“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

A panel discussion on stage with three speakers sitting on a couch. The woman on the left is speaking into a microphone while holding notes. Two men sit beside her, one looking down at his notes and the other listening. The scene is lit with blue stage lighting, and audience members are visible in the foreground

Press Office

WaysConf 2024: Ostoja-Chyżyńska on AI for Designers

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WSTAW
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At this year’s WaysConf in Kraków, Magdalena Ostoja-Chyżyńska, the innovative CEO of UX GIRL, took the stage to discuss an increasingly relevant topic: AI as a Collaborative Partner for Designers. In her highly anticipated talk, Magdalena reframed AI’s role in design by showcasing it not just as a productivity tool but as a creative partner capable of transforming the design landscape. Her talk left the audience of digital creators, designers, and managers buzzing with inspiration on integrating AI into their creative processes.

AI’s Role in Today’s Design Workflows

For many, AI in design is often associated with automation and task speed-up. But Magdalena, drawing from her experience at UX GIRL, proposed a different perspective: AI as a dynamic collaborator that enhances creativity, supports ideation, and streamlines complex workflows. By showing how her team at UX GIRL uses AI to unlock new levels of productivity and creativity, she painted a compelling picture of AI’s untapped potential in the design world.

A woman sitting on a panel stage, holding a microphone and speaking while looking forward. She has long hair and wears a blazer. Next to her sits a man holding a microphone, looking down. Both are seated on a light-colored sofa with water bottles on the tables in front of them. The background is lit with blue and purple stage lighting.

Practical Strategies for AI Integration

One of the session's highlights was Magdalena’s deep dive into the practical ways AI can support design work. She outlined strategies and automation techniques that UX GIRL has effectively implemented, such as:

  • Rapid Prototyping: By using AI to speed up iterative processes, teams can focus more on refining ideas rather than getting bogged down in repetitive tasks.
  • Personalization at Scale: AI-driven tools enable UX GIRL to deliver personalized user experiences efficiently, aligning with their mission to create designs that “deliver the wow effect.”
  • Enhanced Collaboration: AI tools facilitate real-time collaboration and versioning, making it easier for teams to stay aligned and productive across different projects.

Transforming AI from Tool to Team Player

Perhaps the most inspiring takeaway was Magdalena’s perspective on AI’s evolving role. While AI is often seen as a passive tool, she argued for embracing it as a “team player.” By leveraging AI’s analytical and creative capabilities, designers can gain fresh perspectives, overcome creative blocks, and bring a new level of depth to their projects. This reimagined view of AI has the potential to transform workflows, sparking more meaningful and innovative design outcomes.

A large audience sits facing a brightly lit conference stage with blue and white spotlights creating diagonal beams across the room. A speaker stands on stage next to a large screen displaying text, while camera operators and photographers capture the event from the side. The atmosphere is professional and energetic, with modern lighting and staging elements

Resonating with the Audience

The response to Magdalena’s talk was overwhelmingly positive, sparking vibrant discussions throughout the conference halls. Attendees left with new ideas on how to use AI to enrich—not replace—their creative processes, making AI a true partner in design. The session highlighted how AI can be used to not only expedite work but to encourage bold, creative decisions that enhance the user experience.

A woman sitting comfortably on a gray sofa with her legs stretched out, working on a laptop on her lap in a bright, modern living room.
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Best Design Conferences moved to Remote Online this year 2020

This post originally appeared on uxgirl medium.

This years work leisure times meaning attending conferences might be a little troublesome for most of us to say the least with all the restrictions due to COVID-19 situation. Even though travelling to a distant country to meet new people and talk work matters in a light way while drinking free beverages is not possible, there is another option to learn something new and possibly meet others, meaning online remote conferences.

Many of the yearly happenings have successfully moved to the virtual space this year to accommodate new conditions. While the experience might be slightly different we still think it’s worth it, so grab your favourite beverage and snacks and get ready for some binge keynoting.

UX Healthcare: Frankfurt

July 8, 2020

Better user experience can save lives. With this bold statement UX Healthcare conference presents their mission. At UX GIRL Healthcare is at the forefront of our services sectors and we, as well as UX Healthcare, also see a big need in revolutionising this industry. Healthcare systems need better design and need some talks about it. Frankfurt edition of this conference will be held fully online with later editions to stay in the usual format. It’s a great possibility to catch a glimpse of the healthcare industry progress in terms of technology and experience working products. We particularly recommend attending these sessions: Adventures in Surgical UX from Tim Caynes and UX for AR: Brain Surgery with Augmented Reality.

Gdynia Design Days

July 4–11, 2020

Gdynia Design Days: Attention theme 2020 poster with Akiyoshi Kitaoka optical illusion

This baltic conference is already an established brand in the polish design scene. 2020s’ years theme is Attention! which was announced even before the worldwide epidemic of COVID-19. It was chosen to showcase mindfulness and enhance focusing on values, that we sometimes forget these days. We have our own possibility of adding to the theme, as Magdalena-our founder will be performing design workshops there. If you want to learn more about Blockchain and how to solve sustainability issues with it through design be sure to sing up here.

HCI International

July 19–24, 2020

We were particularly looking forward to visiting this conference, as it was scheduled to be held in a beautiful venue Bella Sky, Copenhagen, but it’s great to know that the conference has been fully moved to the online. HCI International is a very solid science-oriented conference covering all aspects of Human Computer Interaction. If want to see factual research studies being presented-this is something for you. We also highly recommend it for people interested in accessibility.

FinTech Design Summit

July 30, 2020

Financial world is finally catching up with new technology and it’s a very interesting moment for designers to dive deeper into Capital Markets, Corporate and Personal Banking and Brokerage. The conference will feature aspects of Product, Design, UX and Strategy in the Fintech sector. It would be great to listen to Andy Montgomery talk about Square, which was one of the hottest startups in the early fintech days and still stays strong in e-commerce. For people more interested in Blockchain we think listening to Sarah Gregory from Coinbase might just be the best thing to do in your free time.

Enterprise Experience 2020

August 31-September 3, 2020

It’s hard not to notice the organiser of the event Rosenfeld Media, which is responsible for delivering technology and design oriented books to eager reading designers for over a decade. The program of the conference is quite robust with lectures ranging from design for US satellites, through LEGO and giants like Mastercard, Salesforce, ZenDesk. Seems like everyone will find something worthy to listen to.

UXPA 2020 International

September TBA, 2020

Offline conference that was supposed to be cancelled and moved to 2021 decided to run a mini version of it during September. Dates are still TBA, so make sure to write it down a check once in a while. Conference is organized by UXPA association (former UPA) and will be free for all it’s members. Special feature for this conference is a big UX Quiz, which can be completed solo or in team.

Design Thinking: Virtual Experience

September 8–11, 2020

A close-up portrait of an adult man with short dark hair, looking directly at the camera. The background is a smooth gradient of cool blue tones, and graphic design elements such as pink dots and soft color blocks frame the top of the image
John Maeda @ Design Thinking: Virtual Experience

Biggest highlight of this conference is John Maeda, a designer and technologist that was marked by Wired magazine as to be to design as Warren Buffet is to finance. He will be talking about transformation and going beyond design — we can’t wait. Apart from this talk we think it would be beneficial to attend to some workshops that are being held by people from IDEO U.

Disrupt 2020

September 14–18, 2020

A promotional graphic for “TechCrunch Disrupt” featuring bold white text reading “DISRUPT” on a black background with a bright green explosion effect. The TechCrunch logo appears on the left, and the dates “SEPTEMBER 14–18” are displayed below. Green and yellow geometric shapes decorate the design.

It’s hard not to know this conference if you have been to the startup world once in your lifetime. Techrunch Disrupt offers a glide through this years hottest startups that will certainly be big in years to come. It might be the best place to catch a glimpse at the newest user interface trends to come and see them in action on a live product. The conference is supposed to be held offline, but will feature a Digital Pass, that will allow attendees to listen to select keynotes from their homes.

Design Matters ‘20

September 23–24, 2020

A bright blue background featuring three theme posters: ‘Real Fake’ with a fragmented portrait photo; ‘Next Gen Design’ with neon green text over futuristic architecture and flowers; and ‘Scrappy Creative’ with crumpled paper on a red poster. The theme titles are also listed on the right side in stylized fonts
Shot from the Design Matters 90' inspired website

A conference with a rebel flare, we really recommend you visit their 90' inspired website. Design Matters explores new movements in the digital design scene. This year it features Real Fake, Next Gen Design and Scrappy Creative as the conference themes. All sound pretty neat, so we think you should attend just to check them out of curiosity. It will be held onsite in Copenhagen, but live stream tickets are available.

Mobile HCI 2020

October 5–8, 2020

This Mobile conference is organized by ACM (Association for Computing Machinery), a nearly 75-years old organisation directed at technology and computing. We expect a decent dose of research backed information concerning mobile applications and human computer interaction there. The conference has been fully moved to the virtual space, so expect lots of presentations and insights delivered straight to your comfortable sofa.

UXDX

October 6–9, 2020

Last but not least, UXDX offers a fresh view on combining product, design and development topics. Conference is to be held online and will get you the knowledge needed to amp your product development process a level higher.

Either onsite or online we still think conferences do broaden up your horizons. Make sure to save some time for these events and try to network, given our current possibilities.

Have fun!

A minimalist graphic featuring the UX GIRL logo and a quote reading “The greater the demand for digital products, the greater the need for UX.” The Polish Development Fund (PFR) logo appears on the left, while text on the right states that a good UX designer should possess curiosity, analytical thinking, and interpersonal skills. The design uses a white background with soft beige accents.
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Transitioning from Interest to Profession: The Journey to UX Design

"As the demand for digital products increases, so does the need for UX." - Magdalena Ostoja-Chyżyńska's words encapsulate the dynamic nature of today's IT market. In a conversation with Magdalena Ostoja-Chyżyńska, the founder and CEO of UX GIRL, we delved into the intricacies of this fascinating field.

The Path to UX: Igniting the Passion

Magdalena reveals that she took her first steps in web design as a child, inspired by her brother. It was during those formative years that her passion for user interface design ignited. Her choice of academic path, studying computer science, and involvement in the "Human-Computer Interaction" research group directed her towards UX Design.

The Evolution of UX in the IT Space

Over the past 10 years, we've witnessed a revolution in how UX is perceived in the IT industry. Magdalena mentions that previously, few emphasized user needs. Today, thanks to methodological advancements and increased understanding, UX plays a pivotal role in the digital product creation process.

Key Competencies of a UX Designer

Magdalena emphasizes that a good UX Designer should possess curiosity, analytical thinking, and interpersonal skills. There isn't a single path to becoming a UX Designer, but practice and gaining experience are crucial.

The Role of UX GIRL in the Market

Magdalena's company, UX GIRL, responds to the growing demand for UX specialists. She notes that the sector is evolving rapidly in tandem with the increasing demand for digital products.

Challenges and Prospects for Women in IT

Most of Magdalena's colleagues are women, reflecting the changing perception of women in IT. Studies show that women are appreciated for their meticulousness and dedication to their work.

Embarking on the UX Adventure

For those looking to enter the world of UX, Magdalena advises making a decision and consistently pursuing it. Practice, volunteering for digital projects, and finding a mentor are key to development in this field.

Through our interview with Magdalena Ostoja-Chyżyńska, we discover that the world of UX is not just about interfaces; it's also about passion, hard work, and continuous improvement. It's hopeful that inspiring stories like hers will attract more talent to this dynamic field.

For specifics please refer to the full interview.

A presentation slide featuring a headshot of a woman identified as Magdalena Ostoja-Chyżyńska. The text states that she is a finalist in the 15th edition of the Businesswoman of the Year contest, ‘Sukces Pisany Szminką.’ Her name appears prominently in large text, and award logos are displayed on the right side of the slide
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Sukces Pisany Szminką: Exceptional Entrepreneurs in Microbusiness

The Sukces Pisany Szminką Foundation has been supporting women in their professional and personal pursuits for years. Founded by Olga Kozierowska, the Foundation aims to increase women's participation in business, politics, and public life. Sukces Pisany Szminką not only provides inspiration but also offers concrete tools and educational programs that help women develop their skills, gain knowledge, and build networks. One of the Foundation's flagship projects is the Sukces Pisany Szminką Bizneswoman of the Year contest, which recognizes women who run their own businesses.

As a participant in this prestigious contest, we had the opportunity to witness the incredible talent and determination of women in business. It was not only inspiring but also motivating for our own growth and development.

The Sukces Pisany Szminką Bizneswoman of the Year contest consists of several stages. Applications were accepted until the end of the year, after which the selection committee began evaluating the candidates. In the first stage, semifinalists were chosen, followed by finalists in various categories, including microbusiness. Among the finalists of the XV edition of the contest were entrepreneurs who stand out for their creativity, determination, and ability to cope with market challenges.

Our CEO, Magdalena Ostoja-Chyżyńska, is one of these exceptional women. As the president of UX GIRL, a boutique design agency specializing in the Fintech, Adtech, and Greentech sectors, Magdalena has shown how small and medium-sized enterprises can offer top-level services, competing with the biggest players in the market.

Collaborating with other finalists, such as Martyna Brzozowska from Zrób mi mamo and Emilia Kojło from Small Art, was incredibly inspiring. Martyna Brzozowska, by organizing workshops and online programs for women to teach them the art of knitting, not only preserves traditional crafts but also empowers women. Similarly, Emilia Kojło, who opened an online store in response to the pandemic, demonstrates how flexibility and creativity can turn a crisis into success.

Final Gala The winners of this year's contest were announced on May 13 during the ceremonial Gala. This special event will brought together not only the finalists and winners but also numerous guests and representatives from the worlds of business, media, and culture. Participating in the Gala was an excellent opportunity for networking and exchanging experiences, which we hope will also lead to new initiatives and collaborations.

Magdalena Ostoja-Chyżyńska - Our finalist in the Contest

We are extremely proud that our CEO, Magdalena Ostoja-Chyżyńska, is among the finalists of this prestigious contest. This is a tremendous honor that confirms her professionalism, innovation, and determination in developing UX GIRL. Thanks to her hard work and commitment, small and medium-sized enterprises can offer top-level services, competing with the biggest players in the market. This success deserves the highest recognition and proves that it's worth believing in your dreams and striving to achieve them.

The Sukces Pisany Szminką Foundation and its Bizneswoman of the Year contest are incredibly valuable initiatives that support women in business and public life. Entrepreneurs like Magdalena Ostoja-Chyżyńska, Martyna Brzozowska, and Emilia Kojło are proof that creativity, determination, and a willingness to take risks bring tangible results. We are certain we will hear more about their achievements in the future!

We are full of optimism for the future and eagerly await the final gala, believing that Magdalena's success will inspire many other women.

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