, she argued for embracing it as a “team player.” By leveraging AI’s analytical and creative capabilities, designers can gain fresh perspectives, overcome creative blocks, and bring a new level of depth to their projects. This reimagined view of AI has the potential to transform workflows, sparking more meaningful and innovative design outcomes.
The response to Magdalena’s talk was overwhelmingly positive, sparking vibrant discussions throughout the conference halls. Attendees left with new ideas on how to use AI to enrich—not replace—their creative processes, making AI a true partner in design. The session highlighted how AI can be used to not only expedite work but to encourage bold, creative decisions that enhance the user experience.
Choosing between working with a creative studio or an individual designer is a key decision for business owners and project managers. Each option has its advantages, but here are the main reasons why hiring a design studio is often the better choice.
A studio typically comprises a team of specialists with diverse skill sets. Depending on project needs, it may involve graphic designers, brand strategists, UX/UI designers, developers, and copywriters. This means your business gets a comprehensive service—from strategy to final implementation. On the other hand, a solo designer, while versatile, often cannot cover all areas with the same depth.
Example: If your project includes more than just a logo—like a complete rebranding, UX for a website, content marketing, and online store setup—a studio can provide these services at each stage.
With a studio, multiple team members work on different aspects of the project simultaneously, significantly speeding up the timeline. While one specialist completes a specific stage, another can immediately start the next. In contrast, a solo designer working alone will require much more time, especially for complex projects.
Example: As the graphic designer finalizes the logo, the studio’s developer can begin building the website, saving time and allowing a quicker launch.
Professional design studios often have well-established workflows and standards for project execution. This usually includes stages like market research, competitive analysis, persona creation, conceptual work, and testing. You can feel assured that the project will be executed according to best practices, minimizing errors. An individual designer, particularly one starting out, may not have such a robust system.
Example: A studio specializing in web design will likely conduct a UX audit, usability testing, and client workshops to understand the project requirements fully. A lone designer may lack the resources to provide such in-depth analysis.
A studio offers stability since a team manages the project, allowing for coverage in case of sickness, vacation, or other absences. With an individual designer, any of these factors could delay the project.
Example: If a designer falls ill while working on your website, the studio has substitute specialists who can step in to continue the project seamlessly.
One of the biggest advantages of working with a creative team is accessing multiple viewpoints. Each team member brings something unique, and collaborative efforts often lead to more innovative and out-of-the-box solutions. A solo designer, working alone, might have a more limited perspective.
Example: When creating a brand identity, team members from various backgrounds can develop a unique solution that makes your brand stand out. Group brainstorming frequently yields better results than one person’s ideas.
Studios often have access to professional equipment, software, and resources that enable them to execute complex and modern projects. Access to specialized tools, data analysis, testing, and visualization can significantly impact the quality and final result.
Example: A studio working on 3D design and animation can leverage the latest technology to create smooth visualizations across devices. An individual designer might not have the resources to ensure this level of quality.
Choosing between a design studio and a freelancer depends on your needs, budget, and expectations. If your project requires a broad skill set, quick turnaround, and comprehensive service, a studio is the better choice. It offers more possibilities, stability, better access to resources, and a pool of ideas that can lead to a professional and exceptional final outcome.
Of course, if the project is relatively simple or budget is limited, an individual designer can be a great option. However, for more complex challenges and a need for a comprehensive approach, a design studio is an investment that delivers long-term value.
One of the most significant events dedicated to blockchain technology and Web3 – Next Block Expo – attracted experts, investors, and industry enthusiasts. One of the key highlights of the program was Magda’s appearance as the moderator of the discussion panel “State of Web3.”
Next Block Expo (NBX) is one of Europe’s leading events focused on blockchain technology, cryptocurrencies, and Web3. The conference brings together market leaders, startups, investors, and technology enthusiasts, offering participants lectures, panel discussions, and workshops. NBX provides an excellent opportunity to network, gain new knowledge, and explore the latest trends in decentralized technologies.
During the panel, Magda led a discussion with outstanding Web3 experts: Dorota Zabłocka, Zuza Henshaw, Agata Wolska (MBA), and Kamila Michalkiewicz. Each panelist brought a unique perspective, drawing from experience in different fields – fintech, HR, compliance, and consulting. The discussion covered key aspects of blockchain technology development and a comparison of Web3 adoption in different parts of the world.
Strengths of Web3 – What competitive advantages does this technology bring? Is the rapidly growing blockchain startup ecosystem fostering further growth?
Challenges and Barriers – What difficulties do Web3 companies and startups face? Are regulations a hindrance or an opportunity for structured development?
Comparison to Other Regions – How does Web3 adoption compare to other parts of the world? Do we have the potential to become a leader in this technology?
Next Block Expo
May 16, Thursday
1:00 PM
Workshops Stage
The panel moderated by Magda attracted a large audience, reflecting the growing interest in Web3 topics. A dynamic exchange of ideas, insightful observations, and practical examples allowed participants to deepen their knowledge and gain a new perspective on the future of this technology.
If you couldn’t attend the panel live, be sure to follow Magda’s upcoming events and stay updated with the latest trends in the Web3 world!
On May 15-16, 2024, the NextBlock Expo (NBX), the largest blockchain festival in Europe, took place in Warsaw, attracting thousands of participants from around the world. This extraordinary event brought together pioneers, innovators, and experts from the Web3, blockchain, and decentralized technology sectors. NBX became a hub where technology, business, and design converged to exchange ideas, inspire, and collaborate on the future of this rapidly evolving field.
Attendees had the opportunity to join numerous panel discussions, workshops, and networking sessions focused on the latest tech trends, as well as the challenges and opportunities in the blockchain space. It was an event where innovation met passion, and diversity emerged as a driving force for future solutions.
We are proud to share that our founder, Magdalena Ostoja-Chyżyńska, served as an Ambassador for the prestigious Women in Web3 initiative during this event. The Women in Web3 program aims to promote diversity and inclusion in the Web3 ecosystem. It's more than just an initiative—it's a movement for change, perfectly aligned with the values we hold dear at UX GIRL. As an ambassador, Magdalena not only represented our company but also advocated for gender equality and the empowerment of women in technology.
In addition to her role as ambassador, Magdalena led a highly anticipated panel discussion that garnered significant interest. The panel focused on the role of diversity in technological innovation, exploring how women can shape the future of Web3 and blockchain. Industry experts joined the discussion, sharing their experiences and visions for the future. It was an inspiring exchange of ideas and a testament to how diversity in tech teams brings tangible benefits and accelerates the development of innovative solutions.
We are incredibly proud of Magdalena and her contribution to promoting diversity in technology. We believe that initiatives like Women in Web3 will have a profound impact on the future of Web3, creating a more inclusive and open technological environment.
Thank you to everyone who joined us at NBX 2024, and we invite you to continue supporting movements that champion diversity in the tech industry!
Magdalena Ostoja-Chyżyńska, the CEO and Founder of UX GIRL, a while ago had the privilege to speak at Infoshare F3, one of the most significant technology conferences in Poland. She was one of the speakers on the "Design" track, where she discussed the critical role of collaboration between developers and designers in creating outstanding products and services.
During her presentation, Magdalena shared her expertise in UX design, providing valuable insights on how to achieve a successful collaboration between developers and designers. She talked about the importance of mutual understanding, clear communication, and problem-solving skills in creating high-quality products and services that meet users' needs. She emphasized that effective collaboration stems from trust and respect, suggesting that developers and designers should always respect each other's expertise and avoid overstepping into each other's domains without consent.
Magdalena's presentation was well-received by the audience, and her expertise in the field of UX design was widely recognized. Her ability to communicate her ideas clearly and concisely made her a valuable addition to the conference and sparked interesting discussions on the topic. For instance, she highlighted the significance of visual aids in meetings, underscoring that visual presentations often enhance understanding and empathy among team members, as opposed to solely verbal communication.
One particularly engaging part of her talk was about the concept of "storytelling" in design meetings. Magdalena pointed out that designers should not only present their visuals but also explain the reasoning behind their choices, which helps in building empathy and understanding from the developers' side. This approach fosters a more cohesive and collaborative environment.
Being invited to speak at Infoshare F3 was a significant accomplishment for Magdalena and a recognition of her expertise in UX design. It also helped to raise awareness of UX GIRL as a leading company in UX design solutions and highlighted the importance of effective collaboration between developers and designers in achieving better results. She shared that her extensive experience—over a decade in design and having collaborated with more than 75 developers—has taught her that the key to a successful product lies in seamless workflow and open communication.
At UX GIRL, we are proud of Magdalena's achievements and her ability to represent our company at such a prestigious conference. We look forward to continuing to share our expertise in UX design and providing high-quality solutions to our clients. Her insights from the conference reaffirm our commitment to fostering a collaborative environment where designers and developers work together towards a common goal, ensuring that our clients receive the best possible outcomes.
Moreover, Magdalena stressed the importance of continuous feedback and knowledge sharing within the team. She encouraged both developers and designers to openly share their thoughts and concerns, to continuously seek advice, and to not shy away from giving or receiving feedback. This culture of openness not only builds trust but also ensures that everyone feels involved and valued in the project.
In summary, Magdalena's participation in Infoshare F3 was a testament to her expertise and the innovative spirit of UX GIRL. Her presentation underscored the essential elements of successful developer-designer collaboration and highlighted best practices that can lead to the creation of exceptional products.
We are thrilled to announce that UX GIRL has been honored with the prestigious Clutch Global Spring 2024 Awards in the categories of User Experience and UX Strategy. This recognition underscores our dedication to delivering exceptional UX solutions and strategic insights that drive success for our clients.
Clutch is a renowned B2B ratings and reviews platform that identifies top service providers worldwide based on a strict methodology emphasizing industry expertise and the ability to deliver. This accolade is a testament to our commitment to excellence and client satisfaction.
At UX GIRL, we believe that user experience is at the heart of every successful product. Our approach is centered around understanding the needs and behaviors of users through comprehensive research and testing. Our UX strategy integrates these insights with business goals to create user-centered designs that are both effective and delightful.
Our team of skilled professionals brings a diverse set of skills and expertise, from user research and interaction design to usability testing and visual design. This multidisciplinary approach ensures that every aspect of the user experience is carefully considered and optimized.
This award is not just a recognition of our past achievements but also a motivation for the future. We are dedicated to continuing our pursuit of excellence and pushing the boundaries of UX and UX strategy. We invite our clients and followers to celebrate this milestone with us and look forward to achieving even greater heights together.
Stay tuned for more updates and insights from UX GIRL as we continue to innovate and lead in the UX industry.
Thank you to our incredible team and our clients for their support and trust. This achievement is a shared success, and we are excited about what the future holds.
Our CEO, Magdalena Ostoja-Chyżyńska, participated in an insightful interview with Kmag, sharing her professional experience. In the interview, Magdalena Ostoja-Chyżyńska shares her extraordinary journey, starting from her studies at the Polish-Japanese Institute of Information Technology, where her fascination with human-computer interaction shaped her professional path. Undeniable interest in coding and web design directed her towards a career she chose to pursue.
After a decade of working for other companies, she took a courageous step and founded her own design studio, UX GIRL, in 2020, during the challenging times of the pandemic. Beginning with a single project, she quickly gained recognition, leading her to expand her team. Today, with over 3 years in existence, the company is growing dynamically, featuring a five-person team, which until recently consisted exclusively of women.
Magdalena emphasizes the strong presence of "girl power" in her company, highlighting that communication within the team is efficient, and the atmosphere is open. Despite dynamic growth and client satisfaction, the majority of whom come from abroad, Magdalena is determined to maintain the boutique nature of UX GIRL.
A standout quote from the interview is: "We're facing a new situation - a man recently joined us. We'll definitely get along; he's a great specialist." This expression reflects Magdalena's openness to diversity in the team and the belief that differences are a strength that enriches the team's dynamics. Despite dynamic growth, the team remains crucial for her, and the atmosphere and quality of services provided remain top priorities.
For detailed view please refer to the interview
The Sukces Pisany Szminką Foundation has been supporting women in their professional and personal pursuits for years. Founded by Olga Kozierowska, the Foundation aims to increase women's participation in business, politics, and public life. Sukces Pisany Szminką not only provides inspiration but also offers concrete tools and educational programs that help women develop their skills, gain knowledge, and build networks. One of the Foundation's flagship projects is the Sukces Pisany Szminką Bizneswoman of the Year contest, which recognizes women who run their own businesses.
As a participant in this prestigious contest, we had the opportunity to witness the incredible talent and determination of women in business. It was not only inspiring but also motivating for our own growth and development.
The Sukces Pisany Szminką Bizneswoman of the Year contest consists of several stages. Applications were accepted until the end of the year, after which the selection committee began evaluating the candidates. In the first stage, semifinalists were chosen, followed by finalists in various categories, including microbusiness. Among the finalists of the XV edition of the contest were entrepreneurs who stand out for their creativity, determination, and ability to cope with market challenges.
Our CEO, Magdalena Ostoja-Chyżyńska, is one of these exceptional women. As the president of UX GIRL, a boutique design agency specializing in the Fintech, Adtech, and Greentech sectors, Magdalena has shown how small and medium-sized enterprises can offer top-level services, competing with the biggest players in the market.
Collaborating with other finalists, such as Martyna Brzozowska from Zrób mi mamo and Emilia Kojło from Small Art, was incredibly inspiring. Martyna Brzozowska, by organizing workshops and online programs for women to teach them the art of knitting, not only preserves traditional crafts but also empowers women. Similarly, Emilia Kojło, who opened an online store in response to the pandemic, demonstrates how flexibility and creativity can turn a crisis into success.
Final Gala The winners of this year's contest were announced on May 13 during the ceremonial Gala. This special event will brought together not only the finalists and winners but also numerous guests and representatives from the worlds of business, media, and culture. Participating in the Gala was an excellent opportunity for networking and exchanging experiences, which we hope will also lead to new initiatives and collaborations.
Magdalena Ostoja-Chyżyńska - Our finalist in the Contest
We are extremely proud that our CEO, Magdalena Ostoja-Chyżyńska, is among the finalists of this prestigious contest. This is a tremendous honor that confirms her professionalism, innovation, and determination in developing UX GIRL. Thanks to her hard work and commitment, small and medium-sized enterprises can offer top-level services, competing with the biggest players in the market. This success deserves the highest recognition and proves that it's worth believing in your dreams and striving to achieve them.
The Sukces Pisany Szminką Foundation and its Bizneswoman of the Year contest are incredibly valuable initiatives that support women in business and public life. Entrepreneurs like Magdalena Ostoja-Chyżyńska, Martyna Brzozowska, and Emilia Kojło are proof that creativity, determination, and a willingness to take risks bring tangible results. We are certain we will hear more about their achievements in the future!
We are full of optimism for the future and eagerly await the final gala, believing that Magdalena's success will inspire many other women.
"As the demand for digital products increases, so does the need for UX." - Magdalena Ostoja-Chyżyńska's words encapsulate the dynamic nature of today's IT market. In a conversation with Magdalena Ostoja-Chyżyńska, the founder and CEO of UX GIRL, we delved into the intricacies of this fascinating field.
The Path to UX: Igniting the Passion
Magdalena reveals that she took her first steps in web design as a child, inspired by her brother. It was during those formative years that her passion for user interface design ignited. Her choice of academic path, studying computer science, and involvement in the "Human-Computer Interaction" research group directed her towards UX Design.
The Evolution of UX in the IT Space
Over the past 10 years, we've witnessed a revolution in how UX is perceived in the IT industry. Magdalena mentions that previously, few emphasized user needs. Today, thanks to methodological advancements and increased understanding, UX plays a pivotal role in the digital product creation process.
Key Competencies of a UX Designer
Magdalena emphasizes that a good UX Designer should possess curiosity, analytical thinking, and interpersonal skills. There isn't a single path to becoming a UX Designer, but practice and gaining experience are crucial.
The Role of UX GIRL in the Market
Magdalena's company, UX GIRL, responds to the growing demand for UX specialists. She notes that the sector is evolving rapidly in tandem with the increasing demand for digital products.
Challenges and Prospects for Women in IT
Most of Magdalena's colleagues are women, reflecting the changing perception of women in IT. Studies show that women are appreciated for their meticulousness and dedication to their work.
Embarking on the UX Adventure
For those looking to enter the world of UX, Magdalena advises making a decision and consistently pursuing it. Practice, volunteering for digital projects, and finding a mentor are key to development in this field.
Through our interview with Magdalena Ostoja-Chyżyńska, we discover that the world of UX is not just about interfaces; it's also about passion, hard work, and continuous improvement. It's hopeful that inspiring stories like hers will attract more talent to this dynamic field.
For specifics please refer to the full interview.
We are thrilled to announce a remarkable achievement for UX GIRL, a beacon of innovation and creativity in the UI/UX landscape. Recently, UX GIRL has been honored with the 3rd place ranking among Global top women-owned UI/UX agencies on the prestigious platform, Clutch.co. This recognition is not just a badge of honor but a testament to the hard work, passion, and unique approach that defines UX GIRL.
UX GIRL: Synonymous with Excellence and Innovation
At UX GIRL, our journey has always been about more than just design; it's about creating experiences that resonate and connect. Our holistic approach, combined with unwavering leadership and passion, forms the cornerstone of our success. Despite being a relatively small team, we have consistently upheld these values, allowing us to deliver exceptional work that not only satisfies but delights our customers.
Diverse Perspectives, Unified Vision
Since its inception, UX GIRL has grown with the addition of new talents, each bringing a diverse perspective and rich experience to the table. This diversity has been our strength, enabling us to function as a cohesive unit that not only works together but thrives together. Our ability to amalgamate different ideas and viewpoints has been crucial in crafting designs that are not only aesthetically pleasing but also highly functional and user-centric.
Recognition by Clutch.co: A Milestone Achieved
Being recognized by Clutch.co, a platform known for its rigorous and comprehensive ranking process, is an honor we hold in high regard. Clutch.co evaluates agencies on various aspects such as quality, reliability, and market presence, making this recognition all the more significant. For a decade, Clutch.co has been a reliable source for identifying the crème de la crème of the IT service industry, and to be ranked among the best is a milestone that fills us with immense pride.
The success of UX GIRL in Clutch.co's ranking of top women-owned UI/UX agencies is a shining example of what can be achieved with a blend of talent, dedication, and a passion for design. As we celebrate this achievement, we also look forward to continuing our journey of innovation and excellence in the world of UI/UX design.
UX GIRL, Your Premier UX/UI Design Firm, Receives Clutch Global and Clutch Champion Awards!
We are beyond thrilled to announce that UX GIRL, a leading UX/UI design firm, has been honored with the prestigious Clutch Global and Clutch Champion Awards! This remarkable achievement solidifies our position as a leader in the industry on a global scale and is a testament to our unwavering dedication to delivering top-notch UX/UI solutions.
At UX GIRL, we believe in the power of exceptional user experiences and innovative design. Receiving these awards is not just a recognition of our company but a celebration of the impactful designs and user-centric solutions that we bring to the table.
A heartfelt thank you to our valued clients and partners for entrusting us on this incredible journey. Your collaboration has been instrumental in our success, and we're honored to have the opportunity to work with visionary partners who appreciate the value of outstanding UX/UI design.
A special shout-out to our exceptional team at UX GIRL! Your creativity, expertise, and dedication to excellence have set the standard in the industry. This recognition as one of the top 10% of global winners on Clutch is a reflection of your hard work and commitment to pushing the boundaries of design innovation.
We are not just a design firm; we are a team passionate about crafting meaningful, user-centric experiences. This award reaffirms our commitment to delivering design solutions that make a lasting impact.
Thank you to everyone who has been a part of our journey and contributed to this significant milestone. We couldn't have achieved this without your support!
If you're curious about what sets UX GIRL apart and why we've been recognized as a Clutch Global and Clutch Champion in UX/UI design, explore our Clutch profile here: UX GIRL Clutch Profile
Here's to continued success, innovation, and setting new standards in UX/UI design excellence!
Magdalena Ostoja-Chyżyńska, our esteemed CEO, recently engaged in an enlightening interview with BlockyDevs. The conversation delved into the intricacies of the Computer Science industry, our meticulous approach to team building, and our forward-thinking initiatives in web3 and artificial intelligence.
Magdalena provided a comprehensive view of the operational intricacies propelling UX GIRL forward. From our discerning hiring practices to an unwavering commitment to crafting distinctive UX/UI projects, the interview unveils how UX GIRL aims to be at the forefront of future industry leadership.
A focal point of our endeavours is Artificial Intelligence. Positioned to explore groundbreaking solutions, we are poised to redefine the landscape of technology and the Computer Science industry.
Magdalena extends her gratitude to our dedicated community for their steadfast support. She emphasises our readiness for an exciting journey into the future, aligning with the shared vision of our valued supporters.
For a deeper understanding of Magdalena's journey—from a computer science student to leading the innovative team at UX GIRL—please refer to the full interview. This narrative is characterised by passion, continuous learning, and an unwavering commitment to excellence in user experience.
As discussed in the interview, the integration of AI and web3 is fundamentally reshaping the design landscape. Magdalena sheds light on UX GIRL's strategic adaptation, recognizing that this integration is pivotal to shaping future user experiences.
AI has the potential to revolutionise the way we approach design...
For a more in-depth exploration of this transformative shift and UX GIRL's strategic direction, please refer to the interview.
Magdalena underscores UX GIRL's distinctive approach to pairing senior and junior designers. It extends beyond optimising project outcomes; it's about mutual growth. As articulated in collaboration with BlockyDevs:
We introduce two main methods: pairing a junior or mid-level designer with a senior designer... Alternatively, we assemble teams with a mix of skills and experience levels.
This approach not only optimises project outcomes and budgets but also yields collaboration-fueled results that outperform single-designer projects. For a detailed exploration of this innovative approach, please refer to the interview.
Here at UX GIRL, we deliver designs with the “wow effect” your brand deserves. Founded in 2020, we are a passionate bunch that loves working on different projects ranging from design strategies to research. We don’t shy away from any type of challenge, and we go the extra mile to deliver what our clients need.
In turn, Clutch is a B2B reviews and ratings website from Washington DC that’s dedicated to helping browsers connect with reliable service providers. The site is known for its extensive collection of data-driven content that aims to guide potential corporate clients to make better business decisions.
Moreover, Clutch offers a prestigious certification program aimed at recognizing businesses from various industries that successfully establish their position and brand while highlighting social, cultural, and economic features. The said program allows service providers to self-identify their minority, veteran, and LGBTQ-owned identities on the platform.
"Women’s voices provide an essential perspective across multiple industries that help foster innovation and growth. We're proud to highlight these businesses for the great work they've done.” said Clutch Senior Revenue Operations Analyst Radha Ray
With that being said, the entire UX GIRL team is extremely excited to share with you all that we’ve been celebrated by Clutch as a leading certified women-owned business!
In addition to our Clutch certification, UX GIRL was also spotlighted on The Manifest, a business news resource known for its how-to guides and B2B wisdom. According to the site, our team is among the top 100 women-owned digital design agencies this 2023.
Our milestones and wins as a service provider wouldn’t be possible without the gracious trust of our incredible clients. The trust they’ve shown us has pushed us to achieve amazing feats. We’d like to seize this opportunity to express our sincerest gratitude to each and every one of them. Thank you for believing in UX GIRL!
We look forward to reaching greater heights with you all in the future. Cheers to more exciting adventures and opportunities ahead!
Looking for a team that delivers the “wow effect”? Work with us at UX GIRL. Contact us and don’t hesitate to let us know about the project you have in mind.
At UX GIRL Studio, we strongly believe in the adage that hard work always pays off. It is with great pride and excitement that we announce our achievement of the 13th place in The Manifest's ranking of top design studios in Poland. The Manifest is a trusted B2B research and review platform, and being listed on their ranking is a testament to our team's talent and expertise.
Our studio is committed to providing exceptional design services to our clients, with a focus on creating innovative, user-centric designs that help our clients achieve their business goals. Our dedication to quality and excellence has earned us this recognition on The Manifest.
We are grateful to The Manifest for including us in their ranking and providing a platform for B2B buyers to find the best companies in various industries, including design, marketing, development, and IT services. Our team's hard work and dedication are the driving forces behind this achievement, and we are excited to share it with our clients, colleagues, and friends.
While we celebrate this accomplishment, we recognize that this is just the beginning. Our commitment to continued growth and improvement is unwavering, and we are constantly exploring new design techniques and technologies to provide the best possible solutions to our clients.
We would like to extend our sincere gratitude to our clients for their trust and support, as well as our team members for their hard work and contributions. Together, we will continue to push the boundaries of design excellence and provide exceptional services to our clients.
In conclusion, we are proud to be listed among the top design studios in Poland on The Manifest. This recognition validates our team's hard work and dedication to delivering outstanding results to our clients. We will continue to uphold our commitment to quality and excellence as we strive for even greater heights in the future. Let's keep up the hard work!
We are thrilled to announce that our founder and CEO Magdalena has been selected as an ambassador for Women in Web3 at the upcoming Next Block Expo in Warsaw, one of the largest blockchain festivals in Europe. This event will take place on May 24-25 and will feature some of the most prominent women speakers in the industry.
As a Women in Web3 ambassador, Magdalena is proud to represent our company and the broader community of women in the blockchain and tech space.
The Women in Web3 campaign is focused on empowering and connecting women in the industry, and we are excited to be a part of it.
If you'll be attending the event, be sure to connect with Magdalena and our team. Magdalena would love to meet other ambassadors, attendees, and women speakers who share her passion for advancing Women in Web3. Don't miss the opportunity to share your thoughts and ideas with her!
For more information on Women in Web3 at Next Block Expo, check out their website here: https://nextblockexpo.com/women-in-web3
The main values of UX GIRL are a holistic approach, leadership and passion. Although the team is not large, we strive to maintain these values fully. Since its inception, UX GIRL has been joined by new people who bring different perspectives and experiences. This allowed us to create a group of people who work as a team to create great designs and have already many satisfied customers.
Amazing people and great results provide success for UX GIRL. One of these successes is being included in the ranking of the best UI/UX Design Agencies by SuperbCompanies! It is an honor for us to be among the best, and we are also glad that our hard work has been recognized by SuperbCompanies.
SuperbCompanies is a platform that includes SEO and IT service providers to help users find the best of the best. When creating the ranking, various aspects such as quality, reliability, and market presence are taken into account.
Each SuperbCompanies ranking includes suppliers of specific categories and since it has existed for 10 years now it makes them a reliable source of information
In addition to feeling joy, we are also motivated and have enormous strength to continue working hard. Although we are already included in this ranking, our aim is to achieve the highest possible position!
As AI projects gain traction and SaaS ventures become less popular to start, I’ve noticed a new mindset emerging—the belief that you can build an entire AI project on your own. The idea is that you don’t need a designer or even analysts to help shape your groundbreaking AI product because there’s now an abundance of AI tools, like Midjourney and DALL·E, that can assist with the process. But let me tell you—you couldn’t be more wrong, and I’m about to prove it.
So, why do you need a designer in the first place in this new era of AI tools for your AI project? I’m going to break it down and cover the most important aspects—focusing on the key principles behind creating truly great AI products.
Most AI products come with additional features that determine whether they are truly usable or not. Take image generation tools, for example—they offer a wide range of options like vary subtle, vary strong, or even a seed ID. But let’s be honest—does anyone even know what that is, anyway? ChatGPT is fairly simple since it’s just text-based, but when you move into text-to-image or text-to-video interfaces, it quickly becomes clear that a basic text field isn’t enough. Sure, you can use it by just typing in prompts, but without proper use of functionalities, you won’t be able to tap into its full potential.
Another example—take the Share feature in ChatGPT. Let’s face it, it just doesn’t work! Whether you’re trying to share a conversation with someone else or even a teammate, it’s always a hassle. More often than not, you’ll end up copying and pasting the answer instead because OpenAI clearly didn’t test or design this feature with usability in mind or is it just strategy? (evil laugh, not mine of course). To sum up, AI products are usually based on Writing functionalities, but not fully. You will still need to design a proper user flow and user interface with a UX designer, before starting the development of a feature.
If you’re building a groundbreaking AI product, you’ll definitely want to monetize it somehow (those API credits can be a real hassle to pay for, right?). This means you’ll need a solid market strategy, a well-designed pricing structure, and upsell functionalities that encourage users to move up tiers—not down.
This is where a skilled UX designer becomes invaluable. Figuring out the best places to introduce upsells and designing a smooth, effective funnel isn’t just an afterthought—it’s a crucial part of your product’s success. Because let’s be real, aside from great AI functionality, your second biggest priority is making sure users actually want to pay for it.
There are countless tools available for creating stunning assets—take Midjourney, for example, which we even shared tips and tricks for in one of our articles. Yes, you can use AI tools like this to generate benchmarks or even the visual assets you need for your project with ease.
But remember—UI is not UX. A visually impressive interface won’t save a poorly designed experience. If the entire user journey isn’t thoughtfully crafted, with all edge cases considered, you’ll likely run into serious user retention issues down the line. A beautiful UI means nothing if users get frustrated and leave.
Some industries require extreme precision in user input and output, meaning they might not benefit from AI-driven features as much as others. Imagine you're planning a detailed travel itinerary for clients in a city you know nothing about. You could spend hours researching, or you could use an AI writing tool to generate ideas you might never have thought of on your own. In this case, AI is a helpful assistant.
Now, imagine using the same AI-generated interface to initiate a bank transaction or transfer money to another person or institution. The potential for errors is enormous—and the consequences could be serious. That’s why industries that rely on precision, like healthcare and fintech, will integrate AI carefully and sparingly. Many of the interfaces we use today in these fields will likely remain unchanged, even after the AI revolution.
If you're building an AI product in fintech or healthcare, it’s critical to carefully plan functionalities with a dedicated UX designer—ideally, one who specializes in the industry. At UX GIRL, fintech is one of our core specialties. We’ve honed our skills through years of experience and have mastered the craft of creating highly usable fintech interfaces.
The tools might be evolving, but remember—you’re still designing for human beings, and not everyone effortlessly navigates the ever-changing world of new tech. Sometimes, it’s better to stick with familiar interaction patterns rather than reinvent the wheel.
Take Windows ME, for example. Microsoft tried to revolutionize the operating system world, but instead of being embraced, it became one of the most infamous failures in tech history. Users found it confusing, buggy, and unintuitive, leading many to downgrade to older versions or simply wait for a completely new release rather than adapt to it. The lesson? No matter how advanced your AI product is, if the user experience isn’t intuitive and user-friendly, people won’t hesitate to abandon it.
So maybe it’s best to hire another human to design for a human—not a machine.
AI is changing the way we build products, but one thing remains the same—your users are still human. No matter how advanced your AI tool is, if people can’t navigate it easily, trust it, or see its full potential, they won’t use it.
That’s why great UX design isn’t optional—it’s essential. From crafting seamless user journeys to designing intuitive interactions, a skilled UX designer ensures that your AI product isn’t just powerful but also usable and profitable.
At UX GIRL, we specialize in creating AI-friendly, user-first designs, particularly in high-stakes industries like fintech and healthcare. Whether you're building a cutting-edge AI tool or enhancing an existing product, we can help you design experiences that delight users and drive business success.
Need a UX designer for your AI product? Let’s talk. Get in touch with UX GIRL today and let’s build something great together!
We continue our journey through the world of AI tools that, in our opinion, are noteworthy and currently deserve recognition for various reasons. In the first part of the article, we primarily focused on image and vector generation. This time, we're starting with something completely different. Buckle up and let's dive in.
A web application that allows for generating sitemaps and wireframes based on textual prompts. We have tested many similar tools for generating websites, and this one has proven to be the best so far.
We would be lying if we said that the tool generates a website for us from scratch. In reality, the tool is a collection of over 1000 different components compatible with Webflow and Figma, which are arranged and adjusted based on what the user enters as a prompt. Nonetheless, it works well and allows you to quickly create a meaningful website structure.
Main features:
Does this mean that with a few clicks, we can now create any website? Of course not. Since the tool is based on a large but still limited number of components, the number of possible layouts and types of pages is also somewhat limited. We probably won't achieve anything exceptionally original here, but we will definitely be able to quickly create an interesting landing page, product page, or blog. Predefined components ensure that the results are not a collection of random shapes and scribbles but a coherent and professionally-looking structure.
At the moment, in our opinion, one of the most interesting solutions of this type on the market.
From $38 per month for all features and maximally 3 projects. Free for 1 project and limited number of components.
The next impressive project is a set of tools from Runway. Runway is a company focused on AI research and implementing AI solutions to improve the work of both individual creators and global brands.
As they describe themselves, Runway aims to help tell stories and believes that the best way to predict the future is to invent it.
The company has been recognized multiple times and has partnered with other tech giants. As a result, it stands out with the ability to integrate with various tools and platforms, making collaboration and project sharing easier. The number and range of solutions offered are truly impressive, and this directly translates into the fact that almost anyone can find something suitable for their needs.
It's impossible to describe everything that Runway offers here, but below we've described a few of the most interesting tools in our opinion:
And this is just a glimpse of what Runway is capable of. In addition, they offer all the classics like image generation, background removal, image expansion functions, and more.
From $15 per user, per month. Free option for individuals - has many limitations.
TinyWow is our recent discovery. In short, it's a website that offers a plethora of various tools to streamline small tasks. Not all functionalities are AI-based, but they can all be quite useful. The tools include various file compressors and editors, background removal, video file transcription, generation of visual and text content, audio file processing, and much more.
What is perhaps the most important and what prompted us to include TinyWOW in this list is its price... everything is completely free and available without any limitations!
TinyWow can serve as your little assistant for special tasks. There have surely been times when you needed something simple like removing a background, converting a file, denoising an audio recording, or editing a PDF. Now, TinyWOW offers all of these features. All we can say is... WOW! 😀
Free.
There's not much to say about this next tool. Its functionality is quite straightforward – it converts images into vectors. You can upload a JPEG, PNG, or GIF (bitmap) file, and with a single click, you'll receive an SVG file.
After testing it, we can confidently say that this tool performs its task excellently and can easily compete with Adobe's vectorization option, sometimes even surpassing it by providing better results.
Furthermore, the tool also offers an API.
Currently, the tool is completely free as it's in the Beta version. Later on, the price will depend on the package of credits you purchase, where one credit equals one photo that you can vectorize.
Free in Beta. Later from $9.99 for 50 credits.
Finally, something for marketers. Of course, by saying that this tool is only for marketers, I'm simplifying things significantly. In short, it's about a solution that helps us better understand human behavior and supports us in creating effective ads, marketing campaigns, or product pages.
Neurons offers several interesting features and use cases, but we will focus here on a solution called Predict. It is forecasting using AI algorithms, which allows for the assessment and determination of the effectiveness of our content. By content, we mean, for example, images, web pages, product packaging, social media campaigns, etc.
We can, for example, upload an image, and the algorithm will analyze it in terms of how it will resonate with potential viewers, where their gaze will be directed, the likelihood of them clicking on a specific button, etc. In other words, the tool will allow us to better prepare content and ultimately help ensure that what we create yields the desired results in terms of the number of clicks or simply conversion growth.
The website does not provide pricing information. You need to schedule a free demo to get access and purchase the specific solution. There is no free version or trial available.
These are all the tools we wanted to present and recommend to you in this part of the article. If you haven't read the first part yet, we highly encourage you to take a look. In total, across both parts, we've covered 10 tools. We are aware that we have not exhausted the topic and there are many more noteworthy AI solutions for working with images or video on the market.
You can easily add Figma plugins to this list (e.g. what Diagram offers) or solutions for creating animations, but what we have chosen at the moment, in our opinion, is already at such a level that we can use it for commercial tasks. The remaining tools are often just interesting toys. However, we don't hide the fact that what is a cool toy today may be the talk of the tech world in a month or two. So stay tuned and remember that these are still just tools. How we use them and whether they actually benefit us depends entirely on us. Fortunately, for now, the most powerful tool is still the human brain.
The number of AI tools is growing every week, and this trend is unlikely to change any time soon. Rather, we expect the use of AI algorithms and models to trend even further. The creators of almost every application we know are trying to use AI in their products in one way or another and not be left behind in this crazy technological race.
Today, practically every tool used for editing photos or videos can boast that it allows retouching or background removal with just one click. Almost every text editor allows for content generation based on a typed prompt. We can generate ideas, summarize articles, or write them in full by entering only a simple instruction. Tools from Microsoft or Google use AI models for data analysis, creating summaries, charts, and suggesting various solutions. Browser plugins allow for automatic email responses, or analyzing a page for SEO or conversion purposes. It's easy to create a video where we can speak in any foreign language, and no one will even realize that we don't know that language. People in business, marketing, creative fields, bloggers, artists, writers, data analysts, literally everyone can speed up their work today by taking advantage of AI benefits.
However, because there is so much choice, it's easy to become simply overwhelmed by it all. In the end, instead of speeding up our work and being like all those super-productive people who flood us with posts on LinkedIn or X (formerly Twitter), we don't know where to start and what tool to choose. We don't know what is actually worth attention and what should be avoided. I think it's obvious that if everyone started implementing AI in the solutions they offer, among the quite large number of great tools we will also find those that are still a long way from actually helping us. Many tools available on the Internet are still just cool toys, but when it comes down to it, unfortunately, we wouldn't want to use their results in our business.
Sure, there are a few tools that everyone talks about, tools that are currently enjoying a triumph of popularity, and therefore they must be the best. To a large extent, it's hard to disagree, but even these theoretically best tools have their drawbacks and won't always be suitable for what we specifically want to do. Additionally, there's the issue of cost, or what the entry threshold is to achieve really solid results. Besides, if we dig a little deeper, we'll find a range of products that are really quite good and often allow for quick completion of a specific task for free.
For the purposes of this article, we tested several dozen different AI tools ourselves and chose those that, in our opinion, really do the job or are simply worth keeping an eye on because they are developing in an interesting direction.
We decided to split the article into two parts. Firstly, to examine the recommended tools more closely and discuss, in our opinion, all the essential aspects. Secondly, to avoid boring you and not take up too much of your time. Shorter content will be easier to digest. So, in the first part, which you are reading now, we will present the first 5 tools. The next 5 will be in the second part. We recommend reading both, as it is in the second part that we will describe the less obvious tools.
Additionally, both parts will primarily focus on tools that specialize in working with images and videos. Topics like working with text, music, or enhancements in AI for productivity will be addressed in separate posts.
We will start with 3 well-known and recognizable tools that, in the context of generating and editing images, have recently become what ChatGPT is in the context of generating text. Even though probably everyone knows or is familiar with how they work, we believe that a post about AI tools omitting the most important players would simply be incomplete. Setting aside the various downsides of each tool, this trio really deserves special recognition!
If we talk about generating images using AI, one of the first names that comes to mind is indeed Midjourney. Not without reason, as it is currently one of the best tools for creating images based on a typed prompt.
Currently, the most advanced and latest version is Midjourney V5.2 released in June 2023. However, it's worth keeping your finger on the pulse because it has just been announced that Midjourney V6 will see the light of day before Christmas 2023... we can't wait to see what the creators have prepared for us this time!
Midjourney, in addition to standard image generation, offers a bunch of interesting functionalities that diversify and improve the target results, namely:
What distinguishes Midjourney from the competition is primarily realism, refined compositions, attention to detail, and high-quality generated images.
However, Midjourney also has its disadvantages, and we are not talking about the price.
From $96 to $1152 per year (depending on the chosen subscription plan).
A product from OpenAI, which until recently couldn't really compare to what Midjourney offers. However, everything changed with version 3, namely DALL-E 3.
The tool is available as part of a ChatGPT Plus subscription or for free as part of Bing's Copilot service from Microsoft. It can be said that the fact that we can generate images completely free of charge is a huge advantage, but DALLE-3 also deserves recognition for several other reasons:
The main downside of DALL-E 3, in our opinion, remains a certain limitation in generating realistic creations. Images generated using DALLE-3 have a specific style, and despite their excellent quality, it is often easy to notice that a given graphic was generated by AI.
In addition, our editing options are quite limited, i.e. we cannot, for example, correct a fragment of the generated photo. In this case, you need to regenerate the entire image and hope that the model goes in the right direction.As with Midjourney, DALL-E 3 is quite a heavily censored image generator, especially when used inside ChatGPT.
$20 per month, included in ChatGPT Plus. Free in Bing's Copilot.
Adobe probably needs no introduction and it is also easy to guess that this technological giant has not been left behind in this race.
Adobe Firefly is actually a family of generative artificial intelligence models, offered as a separate product on the website https://firefly.adobe.com or in the form of functionalities integrated into various Adobe applications.
By entering the mentioned website, we currently have the following features available:
What is fantastic about Adobe's solutions is that AI functionalities are also available directly in their applications.
In Adobe Photoshop, we have access to the already mentioned Generative fill with some enhancements. Specifically, we can use options like expand. Similar to the zoom-out and pan functions in Midjourney, here we can also generate something beyond the canvas area, allowing us to freely 'expand' our images.
In Adobe Illustrator, the most interesting option is generating vector illustrations using a prompt. This is a revolutionary approach to graphic design. We no longer need to know how to draw to prepare a beautiful illustration for a website or a book.
Additionally, there are also AI enhancements in Adobe Premiere Pro and Adobe Express, but we won't elaborate on that here.
What also deserves attention is the issue of ethics and copyright. Adobe trains its models based on licensed content from Adobe Stock and public domain content, where the copyright has expired. This means that everything we generate is based on data sets collected in a fully ethical manner, and the complete copyright of the produced image belongs to the generator.
In conclusion, Adobe offers its users a lot. After testing all the AI features, we can confidently say that the quality and results are really good, and this is complemented by ease of use and integration within Adobe's flagship applications.
Downsides? At this moment, we can point out three things that may discourage potential users, namely:
Varies according to the country. Has a free tier.
Another fantastic and rapidly developing tool is Leonardo.Ai. It is essentially a web application (along with an API) created by independent creators and based on Stable Diffusion models. Similar to the previous three applications, it allows for image generation and editing.
What characterizes this application is the ability to change the model used to generate our images. At the moment, we have access to dozens of models - some of them simply differ in version (older, newer), but others are models specifically trained for generating images with certain characteristics. For example, we can choose a model tailored for generating photorealistic images or a model that generates isometric views.
At the moment, among the most important functionalities of Leonardo.Ai we can distinguish:
The main drawback is that most of the features is locked in the free version of the tool. However, the tool itself, although heavily limited, remains available without the need to purchase a subscription. Every day, we have access to a total of 150 tokens, which we use to perform various actions in Leonardo.Ai. Not all actions consume the same number of tokens, e.g. high-resolution images cost more.
From $12 to $60 per month. Has a free tier.
Have you ever wondered what it would be like to speak fluently in dozens or even hundreds of foreign languages? HeyGen is a tool that won't teach you to speak these languages, but it will create the impression that you are using them perfectly.
HeyGen is currently one of the most popular and best-known tools for creating video avatars. We have quite a few interesting features at our disposal, allowing us to create professional videos based on a clip recorded by us, written text, and/or recorded audio. There are several combinations, including:
The tool has incredible potential in the field of marketing, promoting products, preparing offers, or training materials. From now on, you can, for example, put a video on your website where you talk about your product in Korean. The applications are enormous.
From $29 per month. Free plan for 1-min max duration video per month.
That's all the tools in this part. To read about the remaining 5, please visit the second part.
Welcome to the era of Artificial Intelligence, a revolutionary field that is reshaping the world as we know it. AI, once relegated to the realm of science fiction, has now become an integral part of our daily lives, impacting everything from our smartphones to the way we interact with businesses. In this article, we will explore the fundamental concepts of AI, its immense potential, and the exciting opportunities it offers, while also considering its challenges and possible threats.
Artificial Intelligence, or AI, is the science of creating intelligent machines that can mimic human intelligence and perform tasks that typically require human cognitive abilities. These tasks encompass a wide range of activities, from understanding natural language, decision-making, and problem-solving to recognizing patterns in data, and even driving autonomous vehicles. AI systems are designed to learn, reason, and adapt based on the data they receive, allowing them to make predictions and take actions. Thus based on vast amounts of information, algorithms adapt their behavior accordingly, making AI systems invaluable tools for numerous industries.
We can distinguish many different branches in the AI industry, among which the most popular currently include:
Natural Language Processing (NLP): NLP focuses on enabling machines to understand, interpret, and generate human language. It powers applications like chatbots, language translation, sentiment analysis, and text summarization. Advanced language models, such as GPT-4, have made significant strides in this field, allowing for more sophisticated language understanding and generation.
Computer Vision: Computer vision involves teaching machines to interpret and understand visual information from images and videos. It finds applications in facial recognition, object detection, autonomous vehicles, medical imaging, and augmented reality. Deep learning techniques like Convolutional Neural Networks (CNNs) have been crucial in advancing computer vision capabilities.
Machine Learning: Machine learning is a broader field that encompasses algorithms and techniques enabling systems to learn and improve from data without explicit programming. Supervised learning, unsupervised learning, and reinforcement learning are common paradigms within machine learning. It is the backbone of many AI applications, including recommendation systems, fraud detection, and predictive analytics.
Deep Learning: Deep learning is a subset of machine learning that uses artificial neural networks to model and solve complex problems. It excels in handling large amounts of data and is responsible for significant breakthroughs in image and speech recognition, natural language processing, and game playing (e.g., AlphaGo).
Reinforcement Learning: Reinforcement learning is a subset of machine learning that focuses on training agents to make decisions in an environment to achieve specific goals. It is instrumental in developing AI systems capable of playing games, optimizing processes, and controlling robots.
Robotics and Automation: AI-driven robots are becoming more prevalent across various industries, from manufacturing and logistics to healthcare and household assistance. These robots use AI algorithms to perceive their environment, plan actions, and perform tasks autonomously.
Generative Models: Generative models, particularly Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), can create new content based on existing data. They have been used for image synthesis, video generation, and even creating realistic AI-generated artwork and music. In recent weeks, popular tools like Midjourney, Photoshop, and Framer AI have been leveraging generative AI to provide their users with features that were once considered abstract just a few months ago. Currently, these are among the fastest-growing algorithms in the industry.
The relevance of AI has never been more apparent than in today's fast-paced world. By understanding AI, we unlock the potential to develop cutting-edge solutions to complex problems, leading to technological advancements that can improve our quality of life. As AI permeates various industries, learning about it becomes a strategic advantage for individuals and businesses alike. The recent months have, in many cases, exceeded our expectations. People have seen that the potential of AI tools can be accessible to everyone, and the content being generated is already so realistic and complex that it can mimic (and in many cases, even enhance) human creativity.
Given how AI is growing quickly and finding new uses, it's clear that AI skills are in high demand today. The increasing number of job opportunities in fields such as data science, robotics, and AI research and more and more interest in AI tools by most of the big companies and start-ups should be the best proof.
Those who are willing to learn, collaborate with AI, and embrace the AI revolution with an open mind will emerge victorious. Those who neglect these opportunities will inevitably fall behind.
The benefits of AI are immense and wide-ranging, promising a transformative impact on society. One of the most significant advantages is enhanced efficiency and productivity. AI-powered systems can handle repetitive tasks at an unprecedented speed and accuracy, liberating human resources for more creative and strategic endeavors.
Additionally, AI has revolutionized various sectors, such as healthcare. With AI-driven diagnostics and personalized treatment plans, medical professionals can make more accurate and timely decisions, potentially saving countless lives. In agriculture, AI helps optimize crop yields and monitor livestock health, contributing to sustainable and efficient food production.
Moreover, AI has vastly improved user experiences across various industries. Virtual assistants like Siri and Alexa have become our helpful companions, providing us with useful information and managing our daily tasks. AI-driven recommendation systems in online shopping platforms, music streaming services, and video content providers cater to our preferences, making our lives more convenient and enjoyable.
Both companies and individuals are now using AI-based tools in their daily lives. From well-known ones like ChatGPT and MidJourney to tools such as Copilot, Jasper, copy.ai, Adobe Firefly, and a variety of specialized plugins and enhancements that enable more effective business management, time management, social media content creation, and much more.
While AI presents numerous benefits, we must also be mindful of the potential risks and challenges it brings. One of the most significant concerns is job displacement. As AI automates tasks previously performed by humans, certain jobs might become obsolete, leading to job insecurity for certain professions. However, it is essential to remember that AI also creates new job opportunities in related fields, requiring a skilled workforce to develop and manage AI systems.
Another critical aspect to address is AI ethics. As AI systems become increasingly sophisticated, they may face ethical dilemmas, especially in areas like autonomous vehicles and healthcare. Striking the right balance between AI autonomy and human control is crucial to ensure safety and accountability.
Furthermore, there are concerns about data privacy and security. AI systems rely heavily on data for training and decision-making, raising the risk of potential data breaches or misuse. It is essential to develop robust data protection mechanisms and ensure responsible AI usage to safeguard individual privacy and prevent unauthorized access.
We must also remember that many publicly available AI tools still face several limitations, such as social biases, hallucinations, and adversarial prompts. It's important to be aware that not everything provided by, for instance, ChatGPT, should be taken as absolute truth. However, companies are continually working to improve and fine-tune their models. The latest language model from OpenAI, known as GPT-4, is claimed to be 82% less likely to respond to requests for prohibited content and 40% more likely to provide fact-based answers compared to GPT-3.5.
Nevertheless, it's essential to remember that these are merely tools in our hands. How we use them still depends entirely on us. Staying informed and aware is valuable, as the revolution doesn't happen overnight; it's a lengthy and error-prone process.
Machine Learning: The Core of AI
At the heart of AI lies Machine Learning (ML), a subset of AI that empowers machines to learn from data without explicit programming. ML algorithms use statistical techniques to identify patterns in data, enabling them to make predictions or decisions based on new information. This ability to learn and improve with experience is what sets ML apart and makes it a powerful tool in various applications.
Prompt Engineering: Igniting Creativity in AI
Prompt engineering is a fascinating aspect of AI that involves crafting effective instructions or queries to direct AI models' output. By providing appropriate prompts, developers can influence the content, style, or tone of AI-generated outputs. This technique has been particularly instrumental in the development of Generative AI.
Generative AI: Fostering Creativity
Generative AI is a branch of AI that deals with machines' capability to create new content, such as images, music, text, and more.
In simpler terms, Generative AI is precisely the branch that has recently gained immense popularity thanks to tools like ChatGPT, MidJourney, DALL-E, or Jasper. As the name suggests, it's generative, meaning it can generate (or just create) new content based on specific queries, known as prompts.
But how is this even possible? In a nutshell, by learning patterns from a vast amount of data (such as existing articles, research papers, images, and more), the algorithm creates new content based on these patterns. Importantly, even though we "feed" the algorithm with certain content (pre-trained data sets), it doesn't mean we'll get copies or similar replicas of the input. The algorithm, using learned transformations, can iteratively generate genuinely new things. It's all powered by deep neural networks, but the exact workings and why the algorithm produces a specific response are not obvious, even to the creators of these neural networks. You input the data, and run the algorithm, but what happens inside the network remains a puzzle.
Imagine having a super-smart assistant, like a virtual wordsmith, at your fingertips, ready to help you create captivating content and answer your queries. That's precisely what ChatGPT is!
ChatGPT, developed by the American company OpenAI, is a content generator that relies on a large language model called GPT (currently in version 3.5 or, paid GPT-4). It's a bot with which you can communicate using natural language. This tool over 50 different languages, capable of answering questions, translating documents into various languages, conducting proofreading and language editing of texts, summarizing and analyzing scientific papers, suggesting solutions to diverse problems, crafting essays, scripts, debugging programming code, and searching through databases. In the paid version of the tool, you even have the ability to work with images, allowing you to upload an image as input and, for example, expect its analysis.
What's crucial is that the paid version of ChatGPT (GPT-4) now has (or, compared to the competition, is just getting) internet access. This means it can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It's no longer confined to data from before September 2021. Additionally, we can utilize various plugins and integrations, such as speech recognition (Whisper) and complex data calculations and analysis (Wolfram Alpha), making the tool even more powerful. Currently, there are over 900 plugins available!
Recently, ChatGPT also received an update that enables the ability to converse with the chatbot using voice commands. ChatGPT, GPT-3.5, and GPT-4 will be able to comprehend user questions and respond using one of five distinct voices.
Now, you might wonder why you should use ChatGPT. The answer is simple: it saves you time and boosts your productivity. Writing high-quality content can be time-consuming, and not everyone has the expertise to craft captivating texts. ChatGPT eliminates that hurdle, offering instant assistance whenever you need it. Furthermore, it helps overcome writer's block, as it can spark new ideas and inspire creativity.
In short, ChatGPT can help us with a range of tasks, including:
Here are a few tips on how to effectively "converse" with Chat GPT (or any similar tool) to get the best possible responses:
As you might imagine, the competition is not resting, and the market is flooded with a multitude of tools that utilize GPT models and more.
Currently, the two most popular tools, operating similarly to ChatGPT, are:
The best chatbot for you depends on your needs and preferences. You might want to try them all and see which one suits you better. They are all amazing examples of how AI can help us communicate, create, and learn.
Midjourney is an innovative tool based on diffusion technology that allows you to generate images using artificial intelligence from descriptive text inputs, also known as prompts. This tool makes it possible to bring nearly any creative vision to life on screen.
In addition to creating images, Midjourney serves as a great source of inspiration for further creative work. However, to use it effectively, it’s important to understand how to craft prompts and make the most of its features.
A prompt is a text description that Midjourney uses to generate an image. Here are a few key guidelines to help you craft the perfect prompt:
1. Be Specific
Describe exactly what you want to see. Avoid vague language or ambiguous terms. Instead of writing "cats," try something more detailed, like: "Photorealistic portrait of three Persian cats with blue eyes."
2. Use Keywords
Incorporate keywords relevant to the effect you want to achieve, such as realistic, moody, minimalistic.
3. Effective Descriptions
Terms like "dreamy," "realistic," or "painterly" can significantly influence the style of the generated image. However, don’t overuse descriptive terms to avoid overwhelming the final output.
4. Context, Not Instructions
Focus on describing the context of the scene (e.g., sunset over a lake) rather than technical instructions. Concentrate on atmosphere, composition, and mood rather than creating overly complex command sequences.
5. Experiment
Small changes in the prompt can greatly affect the result. Gradually adjust single elements to better understand how each change impacts the final image.
When creating a prompt, consider including the following elements to precisely define your expectations:
Subject: person, animal, character, object
Medium: photo, painting, illustration, sculpture
Scenery: indoors, outdoors, underwater, urban setting
Lighting: ambient, neon, overcast, studio lights
Mood: calm, energetic, nostalgic
Composition: portrait, close-up, bird's-eye view, detailed shot
Aspect Ratio --ar
The default aspect ratio for images is 1:1. If you need different proportions, use the --ar parameter, e.g., --ar 16:9 for a widescreen format.
Stylize --s (0-1000)
The --s parameter controls the level of stylization. A higher value allows Midjourney to add more creative interpretation to your prompt. At a higher setting, you may see intricate details like reflections, fireflies, or embellishments.
Note: Stylize is not the same as Style!
Chaos --c (0-100)
The chaos parameter generates varied interpretations of the prompt. A value of 100 produces very different versions of the image, which can be useful for brainstorming and exploring different concepts.
Weird --w (0-3000)
This parameter generates unusual and unexpected interpretations of your prompt. It’s ideal for creating unconventional and avant-garde visuals.
Style --style
The --style option allows you to select a specific style mode. The "raw" style generates unembellished images closely matching the prompt, while the "niji" style is ideal for anime and comic-inspired visuals.
Repeat --repeat
This parameter allows you to generate multiple images based on the same prompt in one go, - - repeat 3 allows you to create 12 images.
Permutations {}
Permutations allow you to generate multiple variations of a prompt at once. By listing options in curly brackets, such as Spring {morning, sunset, night}, you will receive images corresponding to each variant.
Tile --tile
The --tile parameter creates seamless, repeating patterns. Make sure that the design elements in your prompt can form a cohesive pattern.
No --no
If Midjourney persistently adds an unwanted element to your image, you can use the --no parameter to exclude it, e.g., --no text to remove text overlays.
Midjourney offers virtually limitless creative possibilities — from simple illustrations to intricate and inspiring artwork. The key to success lies in experimenting with prompts and parameters. The more familiar you become with the tool’s features, the more control you will have over the final output. Let your creativity flow and have fun creating images that match your vision!
2025 is shaping up to be an extraordinary year in design! From futuristic technology to nostalgic aesthetics, this year's trends are all about pushing boundaries while staying deeply connected to what feels authentic and human. Here’s your ultimate guide to the design trends that are set to dominate in 2025.
Forget rigid and predictable layouts—2025 is all about asymmetry and bold structural designs. Designers are taking grids to a whole new level, creating layouts that challenge conventions and offer a more dynamic visual experience. Unconventional alignments and layered compositions are the new norm, adding a sense of movement and energy to every project.
Pro Tip: Experiment with diagonal lines, overlapping elements, and varying column widths to create a fresh, unexpected layout.
Animations are stepping into the spotlight like never before. Subtle effects are being swapped for vibrant, dynamic motion graphics that demand attention. From websites to mobile apps, expect animations to be bigger, faster, and bolder, adding a sense of drama and personality to digital interactions.
How to Use It: Incorporate scroll-triggered animations or playful transitions that create a sense of narrative for your users.
Artificial Intelligence continues to transform the design world, and 2025 is no exception. AI tools are now capable of producing mesmerizing, one-of-a-kind visuals that feel both futuristic and artistic. Whether you need surreal landscapes, intricate textures, or unique branding assets, AI-generated art is becoming a must-have tool for designers.
Where It Shines: Use AI to generate concept art, mood boards, or even finished illustrations that feel truly cutting-edge.
The past is still inspiring the future, as the aesthetics of the ‘70s, ‘80s, and ‘90s make a stylish return. However, this time around, these retro vibes come with a modern twist—bright neon colors, pixelated textures, and groovy patterns are reimagined for a contemporary audience.
Why It Works: Nostalgia taps into powerful emotions, making designs feel comforting yet fresh. Perfect for branding and campaigns looking to connect on a deeper level.
Eco-consciousness is no longer optional—it’s essential. 2025 is putting nature-inspired designs and sustainable practices front and center. Earthy color palettes, organic textures, and a focus on biophilic design principles are helping brands communicate their commitment to the planet.
Make It Count: Highlight sustainability in your design process by choosing recyclable materials, eco-friendly typography, or green-certified design tools.
Meet the design world’s new favorite 3D trend: Claymorphism. This playful aesthetic features soft, clay-like shapes combined with pastel tones and smooth gradients. It’s approachable, friendly, and perfect for modern designs in tech, wellness, and education.
In Action: Use Claymorphism to bring character to UI elements like buttons, cards, and icons.
Clear, engaging content markers are taking center stage in 2025. Content badges—small but bold highlights—draw attention to key information, making it easier for users to engage with your designs. These eye-catching elements are great for calls to action, pricing details, or event highlights.
Quick Tip: Experiment with bright colors, bold outlines, and playful typography to make badges unmissable.
3D design remains a fan favorite, with bold, sculptural elements continuing to dominate visual trends. These elements add depth and uniqueness, whether you’re creating a brand identity, a website, or a social media post.
Why It Matters: 3D shapes make your designs feel tactile, interactive, and immersive—perfect for catching (and keeping) attention.
This year’s trends are all about standing out while staying authentic. Whether you’re experimenting with AI, embracing nostalgia, or focusing on sustainability, there’s a trend to match every creative vision.
Start incorporating these trends into your projects today to stay ahead of the curve and inspire your audience with designs that are both innovative and unforgettable.
There are many trends in user interface design. In this article, we'll delve into the resurgence of Y2K style and how it's shaping the digital landscape today, bridging the past and future in design. Explore the exciting world of Y2K design and its impact on contemporary interfaces.
Y2K style is the aesthetics of user interface design or graphic design. It features a vibrant and bold color palette, with neon greens, electric blues and metallic silvers taking center stage. Geometric shapes dominated Y2K's design, especially those with futuristic edges such as sharp angles and asymmetry. Additionally, elements such as pixelation, glitch effects, and kaleidoscopic patterns frequently appeared, adding a surreal and dreamlike feel to the visuals. The Y2K aesthetic is a combination of optimism and concern that marked the dawn of the digital age and is causing a powerful resurgence in modern interface design.
The Y2K aesthetic's resurgence has been particularly striking in the field of user interface design. Designers have enthusiastically embraced the Y2K style's vibrant colors and bold shapes, giving digital interfaces a captivating and futuristic edge.
Y2K-inspired UI designs prominently feature audacious color palettes, often including neon shades and metallic tones. These vibrant colors instantly grab users' attention and create a memorable visual experience.
Geometric shapes, asymmetry, and dynamic patterns are fundamental to Y2K-inspired UI design. Sharp angles and futuristic designs can be seen in buttons, icons, and navigation elements, guiding users through digital spaces with a unique visual language.
Pixelation and glitch effects add a touch of nostalgia and a sense of unpredictability to these interfaces, creating a dreamlike quality. These elements not only engage users but also provide a refreshing departure from conventional, minimalistic designs in the digital landscape.
The resurgence of Y2K aesthetics in contemporary design presents a unique set of challenges and opportunities. One significant challenge lies in finding the right balance between nostalgia and modern functionality. Designers must ensure that Y2K elements enhance the user experience without compromising usability.
Another challenge is avoiding overuse. While Y2K aesthetics can be visually engaging, excessive application can lead to a cluttered and overwhelming interface. Designers need to judiciously incorporate these elements to create a cohesive and user-friendly design.
Opportunities arise from the emotional resonance and nostalgia associated with Y2K aesthetics. Leveraging these elements can create a stronger user-brand connection, evoking positive emotions and memories.
Furthermore, the Y2K resurgence opens doors for experimentation and innovation. Designers can explore new ways to blend Y2K aesthetics with cutting-edge technology, offering users fresh and memorable digital experiences.
The resurgence of Y2K UI design presents an exciting opportunity to engage a diverse range of users. This aesthetic, with its unique blend of nostalgia and modernity, has the potential to resonate with various audiences. Let's explore which users Y2K UI design can effectively target.
Nostalgia Enthusiasts: Y2K UI design naturally appeals to those who have fond memories of the early 2000s. Users who grew up during that era may be drawn to the design style, as it evokes feelings of nostalgia and sentimentality. This group often seeks a connection to their past and enjoys interfaces that transport them back to the turn of the millennium.
Generation Z: While not firsthand witnesses to the Y2K era, Generation Z has shown a remarkable affinity for the aesthetics of the time. Y2K UI design can tap into their interest in retro and vintage styles, offering a fresh take on a period they may have missed but still find intriguing.
Visual and Creative Professionals: Y2K UI design, with its vibrant colors and bold shapes, often resonates with visual and creative professionals. Graphic designers, artists, and those in the creative industries appreciate the design elements that challenge the status quo and inspire creativity. Y2K UI design can be a source of inspiration for this group.
Brands and Marketers: For businesses and marketers, Y2K UI design offers a distinctive way to capture the attention of users. It's an excellent choice for creating memorable digital experiences, enhancing brand recognition, and standing out in a crowded marketplace. The unique visual language can leave a lasting impression on potential customers.
Tech Enthusiasts: Tech-savvy users who embrace innovation are often intrigued by the fusion of Y2K aesthetics with modern technology. Y2K UI design can offer a unique, cutting-edge user experience that appeals to those who are eager to explore new design trends and digital frontiers.
While Y2K aesthetics have made a resounding comeback, some designers are already pushing the boundaries into the future, embracing what we can playfully term "Y4K" style. These websites embody the spirit of Y2K design while introducing innovative elements that capture the essence of contemporary design. Let's take a look at a few remarkable examples:
Nexal Studio's website flawlessly blends Y2K aesthetics with futuristic elements. The site features an array of bright, contrasting colors, reminiscent of the early 2000s, combined with smooth animations and modern design techniques.
BC Design celebrates its 10th anniversary with a website that brilliantly incorporates Y2K aesthetics and old game design. The use of gradients and unique layouts adds a futuristic twist, offering an innovative take on the Y2K-inspired design.
The Flow Ventures takes Y2K design to new heights by combining it with glitch effects and pixelation. The result is a visually striking website that encapsulates the retro-futuristic essence while maintaining user-friendliness.
Chloé Digital's website is an exceptional blend of Y2K aesthetics and contemporary web design. It showcases dynamic shapes, bold typography, and vibrant colors, presenting a unique digital experience that appeals to both nostalgia enthusiasts and modern design aficionados.
In conclusion, as the design world continues to evolve, Y2K aesthetics remain a timeless source of inspiration. They bridge generations and offer a fascinating glimpse into the future, where past and present collide to create immersive, visually captivating online experiences.
Bento Grid draws inspiration from the iconic Japanese lunchbox, transforming its neatly divided compartments into a visually appealing and organized layout for websites. This design pattern employs a grid-based structure, slicing the website's content into distinct sections or compartments. Each compartment serves a unique purpose, providing a dedicated space to showcase specific features, thus offering visitors an intuitive and engaging way to navigate through information.
Users engaged with products featuring the Bento Grid layout enjoy numerous benefits. These benefits include:
Structure and Organization: Bento Grid introduces a structured layout, dividing the UI into well-defined compartments. Each compartment serves a unique purpose, housing specific elements such as navigation menus, content sections, or interactive features. This systematic organization enhances the overall clarity of the interface, allowing users to navigate with ease and find information effortlessly.
Visual Hierarchy: The grid-based structure of Bento Grid naturally lends itself to creating a visual hierarchy. By allocating different sections for various content or features, designers can guide users' attention and emphasize key elements. This inherent visual hierarchy contributes to a more intuitive user experience, ensuring that important information stands out.
Seamless Responsiveness: Bento Grid adapts seamlessly to various screen sizes and resolutions, making it a responsive choice for UI design. Whether viewed on a desktop, tablet, or smartphone, the grid-based layout ensures a consistent and user-friendly experience. This adaptability is crucial in an era where users access interfaces across a diverse range of devices.
Storytelling through Design: Much like the compartments of a bento box tell a culinary story, Bento Grid allows designers to weave a narrative through visual elements. Each compartment becomes a chapter in the user's journey, conveying information in a structured and engaging manner. This storytelling approach enhances user engagement and creates a memorable user experience.
Emphasis on User Engagement: Bento Grid is not just about organization; it's about creating an engaging user experience. By presenting information in visually distinct compartments, users are encouraged to explore different facets of the interface. This design pattern promotes interaction, keeping users intrigued and invested in the content or functionality presented.
Every design solution presents its own set of challenges that designers must navigate. Despite its numerous advantages, Bento Grid also encounters several challenges. Here are a few:
Flexibility Constraints
The structured nature of the Bento Grid may introduce certain limitations in design flexibility, making it more challenging to adapt to unconventional design concepts.
Need for Careful Planning
Effectively utilizing the Bento Grid requires meticulous planning and thoughtful allocation of space within individual compartments, which can be time-consuming.
Potential for Monotony
Without proper diversification, Bento Grid runs the risk of inducing monotony in projects, potentially making interfaces appear repetitive or predictable.
While acknowledging these challenges, it's essential to note that their significance can vary based on specific project contexts and applications of the Bento Grid design.
Apple is a pinnacle in the world of technology, employs the Bento Grid with exceptional finesse. The amalgamation of high-quality graphics and gradients transforms ordinary tiles into a stunning display of aesthetics and functionality.
On the BetterStack website, dedicated to developer tools, the Bento Grid excels in presenting a diverse array of features and services. Compact compartments facilitate a clear presentation of alternatives to popular tools, enabling users to swiftly compare and choose the most suitable solutions.
The WorkOS website, specializing in identity management tools, utilizes the Bento Grid to organize various aspects of the Single Sign-On solution. In this case, the separation of different pieces of information works remarkably well, turning information into visually appealing graphics rather than typical product details.
Bento Grid finds its application in dashboard design, as exemplified by Setproduct. In screens where designers need to present a large amount of data to users, the segregation and proper visualization of information become exceptionally important.
All these examples illustrate that the Bento Grid is not merely a theoretical model but a practical tool that contributes to the effective communication of information and encourages user interaction. The inspiring use of the Bento Grid in real-world projects confirms that it is not just an aesthetic maneuver but a strategy that enhances user experiences, conveying complex information in an accessible and attractive manner.
