“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’
This Privacy policy was published on March 1st, 2020.
At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.
UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:
We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.
If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.
We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log your computer operating system type, browser type, browser language, pages you viewed, how long you spent on a page, access times, internet protocol (IP) address and information about your actions on our Site.
We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.
We may log information using digital images called web beacons on our Site or in our emails.
This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.
You have the following rights concerning your personal data:
Any query about your privacy rights should be sent to hello@uxgirl.com.
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.
You can opt-out of Sharethis collecting data about you by following this opt-out link.
UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.
Research
Analysis
UX Design
Product/Print Design
Healthcare
Programmable Print
Community Health Options provide health insurance to both Individual and Companies in the United States.
Having active health insurance is of great importance to any US citizen. Because of a complex and not straightforward design of invoices some users had problems with figuring out amounts to pay or lasting of grace periods, which may have resulted in losing the insurance.
Community Health Options wanted to help the users have a clear understanding what are they paying for and how much in order fight these resulting situations. The design that was developed clearly states the full amount to pay, showing and explaining sub amounts, while also keeping the language human. Different versions were proposed for different situations like credit balance or being in a grace period allowing users to recognise and evaluate the situation in seconds.
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Adamant, a leading yield optimizer vault, transforms DeFi farming with automated compounding for maximum income on Polygon. Boasting the lowest fees, robust security, and ADDY token benefits, Adamant offers a streamlined solution for users seeking efficient and secure yield farming.
As the platform experienced significant growth, Adamant chose to revolutionize its interface and sought our expertise for a comprehensive redesign at both the UX and UI levels.
Following our initial discussions with the client, we established the following primary objectives for our collaboration:
Handling a project with a diverse array of tasks is a challenge in itself. Further hurdles we faced while working on Adamant included:
As is typical, our collaboration with the client began with an interview and a discussion about expectations for the new platform version. We delved into Adamant's primary business objectives and the functionalities slated for development during our collaboration.
In the kick-off meetings, we gathered information on the existing users of the platform and used it as a foundation to create personas. This step is crucial, enabling us to tailor the platform design to the specific needs of each group of investors.
In advancing through the redesign process, our next crucial step entailed crafting the inaugural UX iteration for the upcoming platform. Drawing upon the vibrant community surrounding Adamant on Discord, we seized the opportunity to validate our ideas with users. This involved the meticulous execution of in-depth interviews, where we engaged with participants to gather not only valuable insights but also essential feedback that would significantly shape the trajectory of our design evolution.Discussing the user research report with the client greatly assisted in completing this stage of the process.
When crafting individual functionalities, it was imperative to consider their adaptability across various screen resolutions. Recognizing that a portion of the platform's users accessed it through mobile devices, often to monitor investment returns, we prioritized ensuring a seamless and responsive experience for users regardless of their chosen screen size.
Prior to commencing the screen design phase in the UI version, we took the initiative to present the client with visual theme proposals for Adamant. Our primary source of inspiration revolved around the thematic elements of mines, drawing a connection to cryptocurrency-related vocabulary such as “mining”.
The proposed theme resonated strongly with the client, and we accentuated it by incorporating a palette of black and gold. The crowning touch to the visual design came in the form of glossy particles, adding a dynamic and polished dimension to the overall aesthetic.
In complex projects like Adamant, collaboration between designers and software developers is essential. Throughout the project, we closely collaborated to ensure accurate data visualization and proper scaling of screen elements across various resolutions, ensuring seamless alignment between design and implementation.
Our collaboration with Adamant yielded a completely transformed platform. The introduction of the Landing Page provides a welcoming entry point for new users, allowing them to acquaint themselves with Adamant and affirm the platform's reliability. The restructured information architecture facilitates easy navigation, enabling users to explore and understand all available functionalities effortlessly. Through comprehensive explanations and instructions, users of varying proficiency levels can engage with the platform seamlessly.
In our endeavor to create data visualizations, a key focus was on ensuring clarity for the most vital information pertinent to investors. The entire project underwent user validation through in-depth interviews, ensuring that user perspectives played a crucial role in shaping the final outcome.
The pinnacle of Adamant's transformation was manifested in its new graphic design. The site underwent a radical metamorphosis, transitioning from a mundane, grey-green, and outdated appearance to a sleek, modern, and glossy interface. The incorporation of gold buttons, gradients, and particles imbues an aura of opulence, elevating the overall aesthetics of the platform.
Our close collaboration with developers and active involvement in the code implementation process instilled confidence in the realization of our ideas. This engagement granted us control over various aspects, including the responsiveness of the final product, reinforcing our commitment to delivering a refined and user-friendly platform.
Product Centre is an online enterprise software aimed at managing, displaying and comparing product data for a multi shop fashion e-commerce platform Miinto. Miinto is one of the biggest Scandinavian fashion platforms hosting more than 500.000 products and 5.000 brands.
Miinto enables indepedent fashion shops to sell equally on their platform. As the shops are multibrand and carry many different items it is crucial to present them to the end buyer user in an uniform way making it a possibility to pick and choose. Sometimes the items lack decent descriptions or important data. There is also a problem of duplicates.
In order to present the clothes with sufficent data a new backoffice software was created. New functionalities enabled the Miinto staff to accept new items coming from shops with regard to easily finding and fixing duplicates. It also made sure to highlight missing data from the items being sold and making to possible to enrich them not only using manual work.
The owner of this product is Comp S.A. - a leading provider of technological solutions and services for the telecommunications, energy, and industrial sectors, with a strong focus on innovation and customer satisfaction. Hop&shop is a loyalty application for local shops connected to M/platform, a digital service platform in Poland, that allows small shops to benefit from product offers directly from big producers.
The hop&shop app is split into two separate interfaces: one for customers and another for shop owners. Both with their own specific functionalities.
The app helps sellers promote their shop, reach more customers, and inform them about the latest offers. With hop&shop, they also have constant access to sales statistics. Customers can collect points for purchases and exchange them for attractive coupons. Customers can also save promotions they are interested in, search for shops nearby or order specific products via Click&Collect.
The application turned out to be a huge project, so we divided the process into smaller parts at the beginning of the collaboration. The first MVP version was prepared by developers and business before UX GIRL started. Our first task was to review the existing business assumptions, analyze them and complete them with the questions necessary from the UX designer's point of view (such as defining user personas).
We handled the design of the functional side of the interface (UX) and its visual appearance (UI). Our work consisted of designing the flow, mockups, and interactions for a variety of functionalities.
Customer-side functionalities include:
Seller-side functionalities include:
It was important to us that the app was visually appealing to customers, encouraging them to use it regularly. We also wanted to present the rules for earning and exchanging loyalty points to customers in a clear way. With the seller interface, we focused on simplicity of use and easy-to-understand sales data visualisation.
The challenge we faced was to consider all consumer rights requirements. Each product needed a specific description. We also designed the e-receipt's appearance, which included a lot of information to meet consumer law requirements.
In addition, during our collaboration with hop&shop, we were asked to create visually fitting communication. It consisted of a series of emails and print guides for sellers. Another interesting aspect of our work was designing a physical customer card for an additional pilot program.
We worked with both the business and the project developers on an ongoing basis. Thanks to regular contact, we were able to verify our solutions against business requirements and technological limitations. As a result, the introduction of new functionalities went smoothly. Hop&shop is a hybrid application - written for Android and iOS.
The successful collaboration resulted in further joint work - UX GIRL was also involved in the project upgrade. New functionalities were constantly appearing in hop&shop.
Some of these include:
Very complex projects are challenging. They also give enormous satisfaction when we see that our work contributes to the product's success. Current ratings for the hop&shop app are 4.8 on the App Store and 4.2 on the Google Play Store. Download the app and look for shops near you.
