“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

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Press Office

UX Research During and After the Pandemic – What Has Changed?

August 5, 2025

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WSTAW
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Marta
Office Assistant

When the pandemic struck, UX research transformed overnight. In‑person usability labs and face‑to‑face interviews gave way to remote testing, inviting researchers and participants into a new digital-first world. The lessons learned during that era are no longer a temporary workaround—they have reshaped how UX research operates today.

Pre‑Pandemic UX Research: The Old Normal

Before 2020, research was dominated by lab-based studies and moderated sessions in physical test facilities. Remote methods were secondary—used only when necessary—and recruiting outside major hubs was costly and slow.

Pandemic Shift: Remote Goes Mainstream

As COVID‑19 restrictions tightened, remote UX research became the only option. According to studies, nearly 90% of UX researchers worked exclusively from home at the pandemic’s start, including many who rarely did so previously.
Researchers shifted rapidly to synchronous remote sessions and unmoderated online studies. Virtual tools became essential for recruiting, moderating, analyzing, and sharing findings. The focus shifted to web-based, asynchronous research and global participant pools.

Post‑Pandemic: What’s Here to Stay

Hybrid work has become permanent. Statistics from U.S. sources show remote work stabilized at about 30–35% of working days by 2023, up from under 10% before COVID‑19. Remote work endured even as many firms pushed for office returns, suggesting flexibility is now expected.
In UX specifically, a 2023 survey found that 87% of researchers conducted most research remotely, although fully remote work dropped from 89% in 2021 to 51% in 2023.

Benefits and Constraints: What Changed

Remote methods unlocked flexibility, geographic diversity in recruitment, and faster turnaround times. Researchers reported unexpected gains: broader participant pools, asynchronous scheduling, and easier recording and sharing of sessions.
However, challenges emerged: participants faced “Zoom fatigue,” technical issues, time-zone coordination, and reduced richness in observational data.

New Landscape: Emerging Opportunities & Risks

AI and automation are reshaping research practices: 51% of UX researchers already use AI tools, and 91% are open to adopting them in the future.
Inclusivity and representativeness are more important than ever, especially as teams scale and research global audiences.

Recommendations for Product Teams

  1. Adopt a hybrid research model, combining moderated remote sessions for scalability with in-person tests for contextual or high-fidelity studies.
  2. Invest in remote UX tooling, using platforms like Userlytics, UserTesting, Maze, and Lookback to support both moderated and unmoderated studies .
  3. Use AI wisely: automate transcription, tagging, and insight sorting, but always ensure human review to avoid bias.
  4. Recruit inclusively: source participants across geographies and device setups, and prepare contingencies for technical or motivational variability.
  5. Design ergonomics for remote studies: keep sessions under an hour, allow breaks, and combat fatigue with clear protocols and engaged moderation.

The pandemic didn’t just trigger temporary change; it accelerated a permanent shift in UX research. Remote-first is here to stay, but the future lies in well-balanced hybrid strategies supported by AI and inclusive methods.
At UX GIRL, we help you navigate this new terrain—designing research plans that blend remote speed with in-person depth, ensuring higher ROI, broader insights, and user‑centered impact.

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Check out our other

articles

superbcompanies
Press Office
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5 min

UX GIRL: Top Leader in Design & Creativity 2024 Honors

We are thrilled to announce that UX GIRL has been recognized by SuperbCompanies as a leader in three prestigious categories for 2024:

This remarkable achievement underscores our unwavering commitment to innovation in design and our mission to deliver unparalleled creative solutions.

Our Journey to Excellence

Founded with a vision to craft user-centered designs that inspire and work, UX GIRL has become a trusted partner for clients across diverse industries. From groundbreaking UI/UX designs to impactful creative campaigns, we pride ourselves on combining creativity and functionality to create solutions that resonate with users.

Our talented team of designers and strategists continually push the boundaries of what’s possible. We believe in fostering collaboration and innovation to help businesses succeed in today’s competitive environment.

What This Recognition Means to Us

This accolade is not just a milestone but a testament to the relentless pursuit of excellence by our entire team. It reflects our dedication to exceeding expectations and delivering transformational results for our clients.

We extend our heartfelt thanks to SuperbCompanies for recognizing our efforts. Their rigorous evaluation process and transparent rankings make this honor even more meaningful.

About SuperbCompanies

SuperbCompanies is a renowned platform that identifies and acknowledges outstanding organizations across various sectors. Their dedication to innovation and excellence aligns seamlessly with our core values at UX GIRL. For businesses seeking reliable partners, SuperbCompanies serves as a trusted resource to find top performers.

Looking Ahead

As we celebrate this achievement, we remain motivated to set new benchmarks in design and creativity. Thank you to our clients, team members, and partners for supporting us on this incredible journey. Here’s to shaping the future of design together!

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Press Office
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5 min

How AI Empowers UX Teams—Workshop with Silky Coders

Some time ago, UX GIRL had the pleasure of contributing to this shift by leading a hands-on workshop for the UX and UI design team at Silky Coders. The session was facilitated by our CEO, Magdalena Ostoja-Chyżyńska, and focused on practical, responsible, and creative applications of AI in the user experience design process — from early discovery to daily execution.

The energy in the room was undeniable. Silky Coders’ team brought openness, curiosity, and a hunger for meaningful innovation. Together, we dove deep into the new frontier of UX work — where human-centered design meets AI-supported workflows.

AI in UX: Not a Threat, but a Tool

One of the key messages of the workshop was clear: AI is not here to replace designers — it’s here to support them. Rather than automating creativity, AI can serve as a strategic partner that:

  • Accelerates research in the discovery phase by summarizing large data sets, extracting patterns from user feedback, and supporting persona creation.
  • Supports ideation with concept generation tools, enabling faster brainstorming and prototyping.
  • Optimizes repetitive tasks such as UI variant testing, accessibility checks, and design documentation — giving designers more space for meaningful work.

According to McKinsey, teams that effectively integrate AI into their workflows can improve design delivery times by up to 30% and significantly reduce cognitive load during early research phases.

Balancing Innovation with Responsibility

An equally important topic explored during the session was responsible AI adoption. As powerful as these tools are, they come with ethical considerations: biased outputs, transparency concerns, and the risk of over-automation. The group discussed how to stay grounded in human-centered principles even as workflows evolve.

That means:

  • always validating AI-generated insights with real user data,
  • being transparent with stakeholders about AI’s role in the process,
  • ensuring diversity in training data and critically assessing the risks of bias in the tools used.

This human-first mindset is key to ensuring AI enhances — rather than dilutes — the quality of user experiences.

Key Takeaways for UX Teams Exploring AI

For those who couldn’t attend, here are three actionable ideas from the workshop that any design team can start applying:

  1. Start small, but start now. Test AI tools in low-risk areas like copy generation, image variations, or documentation support. Gradually integrate them into your design sprints.
  2. Create internal AI guidelines. Align your team on when, why, and how AI should be used. Define quality standards, review processes, and ethical boundaries.
  3. Treat AI as a design collaborator. Just like you might whiteboard with a teammate, you can brainstorm with AI. Use it not only to move faster, but also to explore what’s possible.

Looking Ahead

These workshops reminded us that the future of UX is not about man versus machine — it’s about collaboration between designers and technology. AI will continue to evolve, but the heart of UX will always be human insight, empathy, and creativity.

At UX GIRL, we’re proud to guide teams through this transition — not just by teaching tools, but by cultivating the mindset needed to design smarter, faster, and more ethically.

A big thank you to Silky Coders for your openness, energy, and curiosity. We can’t wait to see how your team transforms the knowledge from this session into even more impactful user experiences.

Until next time — let’s keep designing the future together.

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clutch
Press Office
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Clutch Verified: UX GIRL—A Mark of Trust & Excellence

We are thrilled to share that UX GIRL has achieved the prestigious Verified Status on Clutch! 🎉 This recognition underscores our commitment to delivering reliable, high-quality services and highlights our role as a trusted partner in the UX industry

What Does Verified Status Mean?

Clutch, the leading B2B ratings and reviews platform, has revamped its verification program to better distinguish trustworthy service providers. Their updated criteria now include two distinct levels:

  • Premier Verified
  • Verified

The Verified Status reflects our expertise, commitment to transparency, and proven ability to deliver value to our clients.

Why This Matters for Our Clients

Being Clutch Verified is more than just a badge—it’s a promise. It demonstrates that we have:

  • Undergone Rigorous Vetting: Our services, client feedback, and qualifications have been carefully assessed.
  • Built Trust: This status highlights our credibility and reliability as a service provider.
  • Delivered Proven Results: The recognition affirms our ability to meet and exceed client expectations.

With Verified Status, you can be confident that UX GIRL is a partner you can rely on.

What’s New with Clutch’s Verification Program?

Clutch’s enhanced verification program ensures that businesses like yours can easily identify trusted providers. The two-tier system distinguishes between:

  • Verified Providers: Companies with a track record of reliability and client satisfaction.
  • Premier Verified Providers: The highest level of trust, awarded to those excelling in expertise, impact, and transparency.

Learn more about the updated Clutch verification criteria here.

Celebrating Our Verified Status

To mark this milestone, Clutch has provided us with an exclusive Promotional Toolkit, including:

  • Shareable badges and social media assets
  • A branded email signature showcasing our Verified Status
  • Marketing tools to highlight this achievement across platforms

We’re excited to share this recognition with our clients and followers as a testament to our dedication to excellence.

Looking Ahead

This recognition is a stepping stone for UX GIRL as we continue to:

  • Innovate and push boundaries in user experience
  • Deliver client-centered solutions with impact
  • Build stronger relationships and trust with every project

We are immensely grateful to our clients for their trust and collaboration, which made this possible. Here’s to achieving even greater heights together!

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