“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

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Innovation

From Pixels to Masterpieces: Useful AI Tools for Visual Creativity (Part 2)

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WSTAW

We continue our journey through the world of AI tools that, in our opinion, are noteworthy and currently deserve recognition for various reasons. In the first part of the article, we primarily focused on image and vector generation. This time, we're starting with something completely different. Buckle up and let's dive in.

Relume Site Builder

A web application that allows for generating sitemaps and wireframes based on textual prompts. We have tested many similar tools for generating websites, and this one has proven to be the best so far.

We would be lying if we said that the tool generates a website for us from scratch. In reality, the tool is a collection of over 1000 different components compatible with Webflow and Figma, which are arranged and adjusted based on what the user enters as a prompt. Nonetheless, it works well and allows you to quickly create a meaningful website structure.

Main features:

  • Generating a fully editable sitemap based on the provided prompt.
  • Generating fully editable lo-fi wireframes based on the provided prompt. The tool automatically generates wireframes for different breakpoints, allowing you to see how a particular subpage will look on, for example, a phone. Users can freely modify the prompt and the results, such as removing, rearranging, and editing proposed sections. We can also generate an actual copy.
  • Exporting the sitemap and wireframes to Figma, where we can further customize and improve our project, for example, by creating hi-fi wireframes.
  • Exporting wireframes directly to Webflow - for free, we get a fully customizable and responsive website, which only needs to be enriched with colors and strictly visual elements.

Does this mean that with a few clicks, we can now create any website? Of course not. Since the tool is based on a large but still limited number of components, the number of possible layouts and types of pages is also somewhat limited. We probably won't achieve anything exceptionally original here, but we will definitely be able to quickly create an interesting landing page, product page, or blog. Predefined components ensure that the results are not a collection of random shapes and scribbles but a coherent and professionally-looking structure.

At the moment, in our opinion, one of the most interesting solutions of this type on the market.

Cost

From $38 per month for all features and maximally 3 projects. Free for 1 project and limited number of components.

Runway

The next impressive project is a set of tools from Runway. Runway is a company focused on AI research and implementing AI solutions to improve the work of both individual creators and global brands.

As they describe themselves, Runway aims to help tell stories and believes that the best way to predict the future is to invent it.

The company has been recognized multiple times and has partnered with other tech giants. As a result, it stands out with the ability to integrate with various tools and platforms, making collaboration and project sharing easier. The number and range of solutions offered are truly impressive, and this directly translates into the fact that almost anyone can find something suitable for their needs.

It's impossible to describe everything that Runway offers here, but below we've described a few of the most interesting tools in our opinion:

  • Erase Things from Videos - remove anyone or anything from any video with a simple brush stroke
  • Slow Mo Any Video - turn any video into super slow-mo footage. Regardless of frame rate
  • Make Images Move - string together a sequence of images into an animated video
  • Generate Videos - generate videos using text, images or video clips
  • Motion Brush - a unique interface that allows you to direct specific movements across your generation with a simple brush stroke
  • Transcript - transcript any video to text
  • Clean Audio - instantly remove unwanted noise
  • 3D Texture - generate 3D textures using text prompts
  • Train Custom Models - train your own custom AI model on specific subjects and styles.

And this is just a glimpse of what Runway is capable of. In addition, they offer all the classics like image generation, background removal, image expansion functions, and more.

Cost

From $15 per user, per month. Free option for individuals - has many limitations.

TinyWow

TinyWow is our recent discovery. In short, it's a website that offers a plethora of various tools to streamline small tasks. Not all functionalities are AI-based, but they can all be quite useful. The tools include various file compressors and editors, background removal, video file transcription, generation of visual and text content, audio file processing, and much more.

What is perhaps the most important and what prompted us to include TinyWOW in this list is its price... everything is completely free and available without any limitations!

TinyWow can serve as your little assistant for special tasks. There have surely been times when you needed something simple like removing a background, converting a file, denoising an audio recording, or editing a PDF. Now, TinyWOW offers all of these features. All we can say is... WOW! 😀

Cost

Free.

Vectorizer.AI

There's not much to say about this next tool. Its functionality is quite straightforward – it converts images into vectors. You can upload a JPEG, PNG, or GIF (bitmap) file, and with a single click, you'll receive an SVG file.

After testing it, we can confidently say that this tool performs its task excellently and can easily compete with Adobe's vectorization option, sometimes even surpassing it by providing better results.

Furthermore, the tool also offers an API.

Currently, the tool is completely free as it's in the Beta version. Later on, the price will depend on the package of credits you purchase, where one credit equals one photo that you can vectorize.

Cost

Free in Beta. Later from $9.99 for 50 credits.

Neurons

Finally, something for marketers. Of course, by saying that this tool is only for marketers, I'm simplifying things significantly. In short, it's about a solution that helps us better understand human behavior and supports us in creating effective ads, marketing campaigns, or product pages.

Neurons offers several interesting features and use cases, but we will focus here on a solution called Predict. It is forecasting using AI algorithms, which allows for the assessment and determination of the effectiveness of our content. By content, we mean, for example, images, web pages, product packaging, social media campaigns, etc.

We can, for example, upload an image, and the algorithm will analyze it in terms of how it will resonate with potential viewers, where their gaze will be directed, the likelihood of them clicking on a specific button, etc. In other words, the tool will allow us to better prepare content and ultimately help ensure that what we create yields the desired results in terms of the number of clicks or simply conversion growth.

Cost

The website does not provide pricing information. You need to schedule a free demo to get access and purchase the specific solution. There is no free version or trial available.

These are all the tools we wanted to present and recommend to you in this part of the article. If you haven't read the first part yet, we highly encourage you to take a look. In total, across both parts, we've covered 10 tools. We are aware that we have not exhausted the topic and there are many more noteworthy AI solutions for working with images or video on the market.

You can easily add Figma plugins to this list (e.g. what Diagram offers) or solutions for creating animations, but what we have chosen at the moment, in our opinion, is already at such a level that we can use it for commercial tasks. The remaining tools are often just interesting toys. However, we don't hide the fact that what is a cool toy today may be the talk of the tech world in a month or two. So stay tuned and remember that these are still just tools. How we use them and whether they actually benefit us depends entirely on us. Fortunately, for now, the most powerful tool is still the human brain.

What Does It Mean to Be a Women-Owned Agency—And How to Become One?
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5 min

What Does It Mean to Be a Women-Owned Agency—And How to Become One?

In today’s business landscape, there’s growing recognition for companies that champion diversity and inclusion. One important aspect of this shift is the rise of women-owned agencies—businesses that are not only led by women but also majority-owned and operated by them.

But what does women-owned really mean? Is it enough to have a female CEO, or are there specific requirements to meet? And why are more organizations and clients seeking out partnerships with such companies?

In this article, we unpack what it takes to become a certified women-owned business, what the process looks like, and why it matters—especially in the UX industry.

What Is a Women-Owned Agency?

To officially qualify as a women-owned business, a company must be at least 51% owned by one or more women, and those women must also be actively involved in managing day-to-day operations and controlling strategic decision-making.

This distinction goes beyond job titles. It's not enough for a woman to serve as the face of the company or even as its CEO—if she doesn’t have ownership and executive control, the business doesn’t meet the women-owned standard. That’s why it’s crucial to differentiate between “female-led” and “women-owned”—only the latter comes with verified ownership and authority.

What Are the Requirements for Women-Owned Certification?

Becoming a certified women-owned business requires transparency and documentation. While the process varies slightly between certifying bodies, the core criteria remain consistent:

  1. Ownership: At least 51% of the company must be owned by one or more women.
  2. Management & Control: Women must manage daily operations and hold the highest-level decision-making authority.
  3. Documentation & Verification: Applicants must submit legal and financial documents (e.g., incorporation papers, tax returns, operating agreements) to demonstrate both ownership and control.

Certification can be obtained through several recognized organizations, including:

  • WBENC (Women’s Business Enterprise National Council) – the largest certifier in the U.S.
  • WEConnect International – offering global certification, including in Europe.

Although Poland does not currently have a national certification body, Polish businesses can still apply for global recognition through international institutions.

The process typically takes a few weeks to several months, and costs vary depending on the size of the company. For example, WBENC charges between $350 and $1,250 annually.

Why Does It Matter? Benefits of Becoming Women-Owned

Gaining women-owned status is more than a badge—it can open doors to new business opportunities and networks. Certified agencies benefit from:

  • Access to supplier diversity programs and exclusive RFPs from large corporations and government bodies that prioritize DEI (Diversity, Equity, and Inclusion).
  • Eligibility for grants, mentoring, and partnership networks specifically created to support women in business.
  • Positive brand reputation among clients who actively seek value-aligned partners.

In the U.S., women-owned businesses generate over $1.9 trillion in annual revenue. Between 2014 and 2019, the number of women-owned businesses grew by 21%—a significantly higher rate than the national average.

UX GIRL and the Power of Female Leadership in UX

At UX GIRL, we fully meet the definition of a women-owned agency. Founded and led by women, we not only hold majority ownership but actively lead strategy, operations, and growth.

Our female leadership influences how we approach user experience—through a lens of empathy, inclusion, and collaborative communication. This translates into real-world impact:

  • deeper engagement with user research,
  • cultural and accessibility awareness in design,
  • intentional communication with clients and stakeholders,
  • and high attention to detail across all touchpoints.

Being women-owned at UX GIRL isn’t just a status—it’s core to our identity, values, and how we create meaningful digital experiences.

How to Get Started

If you're a female founder or executive thinking about pursuing women-owned certification, here are a few first steps:

  1. Review your company’s ownership structure—do women own at least 51%?
  2. Evaluate decision-making authority—do women manage and control the business?
  3. Gather documentation to prove ownership, leadership, and operations.
  4. Choose the right certification body and prepare for a detailed application and possible audit.

Becoming a certified women-owned business can enhance visibility, unlock procurement opportunities, and position your agency as a values-driven partner. For women in UX, tech, and creative industries, it's also a powerful way to shape more inclusive business ecosystems.

adobe
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5 min

How to Add Adobe Fonts to Webflow: A Quick & Easy Guide

Typography plays a crucial role in web design, setting the tone for your brand and enhancing readability. If you’re using Adobe Fonts and want to integrate them into Webflow, you can do so easily with Webflow’s built-in Adobe Fonts integration. In this guide, we’ll walk you through the process step by step.

Why Use Adobe Fonts in Webflow?

Adobe Fonts offers a vast selection of high-quality typefaces, making it an excellent choice for designers who want unique and professional typography. Unlike Google Fonts, Adobe Fonts come with Creative Cloud subscriptions, ensuring premium font choices without additional licensing concerns.  

Step 1: Get Your Adobe Fonts API Token

Before you can add Adobe Fonts to Webflow, you’ll need an API token:

  1. Log into Adobe Fonts and sign in with your Adobe Creative Cloud account.
  2. Search for the fonts you want to use.
  1. Click on a font, then select “Add to Web Project” and give your project a name (e.g., "My Webflow Site").
  1. Copy Your API Token from the Adobe Account Settings > API Tokens section.

Step 2: Connect Adobe Fonts to Webflow

Once you have your API token, follow these steps:  

  1. Go to Webflow Site settings and navigate to the Fonts section.
  1.  Paste the API Token into the Adobe Fonts Integration field
  1. Click "Save & Refresh Fonts to sync your Adobe Fonts with Webflow.

Step 3: Apply Adobe Fonts in Webflow

Now that your fonts are linked, you can use them in your Webflow project:  

1. Open the Webflow Designer and select any text element.  

2. Choose your newly imported Adobe Font in the Typography settings.

3. Apply the font to the text  elements or set it globally for consistency.  

Step 4: Publish and Test

Once your fonts are applied, **preview your site**, publish it, and check that the fonts display correctly. If they don’t appear, try refreshing your Webflow project or clearing your browser cache.

Conclusion 

Integrating Adobe Fonts with Webflow allows you to create a polished, professional look for your website. By following these simple steps, you can ensure seamless typography that enhances your design.  

Top 5 Women-Owned UX/UI Agencies in the World – 2025 Ranking
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Top 5 Women-Owned UX/UI Agencies in the World – 2025 Ranking

Women-led UX/UI agencies are shaping the future of digital experiences with clarity, empathy, and strategic vision. Based on insights from Clutch and verified client reviews, here is the 2025 ranking of the top women-owned UX/UI agencies worldwide.

Each agency on this list excels in combining research, design, and business thinking — helping clients build digital products that users truly love.

1. DigitalDesign.NYC

https://digitaldesign.nyc

Headquarters: New York, USA
Core Services: UX/UI Design, Branding, Web & Mobile Development
Specialization: Mobile Apps, SaaS, E-commerce
Clients: Tech startups, fashion and beauty brands
Awards: Clutch Top 2 Women-Owned Design Business globally

Founded by Anjelika Kour, DigitalDesign.NYC is known for innovative digital product design. Their portfolio includes brands like Snailz, RAPID Business Cards, and Glam + Go. In 2023, their sub-brand DD.NYC® received an Anthem Award and a Webby nomination for the Ms. Foundation Women of Vision Gala website. Their strength lies in combining visual storytelling with seamless UX.

2. Slide UX

https://slideux.com

Headquarters: Austin, Texas, USA
Core Services: UX Strategy, User Research, UI/UX Design
Specialization: SaaS Platforms, B2B Applications, Enterprise UX
Clients: Harvard University, RetailMeNot, Charles Schwab
Awards: Clutch Top Women-Owned UX Agency

Slide UX focuses on creating intuitive, high-performance digital experiences backed by deep research. The agency brings together UX strategy and data-driven design to improve engagement and usability. Their work is particularly impactful for high-complexity platforms that require seamless user flows and clear hierarchy.

3. UX GIRL

https://www.uxgirl.com

Headquarters: Warsaw, Poland
Core Services: UX Research, UI/UX Design, Product Strategy, Prototyping
Specialization: Web & Mobile Apps, SaaS, Design Systems
Clients: Tech startups, B2B companies across Europe and the US
Awards: Clutch Global Top 3 Women-Owned UI/UX Agencies

UX GIRL is a women-led agency from Poland with a strong focus on research-driven design. Known for their strategic processes and pixel-perfect delivery, UX GIRL works with international clients to create smart, intuitive interfaces that are not just visually engaging but deeply user-centered. With projects across various industries and excellent client feedback, they are a standout in the global design landscape.

4. Isadora Agency

https://isadoradigitalagency.com

Headquarters: Manhattan Beach, California, USA
Core Services: UX/UI Design, Web Design, Branding
Specialization: E-commerce, Education Platforms, Corporate Sites
Clients: McKinsey & Company, Gartner, Belkin
Awards: Clutch Top Product Designers (Women-Owned)

Isadora Agency crafts dynamic digital experiences for large organizations and high-end brands. Their work integrates creativity with data insights, resulting in websites and platforms that are both visually compelling and performance-optimized. Known for their collaborative process and detailed design systems.

5. Standard Beagle Studio

https://standardbeagle.com

Headquarters: Austin, Texas, USA
Core Services: UX/UI Design, Software Development, Usability Testing
Specialization: Healthcare, Education, Finance
Clients: Universities, MedTech startups, financial institutions
Awards: Clutch Top Custom Software Development Company (Women-Owned)

Standard Beagle Studio focuses on solving real problems through user research, thoughtful design, and development. Their collaborative approach and attention to detail make them a trusted partner for complex industries like healthcare and education. The team emphasizes usability testing and accessibility as core elements of every project.

Summary

Women-owned UX/UI agencies are not only contributing to digital innovation — they’re leading it. With strategic design thinking, technical precision, and strong leadership, these agencies are delivering products that balance business goals with user needs.

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