“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist
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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.

About UX GIRL

UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

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Research & Insights

UX/UI Design Trends for 2022

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WSTAW

This post originally appeared on uxgirl medium.

As you may have guessed already, designing digital products is something more than just pampering their visual layer and taking care of the aesthetic experience of end users. Designing is primarily the ability to meet the specific problems of our recipients. It is to propose solutions based on previously acquired information regarding strictly defined needs and goals. Regardless of whether we create a mobile app, website, or a complex system for a specialized target group (e.g. astrophysicists or vascular surgeons), we should always get to know the expectations and needs of the people we design for. In addition to collecting requirements, drawing flows, thinking about, and testing individual user paths, we must remember such aspects as the usability of the solution being created, its availability, or even the necessity to take into account technological limitations.

Does this mean the visual layer should be sidelined or simply ignored? That’s not true, as often it is just as important as all the rest. This importance of aesthetics to us (and our users) is shown by trends in UI design that have been appearing for many years. As with all trends, you shouldn’t get too attached to them, since they are often very fleeting and pass faster than they can appear on our smartphones or in our browsers. Nevertheless, whether we’re talking about clothes, music, art, architecture, or interface design, we can always follow certain trends and track how they shape a given market. Some of them, as we have already mentioned, are temporary and do not find much support among recipients. Others, on the contrary, have been ruling for years and with each subsequent year, they evolve, popularize and penetrate deeper.

Today, we are going to discuss the trends of UI design for the new year, 2022. The majority of them debuted on our monitors and smartphones’ screens some time ago. However, due to the extremely rapidly developing technology, allowing some concepts to evolve, due to popularity or sentiment, many of the above-mentioned trends will stay with us for much longer and will certainly attract attention for the next year.

Even so, we must not forget that we are still talking about trends, a certain fashion or approach that is currently at the forefront. It does not mean, however, that we should follow it blindly from now on. Again, first of all, we should create solutions focused on a given need, solutions that respond to the problem presented to us.

Why bother with trends then? Why follow something that may become a thing of the past in a few or a dozen months? It’s quite simple.

To design better, to understand the market and to keep up with changing standards. In this fast-paced technological world, the way content is presented in apps and on websites keeps changing rapidly. People are constantly attracted by new stimuli and someone (perhaps from our competition) is constantly trying to attract their attention. If we want to relatively easily adapt to the changing world (not only the external, but also the virtual one), and at the same time not to be overwhelmed by the enormity of often unnecessary information — we should wisely and consciously follow the trends. This will allow us to approach design much more confidently and better. Being up to date, the ability to adapt to current standards, and being remembered are very important aspects today. They have a direct impact on how our product will be perceived outside. People buy with their eyes. The first impression is not an overrated slogan, but an actual phenomenon that can decide whether users will love our product.

Below is a brief presentation of a few trends we believe are worth paying attention to today. Some of them have been around for a while and will certainly not disappear any time soon. This is confirmed by, for example, all those fantastic projects that we can see on the Internet.

Use of 3D elements

Screenshot of PhotoVogue Festival website
PhotoVogue Festival website

No one is surprised today that designers are replacing flat illustrations with graphics and even animations in 3D. The development of technology and the emergence of new tools and plugins that allow you to easily create 3D objects is conducive to the development of this increasingly common trend. Both the ease of creating in 3D and much better resources such as stronger computers, faster internet, better optimization, and more front-end libraries allow our applications and websites to come to life.

3D very often means that our project is remembered, that it does not get lost in the multitude of subsequent pages, and thus it may also pay off in sales results. 3D objects make our products more attractive. The effect of depth or “popping out the screen”, although not so new, still attracts attention and enriches the reception among potential users.

Today you don’t have to be a Blender or Maya master — you can just use Figma and plugins such as:

  • Vectary 3D Elements
  • Fig3D
  • 3D shapes

It is also worth looking at Dimension CC from Adobe.

Bold Typography

Beyonity webiste

The fact that many websites and mobile apps have been moving towards minimalism for some time now does not need to be pointed out. Minimalism leads the way and it’s hard to be particularly surprised about it. First of all, we often associate it with professionalism. In addition, fewer elements mean less cognitive overload for users. Minimalism is also a huge plus for optimization — the simpler something is, the faster and smoother it works. It requires less resources (at least theoretically) as well.

A suitable complement to minimalist designs is the use of bold, clear, sometimes even exaggerated typography. It often comes down to placing individual headlines taking up a large part of the page view. In such a way, the user can be more involved in the content presented. The purpose is sometimes purely artistic. It is worth experimenting, breaking patterns, and building a design based on typography — this is what can play the first fiddle.

Dark Mode

TEN.finance website

Another concept worth following is a dark mode theme. Usually available as an option we can turn it on at night to protect our eyesight. Today we can, however, more and more often observe its default presence in web design, where users encounter light or white typography on a dark background. It is worth remembering the basic rules relating to contrast and how human eyesight reacts to certain color combinations. Hence, remember not to use white on a purely black background and vice versa, i.e. if you choose the dark mode, make sure that the background is e.g. dark gray, not 100% black, etc.

Anyway, apart from strictly aesthetic values, the dark mode also allows you to save the battery (less bright pixels have a positive effect on how quickly we have to search for a charging socket).

Protecting eyesight, energy, and aesthetic values are just some of the advantages of using the dark mode in our products. Dark themes with contrasting colors also improve visibility for some groups of visually impaired individuals. When designing a dark version of an app or a website, make sure that your solution is available to a wider audience. Designing in an inclusive manner is an important aspect of any good design. Therefore, if we want to comply with the guidelines or simply respond to the needs of all target groups, we should take it into account. Thus, if you haven’t thought about using dark themes for your apps or websites, it might be time to do so.

Y2K

Vintageria — online shop

One of the biggest UI trends is Retro Design. It is often seen as a way to bring back nostalgic memories and focus on things we already know, repackaging comfort and knowledge of the past and adapting it to the needs of the present.

Research has shown that nostalgia gives our lives a sense of meaning and continuity, leading to a stronger sense of interconnectedness and clear direction. Nostalgia also helps to relieve the uncertainty of the future by letting people feel they belong and have a purpose.

Each decade was characterized by something special and thanks to this, retro design can be understood in various ways. We can talk about the pop art trend or the psychedelic design of the 60s. Memphis Style with art deco elements and bold geometric shapes of the 80s, or abstract shapes and patterns, dorky fonts, kitsch textures, and grunge of the 90s.

What we want to highlight here is the so-called Y2K aesthetics, which officially returns and pops up everywhere from industrial, interior, and graphic design to social media, pop culture, and UI design.

The Y2K concept is described as futuristic with a retro twist. Based largely on cyberculture, Y2K’s aesthetics are known for their shiny textures and holographic metallics that are becoming a big trend on their own right now. Youthful, tacky, plastic, and colorful.

The trend has already started to emerge on social media platforms such as TikTok, where young people are experimenting and trying to get new quality out of thick, chunky fonts, bright colors, and trashy, futuristic style.

With a smile on their face, the older generation observes how subsequent apps and websites utilize the trends of their youth. The younger generation, at the same time, with the child’s fascination, creates crazy combinations, turning kitsch into a fashion of today’s times.

Maybe, for a while, it makes sense to depart from modern, flat, minimalist concepts and delicate colors, to take a step back and see what will never come back in the same form?

Dusty Design

Stacks website

To make buttons stand out, designers are experimenting with ways to make them look like they’re floating above the background. We often use drop shadows and different combinations and variants of gradients to liven them up.

One trend that we predict will be huge in 2022 is dusty buttons. Buttons on glass surfaces will look like they’re behind a thin coating of dust, providing a sense of depth and making the buttons appear more tactile. This trend highly shows that the boring flat buttons era might be way behind us and a completely new future is approaching.

Color of the Year

Very Peri color palette

The Pantone Color Institute, every year for over 20 years, announced the color of 2022. This time they chose a warm and subdued mixture of blue, violet, and a hint of red. Officially called Pantone 17–3938 Very Peri, described as dynamic periwinkle blue hue with a vivifying violet red undertone. In RGB space, it’s exactly 102, 103, 171. And the HEX value is #6667AB.

The color is a response to the current world situation and is intended to suggest the need for change, the search for new opportunities, hope, and creative strength. The inspiration was not only the coronavirus pandemic, but also virtual reality headed by Metaverse and NFT.

Very Peri is meant to encourage people to discover and enter a new reality with optimism and childlike curiosity. It allows us to accept the opportunities and perspectives that surround us. The time of transformation and the need to adapt to a new vision of the world require not only exceptional creativity, but also self-confidence, passion, and energy.

In general, the combination of blue and purple is associated with innovation, creative thinking, and modernity. On the other hand, warm accents add a tinge of optimism and joy.

Does this mean that in 2022 we should design our products based on this color theme? Not necessarily, but it’s worth having it in the back of your head. Color trends set by the Pantone Institute quickly shape fashion in the world around us. Hence, you can almost be sure that shades of purple and blue will storm not only apps and website interfaces, but also fashion shows and interior designs.

Color is still one of the most powerful means to communicate and express emotions. Therefore, let’s not be afraid to follow color trends and experiment with what is currently popular.

These are just a few of the design trends worth following. In addition to the above-mentioned, it is worthwhile to observe concepts such as:

  • motion design & micro animations
  • new european bauhaus
  • immersive design
  • behavioural design
  • blurred, colorful backgrounds
  • claymorphism & glassmorphism,
  • smooth swipe
  • emotional design
  • abstract design
  • animated illustrations

Finally, for dessert, we left two more concepts that have caused a lot of buzz in recent years, namely AR (Augmented Reality) and VR (Virtual Reality). Well known and widely used, but still not as common as we would like.

Additionally, in the past year, the tech world has turned its eyes to two hot terms, Metaverse and NFT. We won’t go into details right now, but they are definitely things that will change the way we perceive VR today. Watch the development of all mentioned directions, because there are probably a lot of things that can happen in this realm soon. As designers, we should always stay on our toes.

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UX/UI Trends to Implement in 2025: Driving Results Through Innovation

In today’s fast-paced digital world, UX/UI isn’t just about aesthetics—it’s a strategic differentiator. Implementing cutting-edge design trends in 2025 can boost user satisfaction, drive conversions, and deliver measurable ROI.

1. AI‑Powered Hyper‑Personalization

Adaptive interfaces fueled by AI analyze user behavior, context, and preferences in real time—adjusting layouts, content, and navigation dynamically. Studies show 80% of consumers are more likely to purchase when they receive personalized experiences. Examples like Netflix and Spotify reinforce this trend, tailoring content and design to individual users .

2. Advanced Micro‑Interactions

What were once simple hover effects evolve into context-aware, AI-driven feedback loops—and even haptics and sound cues—that guide user flows, reduce cognitive load, and add delight. Research shows thoughtful micro‑interactions correlate with higher engagement and retention.

3. Voice & Conversational Interfaces

Voice UIs and chatbots are becoming mainstream. By 2025, over half of households are expected to have a smart speaker. Designing voice-first experiences requires accounting for diverse speech patterns, context switching, and cultural nuances .

4. Inclusive & Accessible Design

Inclusive design goes beyond compliance; it centers diverse user needs—from visual and cognitive to situational constraints. Brands that prioritize accessibility gain all users—not just those with disabilities:

  • Accessible design has yielded a 58% conversion uplift for some major retail clients
  • Forrester found a remarkable $100 ROI for every $1 spent on accessibility
  • Companies adopting inclusive design practices report 1.6× more revenue and 2.6× higher net profit

5. UX for AI‑First Products

As AI-powered tools become ubiquitous, UX must enable transparency, overview, and control. Research highlights AI as a creative partner—supporting ideation and iterative design workflows . Additionally, generative AI enables multimodal interfaces—integrating voice, visuals, and text for seamless cross-platform experiences.

How to Implement These Trends Without Breaking the Bank

To integrate these innovations efficiently:

  1. Begin with accessibility audits and low-cost improvements (e.g., alt text, color contrast).
  2. Launch pilot personalization features on high-impact pages (e.g., product pages, onboarding).
  3. Add select micro‑interactions on critical user flows (e.g., form submission buttons, success screens).
  4. Prototype a minimal voice or chatbot interaction for common tasks (e.g., search, FAQs), and test with real users.
  5. Apply AI tools to assist designers—generating layout variations, content suggestions, and micro‑interaction options that accelerate iteration.

Conclusion & Next Steps with UX GIRL

Embracing AI-driven personalization, thoughtful micro‑interactions, conversational interfaces, inclusive design, and AI-first UX supports both user satisfaction and tangible business gains.

Next steps:

  • Conduct a single-page audit to identify low-hanging UX wins.
  • Run small-scale pilots (e.g., personalized hero banners, chatbot interfaces).
  • Measure impact on key KPIs: engagement, conversion, retention, and accessibility compliance.

At UX GIRL, we help teams, from Product Owners to CTOs, implement these strategies with rigorous UX research, rapid prototyping, and data-backed iteration. Together, we’ll make 2025 the year your UX truly delivers business results.

Let’s talk about your UX roadmap for next year—reach out to UX GIRL to explore tailored strategies.

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UX Mistakes That Drive Customers Away (and How to Fix Them)

You have seconds to capture a user's attention. But what if your UX is silently pushing them out the door? Many businesses unknowingly make design choices that frustrate users and kill conversions.

I. Why UX Mistakes Are Costly

  • Users form judgments within milliseconds.
  • Poor UX can increase bounce rates, reduce trust, and damage brand perception.
  • According to Forrester, a well-designed UX can boost conversion rates by up to 400%

II. The Top UX Mistakes That Repel Users

  1. Slow loading times – Even a 1-second delay can reduce conversions by 7%
  2. Cluttered or confusing navigation – Users struggle to find what they need and leave out of frustration.
  3. Lack of mobile optimization – Over 60% of users access websites via mobile
  4. Intrusive pop-ups – Aggressive modals harm user flow and SEO rankings
  5. Unclear calls to action – Users don’t know what to do next and drop off.
  6. Inaccessible design – 1 in 4 adults lives with a disability; neglecting accessibility excludes them

III. What These Mistakes Cost You

  • Higher bounce rates and lower engagement.
  • Wasted ad spend if users leave before converting.
  • Lower lifetime customer value due to poor retention.
  • Damage to brand reputation through negative word of mouth or reviews.

IV. Fixing the UX Foundations

To prevent user loss, prioritize:

  • Performance audits and loading speed improvements.
  • Clear, intuitive navigation based on user flows.
  • Responsive design and mobile testing.
  • Non-disruptive pop-ups with value-driven content.
  • Accessible and inclusive interfaces.
  • Action-focused CTAs, backed by user research.

V. UX GIRL’s Approach to Eliminating Conversion Killers

At UX GIRL, we combine user research, usability testing, and conversion audits to uncover hidden UX issues. Our agile UX process helps teams implement quick wins and long-term design improvements that retain users and grow revenue.

Conclusion: Actionable Takeaways

You don’t need a full redesign to fix critical UX issues. Start by identifying friction points, prioritize changes with the biggest impact, and test with real users. The cost of ignoring UX? Lost customers you may never get back.

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Why Your Website Isn’t Selling (And How to Fix It with UX/UI)

If your website gets traffic but doesn’t convert, you’re not alone. Many businesses invest heavily in ads and SEO, only to watch visitors bounce without buying, booking, or signing up. The issue? It’s often not your product — it’s your UX/UI.

Understanding the user experience (UX) and user interface (UI) is no longer optional. Poor usability, unclear value propositions, or frustrating checkout flows quietly kill conversions every day. Here’s how to recognize the problem — and fix it.

The Silent Killers of Conversion

Visitors decide whether to trust your site in less than a second. If your UI looks outdated, cluttered, or hard to navigate, users won’t stick around long enough to understand your offer. But design isn’t just about aesthetics — it’s about functionality.

Some common UX/UI pitfalls:

  • Confusing navigation: If users can’t find what they’re looking for within 2–3 clicks, they’ll leave.
  • Weak CTAs: Vague or generic calls-to-action (“Click here”) convert poorly. Actionable, benefit-driven CTAs increase click-through rates significantly.
  • Slow load times: A 1-second delay in page load can reduce conversions by up to 7%.
  • Mobile issues: With over 60% of web traffic coming from mobile devices, unoptimized mobile UX directly hurts sales.

How UX/UI Boosts Your Bottom Line

Investing in UX/UI doesn’t just improve how your website looks — it enhances how it works for your business goals. Research shows that every $1 invested in UX brings $100 in return.

Here’s how UX/UI delivers measurable results:

  1. Streamlined user journeys: Mapping user flows allows for optimizing each step of the funnel, reducing drop-offs.
  2. Frictionless forms and checkouts: Simplifying forms (e.g. reducing the number of required fields) can increase conversions by up to 160% .
  3. Data-backed decisions: Usability testing and heatmaps reveal pain points and validate design changes.
  4. Trust-building design: Clean, consistent UI with well-placed trust signals (testimonials, reviews, security badges) reassures users and lowers bounce rates.

Fixing It: Where to Start

To turn your website into a sales machine, don’t start with a redesign. Start with user insight. Here’s your action plan:

  • Audit your current UX: Use tools like Hotjar, Google Analytics, and Clarity to see where users drop off.
  • Test with real users: Run short usability tests to identify confusion or blockers.
  • Focus on micro-conversions: Improve smaller steps like newsletter signups or product views — they compound into big wins.
  • Work with UX experts: Agencies like UX GIRL specialize in bridging the gap between design and business outcomes. With user-centered thinking, they translate insights into real growth.

The Takeaway

Your website might be visually appealing, but if it’s not converting, it’s not working. UX/UI isn’t a luxury — it’s a sales tool. By understanding your users, streamlining their path, and removing friction, you unlock your website’s real potential.

If you’re ready to turn your traffic into paying customers, start by rethinking your UX. And if you need a partner, UX GIRL is here to help.

Begin your design adventure now!
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