“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist

Contact us

Please tell us a bit about your project idea and we’ll get back to you as soon as possible.
Tell us about your project idea
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.


UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

Title Image for this blog post


AI Demystified: Breaking Down the Basics


Welcome to the era of Artificial Intelligence, a revolutionary field that is reshaping the world as we know it. AI, once relegated to the realm of science fiction, has now become an integral part of our daily lives, impacting everything from our smartphones to the way we interact with businesses. In this article, we will explore the fundamental concepts of AI, its immense potential, and the exciting opportunities it offers, while also considering its challenges and possible threats.

What is AI?

Artificial Intelligence, or AI, is the science of creating intelligent machines that can mimic human intelligence and perform tasks that typically require human cognitive abilities. These tasks encompass a wide range of activities, from understanding natural language, decision-making, and problem-solving to recognizing patterns in data, and even driving autonomous vehicles. AI systems are designed to learn, reason, and adapt based on the data they receive, allowing them to make predictions and take actions. Thus based on vast amounts of information, algorithms adapt their behavior accordingly, making AI systems invaluable tools for numerous industries.

We can distinguish many different branches in the AI industry, among which the most popular currently include:

Natural Language Processing (NLP): NLP focuses on enabling machines to understand, interpret, and generate human language. It powers applications like chatbots, language translation, sentiment analysis, and text summarization. Advanced language models, such as GPT-4, have made significant strides in this field, allowing for more sophisticated language understanding and generation.

Computer Vision: Computer vision involves teaching machines to interpret and understand visual information from images and videos. It finds applications in facial recognition, object detection, autonomous vehicles, medical imaging, and augmented reality. Deep learning techniques like Convolutional Neural Networks (CNNs) have been crucial in advancing computer vision capabilities.

Machine Learning: Machine learning is a broader field that encompasses algorithms and techniques enabling systems to learn and improve from data without explicit programming. Supervised learning, unsupervised learning, and reinforcement learning are common paradigms within machine learning. It is the backbone of many AI applications, including recommendation systems, fraud detection, and predictive analytics.

Deep Learning: Deep learning is a subset of machine learning that uses artificial neural networks to model and solve complex problems. It excels in handling large amounts of data and is responsible for significant breakthroughs in image and speech recognition, natural language processing, and game playing (e.g., AlphaGo).

Reinforcement Learning: Reinforcement learning is a subset of machine learning that focuses on training agents to make decisions in an environment to achieve specific goals. It is instrumental in developing AI systems capable of playing games, optimizing processes, and controlling robots.

Robotics and Automation: AI-driven robots are becoming more prevalent across various industries, from manufacturing and logistics to healthcare and household assistance. These robots use AI algorithms to perceive their environment, plan actions, and perform tasks autonomously.

Generative Models: Generative models, particularly Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), can create new content based on existing data. They have been used for image synthesis, video generation, and even creating realistic AI-generated artwork and music. In recent weeks, popular tools like Midjourney, Photoshop, and Framer AI have been leveraging generative AI to provide their users with features that were once considered abstract just a few months ago. Currently, these are among the fastest-growing algorithms in the industry.

Why should you be interested in AI and start learning it?

The relevance of AI has never been more apparent than in today's fast-paced world. By understanding AI, we unlock the potential to develop cutting-edge solutions to complex problems, leading to technological advancements that can improve our quality of life. As AI permeates various industries, learning about it becomes a strategic advantage for individuals and businesses alike. The recent months have, in many cases, exceeded our expectations. People have seen that the potential of AI tools can be accessible to everyone, and the content being generated is already so realistic and complex that it can mimic (and in many cases, even enhance) human creativity. 

Given how AI is growing quickly and finding new uses, it's clear that AI skills are in high demand today. The increasing number of job opportunities in fields such as data science, robotics, and AI research and more and more interest in AI tools by most of the big companies and start-ups should be the best proof.

Those who are willing to learn, collaborate with AI, and embrace the AI revolution with an open mind will emerge victorious. Those who neglect these opportunities will inevitably fall behind.

The Benefits of AI

The benefits of AI are immense and wide-ranging, promising a transformative impact on society. One of the most significant advantages is enhanced efficiency and productivity. AI-powered systems can handle repetitive tasks at an unprecedented speed and accuracy, liberating human resources for more creative and strategic endeavors.

Additionally, AI has revolutionized various sectors, such as healthcare. With AI-driven diagnostics and personalized treatment plans, medical professionals can make more accurate and timely decisions, potentially saving countless lives. In agriculture, AI helps optimize crop yields and monitor livestock health, contributing to sustainable and efficient food production.

Moreover, AI has vastly improved user experiences across various industries. Virtual assistants like Siri and Alexa have become our helpful companions, providing us with useful information and managing our daily tasks. AI-driven recommendation systems in online shopping platforms, music streaming services, and video content providers cater to our preferences, making our lives more convenient and enjoyable.

Both companies and individuals are now using AI-based tools in their daily lives. From well-known ones like ChatGPT and MidJourney to tools such as Copilot, Jasper, copy.ai, Adobe Firefly, and a variety of specialized plugins and enhancements that enable more effective business management, time management, social media content creation, and much more.

The Threats of AI

While AI presents numerous benefits, we must also be mindful of the potential risks and challenges it brings. One of the most significant concerns is job displacement. As AI automates tasks previously performed by humans, certain jobs might become obsolete, leading to job insecurity for certain professions. However, it is essential to remember that AI also creates new job opportunities in related fields, requiring a skilled workforce to develop and manage AI systems.

Another critical aspect to address is AI ethics. As AI systems become increasingly sophisticated, they may face ethical dilemmas, especially in areas like autonomous vehicles and healthcare. Striking the right balance between AI autonomy and human control is crucial to ensure safety and accountability. 

Furthermore, there are concerns about data privacy and security. AI systems rely heavily on data for training and decision-making, raising the risk of potential data breaches or misuse. It is essential to develop robust data protection mechanisms and ensure responsible AI usage to safeguard individual privacy and prevent unauthorized access.

We must also remember that many publicly available AI tools still face several limitations, such as social biases, hallucinations, and adversarial prompts. It's important to be aware that not everything provided by, for instance, ChatGPT, should be taken as absolute truth. However, companies are continually working to improve and fine-tune their models. The latest language model from OpenAI, known as GPT-4, is claimed to be 82% less likely to respond to requests for prohibited content and 40% more likely to provide fact-based answers compared to GPT-3.5.

Nevertheless, it's essential to remember that these are merely tools in our hands. How we use them still depends entirely on us. Staying informed and aware is valuable, as the revolution doesn't happen overnight; it's a lengthy and error-prone process.

Let's take a moment to dive a little deeper and examine three concepts without which our current AI conversation would be meaningless…

Machine Learning: The Core of AI

At the heart of AI lies Machine Learning (ML), a subset of AI that empowers machines to learn from data without explicit programming. ML algorithms use statistical techniques to identify patterns in data, enabling them to make predictions or decisions based on new information. This ability to learn and improve with experience is what sets ML apart and makes it a powerful tool in various applications.

Prompt Engineering: Igniting Creativity in AI

Prompt engineering is a fascinating aspect of AI that involves crafting effective instructions or queries to direct AI models' output. By providing appropriate prompts, developers can influence the content, style, or tone of AI-generated outputs. This technique has been particularly instrumental in the development of Generative AI.

Generative AI: Fostering Creativity

Generative AI is a branch of AI that deals with machines' capability to create new content, such as images, music, text, and more.

In simpler terms, Generative AI is precisely the branch that has recently gained immense popularity thanks to tools like ChatGPT, MidJourney, DALL-E, or Jasper. As the name suggests, it's generative, meaning it can generate (or just create) new content based on specific queries, known as prompts.

But how is this even possible? In a nutshell, by learning patterns from a vast amount of data (such as existing articles, research papers, images, and more), the algorithm creates new content based on these patterns. Importantly, even though we "feed" the algorithm with certain content (pre-trained data sets), it doesn't mean we'll get copies or similar replicas of the input. The algorithm, using learned transformations, can iteratively generate genuinely new things. It's all powered by deep neural networks, but the exact workings and why the algorithm produces a specific response are not obvious, even to the creators of these neural networks. You input the data, and run the algorithm, but what happens inside the network remains a puzzle.

ChatGPT - What's All the Buzz About?

Imagine having a super-smart assistant, like a virtual wordsmith, at your fingertips, ready to help you create captivating content and answer your queries. That's precisely what ChatGPT is!

ChatGPT, developed by the American company OpenAI, is a content generator that relies on a large language model called GPT (currently in version 3.5 or, paid GPT-4). It's a bot with which you can communicate using natural language. This tool over 50 different languages, capable of answering questions, translating documents into various languages, conducting proofreading and language editing of texts, summarizing and analyzing scientific papers, suggesting solutions to diverse problems, crafting essays, scripts, debugging programming code, and searching through databases. In the paid version of the tool, you even have the ability to work with images, allowing you to upload an image as input and, for example, expect its analysis.

What's crucial is that the paid version of ChatGPT (GPT-4) now has (or, compared to the competition, is just getting) internet access. This means it can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It's no longer confined to data from before September 2021. Additionally, we can utilize various plugins and integrations, such as speech recognition (Whisper) and complex data calculations and analysis (Wolfram Alpha), making the tool even more powerful. Currently, there are over 900 plugins available!

Recently, ChatGPT also received an update that enables the ability to converse with the chatbot using voice commands. ChatGPT, GPT-3.5, and GPT-4 will be able to comprehend user questions and respond using one of five distinct voices.

Now, you might wonder why you should use ChatGPT. The answer is simple: it saves you time and boosts your productivity. Writing high-quality content can be time-consuming, and not everyone has the expertise to craft captivating texts. ChatGPT eliminates that hurdle, offering instant assistance whenever you need it. Furthermore, it helps overcome writer's block, as it can spark new ideas and inspire creativity. 

In short, ChatGPT can help us with a range of tasks, including:

  • Brainstorming
  • Exploring various options for what we want to do
  • Providing suggestions regarding different approaches, for example, how to do something on iOS or Android
  • Fueling creativity: X ideas for headlines, X ideas for navigation in the design industry, and so on…
  • Writing meeting summaries
  • Preparing transcriptions
  • Making analyses
  • Sprint management
  • Customer service
  • Delivering corporate wiki - uploading documentation to the AI model and using queries to direct to specific places, like where the button component is located
  • And much more!

Here are a few tips on how to effectively "converse" with Chat GPT (or any similar tool) to get the best possible responses:

  • Write simple and uncomplicated sentences
  • Break down sentences into shorter and more precise ones
  • Describe the context of your problem in detail
  • Start with the general idea and ask follow-up questions to refine your queries based on the response you receive
  • Speak as if you were talking to a 5-year-old

What is a noteworthy alternative to Chat GPT?

As you might imagine, the competition is not resting, and the market is flooded with a multitude of tools that utilize GPT models and more.

Currently, the two most popular tools, operating similarly to ChatGPT, are:

  • Bing - Microsoft's chatbot that uses the same GPT model as ChatGPT, but integrates it with the Bing search engine. This means that it can access the internet by default and provide you with relevant information, sources, and suggestions. You can also change the tone of the chatbot to be more creative, more precise, or balanced;
  • Bard - Google's chatbot that uses a combination of two language models: LaMDA and PaLM. LaMDA is designed for dialogue applications and PaLM is good at math and logic. Google Bard can also access the internet by default and display photos in the results. You can also export the results to Gmail or Google Docs, or modify them without typing. Google Bard is free and available for anyone to use.

The best chatbot for you depends on your needs and preferences. You might want to try them all and see which one suits you better. They are all amazing examples of how AI can help us communicate, create, and learn.

Check out our other


Title Image for this blog post
5 min

How to find the best design agency? Useful tips

In today's digital landscape, the success of your company largely depends on the user experience (UX) of your website or application. In fact, it can be the make-or-break factor for your business. A well-designed and intuitive interface can keep users engaged and satisfied, while a poorly designed one can drive them away. This might seem obvious, but there's still a surprising number of digital products in the market that fail to fulfill their intended role. It's not just about aesthetics; it's about aligning your offerings with the needs of the users, ensuring that those who start using your product stay with you longer than just during a free trial period. In this article, we will show you how to find the UX design specialists who can help you achieve this goal and how your business can benefit from it all.

If you want to stay in the game, you must focus on delivering solutions that are not only useful and attractive but, above all, tailored to your target audience. Moreover, it's worth considering whether there's even a demand for your product in the market before investing significant time and money in realizing your grand vision. After all, you wouldn't want to channel resources into something destined to fail. It's valuable to have someone who will take care of the entire process, someone who will define our potential audience, plan how what we're creating should work, and be beneficial (both to you as the product owner and to the users, its consumers). We will show you how UX specialists and design agencies can perfectly fulfill this role. You will discover precisely how they can support your business grow and ensure that you reap the intended benefits.

You have 3 possible approaches at your disposal

  • You can create a dedicated department within your team responsible for research, analysis, and design solutions, or hire at least one person to be responsible for this
  • You can hire an external person, a freelancer, who will provide you with the appropriate solution
  • Finally, you can hire a design agency or software house, which will likely take a very comprehensive approach to the matter and propose a tailored solution

The first option generally makes a lot of sense when the solution you're creating is a long-term project, something that will require continuous monitoring, updating, and comprehensive care. Typically, large corporations, banks, or public institutions opt for this approach because they have the budget to permanently maintain an additional department or at least a person responsible for UX/UI. Furthermore, their product keeps growing and requires continuous testing, changes, and supervision. If you're not a corporation but a startup or a company that simply needs project help here and now, creating a UX department may not be the best choice. It's essential to keep in mind that establishing a dedicated department in your company, or even implementing a single individual to fill a UX role, is often a time-consuming process that can stretch over months or even years. Moreover, having a UX department also entails a dedicated career path for specialists, ensuring benefits and keeping their knowledge up to date in a rapidly changing market. As we're aware, competition never rests, and it's in our best interest to ensure we don't fall behind. Not every company has the resources to smoothly establish a new department without encountering obstacles.

A freelancer is often a good choice for a so-called quick task. This is also usually the cheapest option, but you must remember that it's a single individual. If you expect a comprehensive service, value your time, or your product is more than just a simple landing page, relying solely on a freelancer may not be the most suitable route to take.

In most cases, however, the best option will be the third approach, choosing to hire an external design agency. You don't have to immediately change your internal structures and commit to a permanent partnership, but at the same time, you can rely on professional support from not just one, but often many individuals whose knowledge and experience complement each other. An agency often has established internal processes, appropriate software, and resources that you sort of get "out of the box," and unlike a freelancer, they can deliver a complex product in a reasonable time frame.

In this article, we will focus on choosing the right design agency. As you can probably imagine, not all agencies are the same, the number of options can be overwhelming and discouraging, and in the end, you must come to an agreement with one of them. The one that will provide you with a solution that meets the expectations of all stakeholders.

What do you gain by hiring a design agency?

Before we share with you the recipe for finding a design agency that will contribute to the success of your product, you should understand the detailed benefits and services you can expect as part of your collaboration with such an agency.

Depending on your needs, you can choose an agency that specializes in a specific area within the overall design process. For example, you can request only a website audit or preliminary research to define the target audience and the actual needs of potential users. There are also many companies that focus on the visual aspect, i.e., UI (User Interface) design or creating your brand's entire identity.

However, most of these agencies typically offer a comprehensive range of services and provide a holistic design process, from conducting research to defining user journeys, designing both necessary functionalities and visual elements, usability testing, and even KPI (Key Performance Indicator) analysis.

Is a company that offers such a broad range of services trustworthy?

Absolutely, because it's usually not just one person but a team of individuals, each responsible for a different aspect of your project. By choosing a reputable agency, you gain access to a pool of experts and enthusiasts — people who specialize in delivering solutions that simply convert.

UX (User Experience) design firms have an in-depth understanding of your users. They achieve this through methods like analyzing the competition, studying quantitative and qualitative data, engaging with potential users, conducting workshops, and creating user profiles. With a profound understanding of the target audience, they can create user-focused designs and deliver experiences tailored to their needs. Furthermore, they make decisions based on data and ultimately create unique products tailored to your specific business, allowing you to stand out in the market. Your business objectives are equally important to UX designers. They act as a bridge between users, development teams, and stakeholders. On one hand, they know what customers want and expect. On the other hand, they collaborate with developers to achieve these goals while simultaneously improving the company's profitability.

In summary, when partnering with an agency, you can expect the following benefits:

Expertise and experience

A reputable agency boasts an extensive portfolio of successful projects, which serves as a testament to its experience. In general, agencies are well-prepared to handle complex projects right from the start. Their teams consist of multiple specialists who are poised to contribute from various angles to your project.

A well-organized design process

When working with various clients, representatives of project agencies understand what works in individual cases and can propose a process that not only delivers the final solution but also helps alleviate some of your company's resources. Furthermore, what an agency creates is not just mockups for developers to implement the product but also comprehensive documentation that can be utilized by different departments within your company. With well-defined objectives, values, and processes, we can prepare business presentations or even update the entire team's product knowledge. Additionally, along with the mockups, you receive a so-called design system or style guide that defines the individual elements of the product, enabling its easy maintenance and future development.

Save Time and Resources

By entrusting your design work to professionals, you free up your time and resources to focus on your core business activities.

Access to specialized tools

By working with an agency, your company can enjoy the benefits of using industry-specific tools like Figma or Miro without the need to purchase individual licenses. This not only saves your organization the cost of software licenses but also grants you access to the full potential of these powerful tools, enhancing your team's collaborative capabilities and productivity.

Efficient onboarding and swift turnaround

Unlike relying on a single individual where project progress could stall due to their absence, an agency ensures uninterrupted progress. Team members can seamlessly step in to maintain momentum, address any issues, and keep the project moving forward.

Transparent budget and timeline

In most cases, before you start cooperation, you will receive a general cost and estimated completion time. This transparent approach ensures that you possess a clear understanding of the budget and timeframe from the very beginning, enabling you to make well-informed decisions regarding your investment and confirming that the project harmonizes with your financial objectives.

Stay current with design trends

Design agencies are well-versed in the latest design trends and technologies, ensuring your project is up-to-date and competitive.

Defining the Direction

Lastly, if you're not entirely sure about your needs, what would work best for your product, or if you simply want to enhance your existing offerings, a project agency can guide you in the right direction. Drawing upon data and research, they can provide you with insights that shed new light on your product. Armed with a well-structured analysis, you can proceed to implement specific steps in alignment with your priorities.

How to choose the best design agency?

It's easy to imagine that after entering the right query into Google, you'll get dozens, if not hundreds, of matching results.

How do you navigate through it all and select the company that will deliver what you expect?

Of course, it's not straightforward, and in the end, it may depend a little on your luck. However, to significantly boost your chances, you can take the right steps to ensure that the company you choose meets your expectations.

What matters most isn't just the range of services offered or a portfolio filled with recognizable clients – the most crucial factor is the so-called 'match.' Every company is different, with its unique work culture and approach to the solution delivery process. You should find the one that aligns best with your approach and with whom you can communicate effectively.

Effective communication is key here. Of course, we can't downplay the importance of designers' experience and technical skills because the quality of the solutions they create ultimately depends on that. However, before diving into analysis, building flows, or creating prototypes, you should have a clear understanding of your mutual expectations and the way you'll work together. Nothing hampers a project like a lack of good communication!

Below, we present the key steps to consider in selecting the right design agency for your objectives.

Define your needs

Before you start your search, it's essential to have a clear understanding of your project goals and objectives. What do you want to achieve with your design project? Do you need a comprehensive end-to-end solution or maybe only some updates to your existing project? Do you need brand identity or visual resources? This clarity will help you communicate your requirements effectively and evaluate potential agencies.

Even if you don't have a complete grasp of your expectations, you likely have a vision of what you want to achieve, knowing your goals or priorities. These insights are valuable as they can further pinpoint the areas where you need assistance.

Prepare project brief

Now that you have a clear understanding of your expectations and goals, it's time to create a project brief, an indispensable tool for discussions with potential design agencies and a key component of the project's kick-off meeting. We will delve a bit deeper into this topic in the further part of the article.

Research and Shortlist

Start by conducting thorough research. Look for design agencies online, ask for recommendations from peers, and read reviews. Create a shortlist of agencies that align with your goals, have a strong portfolio, and a good reputation. Here, it's crucial to pay attention to the services a particular agency offers and what they specialize in. It's possible that the agency specializes exclusively in e-commerce solutions, while you may be in need of a mobile application for team management, for example. Often, this scope is directly described on the agency's website or can be inferred from their portfolio. However, if you have any doubts, you can always inquire about their scope and experience during an introductory conversation. Furthermore, it's worth considering the type of collaboration you expect, whether it's long-term or short-term. This information can be valuable for the agency and ultimately help narrow down your search.

Review Portfolios

A design agency's portfolio is like their resume. It showcases their past work and the quality of their designs. Review their portfolio to see if their style and expertise match your project's needs. Pay attention to the diversity of their work and their experience in your industry. And what is important - do not be impressed with their clients, look for what exact work they did and is it a quality one.

Check Client Testimonials

Testimonials and case studies can provide valuable insights into an agency's track record. Reach out to their past clients if possible to get direct feedback on their experience with the agency. Look for reviews on third-party websites like Clutch or DesignRush. You can also check out their LinkedIn profile. It will give you a better understanding of the agency's professionalism, communication, and results.

Meet the Team

A design agency is only as good as its team. Schedule a meeting or consultation with the agency to meet the designers and project managers who will be working on your project. Try to find out how they work and engage in a conversation with their product lead or head of design. Ensure that their expertise and communication style align with your expectations.

Ask about the design process

A good UX/UI design agency should have a clear process for working with clients. Ask about their process, including how they approach research, design, and testing. A well-defined process ensures that your project will be completed on time and to your satisfaction.

Check for Flexibility and Scalability

Consider whether the agency can adapt to your changing needs or future projects. A scalable agency can be a long-term partner for your design requirements, offering a consistent design language across different projects.

Evaluate their communication skills

Effective communication and collaboration are vital for a successful project. Ensure that the agency values open and transparent communication and is willing to collaborate with your team to achieve the best results.

Consider their pricing

Pricing is an important consideration when choosing a UX/UI design agency. Look for an agency that offers transparent pricing and is upfront about any additional costs.

Read the contract carefully

Before signing any agreement, read the contract carefully. Make sure it outlines the project scope, deliverables, timelines, and payment terms clearly. Seek legal advice if necessary to protect your interests.

Pay attention to red flags before hiring an agency...

In the process of hiring designers or design agencies, pay attention to signs that suggest they might not be the best fit. Look beyond their experience and online reviews; consider whether they show a genuine interest in your project by asking for data, research, and the possibility of conducting analyses. This commitment to understanding your project's goals is a positive sign. Conversely, if they rush into creating mockups without thorough inquiry, it could be a red flag.

Also, consider whether they approach each project uniquely or follow a standard pattern. Opting for a company that customizes their approach for each project can be beneficial.

Don't skip the project brief – it's your preparation for the kick-off meeting!

As mentioned earlier, preparing a project brief is one of the key steps to ensuring a successful start when collaborating with a design agency. It's safe to say it's one of the most crucial steps, as the UX designers' understanding of your needs largely depends on what you present to them. You don't have to have all the answers to every possible question, as you and the design team will work together to uncover solutions throughout the project. However, the more information you can provide at the beginning of the project, whether it's for the design team, researchers, auditors, or even branding experts, the better.

Your project brief might and often should include the following:

  • Defining the project's goals and expectations
  • Outlining the scope of work
  • Setting timelines and budget constraints
  • Providing all relevant materials your company possesses in the context of the project, such as brand guidelines, reports, previous work results (if applicable), and analysis findings
  • Clearly expressing any specific methodologies, technologies, or design principles you prefer, along with your questions and expectations.

A well-structured project brief serves as a roadmap for productive collaboration and ensures a successful project launch.

Remember, finding the right UX/UI design agency is not about settling for what's readily available - it's about investing time and effort into finding a partner who can bring your ideas to life in the most impactful way possible. So don't rush this decision; take the time needed to research, compare portfolios, read client testimonials, and have conversations with potential agencies. Your project deserves nothing less than the best fit for success.

Title Image for this blog post
5 min

The Evolution of the Blinking Cursor: Navigating the Challenge of Multiple Cursors in Design

The digital environment is constantly changing. Design evolves and adapts to new needs and new users. However, some solutions do not go out of fashion. People from all generations know them and changing them could introduce chaos or at least frustration.

All of you know it very well and see it every day while typing on any of your devices. It helps you by indicating the spot for your future text and does follow new letters as you type. It also specifies the location in the text where you want to paste something that you previously copied. You might have seen it as an underscore or a block but usually, it takes the form of a blinking vertical line. As we found out while researching for this article - it also has a lot of names

  • caret
  • blinking cursor
  • text cursor
  • text insertion point

Where did the blinking cursor even come from?

In the last century, along with technological development, the possibility of creating and editing texts on the first computers appeared. However, writers struggled with the problem of the lack of a quick and intuitive possibility of changing or removing a selected fragment of the text.

Charles Kiesling was one of the engineers interested in advancing the capabilities of computers in the 1950s. He worked on improving the logic circuitry of computers such as the IBM 650. In 1967, Kiesling filed a patent for a new typing solution - a blinking cursor. However, this solution became widely known and used in 1977 with the premiere of Apple II and a year later with the premiere of the first commercially popular word processor WordStar.

Today, anyone who has had a computer in their hands at least once knows what a cursor means. Designers and developers working on products and adding new features can’t disregard  solutions users are already used to.

So what should we do if we need to point two spots at once?

We’ve recently asked ourselves this question for the first time. We came across a case that made us think about it while designing a tool similar to code creator. The user was supposed to add a few elements in the line, which together created a whole code. Each of the elements could have been selected from a code completion list that also had a search function. First caret: the user needed to be able to see the location of a new element added in the "code". Second caret: if the user wanted to search for an element, the caret must have appeared in the active textfield.

What now? Should we delete one cursor? Gray it out? How about leaving both of them and ignoring the problem? We’ve decided to check some popular apps - desktop and mobile and find out how they solve this problem.
Gmail on Mac - Adding emoji to a new email

One caret follows the text entered in the search box. The other indicates the place in the email where the selected emoji will appear. It's worth noticing that they are both blinking and have the same color.

Adding emoji to a new email. Illustration of the cursors' behavior.
Google Docs - Searching an element in the doc

In that case, the first cursor follows the text typed in the finder tool. The second one points to the last active text location. Both of the cursors have the same color, but just the one in the finder is blinking. The second cursor starts to blink again after closing the finder.

Searching an element in the google document. Illustration of the cursors' behavior.
iOS Notes - Adding emoji to the note

iPhone users can experience a double text cursor creating a new note on their phones. The cursors are very different from each other - they have different colors and only the one in the search box is blinking.

Adding emoji to the iOS note. Illustration of the cursors' behavior.
WhatsApp for Android - Adding emoji to the new message

In that case, we can see only one caret and it’s in a search box. The one in the textfield is invisible but the selected emoji appears in the place where a caret was active the last time.

Adding emoji to the new WhatsApp message. Illustration of the cursors' behavior.

Which one is the best?

After testing a few apps, it's time to summarize the pros and cons of each solution.

Visibility of both cursors at once

In our opinion, the user should always be able to see where the result of their action will appear. Making one of the carets invisible takes away some part of the user's control. So we stand for keeping both cursors visible to the user. What is important here is creating a hierarchy for them. So now let's take care of…


Let's pay attention to a good idea that appeared in one of the inspirations we found: the cursor that is not responsible for the main action on the screen is grayed out. To highlight the importance of the main cursor, we can also choose colors other than black. Blue for example will call attention to the active status of the textfield.


Last but not least - blinking of the cursor. It is obvious that this function helps a lot in finding our current location in the text. But aren't two elements blinking on the screen too much? In our opinion, yes. In the case of a double cursor, we would definitely choose to animate only one of them, the main action one.


Adding a blinking cursor to the interfaces was undoubtedly necessary to facilitate many people's daily work. This invention has stood the test of time and is still widely used today. However, sometimes even the most reliable solutions need an adaptation to more complex features. Yet, as designers, we have to remember that if the user already knows the action of a component, we shouldn’t change it.

In our opinion, in this task, we should focus on designing the hierarchy of elements. We have the ability to work on the visibility, color, and movement of elements. This essential UX designer skill will keep the interface transparent and let the user stay in control. 

And you? How would you design a tool that requires two cursors? And as a user, have you noticed this problem in the apps you use?

Title Image for this blog post
5 min

Hard Work Pays Off: UX GIRL Studio Ranks 13th in The Manifest's Top Design Studios in Poland

At UX GIRL Studio, we strongly believe in the adage that hard work always pays off. It is with great pride and excitement that we announce our achievement of the 13th place in The Manifest's ranking of top design studios in Poland. The Manifest is a trusted B2B research and review platform, and being listed on their ranking is a testament to our team's talent and expertise.

Our studio is committed to providing exceptional design services to our clients, with a focus on creating innovative, user-centric designs that help our clients achieve their business goals. Our dedication to quality and excellence has earned us this recognition on The Manifest.

We are grateful to The Manifest for including us in their ranking and providing a platform for B2B buyers to find the best companies in various industries, including design, marketing, development, and IT services. Our team's hard work and dedication are the driving forces behind this achievement, and we are excited to share it with our clients, colleagues, and friends.

While we celebrate this accomplishment, we recognize that this is just the beginning. Our commitment to continued growth and improvement is unwavering, and we are constantly exploring new design techniques and technologies to provide the best possible solutions to our clients.

We would like to extend our sincere gratitude to our clients for their trust and support, as well as our team members for their hard work and contributions. Together, we will continue to push the boundaries of design excellence and provide exceptional services to our clients.

In conclusion, we are proud to be listed among the top design studios in Poland on The Manifest. This recognition validates our team's hard work and dedication to delivering outstanding results to our clients. We will continue to uphold our commitment to quality and excellence as we strive for even greater heights in the future. Let's keep up the hard work!

Begin your design adventure now!
Contact us