“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

design

Product Design

Design Trends for 2025: What’s Hot and What’s Next?

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WSTAW

2025 is shaping up to be an extraordinary year in design! From futuristic technology to nostalgic aesthetics, this year's trends are all about pushing boundaries while staying deeply connected to what feels authentic and human. Here’s your ultimate guide to the design trends that are set to dominate in 2025.

Grid Redefined: Breaking the Rules

Forget rigid and predictable layouts—2025 is all about asymmetry and bold structural designs. Designers are taking grids to a whole new level, creating layouts that challenge conventions and offer a more dynamic visual experience. Unconventional alignments and layered compositions are the new norm, adding a sense of movement and energy to every project.

Pro Tip: Experiment with diagonal lines, overlapping elements, and varying column widths to create a fresh, unexpected layout.

Bold Animations: Motion with a Statement

Animations are stepping into the spotlight like never before. Subtle effects are being swapped for vibrant, dynamic motion graphics that demand attention. From websites to mobile apps, expect animations to be bigger, faster, and bolder, adding a sense of drama and personality to digital interactions.

How to Use It: Incorporate scroll-triggered animations or playful transitions that create a sense of narrative for your users.

AI Images: The Future of Creativity

Artificial Intelligence continues to transform the design world, and 2025 is no exception. AI tools are now capable of producing mesmerizing, one-of-a-kind visuals that feel both futuristic and artistic. Whether you need surreal landscapes, intricate textures, or unique branding assets, AI-generated art is becoming a must-have tool for designers.

Where It Shines: Use AI to generate concept art, mood boards, or even finished illustrations that feel truly cutting-edge.

Retro Comeback: Nostalgia with a Twist

The past is still inspiring the future, as the aesthetics of the ‘70s, ‘80s, and ‘90s make a stylish return. However, this time around, these retro vibes come with a modern twist—bright neon colors, pixelated textures, and groovy patterns are reimagined for a contemporary audience.

Why It Works: Nostalgia taps into powerful emotions, making designs feel comforting yet fresh. Perfect for branding and campaigns looking to connect on a deeper level.

Green Design: Sustainability First

Eco-consciousness is no longer optional—it’s essential. 2025 is putting nature-inspired designs and sustainable practices front and center. Earthy color palettes, organic textures, and a focus on biophilic design principles are helping brands communicate their commitment to the planet.

Make It Count: Highlight sustainability in your design process by choosing recyclable materials, eco-friendly typography, or green-certified design tools.

Claymorphism: Soft and Playful

Meet the design world’s new favorite 3D trend: Claymorphism. This playful aesthetic features soft, clay-like shapes combined with pastel tones and smooth gradients. It’s approachable, friendly, and perfect for modern designs in tech, wellness, and education.

In Action: Use Claymorphism to bring character to UI elements like buttons, cards, and icons.

Content Badges: Information That Pops

Clear, engaging content markers are taking center stage in 2025. Content badges—small but bold highlights—draw attention to key information, making it easier for users to engage with your designs. These eye-catching elements are great for calls to action, pricing details, or event highlights.

Quick Tip: Experiment with bright colors, bold outlines, and playful typography to make badges unmissable.

3D Shapes: Adding Depth and Dimension

3D design remains a fan favorite, with bold, sculptural elements continuing to dominate visual trends. These elements add depth and uniqueness, whether you’re creating a brand identity, a website, or a social media post.

Why It Matters: 3D shapes make your designs feel tactile, interactive, and immersive—perfect for catching (and keeping) attention.

Final Thoughts: Design in 2025

This year’s trends are all about standing out while staying authentic. Whether you’re experimenting with AI, embracing nostalgia, or focusing on sustainability, there’s a trend to match every creative vision.

Start incorporating these trends into your projects today to stay ahead of the curve and inspire your audience with designs that are both innovative and unforgettable.

Discover 10 trailblazing women who built global empires—from Oprah to Rihanna—and the powerful business lessons every founder, leader, and strategist can apply today.
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5 min

Top 10 Women Who Built Empires – And What We Can Learn From Them

Introduction:

Why do women who build global brands still remain underrepresented in business strategy case studies and leadership textbooks? It’s time to change that. Here are 10 women who created world-class empires — and the specific, actionable lessons every founder, product owner, and team lead can take from their journeys.

1. Oprah Winfrey – Building a Brand on Authenticity

  • Summary: From poverty to a multi-billion-dollar media empire.

  • Lesson: Trust and authenticity are the most valuable currencies in branding.

2. Sara Blakely (Spanx) – Innovating Without Investors

  • Summary: Turned $5,000 into a billion-dollar company.

  • Lesson: Sometimes the smartest move is to keep full ownership — and back yourself over the experts.

3. Whitney Wolfe Herd (Bumble) – Solving Real User Problems

  • Summary: Created Bumble, the dating app where women make the first move.

  • Lesson: Deep empathy for the user is a competitive strategy, not a nice-to-have.

4. Rihanna (Fenty Beauty) – Inclusion as a Growth Engine

  • Summary: Redefined beauty standards through her cosmetics brand.

  • Lesson: If you don’t design for everyone, you’re designing for the few — and losing sales.

5. Melanie Perkins (Canva) – Democratizing Design

  • Summary: Made visual content creation accessible to everyone.

  • Lesson: The market rewards products that simplify complexity for the masses.

6. Anne Wojcicki (23andMe) – Making Science Consumer-Friendly

  • Summary: Brought genetic testing to households worldwide.

  • Lesson: When selling innovation, education must come first.

7. Indra Nooyi (PepsiCo) – Leading for the Long Game

  • Summary: Transformed PepsiCo with a focus on sustainability and future trends.

  • Lesson: Great leaders shift direction before the market forces them to.

8. Sophia Amoruso (Nasty Gal, Girlboss) – The Power of Reinvention

  • Summary: From e-commerce success to failure — and brand rebirth.

  • Lesson: Failure isn’t final. It’s just a new chapter with a new story.

9. Gwynne Shotwell (SpaceX) – Execution Behind the Vision

  • Summary: The operations mastermind behind SpaceX’s success.

  • Lesson: Every bold vision needs flawless execution to reach orbit.

10. Kiran Mazumdar-Shaw (Biocon) – Scaling Science with Impact

  • Summary: Founder of one of India’s largest biotech firms.

  • Lesson: Local innovation can drive global impact — if you're bold enough to scale it.

Conclusion:

Each of these women started from a different point — some with nothing but grit, others with technical brilliance or cultural insight. What unites them is vision, courage, and relentless execution. If you’re a business owner, product leader, or project manager, ask yourself:
What part of their strategy can I bring into my business today?

Discover how UX GIRL helped shape the Oncostories platform through a Product Discovery workshop focused on real user needs and social impact.
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5 min

Supporting Social Innovation: A Product Discovery Case Study with Oncostories

At UX GIRL, we believe that every innovative idea needs a strong foundation—built not only on assumptions, but on real user needs. That’s why we were thrilled to support the Oncostories project through the Garage Genius program by leading a tailored Product Discovery workshop for its founder.

Oncostories is an emerging platform designed to connect individuals with oncology experience—patients, survivors, and caregivers—with oncologists. Its mission is to bridge communication gaps, provide access to empathetic dialogue, and make room for voices often unheard in the traditional healthcare system. From our first conversation, we knew this project had tremendous social potential.

Why We Started with Product Discovery

Our collaboration with Małgorzata (Margaret) Lisowska, the project’s founder, began with a Product Discovery workshop—a strategic process we treat as a critical starting point at UX GIRL. It's the moment where we pause and ask:

  • Who are we building this for?
  • What real-life problems do they face?
  • Which solutions will bring the most value—and which are just “nice to have”?

During these sessions, our team:

  • explores deep user needs and context,
  • maps out user journeys and pain points,
  • generates solution ideas based on insights,
  • prioritizes features and actions that truly matter.

The workshop was led by our UX strategists Magdalena Ostoja-Chyżyńska and Anna W., with fantastic support from Garage Genius mentors, including Zuzanna Kot, and Adam Dawidziuk, a medical industry expert who brought valuable clinical perspective. Strategic guidance was also provided by Mateusz Pawelec, who helped shape the broader development path of the project.

Inside the Workshop: Co-Creating with Purpose

Throughout the workshop, we defined key personas, mapped end-to-end experiences, and crafted feature concepts aligned with emotional and functional user needs. One major insight emerged around communication barriers—particularly the emotional disconnect that many patients feel when navigating medical systems.

This led to a crucial shift: reimagining one of the platform’s core features to focus not only on knowledge exchange, but on enabling meaningful two-way interaction. These kinds of pivots are only possible when we anchor design decisions in real user insights.

And it's worth it. According to Nielsen Norman Group, up to 50% of project budgets are wasted on features that don’t align with user needs. Discovery helps us avoid that path—and build products with real impact.

What We Gained—And What Comes Next

Thanks to Product Discovery, Oncostories gained strategic clarity and a prioritized development roadmap grounded in empathy, feasibility, and business relevance. For us at UX GIRL, this is the kind of transformation we love to see: a strong idea shaped by real-world context and driven by authentic user understanding.

This experience also reminds us of a key message for all changemakers: engage UX experts early. The earlier we understand your users, the better and faster we can move forward—with fewer missteps and more confident decisions.

Oncostories is growing quickly, and we’re proud to have helped it take shape. We’re rooting for its continued success and watching its next steps with excitement.

Have a Vision for Change? Start with UX.

If you’re building a socially impactful, technological, or educational solution—reach out. At UX GIRL, we know how to turn empathy into strategy and ideas into action. Let’s co-create something meaningful, together.

Discover how women in UX/UI can find mentorship, build meaningful networks, and collaborate on impactful projects. Explore top communities, resources, and our open mentorship program at UX GIRL.
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5 min

Women in UX: Where to Find Support, Mentorship, and Collaboration Opportunities

The UX and UI industry is evolving at lightning speed—new tools, roles, and expectations emerge constantly. Yet despite progress toward inclusion, women working in this space still face clear challenges: underrepresentation, limited access to support networks, and lower visibility in high-impact projects.

That’s why women in UX/UI are increasingly turning to the power of networking—the intentional building of professional relationships that lead to real outcomes: mentorship, collaboration, access to clients, and greater confidence.

Why Women’s Networking Matters in UX/UI

According to PwC’s Women in Tech report, women represent only around 26% of the workforce in the European tech industry (Source: PwC UK). While UX tends to have better gender balance than other tech sectors, women are still less likely to hold leadership roles, as shown by the Design Forward Fund report by InVision (Source: InVision).

Having access to a supportive, like-minded network can help women grow faster, share experiences, and make better-informed career decisions. It’s not just about visibility—it’s about confidence, connection, and community.

Where to Find Mentorship and Support in UX/UI

Thankfully, there’s a growing ecosystem of initiatives built specifically for women in UX and UI. Here are some of the most valuable communities and mentorship platforms to explore:

  • Ladies that UX – A global community of women in UX with local chapters in cities like Warsaw, Kraków, and Gdańsk. Offers meetups, workshops, and an open, inclusive space to share experiences

  • Women in UX (UXPA) – Part of the UXPA network, offering events, resources, and a strong international network of women UX professionals

  • Dare IT – A Polish initiative offering mentoring, development programs, and hands-on projects for women entering tech

  • Tech Leaders Poland – A free mentoring program run by the Perspektywy Foundation, connecting women in IT with experienced mentors

  • ADPList – A global mentoring platform that allows you to book free 1:1 sessions with experienced UX designers, researchers, and product strategists

  • Slack & LinkedIn groups – Active communities like "Women in UX," "Design Mentorship," "UX Design Polska," and "SheDesigns" regularly share job leads, portfolio feedback, and professional advice.

And remember—mentorship goes both ways. If you’ve gained experience, consider becoming a mentor yourself. It’s not only rewarding, but also a great way to build leadership skills and give back to the community.

Collaboration Among Women: Projects, Trust, and Shared Opportunities

Networking isn’t just about chatting or exchanging business cards. It’s about building real relationships that can lead to joint ventures, shared clients, and long-term partnerships.

Among women in UX, these types of collaboration are gaining popularity:

  • Online coworking sessions, where freelancers and remote workers support each other while working on personal or client projects.

  • Mastermind groups, where a small group of peers meets regularly to set goals, share insights, and offer accountability.

  • Feedback workshops, where participants present their UX case studies and get constructive, real-time input.

If you’re just starting out and don’t have a large contact base—don’t worry. You can begin with one LinkedIn message, one industry event, or one short online chat with someone you admire. It’s all about taking the first step.

How Companies and Agencies Can Empower Women in UX/UI

While grassroots communities are powerful, employers and agencies also play a vital role in creating supportive ecosystems. Organizations that build internal mentorship programs, fund conference participation, and create open knowledge-sharing spaces contribute directly to stronger, more confident teams.

At UX GIRL, we recognize how crucial representation and inclusion are in the design process. That’s why we actively support women at every stage of their UX careers—by sharing knowledge, promoting female experts, and collaborating across our partner network. We believe women in UX shouldn’t just have a seat at the table—they should help shape the entire strategy.

What You Can Do This Week

Don’t wait for your network to build itself. Here are three simple steps you can take right now:

  1. Join one of the communities mentioned above (e.g., Ladies that UX or Dare IT).

  2. Sign up for a mentorship program—as a mentee or a mentor.

  3. Reach out to one inspiring woman in your field and ask for a short coffee chat online.

Building a network of women in UX/UI is an investment that pays off—with better projects, more confidence, and a stronger, more inclusive design industry.

At UX GIRL, we actively support young women entering the field of UX.
We believe that real change happens when women are not just present in the industry, but truly empowered to lead, create, and grow. That’s why we regularly share knowledge, promote women experts, and collaborate within our community.

And right now—we have an open call for our mentorship program.
If you’re just starting out in UX and looking for guidance, encouragement, and practical experience, we invite you to join us.
Let’s build the future of UX together—one strong connection at a time.

Begin your design adventure now!
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