“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’
— John Maeda, Designer and Technologist
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Privacy Policy
This Privacy policy was published on March 1st, 2020.
GDPR compliance
At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.
About UX GIRL
UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.
When we collect personal data about you
When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
When you are using our products.
Why we collect and use personal data
We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:
Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
Send you information about the services and products that you have purchased from us.
Perform direct sales activities in cases where legitimate and mutual interest is established.
Provide you content and venue details on a webinar or event you signed up for.
Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
Follow up on incoming requests (client support, emails, chats, or phone calls).
Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
Notify you of any disruptions to our services.
Contact you to conduct surveys about your opinion on our services and products.
When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
Process a job application.
To comply with laws.
To respond to lawful requests and legal process.
To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected
We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.
If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.
Information we collect automatically
We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log your computer operating system type, browser type, browser language, pages you viewed, how long you spent on a page, access times, internet protocol (IP) address and information about your actions on our Site.
The use of cookies and web beacons
We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.
We may log information using digital images called web beacons on our Site or in our emails.
This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.
How long we keep your data
We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.
This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.
Your rights to your personal data
You have the following rights concerning your personal data:
The right to request a copy of your personal data that UX GIRL holds about you.
The right to request that UX GIRL correct your personal data if inaccurate or out of date.
The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
The right to request that UX GIRL provides you with your personal data.
The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.
Any query about your privacy rights should be sent to hello@uxgirl.com.
Hotjar’s privacy policy
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Sharethis’s privacy policy
We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.
You can opt-out of Sharethis collecting data about you by following this opt-out link.
Changes to this Privacy Policy
UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.
If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.
In the world of digital marketing, SEO often takes center stage when it comes to improving website visibility. But simply optimizing content with keywords is no longer enough. Increasingly, Google is placing greater emphasis on UX – User Experience – in its ranking algorithms. So how exactly do these two areas intersect, and why is it critical to focus on both? Let’s dive into why delivering a strong UX doesn’t just make users happier – it can also boost your position in search results.
What is UX?
User Experience (UX) refers to the overall feeling a user gets when interacting with your website. It’s not just about pretty visuals – it includes:
how fast your site loads,
how easy it is to navigate,
how quickly users can find what they’re looking for,
how mobile-friendly the site is,
how readable and accessible your content is.
In short: UX is what keeps visitors on your site longer – and encourages them to come back.
How Does UX Affect SEO?
Although UX and SEO are separate disciplines, their goals often align. Google wants to serve users the best possible results, which means both relevant content and a positive on-site experience. Here's how UX directly impacts SEO:
1. Core Web Vitals
Google explicitly includes certain UX performance metrics in its ranking algorithm:
Poor scores in these areas can harm your SEO rankings.
2. Time on Site & Bounce Rate
If users find your site confusing, slow, or frustrating, they’ll leave quickly. A high bounce rate and low time-on-site signal to Google that your page didn’t meet expectations.
3. Mobile-First Indexing
Since most web traffic now comes from mobile devices, Google indexes the mobile version of your site first. A non-responsive design can hurt both the user experience and your search visibility.
4. Site Structure & Content Accessibility
Clear headers, intuitive menus, and internal linking not only make things easier for users, but also help Google understand your content and crawl it more effectively.
How to Improve UX for Better SEO
Here are some practical tips to enhance UX while supporting your SEO goals:
Optimize loading speed (e.g. compress images, use caching).
Ensure your design is fully responsive.
Simplify navigation so users can find key content quickly.
Format content clearly with proper headings and spacing.
Use calls-to-action (CTAs) that are helpful, not intrusive.
Regularly test your site from a user’s perspective.
Conclusion
Good SEO isn’t just about targeting the right keywords. It’s about delivering a valuable and seamless experience to your audience. Today’s Google algorithms reward pages that do more than just answer a query — they reward those that offer a satisfying journey.
So don’t choose between UX and SEO — align them. A great user experience means happier visitors, better engagement, and ultimately, higher search rankings.
Artificial Intelligence (AI) is rapidly transforming the world of design, reshaping traditional processes and opening up new possibilities. AI-powered tools can automate repetitive tasks, predict user behavior, and generate prototypes in just minutes. This revolution—if used wisely—can significantly increase designers' efficiency and streamline product development.
According to research by McKinsey & Company, proper application of AI can:
Accelerate the design process by 30–60%
Reduce product or service development costs by up to 20%
This is not just about improving workflows; it's a real opportunity to optimize costs and enhance project quality.
Accelerating Design Processes by 30–60%
Integrating AI tools into a designer's daily work can save time on the most time-consuming and repetitive tasks. Generative models like ChatGPT, DALL-E, and Midjourney enable the automatic creation of visual content, prototypes, and even full user interfaces. This allows designers to focus on more creative aspects of their work.
For example, Figma AI allows automation of certain design elements, such as creating components or optimizing layouts. These tools accelerate design iteration, minimizing the time needed to test new solutions.
Reducing Product or Service Development Costs by 20%
Product development costs can be significantly reduced through intelligent user data analysis and behavior prediction. AI tools can quickly detect usability issues, identify potential design flaws, and propose solutions before implementation. This approach minimizes the risk of costly fixes in later stages of product development.
Additionally, AI supports design teams in creating more precise user scenarios, allowing products to better meet market expectations. Fewer errors mean shorter times for implementing changes, and consequently, faster market entry.
Preferred AI Training Formats Among Employees
Research by McKinsey & Company shows that employees prefer organised learning formats—such as formal team AI training, either on-site or online. This is especially important in the UX industry, where technological changes happen very dynamically and it’s best to learn to harness it before others. Investing in AI skill development within the design team directly translates into higher project quality and better alignment with user needs.
UX GIRL Launches AI Training Programs
A perfect opportunity to delve into the secrets of generative AI in design is the new training led by Design AI Specialist Magdalena Ostoja-Chyżyńska from UX GIRL. An expert in UX and modern technologies, she translates her knowledge and practical skills into inspiring workshops that allow designers to effectively implement AI into their daily work. Her approach helps participants discover real possibilities for optimizing design processes and reducing product development costs through intelligent technological solutions.
This is a fantastic chance for your team to learn how to leverage AI to create better products faster and more efficiently. If you want to organize a training session for your design team - contact us.
Conclusions and Recommendations
Integrating AI tools into the design process is not just a trend—it's a necessity to stay competitive in the market. Speeding up work by 30–60%, reducing costs by 20%, and better aligning products with user needs are key arguments for every design team to explore AI. Starting the learning journey can be simple—from free online tutorials to in-house training and advanced workshops with experts.
UX GIRL believes in a technology-driven future, which is why we support our clients in adapting the latest AI tools that revolutionize the way products are designed and built. By working with our team, your company can implement innovative solutions faster, cheaper, and more efficiently.
Setting up a custom domain is a crucial step to making your Webflow website live and accessible. A custom domain not only strengthens your brand and boosts SEO visibility but also makes it easier for people to find and remember your site.
If you’re new to domains and Webflow, don’t worry—this guide will walk you through the entire process, step by step. Whether you’ve purchased your domain from Google Domains, GoDaddy, or another registrar, this tutorial will show you how to connect it to Webflow quickly and easily.
What You Need Before You Start
A Webflow Site: Ensure your project is ready and you’ve upgraded to a Webflow Site plan.
A Domain Name: Purchase one from a domain registrar like Google Domains or other registrar.
Access to Your Domain Registrar Settings: You’ll need login details to modify your DNS settings.
Step 1: Add Your Domain to Webflow
Log in to your Webflow account and open the project you want to connect.
Go to the Settings tab for your project.
Navigate to the Publishing tab.
In the Production section click Add a custom domain and then Manually add domain.
Type in your domain (e.g., www.yourdomain.com) and click add domain.
Step 2: Update Your DNS Settings
To connect your domain to Webflow, you’ll need to update your DNS records at your domain registrar.
1. Log In to Your Domain Registrar
Access the platform where you purchased your domain (e.g., GoDaddy, Namecheap, Google Domains). Look for an option labeled DNS Settings, Manage DNS, or something similar.
2. Add Webflow DNS Records
In your registrar’s DNS settings, update or add these records:
A Records (Address Records): These map your domain (e.g., yourdomain.com) to an IP address, directing visitors to the correct server hosting your website.
CNAME Record (Canonical Name): This redirects a subdomain (e.g., www.yourdomain.com) to another domain, such as Webflow’s proxy server (proxy-ssl.webflow.com), ensuring traffic routes correctly.
TXT Record (Text Record): This is used to store text information, such as a verification code provided by Webflow, to confirm ownership of your domain.
3. Save Your Changes
Save your DNS settings after adding the above records and click Verify domain. These changes can take some time to propagate (up to 24 hours), though it’s often much faster.
Step 3: Verify and Publish Your Domain
Go back to Webflow’s Publishing settings.
Click Check Status next to your custom domain. This checks whether Webflow recognizes the updated DNS settings.
Make sure you set your “www” version as a default.
Once verified, click Publish and select your custom domain.
Troubleshooting Tips
DNS Not Propagating: DNS updates can take time. Wait a few hours and check again.
Secure Connection (SSL): Enable SSL in Webflow’s Publishing tab to ensure your website loads securely over https://.
Double-Check DNS Entries: Confirm that you’ve entered both the A Records and the CNAME Record correctly in your domian registrar.
You’re All Set!
Your Webflow site is now live on your custom domain. Following these steps ensures your website is accessible and professional-looking, and now your audience can easily find you online.
If you’re looking for more Webflow tips or need expert help with your website, UX GIRL is here to assist. Get in touch, and let’s create something amazing together!
As AI projects gain traction and SaaS ventures become less popular to start, I’ve noticed a new mindset emerging—the belief that you can build an entire AI project on your own. The idea is that you don’t need a designer or even analysts to help shape your groundbreaking AI product because there’s now an abundance of AI tools, like Midjourney and DALL·E, that can assist with the process. But let me tell you—you couldn’t be more wrong, and I’m about to prove it.
So, why do you need a designer in the first place in this new era of AI tools for your AI project? I’m going to break it down and cover the most important aspects—focusing on the key principles behind creating truly great AI products.
AI Products Have More Functionalities Than Just Chat
Most AI products come with additional features that determine whether they are truly usable or not. Take image generation tools, for example—they offer a wide range of options like vary subtle, vary strong, or even a seed ID. But let’s be honest—does anyone even know what that is, anyway? ChatGPT is fairly simple since it’s just text-based, but when you move into text-to-image or text-to-video interfaces, it quickly becomes clear that a basic text field isn’t enough. Sure, you can use it by just typing in prompts, but without proper use of functionalities, you won’t be able to tap into its full potential.
Another example—take the Share feature in ChatGPT. Let’s face it, it just doesn’t work! Whether you’re trying to share a conversation with someone else or even a teammate, it’s always a hassle. More often than not, you’ll end up copying and pasting the answer instead because OpenAI clearly didn’t test or design this feature with usability in mind or is it just strategy? (evil laugh, not mine of course). To sum up, AI products are usually based on Writing functionalities, but not fully. You will still need to design a proper user flow and user interface with a UX designer, before starting the development of a feature.
Midjourney user interface
Pricing segmentation and upsell
If you’re building a groundbreaking AI product, you’ll definitely want to monetize it somehow (those API credits can be a real hassle to pay for, right?). This means you’ll need a solid market strategy, a well-designed pricing structure, and upsell functionalities that encourage users to move up tiers—not down.
This is where a skilled UX designer becomes invaluable. Figuring out the best places to introduce upsells and designing a smooth, effective funnel isn’t just an afterthought—it’s a crucial part of your product’s success. Because let’s be real, aside from great AI functionality, your second biggest priority is making sure users actually want to pay for it.
In order to generate more images in Recraft at once you need to upgrade
Great UI doesn’t automatically translate to great UX (even with AI generated graphics)
There are countless tools available for creating stunning assets—take Midjourney, for example, which we even shared tips and tricks for in one of our articles. Yes, you can use AI tools like this to generate benchmarks or even the visual assets you need for your project with ease.
But remember—UI is not UX. A visually impressive interface won’t save a poorly designed experience. If the entire user journey isn’t thoughtfully crafted, with all edge cases considered, you’ll likely run into serious user retention issues down the line. A beautiful UI means nothing if users get frustrated and leave.
Super quick presentation of ChatGPT "generate a beautiful UI for an AI product" output, but what is the product about?
Introducing AI features for Fintech and Health care
Some industries require extreme precision in user input and output, meaning they might not benefit from AI-driven features as much as others. Imagine you're planning a detailed travel itinerary for clients in a city you know nothing about. You could spend hours researching, or you could use an AI writing tool to generate ideas you might never have thought of on your own. In this case, AI is a helpful assistant.
Now, imagine using the same AI-generated interface to initiate a bank transaction or transfer money to another person or institution. The potential for errors is enormous—and the consequences could be serious. That’s why industries that rely on precision, like healthcare and fintech, will integrate AI carefully and sparingly. Many of the interfaces we use today in these fields will likely remain unchanged, even after the AI revolution.
If you're building an AI product in fintech or healthcare, it’s critical to carefully plan functionalities with a dedicated UX designer—ideally, one who specializes in the industry. At UX GIRL, fintech is one of our core specialties. We’ve honed our skills through years of experience and have mastered the craft of creating highly usable fintech interfaces.
IBM Research proposes following use cases for fintech to use AI
Focus on Your User—Who Is Still Human
The tools might be evolving, but remember—you’re still designing for human beings, and not everyone effortlessly navigates the ever-changing world of new tech. Sometimes, it’s better to stick with familiar interaction patterns rather than reinvent the wheel.
Take Windows ME, for example. Microsoft tried to revolutionize the operating system world, but instead of being embraced, it became one of the most infamous failures in tech history. Users found it confusing, buggy, and unintuitive, leading many to downgrade to older versions or simply wait for a completely new release rather than adapt to it. The lesson? No matter how advanced your AI product is, if the user experience isn’t intuitive and user-friendly, people won’t hesitate to abandon it.
So maybe it’s best to hire another human to design for a human—not a machine.
Afterword: The AI Revolution Needs Great UX—And So Do You
AI is changing the way we build products, but one thing remains the same—your users are still human. No matter how advanced your AI tool is, if people can’t navigate it easily, trust it, or see its full potential, they won’t use it.
That’s why great UX design isn’t optional—it’s essential. From crafting seamless user journeys to designing intuitive interactions, a skilled UX designer ensures that your AI product isn’t just powerful but also usable and profitable.
At UX GIRL, we specialize in creating AI-friendly, user-first designs, particularly in high-stakes industries like fintech and healthcare. Whether you're building a cutting-edge AI tool or enhancing an existing product, we can help you design experiences that delight users and drive business success.
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