“Design used to be the seasoning you’d sprinkle on for taste. Now it’s the flour you need at the start of the recipe.’’

— John Maeda, Designer and Technologist

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Privacy Policy

This Privacy policy was published on March 1st, 2020.

GDPR compliance

At UX GIRL we are committed to protect and respect your privacy in compliance with EU - General Data Protection Regulation (GDPR) 2016/679, dated April 27th, 2016. This privacy statement explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This Privacy Policy applies to the use of our services, products and our sales, but also marketing and client contract fulfilment activities. It also applies to individuals seeking a job at UX GIRL.


UX GIRL is a design studio firm that specialises in research, strategy and design and offers clients software design services. Our company is headquartered in Warsaw, Poland and you can get in touch with us by writing to hello@uxgirl.com.

When we collect personal data about you
  • When you interact with us in person – through correspondence, by phone, by social media, or through our uxgirl.com (“Site”).
  • When we get personal information from other legitimate sources, such as third-party data aggregators, UX GIRL marketing partners, public sources or social networks. We only use this data if you have given your consent to them to share your personal data with others.
  • We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. We make sure an assessment is made, with an established mutual interest between you and UX GIRL.
  • When you are using our products.
Why we collect and use personal data

We collect and use personal data mainly to perform direct sales, direct marketing, and customer service. We also collect data about partners and persons seeking a job or working in our company. We may use your information for the following purposes:

  • Send you marketing communications which you have requested. These may include information about our services, products, events, activities, and promotions of our partners. This communication is subscription based and requires your consent.
  • Send you information about the services and products that you have purchased from us.
  • Perform direct sales activities in cases where legitimate and mutual interest is established.
  • Provide you content and venue details on a webinar or event you signed up for.
  • Reply to a ‘Contact me’ or other web forms you have completed on our Site (e.g., to download an ebook).
  • Follow up on incoming requests (client support, emails, chats, or phone calls).
  • Perform contractual obligations such as invoices, reminders, and similar. The contract may be with UX GIRL directly or with a UX GIRL partner.
  • Notify you of any disruptions to our services.
  • Contact you to conduct surveys about your opinion on our services and products.
  • When we do a business deal or negotiate a business deal, involving sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
  • Process a job application.
  • To comply with laws.
  • To respond to lawful requests and legal process.
  • To protect the rights and property of UX GIRL, our agents, customers, and others. Includes enforcing our agreements, policies, and terms of use.
  • In an emergency. Includes protecting the safety of our employees, our customers, or any person.
Type of personal data collected

We collect your email, full name and company’s name, but in addition, we can also collect phone numbers. We may also collect feedback, comments and questions received from you in service-related communication and activities, such as meetings, phone calls, chats, documents, and emails.

If you apply for a job at UX GIRL, we collect the data you provide during the application process. UX GIRL does not collect or process any particular categories of personal data, such as unique public identifiers or sensitive personal data.

Information we collect automatically

We automatically log information about you and your computer. For example, when visiting uxgirl.com, we log ‎your computer operating system type,‎ browser type,‎ browser language,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ internet protocol (IP) address and information about your actions on our Site.

The use of cookies and web beacons

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. Cookies help us make our Site and your visit better.

We may log information using digital images called web beacons on our Site or in our emails.

This information is used to make our Site work more efficiently, as well as to provide business and marketing information to the owners of the Site, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use our Site. Cookies and similar technologies help us tailor our Site to your personal needs, as well as to detect and prevent security threats and abuse. If used alone, cookies and web beacons do not personally identify you.

How long we keep your data

We store personal data for as long as we find it necessary to fulfil the purpose for which the personal data was collected, while also considering our need to answer your queries or resolve possible problems. This helps us to comply with legal requirements under applicable laws, to attend to any legal claims/complaints, and for safeguarding purposes.

This means that we may retain your personal data for a reasonable period after your last interaction with us. When the personal data that we have collected is no longer required, we will delete it securely. We may process data for statistical purposes, but in such cases, data will be anonymised.

Your rights to your personal data

You have the following rights concerning your personal data:

  • The right to request a copy of your personal data that UX GIRL holds about you.
  • The right to request that UX GIRL correct your personal data if inaccurate or out of date.
  • The right to request that your personal data is deleted when it is no longer necessary for UX GIRL to retain such data.
  • The right to withdraw any consent to personal data processing at any time. For example, your consent to receive digital marketing messages. If you want to withdraw your consent for digital marketing messages, please make use of the link to manage your subscriptions included in our communication.
  • The right to request that UX GIRL provides you with your personal data.
  • The right to request a restriction on further data processing, in case there is a dispute about the accuracy or processing of your personal data.
  • The right to object to the processing of personal data, in case data processing has been based on legitimate interest and/or direct marketing.

Any query about your privacy rights should be sent to hello@uxgirl.com.

Hotjar’s privacy policy

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Sharethis’s privacy policy

We use Sharethis to enable our users to share our content on social media. Sharethis lets us collects information about the number of shares of our posts. For further details, please see Sharethis’s privacy policy by clicking on this link.

You can opt-out of Sharethis collecting data about you by following this opt-out link.

Changes to this Privacy Policy

UX GIRL reserves the right to amend this privacy policy at any time. The latest version will always be found on our Site. We encourage you to check this page occasionally to ensure that you are happy with any changes.

If we make changes that significantly alter our privacy practices, we will notify you by email or post a notice on our Site before the change takes effect.

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Research & Insights

UX/UI Design Trends for 2022


This post originally appeared on uxgirl medium.

As you may have guessed already, designing digital products is something more than just pampering their visual layer and taking care of the aesthetic experience of end users. Designing is primarily the ability to meet the specific problems of our recipients. It is to propose solutions based on previously acquired information regarding strictly defined needs and goals. Regardless of whether we create a mobile app, website, or a complex system for a specialized target group (e.g. astrophysicists or vascular surgeons), we should always get to know the expectations and needs of the people we design for. In addition to collecting requirements, drawing flows, thinking about, and testing individual user paths, we must remember such aspects as the usability of the solution being created, its availability, or even the necessity to take into account technological limitations.

Does this mean the visual layer should be sidelined or simply ignored? That’s not true, as often it is just as important as all the rest. This importance of aesthetics to us (and our users) is shown by trends in UI design that have been appearing for many years. As with all trends, you shouldn’t get too attached to them, since they are often very fleeting and pass faster than they can appear on our smartphones or in our browsers. Nevertheless, whether we’re talking about clothes, music, art, architecture, or interface design, we can always follow certain trends and track how they shape a given market. Some of them, as we have already mentioned, are temporary and do not find much support among recipients. Others, on the contrary, have been ruling for years and with each subsequent year, they evolve, popularize and penetrate deeper.

Today, we are going to discuss the trends of UI design for the new year, 2022. The majority of them debuted on our monitors and smartphones’ screens some time ago. However, due to the extremely rapidly developing technology, allowing some concepts to evolve, due to popularity or sentiment, many of the above-mentioned trends will stay with us for much longer and will certainly attract attention for the next year.

Even so, we must not forget that we are still talking about trends, a certain fashion or approach that is currently at the forefront. It does not mean, however, that we should follow it blindly from now on. Again, first of all, we should create solutions focused on a given need, solutions that respond to the problem presented to us.

Why bother with trends then? Why follow something that may become a thing of the past in a few or a dozen months? It’s quite simple.

To design better, to understand the market and to keep up with changing standards. In this fast-paced technological world, the way content is presented in apps and on websites keeps changing rapidly. People are constantly attracted by new stimuli and someone (perhaps from our competition) is constantly trying to attract their attention. If we want to relatively easily adapt to the changing world (not only the external, but also the virtual one), and at the same time not to be overwhelmed by the enormity of often unnecessary information — we should wisely and consciously follow the trends. This will allow us to approach design much more confidently and better. Being up to date, the ability to adapt to current standards, and being remembered are very important aspects today. They have a direct impact on how our product will be perceived outside. People buy with their eyes. The first impression is not an overrated slogan, but an actual phenomenon that can decide whether users will love our product.

Below is a brief presentation of a few trends we believe are worth paying attention to today. Some of them have been around for a while and will certainly not disappear any time soon. This is confirmed by, for example, all those fantastic projects that we can see on the Internet.

Use of 3D elements

Screenshot of PhotoVogue Festival website
PhotoVogue Festival website

No one is surprised today that designers are replacing flat illustrations with graphics and even animations in 3D. The development of technology and the emergence of new tools and plugins that allow you to easily create 3D objects is conducive to the development of this increasingly common trend. Both the ease of creating in 3D and much better resources such as stronger computers, faster internet, better optimization, and more front-end libraries allow our applications and websites to come to life.

3D very often means that our project is remembered, that it does not get lost in the multitude of subsequent pages, and thus it may also pay off in sales results. 3D objects make our products more attractive. The effect of depth or “popping out the screen”, although not so new, still attracts attention and enriches the reception among potential users.

Today you don’t have to be a Blender or Maya master — you can just use Figma and plugins such as:

  • Vectary 3D Elements
  • Fig3D
  • 3D shapes

It is also worth looking at Dimension CC from Adobe.

Bold Typography

Beyonity webiste

The fact that many websites and mobile apps have been moving towards minimalism for some time now does not need to be pointed out. Minimalism leads the way and it’s hard to be particularly surprised about it. First of all, we often associate it with professionalism. In addition, fewer elements mean less cognitive overload for users. Minimalism is also a huge plus for optimization — the simpler something is, the faster and smoother it works. It requires less resources (at least theoretically) as well.

A suitable complement to minimalist designs is the use of bold, clear, sometimes even exaggerated typography. It often comes down to placing individual headlines taking up a large part of the page view. In such a way, the user can be more involved in the content presented. The purpose is sometimes purely artistic. It is worth experimenting, breaking patterns, and building a design based on typography — this is what can play the first fiddle.

Dark Mode

TEN.finance website

Another concept worth following is a dark mode theme. Usually available as an option we can turn it on at night to protect our eyesight. Today we can, however, more and more often observe its default presence in web design, where users encounter light or white typography on a dark background. It is worth remembering the basic rules relating to contrast and how human eyesight reacts to certain color combinations. Hence, remember not to use white on a purely black background and vice versa, i.e. if you choose the dark mode, make sure that the background is e.g. dark gray, not 100% black, etc.

Anyway, apart from strictly aesthetic values, the dark mode also allows you to save the battery (less bright pixels have a positive effect on how quickly we have to search for a charging socket).

Protecting eyesight, energy, and aesthetic values are just some of the advantages of using the dark mode in our products. Dark themes with contrasting colors also improve visibility for some groups of visually impaired individuals. When designing a dark version of an app or a website, make sure that your solution is available to a wider audience. Designing in an inclusive manner is an important aspect of any good design. Therefore, if we want to comply with the guidelines or simply respond to the needs of all target groups, we should take it into account. Thus, if you haven’t thought about using dark themes for your apps or websites, it might be time to do so.


Vintageria — online shop

One of the biggest UI trends is Retro Design. It is often seen as a way to bring back nostalgic memories and focus on things we already know, repackaging comfort and knowledge of the past and adapting it to the needs of the present.

Research has shown that nostalgia gives our lives a sense of meaning and continuity, leading to a stronger sense of interconnectedness and clear direction. Nostalgia also helps to relieve the uncertainty of the future by letting people feel they belong and have a purpose.

Each decade was characterized by something special and thanks to this, retro design can be understood in various ways. We can talk about the pop art trend or the psychedelic design of the 60s. Memphis Style with art deco elements and bold geometric shapes of the 80s, or abstract shapes and patterns, dorky fonts, kitsch textures, and grunge of the 90s.

What we want to highlight here is the so-called Y2K aesthetics, which officially returns and pops up everywhere from industrial, interior, and graphic design to social media, pop culture, and UI design.

The Y2K concept is described as futuristic with a retro twist. Based largely on cyberculture, Y2K’s aesthetics are known for their shiny textures and holographic metallics that are becoming a big trend on their own right now. Youthful, tacky, plastic, and colorful.

The trend has already started to emerge on social media platforms such as TikTok, where young people are experimenting and trying to get new quality out of thick, chunky fonts, bright colors, and trashy, futuristic style.

With a smile on their face, the older generation observes how subsequent apps and websites utilize the trends of their youth. The younger generation, at the same time, with the child’s fascination, creates crazy combinations, turning kitsch into a fashion of today’s times.

Maybe, for a while, it makes sense to depart from modern, flat, minimalist concepts and delicate colors, to take a step back and see what will never come back in the same form?

Dusty Design

Stacks website

To make buttons stand out, designers are experimenting with ways to make them look like they’re floating above the background. We often use drop shadows and different combinations and variants of gradients to liven them up.

One trend that we predict will be huge in 2022 is dusty buttons. Buttons on glass surfaces will look like they’re behind a thin coating of dust, providing a sense of depth and making the buttons appear more tactile. This trend highly shows that the boring flat buttons era might be way behind us and a completely new future is approaching.

Color of the Year

Very Peri color palette

The Pantone Color Institute, every year for over 20 years, announced the color of 2022. This time they chose a warm and subdued mixture of blue, violet, and a hint of red. Officially called Pantone 17–3938 Very Peri, described as dynamic periwinkle blue hue with a vivifying violet red undertone. In RGB space, it’s exactly 102, 103, 171. And the HEX value is #6667AB.

The color is a response to the current world situation and is intended to suggest the need for change, the search for new opportunities, hope, and creative strength. The inspiration was not only the coronavirus pandemic, but also virtual reality headed by Metaverse and NFT.

Very Peri is meant to encourage people to discover and enter a new reality with optimism and childlike curiosity. It allows us to accept the opportunities and perspectives that surround us. The time of transformation and the need to adapt to a new vision of the world require not only exceptional creativity, but also self-confidence, passion, and energy.

In general, the combination of blue and purple is associated with innovation, creative thinking, and modernity. On the other hand, warm accents add a tinge of optimism and joy.

Does this mean that in 2022 we should design our products based on this color theme? Not necessarily, but it’s worth having it in the back of your head. Color trends set by the Pantone Institute quickly shape fashion in the world around us. Hence, you can almost be sure that shades of purple and blue will storm not only apps and website interfaces, but also fashion shows and interior designs.

Color is still one of the most powerful means to communicate and express emotions. Therefore, let’s not be afraid to follow color trends and experiment with what is currently popular.

These are just a few of the design trends worth following. In addition to the above-mentioned, it is worthwhile to observe concepts such as:

  • motion design & micro animations
  • new european bauhaus
  • immersive design
  • behavioural design
  • blurred, colorful backgrounds
  • claymorphism & glassmorphism,
  • smooth swipe
  • emotional design
  • abstract design
  • animated illustrations

Finally, for dessert, we left two more concepts that have caused a lot of buzz in recent years, namely AR (Augmented Reality) and VR (Virtual Reality). Well known and widely used, but still not as common as we would like.

Additionally, in the past year, the tech world has turned its eyes to two hot terms, Metaverse and NFT. We won’t go into details right now, but they are definitely things that will change the way we perceive VR today. Watch the development of all mentioned directions, because there are probably a lot of things that can happen in this realm soon. As designers, we should always stay on our toes.

Check out our other


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5 min

The Evolution of the Blinking Cursor: Navigating the Challenge of Multiple Cursors in Design

The digital environment is constantly changing. Design evolves and adapts to new needs and new users. However, some solutions do not go out of fashion. People from all generations know them and changing them could introduce chaos or at least frustration.

All of you know it very well and see it every day while typing on any of your devices. It helps you by indicating the spot for your future text and does follow new letters as you type. It also specifies the location in the text where you want to paste something that you previously copied. You might have seen it as an underscore or a block but usually, it takes the form of a blinking vertical line. As we found out while researching for this article - it also has a lot of names

  • caret
  • blinking cursor
  • text cursor
  • text insertion point

Where did the blinking cursor even come from?

In the last century, along with technological development, the possibility of creating and editing texts on the first computers appeared. However, writers struggled with the problem of the lack of a quick and intuitive possibility of changing or removing a selected fragment of the text.

Charles Kiesling was one of the engineers interested in advancing the capabilities of computers in the 1950s. He worked on improving the logic circuitry of computers such as the IBM 650. In 1967, Kiesling filed a patent for a new typing solution - a blinking cursor. However, this solution became widely known and used in 1977 with the premiere of Apple II and a year later with the premiere of the first commercially popular word processor WordStar.

Today, anyone who has had a computer in their hands at least once knows what a cursor means. Designers and developers working on products and adding new features can’t disregard  solutions users are already used to.

So what should we do if we need to point two spots at once?

We’ve recently asked ourselves this question for the first time. We came across a case that made us think about it while designing a tool similar to code creator. The user was supposed to add a few elements in the line, which together created a whole code. Each of the elements could have been selected from a code completion list that also had a search function. First caret: the user needed to be able to see the location of a new element added in the "code". Second caret: if the user wanted to search for an element, the caret must have appeared in the active textfield.

What now? Should we delete one cursor? Gray it out? How about leaving both of them and ignoring the problem? We’ve decided to check some popular apps - desktop and mobile and find out how they solve this problem.
Gmail on Mac - Adding emoji to a new email

One caret follows the text entered in the search box. The other indicates the place in the email where the selected emoji will appear. It's worth noticing that they are both blinking and have the same color.

Adding emoji to a new email. Illustration of the cursors' behavior.
Google Docs - Searching an element in the doc

In that case, the first cursor follows the text typed in the finder tool. The second one points to the last active text location. Both of the cursors have the same color, but just the one in the finder is blinking. The second cursor starts to blink again after closing the finder.

Searching an element in the google document. Illustration of the cursors' behavior.
iOS Notes - Adding emoji to the note

iPhone users can experience a double text cursor creating a new note on their phones. The cursors are very different from each other - they have different colors and only the one in the search box is blinking.

Adding emoji to the iOS note. Illustration of the cursors' behavior.
WhatsApp for Android - Adding emoji to the new message

In that case, we can see only one caret and it’s in a search box. The one in the textfield is invisible but the selected emoji appears in the place where a caret was active the last time.

Adding emoji to the new WhatsApp message. Illustration of the cursors' behavior.

Which one is the best?

After testing a few apps, it's time to summarize the pros and cons of each solution.

Visibility of both cursors at once

In our opinion, the user should always be able to see where the result of their action will appear. Making one of the carets invisible takes away some part of the user's control. So we stand for keeping both cursors visible to the user. What is important here is creating a hierarchy for them. So now let's take care of…


Let's pay attention to a good idea that appeared in one of the inspirations we found: the cursor that is not responsible for the main action on the screen is grayed out. To highlight the importance of the main cursor, we can also choose colors other than black. Blue for example will call attention to the active status of the textfield.


Last but not least - blinking of the cursor. It is obvious that this function helps a lot in finding our current location in the text. But aren't two elements blinking on the screen too much? In our opinion, yes. In the case of a double cursor, we would definitely choose to animate only one of them, the main action one.


Adding a blinking cursor to the interfaces was undoubtedly necessary to facilitate many people's daily work. This invention has stood the test of time and is still widely used today. However, sometimes even the most reliable solutions need an adaptation to more complex features. Yet, as designers, we have to remember that if the user already knows the action of a component, we shouldn’t change it.

In our opinion, in this task, we should focus on designing the hierarchy of elements. We have the ability to work on the visibility, color, and movement of elements. This essential UX designer skill will keep the interface transparent and let the user stay in control. 

And you? How would you design a tool that requires two cursors? And as a user, have you noticed this problem in the apps you use?

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5 min

Hard Work Pays Off: UX GIRL Studio Ranks 13th in The Manifest's Top Design Studios in Poland

At UX GIRL Studio, we strongly believe in the adage that hard work always pays off. It is with great pride and excitement that we announce our achievement of the 13th place in The Manifest's ranking of top design studios in Poland. The Manifest is a trusted B2B research and review platform, and being listed on their ranking is a testament to our team's talent and expertise.

Our studio is committed to providing exceptional design services to our clients, with a focus on creating innovative, user-centric designs that help our clients achieve their business goals. Our dedication to quality and excellence has earned us this recognition on The Manifest.

We are grateful to The Manifest for including us in their ranking and providing a platform for B2B buyers to find the best companies in various industries, including design, marketing, development, and IT services. Our team's hard work and dedication are the driving forces behind this achievement, and we are excited to share it with our clients, colleagues, and friends.

While we celebrate this accomplishment, we recognize that this is just the beginning. Our commitment to continued growth and improvement is unwavering, and we are constantly exploring new design techniques and technologies to provide the best possible solutions to our clients.

We would like to extend our sincere gratitude to our clients for their trust and support, as well as our team members for their hard work and contributions. Together, we will continue to push the boundaries of design excellence and provide exceptional services to our clients.

In conclusion, we are proud to be listed among the top design studios in Poland on The Manifest. This recognition validates our team's hard work and dedication to delivering outstanding results to our clients. We will continue to uphold our commitment to quality and excellence as we strive for even greater heights in the future. Let's keep up the hard work!

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5 min

UX GIRL among the best UX Design suppliers - SuperbCompanies rank

The main values of UX GIRL are a holistic approach, leadership and passion. Although the team is not large, we strive to maintain these values fully. Since its inception, UX GIRL has been joined by new people who bring different perspectives and experiences. This allowed us to create a group of people who work as a team to create great designs and have already many satisfied customers.

What does this lead to?

Amazing people and great results provide success for UX GIRL. One of these successes is being included in the ranking of the best UI/UX Design Agencies by SuperbCompanies! It is an honor for us to be among the best, and we are also glad that our hard work has been recognized by SuperbCompanies.

About SuperbCompanies

SuperbCompanies is a platform that includes SEO and IT service providers to help users find the best of the best. When creating the ranking, various aspects such as quality, reliability, and market presence are taken into account.

Each SuperbCompanies ranking includes suppliers of specific categories and since it has existed for 10 years now it makes them a reliable source of information

In addition to feeling joy, we are also motivated and have enormous strength to continue working hard. Although we are already included in this ranking, our aim is to achieve the highest possible position!

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