“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

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Innovation

From Pixels to Masterpieces: Useful AI Tools for Visual Creativity (Part 2)

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WSTAW

We continue our journey through the world of AI tools that, in our opinion, are noteworthy and currently deserve recognition for various reasons. In the first part of the article, we primarily focused on image and vector generation. This time, we're starting with something completely different. Buckle up and let's dive in.

Relume Site Builder

A web application that allows for generating sitemaps and wireframes based on textual prompts. We have tested many similar tools for generating websites, and this one has proven to be the best so far.

We would be lying if we said that the tool generates a website for us from scratch. In reality, the tool is a collection of over 1000 different components compatible with Webflow and Figma, which are arranged and adjusted based on what the user enters as a prompt. Nonetheless, it works well and allows you to quickly create a meaningful website structure.

Main features:

  • Generating a fully editable sitemap based on the provided prompt.
  • Generating fully editable lo-fi wireframes based on the provided prompt. The tool automatically generates wireframes for different breakpoints, allowing you to see how a particular subpage will look on, for example, a phone. Users can freely modify the prompt and the results, such as removing, rearranging, and editing proposed sections. We can also generate an actual copy.
  • Exporting the sitemap and wireframes to Figma, where we can further customize and improve our project, for example, by creating hi-fi wireframes.
  • Exporting wireframes directly to Webflow - for free, we get a fully customizable and responsive website, which only needs to be enriched with colors and strictly visual elements.

Does this mean that with a few clicks, we can now create any website? Of course not. Since the tool is based on a large but still limited number of components, the number of possible layouts and types of pages is also somewhat limited. We probably won't achieve anything exceptionally original here, but we will definitely be able to quickly create an interesting landing page, product page, or blog. Predefined components ensure that the results are not a collection of random shapes and scribbles but a coherent and professionally-looking structure.

At the moment, in our opinion, one of the most interesting solutions of this type on the market.

Cost

From $38 per month for all features and maximally 3 projects. Free for 1 project and limited number of components.

Runway

The next impressive project is a set of tools from Runway. Runway is a company focused on AI research and implementing AI solutions to improve the work of both individual creators and global brands.

As they describe themselves, Runway aims to help tell stories and believes that the best way to predict the future is to invent it.

The company has been recognized multiple times and has partnered with other tech giants. As a result, it stands out with the ability to integrate with various tools and platforms, making collaboration and project sharing easier. The number and range of solutions offered are truly impressive, and this directly translates into the fact that almost anyone can find something suitable for their needs.

It's impossible to describe everything that Runway offers here, but below we've described a few of the most interesting tools in our opinion:

  • Erase Things from Videos - remove anyone or anything from any video with a simple brush stroke
  • Slow Mo Any Video - turn any video into super slow-mo footage. Regardless of frame rate
  • Make Images Move - string together a sequence of images into an animated video
  • Generate Videos - generate videos using text, images or video clips
  • Motion Brush - a unique interface that allows you to direct specific movements across your generation with a simple brush stroke
  • Transcript - transcript any video to text
  • Clean Audio - instantly remove unwanted noise
  • 3D Texture - generate 3D textures using text prompts
  • Train Custom Models - train your own custom AI model on specific subjects and styles.

And this is just a glimpse of what Runway is capable of. In addition, they offer all the classics like image generation, background removal, image expansion functions, and more.

Cost

From $15 per user, per month. Free option for individuals - has many limitations.

TinyWow

TinyWow is our recent discovery. In short, it's a website that offers a plethora of various tools to streamline small tasks. Not all functionalities are AI-based, but they can all be quite useful. The tools include various file compressors and editors, background removal, video file transcription, generation of visual and text content, audio file processing, and much more.

What is perhaps the most important and what prompted us to include TinyWOW in this list is its price... everything is completely free and available without any limitations!

TinyWow can serve as your little assistant for special tasks. There have surely been times when you needed something simple like removing a background, converting a file, denoising an audio recording, or editing a PDF. Now, TinyWOW offers all of these features. All we can say is... WOW! 😀

Cost

Free.

Vectorizer.AI

There's not much to say about this next tool. Its functionality is quite straightforward – it converts images into vectors. You can upload a JPEG, PNG, or GIF (bitmap) file, and with a single click, you'll receive an SVG file.

After testing it, we can confidently say that this tool performs its task excellently and can easily compete with Adobe's vectorization option, sometimes even surpassing it by providing better results.

Furthermore, the tool also offers an API.

Currently, the tool is completely free as it's in the Beta version. Later on, the price will depend on the package of credits you purchase, where one credit equals one photo that you can vectorize.

Cost

Free in Beta. Later from $9.99 for 50 credits.

Neurons

Finally, something for marketers. Of course, by saying that this tool is only for marketers, I'm simplifying things significantly. In short, it's about a solution that helps us better understand human behavior and supports us in creating effective ads, marketing campaigns, or product pages.

Neurons offers several interesting features and use cases, but we will focus here on a solution called Predict. It is forecasting using AI algorithms, which allows for the assessment and determination of the effectiveness of our content. By content, we mean, for example, images, web pages, product packaging, social media campaigns, etc.

We can, for example, upload an image, and the algorithm will analyze it in terms of how it will resonate with potential viewers, where their gaze will be directed, the likelihood of them clicking on a specific button, etc. In other words, the tool will allow us to better prepare content and ultimately help ensure that what we create yields the desired results in terms of the number of clicks or simply conversion growth.

Cost

The website does not provide pricing information. You need to schedule a free demo to get access and purchase the specific solution. There is no free version or trial available.

These are all the tools we wanted to present and recommend to you in this part of the article. If you haven't read the first part yet, we highly encourage you to take a look. In total, across both parts, we've covered 10 tools. We are aware that we have not exhausted the topic and there are many more noteworthy AI solutions for working with images or video on the market.

You can easily add Figma plugins to this list (e.g. what Diagram offers) or solutions for creating animations, but what we have chosen at the moment, in our opinion, is already at such a level that we can use it for commercial tasks. The remaining tools are often just interesting toys. However, we don't hide the fact that what is a cool toy today may be the talk of the tech world in a month or two. So stay tuned and remember that these are still just tools. How we use them and whether they actually benefit us depends entirely on us. Fortunately, for now, the most powerful tool is still the human brain.

Discover 10 trailblazing women who built global empires—from Oprah to Rihanna—and the powerful business lessons every founder, leader, and strategist can apply today.
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5 min

Top 10 Women Who Built Empires – And What We Can Learn From Them

Introduction:

Why do women who build global brands still remain underrepresented in business strategy case studies and leadership textbooks? It’s time to change that. Here are 10 women who created world-class empires — and the specific, actionable lessons every founder, product owner, and team lead can take from their journeys.

1. Oprah Winfrey – Building a Brand on Authenticity

  • Summary: From poverty to a multi-billion-dollar media empire.

  • Lesson: Trust and authenticity are the most valuable currencies in branding.

2. Sara Blakely (Spanx) – Innovating Without Investors

  • Summary: Turned $5,000 into a billion-dollar company.

  • Lesson: Sometimes the smartest move is to keep full ownership — and back yourself over the experts.

3. Whitney Wolfe Herd (Bumble) – Solving Real User Problems

  • Summary: Created Bumble, the dating app where women make the first move.

  • Lesson: Deep empathy for the user is a competitive strategy, not a nice-to-have.

4. Rihanna (Fenty Beauty) – Inclusion as a Growth Engine

  • Summary: Redefined beauty standards through her cosmetics brand.

  • Lesson: If you don’t design for everyone, you’re designing for the few — and losing sales.

5. Melanie Perkins (Canva) – Democratizing Design

  • Summary: Made visual content creation accessible to everyone.

  • Lesson: The market rewards products that simplify complexity for the masses.

6. Anne Wojcicki (23andMe) – Making Science Consumer-Friendly

  • Summary: Brought genetic testing to households worldwide.

  • Lesson: When selling innovation, education must come first.

7. Indra Nooyi (PepsiCo) – Leading for the Long Game

  • Summary: Transformed PepsiCo with a focus on sustainability and future trends.

  • Lesson: Great leaders shift direction before the market forces them to.

8. Sophia Amoruso (Nasty Gal, Girlboss) – The Power of Reinvention

  • Summary: From e-commerce success to failure — and brand rebirth.

  • Lesson: Failure isn’t final. It’s just a new chapter with a new story.

9. Gwynne Shotwell (SpaceX) – Execution Behind the Vision

  • Summary: The operations mastermind behind SpaceX’s success.

  • Lesson: Every bold vision needs flawless execution to reach orbit.

10. Kiran Mazumdar-Shaw (Biocon) – Scaling Science with Impact

  • Summary: Founder of one of India’s largest biotech firms.

  • Lesson: Local innovation can drive global impact — if you're bold enough to scale it.

Conclusion:

Each of these women started from a different point — some with nothing but grit, others with technical brilliance or cultural insight. What unites them is vision, courage, and relentless execution. If you’re a business owner, product leader, or project manager, ask yourself:
What part of their strategy can I bring into my business today?

Discover how UX GIRL helped shape the Oncostories platform through a Product Discovery workshop focused on real user needs and social impact.
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Supporting Social Innovation: A Product Discovery Case Study with Oncostories

At UX GIRL, we believe that every innovative idea needs a strong foundation—built not only on assumptions, but on real user needs. That’s why we were thrilled to support the Oncostories project through the Garage Genius program by leading a tailored Product Discovery workshop for its founder.

Oncostories is an emerging platform designed to connect individuals with oncology experience—patients, survivors, and caregivers—with oncologists. Its mission is to bridge communication gaps, provide access to empathetic dialogue, and make room for voices often unheard in the traditional healthcare system. From our first conversation, we knew this project had tremendous social potential.

Why We Started with Product Discovery

Our collaboration with Małgorzata (Margaret) Lisowska, the project’s founder, began with a Product Discovery workshop—a strategic process we treat as a critical starting point at UX GIRL. It's the moment where we pause and ask:

  • Who are we building this for?
  • What real-life problems do they face?
  • Which solutions will bring the most value—and which are just “nice to have”?

During these sessions, our team:

  • explores deep user needs and context,
  • maps out user journeys and pain points,
  • generates solution ideas based on insights,
  • prioritizes features and actions that truly matter.

The workshop was led by our UX strategists Magdalena Ostoja-Chyżyńska and Anna W., with fantastic support from Garage Genius mentors, including Zuzanna Kot, and Adam Dawidziuk, a medical industry expert who brought valuable clinical perspective. Strategic guidance was also provided by Mateusz Pawelec, who helped shape the broader development path of the project.

Inside the Workshop: Co-Creating with Purpose

Throughout the workshop, we defined key personas, mapped end-to-end experiences, and crafted feature concepts aligned with emotional and functional user needs. One major insight emerged around communication barriers—particularly the emotional disconnect that many patients feel when navigating medical systems.

This led to a crucial shift: reimagining one of the platform’s core features to focus not only on knowledge exchange, but on enabling meaningful two-way interaction. These kinds of pivots are only possible when we anchor design decisions in real user insights.

And it's worth it. According to Nielsen Norman Group, up to 50% of project budgets are wasted on features that don’t align with user needs. Discovery helps us avoid that path—and build products with real impact.

What We Gained—And What Comes Next

Thanks to Product Discovery, Oncostories gained strategic clarity and a prioritized development roadmap grounded in empathy, feasibility, and business relevance. For us at UX GIRL, this is the kind of transformation we love to see: a strong idea shaped by real-world context and driven by authentic user understanding.

This experience also reminds us of a key message for all changemakers: engage UX experts early. The earlier we understand your users, the better and faster we can move forward—with fewer missteps and more confident decisions.

Oncostories is growing quickly, and we’re proud to have helped it take shape. We’re rooting for its continued success and watching its next steps with excitement.

Have a Vision for Change? Start with UX.

If you’re building a socially impactful, technological, or educational solution—reach out. At UX GIRL, we know how to turn empathy into strategy and ideas into action. Let’s co-create something meaningful, together.

Discover how women in UX/UI can find mentorship, build meaningful networks, and collaborate on impactful projects. Explore top communities, resources, and our open mentorship program at UX GIRL.
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5 min

Women in UX: Where to Find Support, Mentorship, and Collaboration Opportunities

The UX and UI industry is evolving at lightning speed—new tools, roles, and expectations emerge constantly. Yet despite progress toward inclusion, women working in this space still face clear challenges: underrepresentation, limited access to support networks, and lower visibility in high-impact projects.

That’s why women in UX/UI are increasingly turning to the power of networking—the intentional building of professional relationships that lead to real outcomes: mentorship, collaboration, access to clients, and greater confidence.

Why Women’s Networking Matters in UX/UI

According to PwC’s Women in Tech report, women represent only around 26% of the workforce in the European tech industry (Source: PwC UK). While UX tends to have better gender balance than other tech sectors, women are still less likely to hold leadership roles, as shown by the Design Forward Fund report by InVision (Source: InVision).

Having access to a supportive, like-minded network can help women grow faster, share experiences, and make better-informed career decisions. It’s not just about visibility—it’s about confidence, connection, and community.

Where to Find Mentorship and Support in UX/UI

Thankfully, there’s a growing ecosystem of initiatives built specifically for women in UX and UI. Here are some of the most valuable communities and mentorship platforms to explore:

  • Ladies that UX – A global community of women in UX with local chapters in cities like Warsaw, Kraków, and Gdańsk. Offers meetups, workshops, and an open, inclusive space to share experiences

  • Women in UX (UXPA) – Part of the UXPA network, offering events, resources, and a strong international network of women UX professionals

  • Dare IT – A Polish initiative offering mentoring, development programs, and hands-on projects for women entering tech

  • Tech Leaders Poland – A free mentoring program run by the Perspektywy Foundation, connecting women in IT with experienced mentors

  • ADPList – A global mentoring platform that allows you to book free 1:1 sessions with experienced UX designers, researchers, and product strategists

  • Slack & LinkedIn groups – Active communities like "Women in UX," "Design Mentorship," "UX Design Polska," and "SheDesigns" regularly share job leads, portfolio feedback, and professional advice.

And remember—mentorship goes both ways. If you’ve gained experience, consider becoming a mentor yourself. It’s not only rewarding, but also a great way to build leadership skills and give back to the community.

Collaboration Among Women: Projects, Trust, and Shared Opportunities

Networking isn’t just about chatting or exchanging business cards. It’s about building real relationships that can lead to joint ventures, shared clients, and long-term partnerships.

Among women in UX, these types of collaboration are gaining popularity:

  • Online coworking sessions, where freelancers and remote workers support each other while working on personal or client projects.

  • Mastermind groups, where a small group of peers meets regularly to set goals, share insights, and offer accountability.

  • Feedback workshops, where participants present their UX case studies and get constructive, real-time input.

If you’re just starting out and don’t have a large contact base—don’t worry. You can begin with one LinkedIn message, one industry event, or one short online chat with someone you admire. It’s all about taking the first step.

How Companies and Agencies Can Empower Women in UX/UI

While grassroots communities are powerful, employers and agencies also play a vital role in creating supportive ecosystems. Organizations that build internal mentorship programs, fund conference participation, and create open knowledge-sharing spaces contribute directly to stronger, more confident teams.

At UX GIRL, we recognize how crucial representation and inclusion are in the design process. That’s why we actively support women at every stage of their UX careers—by sharing knowledge, promoting female experts, and collaborating across our partner network. We believe women in UX shouldn’t just have a seat at the table—they should help shape the entire strategy.

What You Can Do This Week

Don’t wait for your network to build itself. Here are three simple steps you can take right now:

  1. Join one of the communities mentioned above (e.g., Ladies that UX or Dare IT).

  2. Sign up for a mentorship program—as a mentee or a mentor.

  3. Reach out to one inspiring woman in your field and ask for a short coffee chat online.

Building a network of women in UX/UI is an investment that pays off—with better projects, more confidence, and a stronger, more inclusive design industry.

At UX GIRL, we actively support young women entering the field of UX.
We believe that real change happens when women are not just present in the industry, but truly empowered to lead, create, and grow. That’s why we regularly share knowledge, promote women experts, and collaborate within our community.

And right now—we have an open call for our mentorship program.
If you’re just starting out in UX and looking for guidance, encouragement, and practical experience, we invite you to join us.
Let’s build the future of UX together—one strong connection at a time.

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