“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’
— John Maeda, Designer and Technologist
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Privacy Policy
This Privacy policy was published on March 1st, 2020.
GDPR compliance
At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.
About UX GIRL
UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.
When we collect personal data about you
When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
When you are using our products.
Why we collect and use personal data
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:
Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
Send you information about the services and products that you have purchased from us.
Perform direct sales activities in cases where legitimate and mutual interest is established.
Provide you content and venue details on a webinar or event you signed up for.
Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
Follow up on incoming requests (client support, emails, chats, or phone calls).
Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
Notify you of any disruptions to our services.
Contact you to conduct surveys about your opinion on our services and products.
When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
Process a job application.
To comply with laws.
To respond to lawful requests and legal process.
To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected
We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.
If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.
Information we collect automatically
We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log your computer operating system type, browser type, browser language, pages you viewed, how long you spent on a page, access times, internet protocol (IP) address and information about your actions on our Site.
The use of cookies and web beacons
We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.
We may log information using digital images called web beacons on our Site or in our emails.
This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
How long we keep your data
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.
Your rights to your personal data
You have the following rights concerning your personal data:
The right to request a copy of your personal data that UX GIRL holds about you.
The right to request that UX GIRL correct your personal data if inaccurate or out of date.
The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
The right to request that UX GIRL provides you with your personal data.
The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.
Any query about your privacy rights should be sent to hello@uxgirl.com.
Hotjar’s privacy policy
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Sharethis’s privacy policy
We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.
You can opt-out of Sharethis collecting data about you by following this opt-out link.
Changes to this Privacy Policy
UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.
Our CEO, Magdalena Ostoja-Chyżyńska, participated in an insightful interview with Kmag, sharing her professional experience. In the interview, Magdalena Ostoja-Chyżyńska shares her extraordinary journey, starting from her studies at the Polish-Japanese Institute of Information Technology, where her fascination with human-computer interaction shaped her professional path. Undeniable interest in coding and web design directed her towards a career she chose to pursue.
After a decade of working for other companies, she took a courageous step and founded her own design studio, UX GIRL, in 2020, during the challenging times of the pandemic. Beginning with a single project, she quickly gained recognition, leading her to expand her team. Today, with over 3 years in existence, the company is growing dynamically, featuring a five-person team, which until recently consisted exclusively of women.
Magdalena emphasizes the strong presence of "girl power" in her company, highlighting that communication within the team is efficient, and the atmosphere is open. Despite dynamic growth and client satisfaction, the majority of whom come from abroad, Magdalena is determined to maintain the boutique nature of UX GIRL.
A standout quote from the interview is: "We're facing a new situation - a man recently joined us. We'll definitely get along; he's a great specialist." This expression reflects Magdalena's openness to diversity in the team and the belief that differences are a strength that enriches the team's dynamics. Despite dynamic growth, the team remains crucial for her, and the atmosphere and quality of services provided remain top priorities.
Will your users still click on your navigation menu — or just ask their browser to handle it? With the October 2025 launch of ChatGPT Atlas, OpenAI introduces a fundamentally new way of using the web. And if users are changing how they interact with digital products, your product needs to evolve too.
ChatGPT Atlas isn’t just another sleek web browser. It’s a paradigm shift — a browser designed around conversation and intelligent delegation. And that means user experience (UX) teams need to rethink how interfaces are built and evaluated.
What Is ChatGPT Atlas?
Atlas is OpenAI’s new desktop browser experience, currently available to ChatGPT Plus, Team, and Enterprise users.
Its core features include:
AI-first interface – Instead of searching, clicking, and scrolling, users can simply ask Atlas to find, explain, summarize, or act.
Direct page interaction – Atlas can analyze, summarize, and even interact with websites by filling out forms, navigating UI elements, or extracting relevant content.
App integrations – Users can connect tools like Notion, Google Drive, or Outlook for deeper context.
Context-aware personalization – Atlas remembers user preferences and activity for more relevant, personalized responses over time.
This shifts the browser’s role from passive window to active assistant — which has significant implications for UX teams.
What Does This Mean for UX Design?
In a traditional UX model, users click through interfaces. In Atlas, users delegate tasks to AI. This changes how interfaces are perceived, used, and valued.
Key shifts for product and UX teams include:
Interfaces become optional – Atlas might bypass much of the interface entirely. If users can ask, “Find me the best offer,” Atlas may never show your landing page, unless it’s structured to surface through AI.
AI becomes a secondary user – Designers must now consider two audiences: the human and the AI acting on their behalf. Interfaces must be machine-readable, semantically structured, and contextually understandable.
New behavior patterns – Instead of browsing, users issue commands. “Book my usual train” or “Submit that leave request for next Friday” are now common behaviors.
This is a UX environment where visibility, context, and actionability for AI become just as crucial as for humans.
How Can Product Teams Prepare for Atlas and AI-first Browsing?
Here are four high-impact areas where digital teams can take action:
Audit for AI-readiness Ensure that your content and UI elements (e.g., CTAs, form fields, product specs) are clear, well-structured, and easy for AI models to parse and understand.
Test with AI agents Incorporate usability testing that includes AI agents like GPT-4.5 to perform key user tasks. This helps identify areas where AI may fail to interpret or interact with your product.
Redefine success metrics Metrics like click-through rate or bounce rate may lose meaning when AI bypasses traditional navigation. New KPIs such as AI task completion or prompt-to-action success rates are emerging.
Explore new business opportunities By designing for both humans and AI, you open doors to accessibility, automation, and AI-augmented workflows that differentiate your product in the marketplace.
Final Thoughts
ChatGPT Atlas isn’t a vision of the future — it’s here. And it changes the rules for how users engage with digital experiences. To remain competitive, product teams must begin designing for AI-enhanced behavior now.
UX GIRL’s Recommendation:
If your product needs to stay visible, understandable, and actionable in an AI-first browsing world, it’s time to adapt.
At UX GIRL, we support teams with:
AI-readiness UX audits
Agent-based usability testing
Strategic workshops on hybrid (human + AI) experience design
In a world where every sprint is a race and every pixel matters, the idea of artificial intelligence stepping in to support UX work is no longer theoretical. Zeplin — long trusted by product teams for streamlining design-to-dev handoffs — is entering new territory with its latest feature: AI Design Review.
But is it a true productivity boost or just another buzzword?
At UX GIRL, we took a deep dive into how this feature works, who benefits from it, and whether it's ready for real-world product workflows.
What Is Zeplin’s AI Design Review?
Zeplin’s AI Design Review uses a combination of large language models (LLMs) and visual analysis algorithms to automatically evaluate design screens uploaded to the platform. With one click, the tool can assess:
Adherence to UI/UX best practices (contrast, visual hierarchy, spacing),
Alignment with your design system,
Text readability,
Accessibility issues,
Element alignment and padding.
The result? Designers and teams receive instant feedback before development even starts — saving time, reducing rework, and improving consistency.
Note: The feature is currently in Beta and available for Team and Organization plans
How It Works in a Real Sprint
Let’s say a designer finalizes a set of screens. Normally, they’d hand it over to the team for manual review, often leading to rounds of feedback, corrections, and delays.
With AI Review, here’s how it looks:
The designer uploads the file to Zeplin.
They trigger AI Design Review, which instantly scans layout, color, type, spacing, and accessibility.
The AI suggests corrections like:
“Low contrast between button and background.”
“Heading typography breaks consistency with subheaders.”
The designer adjusts accordingly.
PMs and developers receive a cleaner, more polished file with fewer errors.
Zeplin claims the feature can reduce design-related issues passed to development by up to 30%
Why Product Teams Should Care
For Product Owners, Project Managers, and CTOs, AI Design Review can:
Accelerate iteration cycles by catching issues early,
Improve design consistency across large or fast-changing UI systems,
Help non-designers (like PMs) understand design quality without relying solely on design reviews.
Future updates will allow teams to customize review rules based on internal design systems, making the tool even more relevant for enterprise environments.
Limitations to Watch Out For
Despite its promise, Zeplin’s AI Review isn’t a silver bullet — and it shouldn’t be treated as one. Key caveats include:
Lack of design intent: The AI can't understand why a designer made a specific decision.
No user context: It doesn’t analyze user goals, flows, or emotions behind the interface.
No support for non-English reviews (as of now).
Risk of over-automation: Teams may over-rely on AI and deliver “technically correct but uninspired” UI.
This makes it a great supporting tool, but not a replacement for thoughtful human review.
How to Integrate It Into Your Workflow
To make the most of AI Design Review, we recommend the following integration model:
Designer finishes a screen and uploads it to Zeplin.
AI Review is triggered, and suggestions are considered.
Project Manager reviews AI feedback before sprint planning or handoff.
Developers get cleaner, AI-reviewed designs, reducing back-and-forth and rework.
This model works best when combined with traditional team review sessions and design QA.
Is It Worth It? Our Verdict
If your team:
Moves fast (Agile, CI/CD),
Uses a design system,
Delivers at scale or across multiple platforms,
...then AI Design Review can help reduce errors, align expectations, and deliver better experiences faster.
Smaller teams may find it a "nice to have," but even then — testing it in one sprint can offer real insights.
Conclusion: So, Should You Use It?
Zeplin’s AI Design Review isn’t about replacing designers — it’s about giving them better tools to work smarter. It acts as a second pair of eyes, offering clear, structured feedback before handoff.
At UX GIRL, we help teams like yours build processes that combine AI-powered tools with UX strategy, research, and design expertise. If you’re curious about bringing AI into your workflow, let’s talk — we’ll show you how to make it work without losing the human touch.
In the high-speed world of Agile, where user expectations evolve faster than sprint cycles, clear communication is not just a nice-to-have — it’s critical. Yet even in well-functioning teams, UX designers and developers often struggle to stay perfectly aligned. The result? Beautifully crafted prototypes that don’t quite behave as intended once implemented, or ambiguous flows that leave testers guessing.
Enter Gherkin — a simple, structured language that can help bridge the gap between design, development, and product.
What is Gherkin (and why should UX designers care)?
Gherkin is a structured, plain-language format used to write behavior-driven development (BDD) scenarios, typically used by QA and dev teams to write automated tests. But its value goes far beyond testing.
Its real strength lies in its simplicity — it describes user behavior in a "Given–When–Then" format, making it the perfect candidate for aligning cross-functional teams around how a feature should behave.
Example:
This isn’t code — it’s user intent, written in plain English. And that makes it a powerful communication tool for designers.
How UX Designers Can Use Gherkin to Document Intent
Designers don’t need to become developers to leverage Gherkin. Instead, they can use it to clearly define interaction logic — supplementing wireframes, prototypes, and user flows with behavior-driven context.
By embedding Gherkin-style scenarios into design documentation or user stories, designers ensure that the team understands not just what the interface looks like, but how it should behave.
Here’s a UX-specific example:
This format reduces ambiguity and ensures that design intentions translate into correct implementations.
What’s in it for your team (and your bottom line)?
Introducing Gherkin into the UX process may feel like an extra step, but it pays off. Studies show that reducing ambiguity in handoffs and requirements can lead to major efficiency gains.
Fewer misunderstandings: A McKinsey report found that companies improving requirement clarity saw up to a 40% increase in team productivity (Source: McKinsey & Company).
Faster onboarding: Gherkin scenarios give new team members immediate context for how the product should behave.
Better alignment with business goals: Stakeholders can validate behavioral flows early — even before development starts.
Improved testability: QA teams can use Gherkin to write automated or manual tests directly aligned with design.
Gherkin becomes a shared language between design, product, dev, and QA — cutting down feedback loops and minimizing rework.
How to Start Using Gherkin in Your Design Process
You don’t need to overhaul your workflow overnight. Start small:
Pick one key user flow — such as login, checkout, or onboarding.
Write 1–3 scenarios in Given–When–Then format.
Share them during refinement or planning with developers and testers.
Attach the scenarios to your design files or link them in your backlog.
This lightweight addition can dramatically improve alignment — even in teams that already communicate well.
Design Is Behavior — Not Just Visuals
UX is about more than how things look — it's about how they work. While wireframes and prototypes show structure and visuals, they often leave room for interpretation when it comes to logic, rules, and edge cases.
Gherkin helps designers express interaction logic in a way that’s unambiguous and testable. And in an Agile team, that means fewer assumptions, faster delivery, and better user outcomes.
At UX GIRL, we encourage product teams to experiment with Gherkin as a way to reduce misalignment and build stronger bridges between design and development. You don’t need to be technical — you just need to care about clarity.
What’s Next?
Ready to give your design handoffs a boost? Start with a single Gherkin scenario for your next feature. Use it to open a conversation between design, dev, and QA. You might be surprised how quickly your team aligns when you’re finally speaking the same language.
Need help integrating UX practices like Gherkin into your Agile process? Reach out to UX GIRL — we help teams turn design decisions into product clarity.
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