“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

Screenshot of a digital design or wireframing tool, displaying a full-length, detailed grayscale wireframe of a website homepage next to two simpler, faded wireframes. The interface shows 'Sitemap' and 'Wireframe' tabs, and an 'Ask AI' panel with options to 'Generate New Page' or 'Generate New Sitemap'.

Research & Insights

The Evolution of the Blinking Cursor: Navigating the Challenge of Multiple Cursors in Design

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WSTAW
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The digital environment is constantly changing. Design evolves and adapts to new needs and new users. However, some solutions do not go out of fashion. People from all generations know them and changing them could introduce chaos or at least frustration.

All of you know it very well and see it every day while typing on any of your devices. It helps you by indicating the spot for your future text and does follow new letters as you type. It also specifies the location in the text where you want to paste something that you previously copied. You might have seen it as an underscore or a block but usually, it takes the form of a blinking vertical line. As we found out while researching for this article - it also has a lot of names

  • caret
  • blinking cursor
  • text cursor
  • text insertion point

Where did the blinking cursor even come from?

In the last century, along with technological development, the possibility of creating and editing texts on the first computers appeared. However, writers struggled with the problem of the lack of a quick and intuitive possibility of changing or removing a selected fragment of the text.

Charles Kiesling was one of the engineers interested in advancing the capabilities of computers in the 1950s. He worked on improving the logic circuitry of computers such as the IBM 650. In 1967, Kiesling filed a patent for a new typing solution - a blinking cursor. However, this solution became widely known and used in 1977 with the premiere of Apple II and a year later with the premiere of the first commercially popular word processor WordStar.

Today, anyone who has had a computer in their hands at least once knows what a cursor means. Designers and developers working on products and adding new features can’t disregard  solutions users are already used to.

So what should we do if we need to point two spots at once?

We’ve recently asked ourselves this question for the first time. We came across a case that made us think about it while designing a tool similar to code creator. The user was supposed to add a few elements in the line, which together created a whole code. Each of the elements could have been selected from a code completion list that also had a search function. First caret: the user needed to be able to see the location of a new element added in the "code". Second caret: if the user wanted to search for an element, the caret must have appeared in the active textfield.

What now? Should we delete one cursor? Gray it out? How about leaving both of them and ignoring the problem? We’ve decided to check some popular apps - desktop and mobile and find out how they solve this problem.
Gmail on Mac - Adding emoji to a new email

One caret follows the text entered in the search box. The other indicates the place in the email where the selected emoji will appear. It's worth noticing that they are both blinking and have the same color.

Screenshot of an email interface displaying a draft reminder about a holiday ('Reminder about the day off'). An emoji search window is overlaid on the upper right, showing the search query 'palm' and two resulting palm tree emojis, alongside several unrelated hand-drawn characters
Google Docs - Searching an element in the doc

In that case, the first cursor follows the text typed in the finder tool. The second one points to the last active text location. Both of the cursors have the same color, but just the one in the finder is blinking. The second cursor starts to blink again after closing the finder.

Screenshot of a Google Docs document titled 'Blogpost - Two Blinking Cursors,' showing a paragraph describing the behavior of two cursors when using the 'Find in document' search bar. The search bar is visible and active on the right side of the screen.
iOS Notes - Adding emoji to the note

iPhone users can experience a double text cursor creating a new note on their phones. The cursors are very different from each other - they have different colors and only the one in the search box is blinking.

Screenshot of the Apple Notes app in a light mode, displaying a 'Shopping list' with the items 'Doughnuts 🍩', 'Water 💧', and 'Milkshake 🥤'. The on-screen keyboard is active, showing the user searching for an emoji with the query 'milk' and the resulting milkshake emoji in the suggestions
WhatsApp for Android - Adding emoji to the new message

In that case, we can see only one caret and it’s in a search box. The one in the textfield is invisible but the selected emoji appears in the place where a caret was active the last time.

A scenic photograph of rolling green mountains under a dramatic cloudy sky, partially overlaid with large, irregularly shaped purple masks, suggesting visual segmentation or masking technology is being applied to the clouds

Which one is the best?

After testing a few apps, it's time to summarize the pros and cons of each solution.

Visibility of both cursors at once

In our opinion, the user should always be able to see where the result of their action will appear. Making one of the carets invisible takes away some part of the user's control. So we stand for keeping both cursors visible to the user. What is important here is creating a hierarchy for them. So now let's take care of…

Colors

Let's pay attention to a good idea that appeared in one of the inspirations we found: the cursor that is not responsible for the main action on the screen is grayed out. To highlight the importance of the main cursor, we can also choose colors other than black. Blue for example will call attention to the active status of the textfield.

Blinking

Last but not least - blinking of the cursor. It is obvious that this function helps a lot in finding our current location in the text. But aren't two elements blinking on the screen too much? In our opinion, yes. In the case of a double cursor, we would definitely choose to animate only one of them, the main action one.

Conclusions

Adding a blinking cursor to the interfaces was undoubtedly necessary to facilitate many people's daily work. This invention has stood the test of time and is still widely used today. However, sometimes even the most reliable solutions need an adaptation to more complex features. Yet, as designers, we have to remember that if the user already knows the action of a component, we shouldn’t change it.

In our opinion, in this task, we should focus on designing the hierarchy of elements. We have the ability to work on the visibility, color, and movement of elements. This essential UX designer skill will keep the interface transparent and let the user stay in control. 

And you? How would you design a tool that requires two cursors? And as a user, have you noticed this problem in the apps you use?

A bright, plant-filled coworking space where several people sit at large wooden tables working on laptops, with colorful sticky notes on the walls and wide glass doors opening to an outdoor area.
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5 min

Women in UX: Support, Mentorship & Community

The UX and UI industry is evolving at lightning speed-new tools, roles, and expectations emerge constantly. Yet despite progress toward inclusion, women working in this space still face clear challenges: underrepresentation, limited access to support networks, and lower visibility in high-impact projects.

That’s why women in UX/UI are increasingly turning to the power of networking-the intentional building of professional relationships that lead to real outcomes: mentorship, collaboration, access to clients, and greater confidence.

Why Women’s Networking Matters in UX/UI

According to PwC’s Women in Tech report, women represent only around 26% of the workforce in the European tech industry (Source: PwC UK). While UX tends to have better gender balance than other tech sectors, women are still less likely to hold leadership roles, as shown by the Design Forward Fund report by InVision (Source: InVision).

Having access to a supportive, like-minded network can help women grow faster, share experiences, and make better-informed career decisions. It’s not just about visibility-it’s about confidence, connection, and community.

Where to Find Mentorship and Support in UX/UI

Thankfully, there’s a growing ecosystem of initiatives built specifically for women in UX and UI. Here are some of the most valuable communities and mentorship platforms to explore:

  • Ladies that UX – A global community of women in UX with local chapters in cities like Warsaw, Kraków, and Gdańsk. Offers meetups, workshops, and an open, inclusive space to share experiences

  • Women in UX (UXPA) – Part of the UXPA network, offering events, resources, and a strong international network of women UX professionals

  • Dare IT – A Polish initiative offering mentoring, development programs, and hands-on projects for women entering tech

  • Tech Leaders Poland – A free mentoring program run by the Perspektywy Foundation, connecting women in IT with experienced mentors

  • ADPList – A global mentoring platform that allows you to book free 1:1 sessions with experienced UX designers, researchers, and product strategists

  • Slack & LinkedIn groups – Active communities like "Women in UX," "Design Mentorship," "UX Design Polska," and "SheDesigns" regularly share job leads, portfolio feedback, and professional advice.

And remember—mentorship goes both ways. If you’ve gained experience, consider becoming a mentor yourself. It’s not only rewarding, but also a great way to build leadership skills and give back to the community.

Collaboration Among Women: Projects, Trust, and Shared Opportunities

Networking isn’t just about chatting or exchanging business cards. It’s about building real relationships that can lead to joint ventures, shared clients, and long-term partnerships.

Among women in UX, these types of collaboration are gaining popularity:

  • Online coworking sessions, where freelancers and remote workers support each other while working on personal or client projects.

  • Mastermind groups, where a small group of peers meets regularly to set goals, share insights, and offer accountability.

  • Feedback workshops, where participants present their UX case studies and get constructive, real-time input.

If you’re just starting out and don’t have a large contact base-don’t worry. You can begin with one LinkedIn message, one industry event, or one short online chat with someone you admire. It’s all about taking the first step.

How Companies and Agencies Can Empower Women in UX/UI

While grassroots communities are powerful, employers and agencies also play a vital role in creating supportive ecosystems. Organizations that build internal mentorship programs, fund conference participation, and create open knowledge-sharing spaces contribute directly to stronger, more confident teams.

At UX GIRL, we recognize how crucial representation and inclusion are in the design process. That’s why we actively support women at every stage of their UX careers-by sharing knowledge, promoting female experts, and collaborating across our partner network. We believe women in UX shouldn’t just have a seat at the table-  they should help shape the entire strategy.

What You Can Do This Week

Don’t wait for your network to build itself. Here are three simple steps you can take right now:

  1. Join one of the communities mentioned above (e.g., Ladies that UX or Dare IT).

  2. Sign up for a mentorship program-as a mentee or a mentor.

  3. Reach out to one inspiring woman in your field and ask for a short coffee chat online.

Building a network of women in UX/UI is an investment that pays off-with better projects, more confidence, and a stronger, more inclusive design industry.

At UX GIRL, we actively support young women entering the field of UX.
We believe that real change happens when women are not just present in the industry, but truly empowered to lead, create, and grow. That’s why we regularly share knowledge, promote women experts, and collaborate within our community.

And right now-we have an open call for our mentorship program.
If you’re just starting out in UX and looking for guidance, encouragement, and practical experience, we invite you to join us.
Let’s build the future of UX together-one strong connection at a time.

A diverse UX team analyzing real user data in an office setting—heatmaps, feedback transcripts, and analytics on a shared screen, highlighting collaboration and insight.
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5 min

AI Shifts Us From Monitoring Numbers to Understanding Situations

For years, product teams have relied on metrics: KPIs, dashboards, charts. We’ve tracked conversion rates, NPS scores, session times, and click-throughs. But in today’s complex digital landscape-filled with nuanced user journeys and multi-touch interactions-numbers alone no longer tell the full story.

Artificial Intelligence is changing that. It’s not just processing data-it’s interpreting it. The shift is no longer from data to insights, but from measurements to meaning. AI enables us to move from simply monitoring activity to understanding the real-life situations behind the data.

The Problem: More Data, Less Clarity

Imagine a product team managing a mobile app. They notice a drop in daily active users. The dashboard makes the trend obvious—but not the cause.

Why are users dropping off? Is it a bug? New onboarding? Competitive noise?

This is the daily frustration for many teams. Analytics dashboards present signals, not narratives. Numbers show what is happening, but not why. As a result, decisions are often based on instinct instead of evidence.

The Power of Situational Awareness

Modern AI-powered by large language models and predictive algorithms-offers something beyond quantitative metrics. It enables situational awareness.

For example, instead of just reporting that “users bounce after visiting the product page,” AI might analyze multiple sources and suggest:
“Users are dropping off because the availability details are hidden behind a tab, causing friction in their decision-making.”

This is a leap-from interpreting events in isolation to connecting user behavior, interface patterns, and emotional friction.

AI can combine:

  • Support chat transcripts,
  • Voice-of-customer feedback,
  • Heatmaps and session recordings,
  • Usability testing outcomes,
  • Analytics patterns filtered by device, region, or time.

Together, these inputs form a rich narrative that answers:
What’s happening? Why is it happening? What should we do about it?

Redefining the Role of Product Teams

When AI handles the heavy lifting of data interpretation, product teams are free to do what they do best: make decisions, explore hypotheses, and run experiments.

AI doesn’t replace human intuition-it enhances it. Instead of endless reports, teams can respond to actionable, situation-based insights.

The Product Owner no longer has to guess why a user churned.
The UX researcher no longer has to manually synthesize 50+ interview transcripts.
The designer no longer operates in the dark.

With AI, the team sees the whole picture-faster.

But First, a Few Guardrails

AI-driven UX analysis is powerful-but not foolproof. To use it responsibly:

  1. Garbage in, garbage out. If your data is biased, incomplete, or misleading, your insights will be too.
  2. Context still matters. AI models lack cultural, emotional, and strategic context. Teams must interpret outputs critically.
  3. Transparency is key. Your team should know what data the AI is using and how it arrives at its recommendations.

How to Start Shifting From Metrics to Meaning

AI is not the future—-it’s the now. Here’s how to start the shift today:

  • Start with one source of qualitative data (like support tickets or survey responses) and use AI to identify common patterns or friction points.
  • Review AI-generated insights in weekly UX or product rituals to discuss, challenge, and prioritize actions.
  • Compare AI interpretation with your existing KPIs to create a more complete, situational view of your users.
A man in a suit sits at a desk holding his head in frustration while staring at a laptop, with plants in the background adding to the office setting.
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5 min

Design Debt: When to Redesign vs. When to Iterate

Abstract pastel illustration of interconnected UI elements, buttons, charts, and icons arranged across a soft pink background, resembling a playful, stylized interface made of 3D shapes and lines.

Over time, digital products accumulate design debt-incremental changes, quick fixes, and legacy decisions that gradually degrade the user experience. This often results in a fragmented, inconsistent interface that frustrates users and complicates workflows. Organizations face a critical dilemma: should they invest in a full redesign or make iterative improvements to refine the existing system?

A complete overhaul can be costly, risky, and disruptive. It requires significant resources, may alienate existing users, and can introduce new usability challenges. On the other hand, continuous iteration allows for gradual refinement but risks perpetuating flawed design foundations. The key to making the right decision lies in assessing the extent of design debt, understanding its impact, and weighing the costs and benefits of each approach.

Understanding Design Debt: The Silent UX Killer

Design debt accumulates in several ways:

  • Quick fixes and workarounds often address immediate needs but create long-term usability issues
  • Legacy design decisions may no longer align with user needs or technological advancements
  • Inconsistent UI patterns emerge when multiple teams contribute without a cohesive design system
  • Lack of user feedback loops results in decision-making based on assumptions rather than data

Ignoring design debt can lead to a frustrating user experience, increased support costs, and lost revenue. Indicators of high design debt include frequent user complaints, declining conversion rates, and significant usability issues that require extensive workarounds.

The Case for Iterative Improvements

When the core UX remains functional but users experience friction in specific areas, iteration is often the best approach. This method allows teams to make targeted enhancements without disrupting familiar workflows. Iteration works well under several conditions:

  • Users struggle with specific pain points that usability testing can pinpoint and address
  • Minor UI inconsistencies create confusion but do not fundamentally hinder functionality
  • Data-driven insights suggest small optimizations can improve engagement and conversions
  • The current system remains scalable and does not impose excessive technical constraints

Successful iteration requires a structured approach-identifying pain points, testing solutions, and continuously refining the design based on real-world feedback.

The Case for a Full Redesign

Sometimes, design debt reaches a point where incremental improvements can no longer salvage the user experience. When usability flaws are deeply embedded in the system, a redesign becomes the only viable option. This is particularly necessary when the product relies on outdated technology that restricts innovation, when maintaining the existing system incurs higher costs than rebuilding, or when competitors offer a far superior UX that threatens market relevance.

However, redesigns come with substantial risks. A poorly executed overhaul can alienate loyal users, disrupt workflows, and lead to significant financial setbacks.

One infamous example is Digg’s 2010 redesign. Digg, once a popular social news aggregator, launched a drastic redesign (Digg v4) that removed key features users loved, such as the ability to view upcoming stories before they became popular. The new version was seen as prioritizing publishers over its core community, leading to a massive user exodus. Within weeks, competitors like Reddit saw an influx of former Digg users, and Digg’s traffic plummeted. This serves as a cautionary tale of how failing to align a redesign with user needs can have catastrophic consequences.

Airbnb search results page showing a row of cabin-style listings with large thumbnail photos, including wooded cottages and modern tiny houses in the Czech Republic and Poland, along with prices, dates, ratings, and guest-favorite labels.

In contrast, Airbnb’s methodical redesign, informed by extensive user research, showcases how a well-planned revamp can drive engagement and growth. In 2014, Airbnb redesigned its search and booking experience to better accommodate user preferences and enhance visual storytelling. The redesign incorporated high-quality photography, improved filters, and a more intuitive booking flow. By leveraging A/B testing and gathering extensive feedback before the full rollout, Airbnb ensured a smooth transition, resulting in increased user satisfaction and higher conversion rates. Their data-driven approach demonstrates how a well-executed redesign can elevate a product without alienating its user base.

Making the Right Call: A Decision Framework

Deciding between iteration and redesign requires a structured evaluation process. Companies should begin with an in-depth usability audit, assessing the severity of design debt through usability scores, conversion rates, churn data, and direct user feedback. Identifying whether the primary issues are surface-level or deeply rooted in the system will clarify whether an iterative approach suffices or a full redesign is necessary.

If usability issues are isolated and correctable through focused adjustments, iteration is likely the better route. Teams should establish clear KPIs and user experience benchmarks to measure the success of iterative changes. Small-scale A/B testing can validate improvements before full implementation, reducing risks and allowing for incremental refinements.

For cases where fundamental usability issues persist, a redesign may be necessary. However, it should be approached methodically—by conducting thorough user research, prototyping potential solutions, and testing new designs before a full-scale launch. A phased rollout can mitigate risk, ensuring that users adapt smoothly and reducing potential backlash from drastic changes.

Beyond usability concerns, business strategy and technical feasibility should guide decision-making. If the current system lacks the flexibility to support long-term innovation, redesigning may be the only viable choice. However, if technical constraints are manageable and the UX can be improved without significant disruption, iteration offers a lower-risk alternative.

Conclusion: Strategic UX Decision-Making

Ultimately, the decision to iterate or redesign depends on the severity of design debt and its impact on users. While iteration allows for gradual enhancements, a full redesign is sometimes the only way to break free from foundational issues. Businesses must take a data-driven approach, leveraging usability testing and user feedback to guide their choices. Regularly auditing design debt ensures that user experience remains a priority and prevents the need for drastic interventions. By making strategic UX decisions, organizations can sustain product growth while maintaining an intuitive, user-friendly interface.

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