“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

Screenshot of a digital design or wireframing tool, displaying a full-length, detailed grayscale wireframe of a website homepage next to two simpler, faded wireframes. The interface shows 'Sitemap' and 'Wireframe' tabs, and an 'Ask AI' panel with options to 'Generate New Page' or 'Generate New Sitemap'.

Research & Insights

Blinking Cursor Evolution: Multiple Cursor UX Challenges

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3 min
Author picture

The digital environment is constantly changing. Design evolves and adapts to new needs and new users. However, some solutions do not go out of fashion. People from all generations know them and changing them could introduce chaos or at least frustration.

All of you know it very well and see it every day while typing on any of your devices. It helps you by indicating the spot for your future text and does follow new letters as you type. It also specifies the location in the text where you want to paste something that you previously copied. You might have seen it as an underscore or a block but usually, it takes the form of a blinking vertical line. As we found out while researching for this article - it also has a lot of names

  • caret
  • blinking cursor
  • text cursor
  • text insertion point

Where did the blinking cursor even come from?

In the last century, along with technological development, the possibility of creating and editing texts on the first computers appeared. However, writers struggled with the problem of the lack of a quick and intuitive possibility of changing or removing a selected fragment of the text.

Charles Kiesling was one of the engineers interested in advancing the capabilities of computers in the 1950s. He worked on improving the logic circuitry of computers such as the IBM 650. In 1967, Kiesling filed a patent for a new typing solution - a blinking cursor. However, this solution became widely known and used in 1977 with the premiere of Apple II and a year later with the premiere of the first commercially popular word processor WordStar.

Today, anyone who has had a computer in their hands at least once knows what a cursor means. Designers and developers working on products and adding new features can’t disregard  solutions users are already used to.

So what should we do if we need to point two spots at once?

We’ve recently asked ourselves this question for the first time. We came across a case that made us think about it while designing a tool similar to code creator. The user was supposed to add a few elements in the line, which together created a whole code. Each of the elements could have been selected from a code completion list that also had a search function. First caret: the user needed to be able to see the location of a new element added in the "code". Second caret: if the user wanted to search for an element, the caret must have appeared in the active textfield.

What now? Should we delete one cursor? Gray it out? How about leaving both of them and ignoring the problem? We’ve decided to check some popular apps - desktop and mobile and find out how they solve this problem.
Gmail on Mac - Adding emoji to a new email

One caret follows the text entered in the search box. The other indicates the place in the email where the selected emoji will appear. It's worth noticing that they are both blinking and have the same color.

Screenshot of an email interface displaying a draft reminder about a holiday ('Reminder about the day off'). An emoji search window is overlaid on the upper right, showing the search query 'palm' and two resulting palm tree emojis, alongside several unrelated hand-drawn characters
Google Docs - Searching an element in the doc

In that case, the first cursor follows the text typed in the finder tool. The second one points to the last active text location. Both of the cursors have the same color, but just the one in the finder is blinking. The second cursor starts to blink again after closing the finder.

Screenshot of a Google Docs document titled 'Blogpost - Two Blinking Cursors,' showing a paragraph describing the behavior of two cursors when using the 'Find in document' search bar. The search bar is visible and active on the right side of the screen.
iOS Notes - Adding emoji to the note

iPhone users can experience a double text cursor creating a new note on their phones. The cursors are very different from each other - they have different colors and only the one in the search box is blinking.

Screenshot of the Apple Notes app in a light mode, displaying a 'Shopping list' with the items 'Doughnuts 🍩', 'Water 💧', and 'Milkshake 🥤'. The on-screen keyboard is active, showing the user searching for an emoji with the query 'milk' and the resulting milkshake emoji in the suggestions
WhatsApp for Android - Adding emoji to the new message

In that case, we can see only one caret and it’s in a search box. The one in the textfield is invisible but the selected emoji appears in the place where a caret was active the last time.

A scenic photograph of rolling green mountains under a dramatic cloudy sky, partially overlaid with large, irregularly shaped purple masks, suggesting visual segmentation or masking technology is being applied to the clouds

Which one is the best?

After testing a few apps, it's time to summarize the pros and cons of each solution.

Visibility of both cursors at once

In our opinion, the user should always be able to see where the result of their action will appear. Making one of the carets invisible takes away some part of the user's control. So we stand for keeping both cursors visible to the user. What is important here is creating a hierarchy for them. So now let's take care of…

Colors

Let's pay attention to a good idea that appeared in one of the inspirations we found: the cursor that is not responsible for the main action on the screen is grayed out. To highlight the importance of the main cursor, we can also choose colors other than black. Blue for example will call attention to the active status of the textfield.

Blinking

Last but not least - blinking of the cursor. It is obvious that this function helps a lot in finding our current location in the text. But aren't two elements blinking on the screen too much? In our opinion, yes. In the case of a double cursor, we would definitely choose to animate only one of them, the main action one.

Conclusions

Adding a blinking cursor to the interfaces was undoubtedly necessary to facilitate many people's daily work. This invention has stood the test of time and is still widely used today. However, sometimes even the most reliable solutions need an adaptation to more complex features. Yet, as designers, we have to remember that if the user already knows the action of a component, we shouldn’t change it.

In our opinion, in this task, we should focus on designing the hierarchy of elements. We have the ability to work on the visibility, color, and movement of elements. This essential UX designer skill will keep the interface transparent and let the user stay in control. 

And you? How would you design a tool that requires two cursors? And as a user, have you noticed this problem in the apps you use?

Panel discussion participants during EX FEST Round Table #1 about the future of design agencies an AI.
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What We Learned at EX FEST Round Table #1: How Agencies Are Changing the Design Market for Business

The design industry is evolving at an unprecedented pace. Artificial intelligence, changing client expectations, and the growing demand for measurable business outcomes are redefining what it means to be a designer in 2026.

These topics took center stage during Round Table #1: How Agencies Are Changing the Design Market for Business, hosted as part of EX FEST – Experience Festival.

Representing UX GIRL, Magdalena Ostoja-Chyżyńska, CEO & Founder, joined Ilona Skarbowska, Krzysztof Miotk, and Michał Madura for an insightful discussion led by Monika Mikowska on how agencies, design teams, and businesses are adapting to a rapidly changing digital landscape.

Design Is No Longer Just About Great Experiences

One of the strongest messages from the discussion was that design has become a strategic business capability.

While creating intuitive and engaging user experiences remains essential, today’s organizations expect design teams to contribute much more. Designers are increasingly involved in product strategy, business decision-making, customer research, and innovation. Their work is measured not only by usability or visual quality but also by the value it creates for users and the business.

AI Is Reshaping Design Workflows

Artificial intelligence is transforming the way design teams operate.

Rather than replacing designers, AI is becoming a powerful tool that supports ideation, research, content creation, prototyping, and repetitive tasks. This shift enables designers to spend more time solving complex problems, collaborating with stakeholders, and focusing on strategic thinking.

The conversation highlighted that embracing AI is no longer optional—it has become an essential part of modern design workflows.

Why Being “Just a Designer” Is No Longer Enough

The role of designers has expanded significantly over the last few years.

Beyond visual and UX skills, professionals are expected to understand business objectives, communicate effectively with cross-functional teams, facilitate workshops, analyze data, and demonstrate the impact of their decisions.

Today’s most successful designers combine creativity with strategic thinking, adaptability, and a deep understanding of both users and business goals.

Agencies Are Evolving Together with Their Clients

As businesses continue to face new challenges, agencies are evolving alongside them.

Modern design agencies are no longer simply delivering interfaces or visual assets—they are becoming strategic partners that help organizations solve complex business problems, accelerate innovation, and create products that deliver measurable value.

The discussion emphasized that collaboration, flexibility, and continuous learning will define the future of successful design teams.

The Audience Joined the Conversation

One of the highlights of the session was the live Q&A, where attendees had the opportunity to ask questions and share their own perspectives on the future of UX, AI, and product design.

The interactive discussion demonstrated that the design community is eager to exchange knowledge, challenge existing approaches, and learn from one another as the industry continues to evolve.

Thank You, EX FEST

We would like to thank EX FEST – Experience Festival for bringing together industry experts and creating a space for meaningful conversations about the future of design.

A special thank you to everyone who joined the session and contributed to the discussion. Conversations like these inspire new ideas, strengthen the design community, and help shape the future of our industry.

Missed the Live Discussion?

If you couldn’t join us live, you can still catch the full conversation.

Watch Round Table #1: How Agencies Are Changing the Design Market for Business to hear insights from Magdalena Ostoja-Chyżyńska (UX GIRL), Ilona Skarbowska, Krzysztof Miotk, and Michał Madura as they discuss the future of design, the impact of AI, evolving client expectations, and the growing business value of UX.

🎥 Watch the full recording on YouTube:
https://www.youtube.com/live/VDjHm_2RNKI

People attending EXFEST Warsaw during a UX and technology conference
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The Era of Enablers: How AI Is Reshaping Product, Design and Technology Teams

On April 17, 2026, during EXFEST - Experience Festival in Warsaw, Magdalena Ostoja-Chyżyńska, CEO & Founder of UX GIRL, delivered a presentation titled The Era of Enablers: The End of the Delivery Era and the New Role of Product Professionals. Rather than focusing on specific UX methods or design trends, the talk explored a broader transformation that is currently changing the way digital products are built and how product teams operate.

The presentation offered a perspective on how technology has shaped professional roles over the last three decades and why artificial intelligence may be initiating another significant shift in the industry.

From the Era of Webmasters to the Era of Specialists

Magdalena began by taking the audience back to the early years of the internet. During the 1990s and early 2000s, a single webmaster was often responsible for nearly every aspect of building and maintaining a digital product. Design, development, analytics, databases, copywriting and graphics frequently belonged to one role. 

As technology evolved and digital products became more sophisticated, organizations responded through specialization. New professions emerged, including UX designers, UI designers, UX writers, frontend and backend developers, testers, product owners and project managers. What was once handled by a single person gradually became distributed across entire teams of specialists. 

This evolution brought many benefits. Specialized knowledge enabled companies to build more advanced products, improve quality and create better experiences for users. However, it also introduced new challenges. Teams became larger, processes became more complex and communication between disciplines became increasingly important.

AI as a New Turning Point

According to Magdalena, artificial intelligence represents another major turning point in this story.

For years, the industry moved toward narrower and narrower specializations. Today, AI tools are allowing professionals to cross many of these boundaries once again. Designers can generate interfaces and prototypes faster than ever. Developers can use AI-assisted coding tools. Researchers can process large volumes of information more efficiently. Product teams can analyze data, create reports and explore new ideas with significantly less effort. 

This does not mean that expertise is disappearing. Instead, AI acts as a force multiplier that enables individuals to accomplish tasks that previously required multiple specialists or significantly more time. The presentation described AI not as a replacement for human work but as a technology that expands human potential.

What Has AI Actually Changed?

One of the central sections of the presentation focused on four major changes introduced by AI.The first is abundance. AI can generate enormous quantities of content, ideas, designs, code and solutions. For many organizations, the challenge is no longer producing options but selecting the right ones. In a world where almost anyone can create something, the ability to evaluate, prioritize and curate becomes increasingly valuable. 

The second change is speed. Tasks that once required days of work can now be completed within hours or even minutes. This acceleration allows teams to spend less time on repetitive execution and more time on strategic thinking. 

Third, AI expands capabilities. Professionals are no longer restricted by the traditional boundaries of their role. A designer can better understand technical implementation. A developer can participate more actively in product discussions. A product manager can explore data and research in greater depth. AI makes multidisciplinary work more accessible. 

Finally, AI brings teams closer to business. When routine tasks become easier to execute, more attention can be directed toward customer needs, business goals, key metrics and long-term product strategy. 

The End of the Delivery Era

A particularly interesting message from the presentation concerned the traditional understanding of productivity in product organizations. For years, many teams were evaluated primarily on their ability to deliver. Success was measured through completed tasks, released features and executed roadmaps. However, when AI reduces the effort required to build, design and analyze, simply delivering outputs becomes less of a competitive advantage.

Instead, organizations increasingly need people who can identify meaningful opportunities, define valuable problems to solve and connect business objectives with user needs. The discussion shifts from “Can we build it?” to “Should we build it?” and “What impact will it create?” This represents a significant change in how product work is understood.

Moving Closer to Business Outcomes

Another important theme of the presentation was the growing relationship between product teams and business strategy. Magdalena highlighted that modern product professionals need to understand not only interfaces and features but also objectives, key results and company priorities. The presentation showed how daily tasks should connect to broader business goals and measurable outcomes rather than existing as isolated activities. 

In this context, AI becomes a tool that helps teams move beyond operational work and participate more actively in strategic decision-making. Product, design and technology professionals are expected to understand business problems and contribute directly to solving them.

The Rise of the Enabler

The concept that tied the entire presentation together was the idea of the “Enabler.” An enabler is someone who uses technology, knowledge and collaboration to unlock value for others. Rather than focusing exclusively on one specialization, enablers connect disciplines, facilitate decision-making and help organizations achieve meaningful results.

The future may therefore belong less to narrowly defined specialists and more to professionals capable of combining different perspectives, leveraging AI effectively and translating complexity into business impact.

Final Thoughts

Magdalena Ostoja-Chyżyńska’s presentation offered an optimistic view of the future of product work. While artificial intelligence is undoubtedly changing established ways of working, it is also creating new opportunities for growth and innovation.

The key message was not that specialization is becoming obsolete, but that the role of professionals is evolving. As AI takes over more repetitive and operational activities, people can focus on strategy, creativity, problem-solving and business impact.

The era of simply delivering work may be coming to an end. What emerges in its place is the Era of Enablers — professionals who use technology not only to build products, but to create meaningful value for users, teams and organizations.

Enabler photo
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The Era of Enablers

In the late 90s, the digital world was ruled by the Webmaster. This single individual was a true generalist, handling everything from graphic design to database configuration and raw coding. As the internet matured, the market demanded more complexity, leading to an era of intense specialization. We built silos, separating the ux designer, ui designer, front end developer, database manager, and data scientist into distinct departments.

While specialization allowed for scale, it also created friction. Today, however, we are witnessing a full-circle evolution. The Era of Enablers (or as I like to call them, Architects of Potential) has arrived, powered by the explosive rise of AI.

Collapsing the Silos

AI is effectively removing the technical barriers that once forced us into narrow boxes. With generative tools handling the "heavy lifting" of syntax and execution, a single builder can once again oversee the entire product lifecycle. This isn't just about efficiency; it's about proximity.

When the person designing the experience is also the one enabling the build, the distance between a concept and a finished product vanishes. More importantly, the distance between the creator and the decision makers disappears.

Why This Matters for Your Career

In this new landscape, being "just" a specialist is a risky strategy. By becoming an "Enabler," you move:

  • Closer to the Business: You aren't just delivering assets; you are driving KPIs.
  • From "How" to "Why": Your value shifts from knowing a specific programming language to having deep product intuition and systems thinking.
  • Toward Strategic Impact: You become a strategic partner to the business, capable of turning ideas into reality at the speed of thought.

The market is no longer looking for cogs in a machine. It is looking for architects who can leverage AI to build the future. The era of the fragmented specialist is fading; the era of the Architect of Potential is here.

Begin your design adventure now!
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